CreditEase
CreditEase is a Beijing-based fintech conglomerate founded in 2006, operating inclusive finance (SME and consumer lending via Yirendai, ShangTongDai, and YiQiFin), wealth management (Toumi RA robo-advisor, FoF, and Heritvest Family Office serving 30,000+ HNW Chinese clients), and the US$1B CEFIF global fintech venture fund across China, Hong Kong, Singapore, the U.S., and Israel.
- Company typePrivate
- Founded2006
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What CreditEase does
CreditEase Corp. is a Beijing-headquartered fintech conglomerate founded in 2006 by Tang Ning, operating three core business segments: CreditEase Inclusive Finance, CreditEase Wealth Management, and CreditEase Insurance (with the CEFIF venture fund and the formerly NYSE-listed Yirendai/Yiren Digital consumer-finance marketplace as adjacent vehicles). The inclusive-finance franchise serves Chinese micro, small, and medium enterprises and individual borrowers through a national network covering 255 cities and 20 provinces' rural areas, deploying API-integrated digital platforms (ShangTongDai for SMB lending, YiQiFin for supply-chain finance, and Yinongdai for non-profit rural lending), and has facilitated loans for more than 2 million people and 20,000+ SMEs. CreditEase Wealth Management provides global asset allocation to high-net-worth and mass-affluent Chinese investors, managing >RMB 140 billion in AUM (as of March 2018) across more than 30,000 HNW clients and hundreds of thousands of mass-affluent clients, delivered through 100+ outlets, 20,000+ relationship managers, the Toumi RA robo-advisor (launched May 2016), the CreditEase Fund of Funds (RMB 40bn+ AUM, 200+ underlying funds, 4,000+ portfolio companies), and the Heritvest Family Office for ultra-HNW succession and philanthropy planning. The company's technology stack combines big data analytics, cloud computing, and proprietary AI algorithms — most notably an AI-powered FoF platform reportedly processing 10 million data items per second across 20,000 investment firms and 30,000 funds — and the firm is the first Chinese fintech profiled in two Harvard Business School case studies and a London Business School case. Revenue mechanics span transaction-based loan-facilitation fees, recurring advisory/management fees on AUM, and fund management fees plus carry on CEFIF's US$1 billion committed capital, with multi-jurisdictional distribution supported by offices in Hong Kong, Singapore, New York (SEC-registered RIA since July 2017), and Tel Aviv.
CreditEase firmographics
Firmographics- Name
- CreditEase
- Legal name
- CreditEase Corp.
- Website
- https://english.creditease.cn
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CreditEase is a Beijing-based fintech conglomerate founded in 2006, operating inclusive finance (SME and consumer lending via Yirendai, ShangTongDai, and YiQiFin), wealth management (Toumi RA robo-advisor, FoF, and Heritvest Family Office serving 30,000+ HNW Chinese clients), and the US$1B CEFIF global fintech venture fund across China, Hong Kong, Singapore, the U.S., and Israel.
- Ownership category
- akta.pro rank
CreditEase industry classification
Industry- Product category
- FinTech & Wealth Management
- NAICS
- Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), Transaction Analytics & Cash-Flow Insights (risk signals, forecasting) (FSAGACAG), Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where CreditEase is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
CreditEase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Wealth Management Advisory Fees: CreditEase Wealth Management provides global asset allocation services for high-net-worth individuals, generating fees from advisory services, fund management (FOFs), and investment products. As of September 2017, managed assets of RMB 120 billion (US$20 billion) for 47,000 high net-worth customers.
- Inclusive Finance - Loan Facilitation: CreditEase Inclusive Finance connects borrowers with lenders through marketplace lending, generating revenue from loan facilitation fees. The subsidiary Yirendai (NYSE: YRD) is a leading online consumer finance marketplace.
- FinTech Investment Fund Management: CreditEase Fintech Investment Fund (CEFIF) manages USD 1 billion in committed capital, investing in global fintech companies. Revenue generated from fund management fees and carried interest.
- Offshore Private Credit Fund: OPCF manages offshore private credit investments for Chinese investors, initially raising US$80 million and deploying across US marketplace lending platforms.
- Insurance Technology Services: CreditEase Insurance provides insurance technology solutions, offering products including 'smart insurance' platform using big data analytics for comprehensive insurance plans.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
CreditEase product offering
Product offeringCore offering
CreditEase is a Beijing-headquartered FinTech conglomerate operating three main business segments: CreditEase Inclusive Finance (loan advisory and digital lending platforms for micro/small businesses and individuals through Yirendai, ShangTongDai, and YiQiFin), CreditEase Wealth Management (global asset allocation, fund of funds, robo-advisory via Toumi RA, and Heritvest Family Office for HNW and mass affluent clients), and FinTech Innovation (the USD 1 billion CEFIF venture fund, insurance technology, and payment technology). The company combines proprietary AI-driven risk management, big data credit assessment, and global distribution networks spanning China, Hong Kong, Singapore, Israel, Europe, and North America.
Product overview
CreditEase is a leading Chinese FinTech conglomerate operating a platform-plus-segments model across inclusive finance and wealth management. The company operates three core business segments: CreditEase Inclusive Finance (covering loan advisory, digital lending platforms including ShangTongDai and YiNongDai, and the YiQiFin supply chain finance platform), CreditEase Wealth Management (covering the Toumi RA robo-advisory platform, Fund of Funds, private equity and hedge fund offerings, and the Heritvest Family Office), and CreditEase FinTech Innovation (including the $1 billion CEFIF venture fund investing globally). Key products include Toumi RA (robo-advisor), CreditEase Fund of Funds (FoF, over RMB 40 billion AUM), CreditEase Fintech Investment Fund (CEFIF), YiQiFin (SME supply chain finance), ShangTongDai (SMB lending API platform), YiNongDai (rural philanthropy loans), and Yirendai (NYSE-listed online consumer finance marketplace). The company serves micro/small businesses, individuals, and HNW clients across China and globally.
Differentiator
Problem solved
Functional benefit
Brands
- Toumi RA: Robo-advisory wealth management platform providing automated, algorithm-based portfolio management and global ETF asset allocation for mass affluent investors.
- Yinongdai
- ShangTongDai
- YiQiFin
Products and services
- CreditEase Wealth Management
Quantifiable outcome
- 99.6% of Toumi RA investors achieved positive returns in first year
- +6 more outcomes
Companies that use CreditEase
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
CreditEase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature6 records
CreditEase partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Milken InstituteflagshipCreditEase became Milken Institute's first Asian Strategic Partner due to leading position in fintech industry and innovations in China's financial sector.
- AmazoncoreShangTongDai API integrated with Amazon for seamless data integration enabling real-time credit assessment for e-commerce SMBs.
- eBaycoreShangTongDai API integrated with eBay for credit assessment services to platform merchants.
- WishminorShangTongDai API integrated with Wish for cross-border e-commerce SMB financing.
- ChanjetcoreShangTongDai API integrated with Chanjet ERP for seamless SMB financial services capability.
- KingdeecoreShangTongDai API integrated with Kingdee SaaS/ERP for SMB financial services.
- Amundi Asset ManagementflagshipCreditEase Wealth Management signed strategic cooperation agreement with Amundi, Europe's largest asset manager, making it the first strategic partner of Amundi in China's wealth management sector. Partnership covers global asset allocation, wealth management solutions, risk management, and relationship development with regulators.
- Tishman SpeyerflagshipGlobal strategic partnership with RMB 10 billion joint investment target over three years. Extends cooperation in learning, life, heritage and property-related business in addition to fund investment. Tishman Speyer is a leading global real estate developer with assets including Rockefeller Center and Chrysler Center.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
CreditEase competitors and assessment
Company assessmentDirect peers
- Wealthfront: US digital wealth management / robo-advisor offering algorithm-driven portfolio management for mass-affluent investors. Closely comparable to CreditEase's Toumi RA robo-advisor platform with similar algorithmic, low-cost, multi-asset ETF-based positioning.
- ZhongAn Online P&C Insurance: Hong Kong-listed Chinese online insurer providing P2P-style insurance products via technology platforms. A direct peer in Chinese digital insurance fintech and a fellow member of the Internet Financial Industry Information Sharing Platform alongside Yirendai.
- Funding Circle: London-based SME marketplace lending platform in which CreditEase's CEFIF invested. Direct peer in online SME lending with similar marketplace model and overlap with ShangTongDai's small business financing focus.
- SoFi Technologies: US-listed fintech combining consumer lending, wealth management (robo-advisor) and bank services for retail and small-business customers. Closely comparable business model to CreditEase's lending-plus-wealth-management franchise, with analogous digital-first consumer strategy.
- Ping An OneConnect: Hong Kong-listed fintech arm of Ping An Group providing digital lending, wealth management and insurance technology to financial institutions in China and Southeast Asia. Overlaps directly with CreditEase Inclusive Finance, Wealth Management and Insurance technology offerings serving SMEs and retail customers.
- LendingClub: US-based online marketplace lending platform connecting investors with consumer and small-business borrowers. Direct peer to Yirendai and broader CreditEase Inclusive Finance online P2P lending model with analogous investor-funded credit marketplace architecture.
- Lufax Holding: Shanghai-based fintech operating online P2P lending and wealth management platforms for retail and SME borrowers in China. It is the closest direct peer to CreditEase given the combined lending-plus-wealth-management franchise serving Chinese retail and SME segments with technology-enabled credit decisioning.
- Yiren Digital (formerly Yirendai): Beijing-headquartered online consumer finance marketplace (formerly NYSE: YRD) that was a CreditEase majority-owned subsidiary. Directly comparable marketplace lending model with proprietary risk management serving individual borrowers in China.
Broad incumbents
- Ant Group: China's largest fintech platform, parent of Alipay, with embedded lending (Huabei/Jiebei), wealth (Yu'e Bao) and insurance offerings. Comparable as a Chinese fintech conglomerate with both inclusive consumer finance and wealth management at massive scale, though broader scope than CreditEase.
Emerging players
- Klarna: Sweden-based fintech offering consumer credit, BNPL and merchant-integrated embedded lending at global scale. Comparable to CreditEase's data-driven consumer and merchant credit offering and to CEFIF portfolio direction, though heavier emphasis on BNPL rather than marketplace loans.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
CreditEase social profiles
Digital presenceCreditEase compliance and trust
Trust signalCompliance1 record
CreditEase financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreditEase leadership team
Management profileNumber of profiles
Profiles7 records
CreditEase subsidiaries and ownership
Company hierarchySubsidiaries3 records
CreditEase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreditEase M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreditEase
What does CreditEase do?
CreditEase is a Beijing-headquartered FinTech conglomerate operating three main business segments: CreditEase Inclusive Finance (loan advisory and digital lending platforms for micro/small businesses and individuals through Yirendai, ShangTongDai, and YiQiFin), CreditEase Wealth Management (global asset allocation, fund of funds, robo-advisory via Toumi RA, and Heritvest Family Office for HNW and mass affluent clients), and FinTech Innovation (the USD 1 billion CEFIF venture fund, insurance technology, and payment technology). The company combines proprietary AI-driven risk management, big data credit assessment, and global distribution networks spanning China, Hong Kong, Singapore, Israel, Europe, and North America.
Is CreditEase a public or private company?
CreditEase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CreditEase founded?
CreditEase was founded in 2006. It employs 5,001 to 10,000 people.
Where is CreditEase based?
CreditEase is headquartered in Beijing, China, in the Asia region.
How does CreditEase make money?
Five revenue lines are on record. Wealth Management Advisory Fees are the primary driver. The others are inclusive Finance - Loan Facilitation, finTech Investment Fund Management, offshore Private Credit Fund and insurance Technology Services.
Who are CreditEase's main competitors?
Direct peers on record are Wealthfront, ZhongAn Online P&C Insurance, Funding Circle, SoFi Technologies, Ping An OneConnect, LendingClub, Lufax Holding and Yiren Digital (formerly Yirendai). Ant Group is listed as a broad incumbent. Klarna is listed as an emerging player.
Does CreditEase have an API?
Yes. CreditEase ShangTongDai offers an API-based platform enabling seamless data integration with partner platforms to provide real-time, fast and accurate credit assessment for small and micro businesses. API integration enables partners (e-commerce platforms and ERP/SaaS providers) to offer financial services capability to their users, and significantly enhances platform users' data security. The API supports real-time credit assessment and credit analysis based on data from integrated partners.
What industry is CreditEase in?
CreditEase's product category is FinTech & Wealth Management. Its primary akta.pro industry code is FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 5222 and its SIC code is 6141.