Prisma Direct

What Prisma Direct does

Prisma Direct SAS BPO is a privately held Colombian business process outsourcing and contact center company headquartered in Bogotá, with regional commercial agencies in Cali, Medellín, Barranquilla, and Bucaramanga. The firm was founded in 2009 and operates across three primary service lines: debt recovery and portfolio management (Gestión de Cartera), telemarketing and outbound/inbound campaigns (Telemercadeo), and omnichannel customer service, supported by data verification, specialized research, and BPO consulting practices. Its core proprietary asset is PCB® Software de Cobranza, a registered trademark collection platform with predictive dialer, CRM integration, real-time reporting, and increasingly AI-powered virtual agent and chatbot capabilities. Disclosed operational metrics include 150+ contact center stations, 500K+ accounts managed annually, and 1M+ monthly interactions.

Prisma Direct's customer base is concentrated in Colombian banking, financial services, and telecommunications, with named enterprise clients including Banco Itaú, Banco Pichincha, Fiduciaria Corficolombiana, Claro, Movistar, and Tigo. The company also serves cooperatives (Coovitel, Coasmedas, Compensar), compensation funds, and selected verticals in fitness, automotive, hospitality, and education. The company monetizes through long-term, quote-based managed services contracts rather than transactional pricing, with multi-year enterprise engagements typical. Differentiated capabilities include a 75% female workforce with an explicit policy of hiring mothers as household heads, and a comprehensive certification stack (ISO 9001, ISO 27001, COPC, PCI DSS, SARLAFT, SGSST, SARO, SAC) that meets the compliance prerequisites for regulated financial and telecom outsourcing in Colombia.

The business is operated as an independent, founder-controlled private company with no disclosed institutional investors, no parent entity, and no subsidiaries. The company holds Colombian Habeas Data compliance (Law 1581 of 2012) and operates an ethics line ([email protected]) covering fraud, corruption, SARLAFT, SGSST, and data protection concerns. True employee headcount is materially inconsistent across sources, ranging from 11-50 in firmographics to 200+ on the company website to 1,700+ in a separate source, which significantly complicates any revenue or scale inference.

Name

Prisma Direct

Legal name

Prisma Direct SAS BPO

Website

https://prismadirect.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Prisma Direct is a Colombian BPO and contact center company headquartered in Bogotá that delivers debt recovery, telemarketing, omnichannel customer service, and data verification for Tier-1 banks, financial institutions, and telecommunications operators across five Colombian cities.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

General Customer Service & Contact Center Operations (BPAAAAAA), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Business process outsourcing
• Contact center services
• Debt collection software
• Telemarketing campaigns
• Data verification services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. BPO Services / Managed Services: Outsourcing services including software management, surveys, data updates, telemarketing, customer service, virtual agents, call campaigns, and verification services. Typically structured as long-term contractual engagements.
2. Collection/Debt Recovery Services: Portfolio management including preventive, administrative, pre-legal, and written-off debt collection. Also includes incapacity portfolio recovery with legal support.
3. Telemarketing Campaigns: Outbound and inbound call campaigns, surveys, lead generation, cross-selling campaigns, and medical appointment scheduling.
4. Commercialization/Sales Services: Product distribution, interactive digital and telephone sales experiences, order taking, and service renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Prisma Direct is a Colombian BPO and contact center company that delivers outsourced business processes including debt collection (Gestión de Cartera), telemarketing, multichannel customer service, data verification, targeted investigations, BPO consulting, and disability insurance collections. The company operates 150+ contact center stations staffed by 200+ (or 1,700+ claimed) collaborators, supported by its proprietary PCB® debt collection software and predictive dialer technology.

Product overview

Prisma Direct is a BPO and Contact Center company operating a platform-plus-services model. The core offering centers on PCB® Software de Cobranza, a proprietary debt collection software platform, complemented by managed services including Gestión de Cartera (debt recovery), Telemercadeo (telemarketing), and Servicio al Cliente (customer service). Supporting services include Verificación de Datos (data verification), Investigaciones Dirigidas (research), and Consultoría BPO (BPO advisory). The portfolio also includes specialized offerings like Cobro de Incapacidades (disability insurance collection). The company provides both local and remote operational capabilities, serving as a one-stop BPO solution across Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• PCB Software de Cobranza: Collection software for debt management and monitoring
• CALIDOSO

Products and services

• PCB® Software de Cobranza

Quantifiable outcome

• Higher recovery rate (up to 25%) for portfolio management services
• +4 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foundever (formerly Sitel Group): Global CX/BPO with multilingual nearshore operations across Latin America; serves banking, telecom, and retail with omnichannel customer service and back-office support.
• Sutherland Global: Global digital transformation and BPO player with Latin American operations including Colombia; offers omnichannel customer experience, collections, and back-office services.
• Teleperformance: Largest global BPO with significant Colombian and broader LatAm contact-center delivery; competes with Prisma for the same banking and telecom RFPs but at vastly greater scale.
• TTEC Holdings: US-listed CX technology and services company with nearshore delivery in Colombia and Latin America; offers customer care, sales, and collections for banking and telecom verticals.
• Majorel (now part of Teleperformance): Global CX/BPO recently merged into Teleperformance; operated substantial Latin American delivery including Colombia serving financial-services and telecom clients — direct service-mix comparable.

Direct peers

• Konecta: Spanish-headquartered BPO with major Latin American delivery operations (including Colombia), offering customer service, telemarketing, debt collection, and digital services — directly comparable in service mix and geography.
• Startek: US-listed BPO with strong Latin American delivery footprint including Colombia; provides customer experience, customer management, and analytics — close comparable on scale and service mix.
• Atento: Brazilian-born, NYSE-listed BPO leader with deep operations across Spanish-speaking Latin America including Colombia; offers omnichannel CX, collections, and telemarketing — most direct comparable on service portfolio and regional footprint.

Regional players

• IBEX Global Solutions: US-listed CX/BPO with nearshore delivery in Latin America (Colombia, Nicaragua, Dominican Republic); offers customer support, collections, and digital services to financial and telecom clients.

Others

• Concentrix: US-headquartered global CX/BPO with extensive nearshore delivery in Colombia and Latin America; competes for tier-1 banking and telecom clients with broader technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prismadirectsas
• Facebookfacebook.com/prismadirect
• LinkedInlinkedin.com/company/prisma-direct-sas

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma Direct