That Art Place
That Art Place is a privately-held Australian art studio in Carlton and Bexley, NSW, offering term-based art classes, Sip & Paint sessions, private events, school holiday workshops, and creative space hire to children, adults, families, and corporate clients via a Shopify e-commerce platform.
- Company typePrivate
- Founded-
- HeadquartersBexley, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What That Art Place does
That Art Place is an Australian creative art studio operating primarily from 2 Garfield Street, Carlton NSW, with a registered head office at 425 Forest Rd, Bexley NSW. The company delivers structured art education and creative experiences to children, adults, families, and corporate clients through six core revenue streams: term-based art classes (Junior Picasso, Junior Van Gogh, Advanced Matisse, Advanced Artist, and Master Class for children; Adult Art Classes and Art Club for adults) priced at $390–$450 per 10-week term; casual drop-in sessions including Sip & Paint evenings ($50–$85), Life Drawing ($30), and Art Club ($50); private events with minimum spends of $580 for kids' parties and $960 for adult parties; The Gallery Room hire ($300/day to $750/week) for third-party exhibitions, photoshoots, and corporate offsites; school holiday workshops priced $58–$120 that accept NSW Creative Kids Vouchers; and branded merchandise plus gift cards. Mobile and pop-up event services extend the studio's reach to corporate offices, festivals, markets, and schools for a $200 travel fee.
The business is built on a Shopify e-commerce platform (shop ID 72019509541) handling online bookings, payments, and customer management, with no proprietary technology, app, or API. Distribution is direct-to-consumer via the company's own Shopify storefront and Instagram (@that_art_place_), supplemented by email marketing and organic word-of-mouth. The studio accommodates up to 28 seated guests for private events and approximately 35 standing in the 56sqm Gallery Room, defining its physical capacity ceiling.
The company is privately held and founder-operated by Andronika, a former graphic designer who transitioned from running a custom-invites stationery business to establishing the studio. There are no disclosed institutional investors, parent companies, subsidiaries, or acquisitions. The customer mix blends a long tail of individual consumers attending weekly classes with episodic enterprise bookings from named corporate clients including Kellogg's, Volkswagen, DHL, Cronulla Sharks (NRL), Roselands Shopping Centre, and Vision Personal Training. Headcount is 1–10 employees and revenue is not publicly disclosed; the operating footprint is restricted to New South Wales, Australia.
That Art Place firmographics
Firmographics- Name
- That Art Place
- Legal name
- That Art Place
- Website
- https://thatartplace.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- That Art Place is a privately-held Australian art studio in Carlton and Bexley, NSW, offering term-based art classes, Sip & Paint sessions, private events, school holiday workshops, and creative space hire to children, adults, families, and corporate clients via a Shopify e-commerce platform.
- Ownership category
- akta.pro rank
That Art Place industry classification
Industry- Product category
- Creative Arts Education and Experiential Leisure Services
- NAICS
- Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
- akta.pro secondary industries
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Kids & Family Learning Workshops (Family Crafts, Junior Maker Classes) (THAJAKAO)
Keywords
Where That Art Place is headquartered
LocationHeadquarters
- HQ city
- Bexley
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
That Art Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Art Classes (Term-based): 10-week structured art courses for adults and children, billed per term. Includes Adult Art Classes, Junior Picasso, Junior Van Gogh, Advanced Matisse, Advanced Artist, and Master Class programs.
- Casual Sessions: One-time session fees for Sip & Paint events, Life Drawing, Art Club, and family sessions. Prices vary by event type and duration.
- Private Events: Exclusive studio hire for kids parties, adult parties, corporate events, hens nights, and celebrations. Minimum spend requirements apply with optional add-ons.
- Gallery Room Hire: Creative space rental for exhibitions, workshops, wellness sessions, photoshoots, and events. Available as 1-day, 3-day, or weekly hire.
- Merchandise and Products: Sale of branded merchandise (fleece hoodies), exhibition catalogs, and gift cards.
- Mobile/Pop-up Events: Traveling art experiences brought to external venues, corporate offices, festivals, and markets. Includes $200 travel fee for mobile events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Adult Art Classes Term 3 - 10-week program |
| Unit Pricing | Pay-as-you-go | Casual Adult Classes |
| Unit Pricing | Pay-as-you-go | Sip & Paint Sessions |
| Unit Pricing | Pay-as-you-go | Life Drawing Sessions |
| Subscription | Multi-year contract | Junior Picasso (Ages 6+) |
| Subscription | Multi-year contract | Junior Van Gogh (Ages 8+) |
| Subscription | Multi-year contract | Advanced Matisse (Ages 8+) |
| Subscription | Multi-year contract | Advanced Artist (High School) |
| Subscription | Multi-year contract | Master Class (Ages 14+) |
| Unit Pricing | Pay-as-you-go | Kids Parties (Private Events) |
| Unit Pricing | Pay-as-you-go | Adult Parties (Private Events) |
| Unit Pricing | Pay-as-you-go | Gallery Room Hire |
| Unit Pricing | Pay-as-you-go | School Holiday Workshops |
| Unit Pricing | Pay-as-you-go | Event Booking Deposit |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Branded Merchandise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
That Art Place product offering
Product offeringCore offering
That Art Place is a creative art studio that delivers structured art classes, guided painting sessions, private events, school holiday workshops, and creative space hire for adults, children, and corporate clients. The core offerings include 10-week term-based art courses (Junior Picasso, Junior Van Gogh, Advanced Matisse, Advanced Artist, Master Class for children and teens; Adult Art Classes and Adults Art Club for adults), Friday evening Sip & Paint sessions ($50-$85 per person), monthly Life Drawing sessions ($30 per person), private parties (kids from $580, adults from $960), and Creative Kids voucher-accepting school holiday workshops. Merchandise including branded fleece hoodies, exhibition catalogues, and gift cards complements the service portfolio.
Product overview
That Art Place is a creative art studio offering a diverse portfolio of art classes, creative experiences, and event hire services. The core offering consists of structured term-based art classes for children (Junior Picasso, Junior Van Gogh, Advanced Matisse, Master Class) and adults (Adult Art Classes, Adults Art Club, Advanced Artist), priced from $390-$450 per 10-week term. Sip & Paint sessions provide guided Friday evening painting events at $50-$85 per person, while Life Drawing sessions offer monthly figure drawing at $30. Private events including kids parties (minimum $580) and adult parties (minimum $960) provide exclusive studio hire with optional add-ons. The business also offers The Gallery Room for creative space hire ($300/day), school holiday workshops, branded merchandise including hoodies and exhibition catalogues, and gift cards. The portfolio spans education, entertainment, venue hire, and retail, unified by hands-on creative experiences for all ages and skill levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Art Classes (Term 3) A 10-week structured art class for adults covering coloured pencil rendering, charcoal illustrations, still life, and oil painting techniques. Classes run Monday evenings from 6:30 – 8:30 pm, priced at $430 per term, with casual sessions available at $50 per session. Designed for adult learners of all skill levels, with materials partially included.
- Adults Art Club Weekly Tuesday morning painting sessions from 11:00 am – 1:00 pm at the Carlton Studio. A relaxed group setting for adults to explore different techniques including acrylics, watercolour, charcoal, clay, and pastels. Students bring their own materials at $50 per session.
- Advanced Artist (Term 3) High school student art class introducing oil painting techniques. Runs Mondays from 4:00 – 6:00 pm, priced at $450 per term. Students bring their own materials including canvas and oil paints.
- Advanced Matisse (Term 3) Intermediate art class for children ages 8+ exploring techniques with graphite, pencils, oil pastels, charcoal, acrylic paint, and watercolours. Classes run Wednesdays from 4:00 – 5:30 pm at $420 per term.
- Junior Picasso (Term 3) Introductory creative art class for children ages 6+ featuring weekly exploration of pencils, oil pastels, charcoal, acrylic paint, and watercolours. Classes run Tuesdays from 4:00 – 5:00 pm at $390 per term, all materials included.
- Junior Van Gogh (Term 3) Intermediate art class for children ages 8+ designed to deepen artistic skills through experimentation with various mediums including graphite, oil pastels, charcoal, acrylic paint, and watercolours. Classes run Tuesdays from 5:30 – 7:00 pm at $420 per term.
- Master Class (Term 3) Advanced oil painting masterclass for high school students ages 14+ demonstrating high artistic skill. Runs Thursdays from 5:00 – 7:00 pm for 10 weeks at $450 per term. Covers coloured pencil, charcoal, still life, and 6 weeks of oil painting culminating in two finished oil paintings.
- Sip & Paint Sessions Guided painting events held on Friday evenings for adults (18+) in a relaxed atmosphere with BYO drinks. Includes all art materials, step-by-step tuition, and a canvas to take home. Prices range from $50 to $85 per person depending on the event.
- Life Drawing Sessions Monthly figure drawing sessions held on the first Thursday of every month from 7:30 – 9:00 pm. Led by a talented artist in a relaxed environment with a live model. BYO sketchbook, pencils, or charcoals. Priced at $30 per session.
- Private Events Private art party bookings for birthdays, hens nights, bridal showers, corporate events, and team building. Includes exclusive studio use, all art materials, and optional add-ons such as grazing platters, balloon arches, and entertainment. Minimum spend of $960 for adult parties and $580 for kids parties.
- School Holiday Workshops Creative workshops for children ages 6+ during school holidays, including Paint & Clay sessions and Family Sessions. Accepts Creative Kids Vouchers. Pricing varies by workshop (e.g. $120 per child for Paint & Clay).
- The Gallery Room (Room Hire) Approximately 56sqm light-filled creative space available for hire. Fits up to 25 seated or 35 standing guests. Includes natural light, kitchenette access, art hanging system, and optional easels and materials. Pricing: $300 for 1 day, $550 for 3 days, $750 for 1 week.
- That Art Place Gift Card Paint and sip gift vouchers available in denominations of $120 and $420, redeemable across creative art experiences at That Art Place.
- That Art Place Fleece Hoodie Branded fleece hoodie available in adult and kids sizes with unisex fit, featuring a front kangaroo pocket and hood. Priced at $60.
- 'First Light' Exhibition Catalogue 90-page full-colour book featuring student artwork from the 'First Light' Exhibition. Limited collector's edition with premium paper quality, priced at $35.
Quantifiable outcome
- Sessions accommodate up to 28 participants for private events
- +1 more outcomes
Companies that use That Art Place
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
That Art Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
That Art Place partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
That Art Place competitors and assessment
Company assessmentDirect peers
- Muse Paintbar: US paint-and-sip chain combining instructor-led painting sessions with a full bar and food menu, plus private/corporate bookings — directly comparable adult leisure-art experience with venue-anchored service delivery.
- Painting with a Twist: US-founded paint-and-sip franchise operating instructor-led public sessions and private parties with food and drinks — overlapping product, customer (adults/corporate) and occasion set as That Art Place.
- Painting Party: Paint-and-sip studio concept offering guided public painting events, private parties and team-building experiences for adults — directly comparable session format, customer base and monetization mix.
- Pinot & Picasso: Australia-founded paint-and-sip studio chain offering guided group painting sessions with BYO drinks, along with private events and team building — the closest local analogue to That Art Place's Sip & Paint and adult casual-session format.
- Pinot's Palette: Global paint-and-sip franchise running instructor-led evening painting events for adults plus private party and team-building packages — directly comparable business model targeting the same social-painting occasion.
- Wine & Design: US paint-and-sip studio network running public painting classes with BYO wine and dedicated corporate/private event packages — overlapping adult social-painting use case and private-event monetization.
Emerging players
- Board & Brush Creative Studio: US DIY wood-sign and home-decor workshop franchise offering instructor-led classes plus private/corporate events — comparable studio-format creative workshop with overlapping adult female and corporate customer segments.
Broad incumbents
- Color Me Mine: International ceramics-painting studio chain offering walk-in creative experiences, parties and events for all ages — a broader-format creative-experience incumbent in the same leisure creative-arts category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
That Art Place social profiles
Digital presenceThat Art Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
That Art Place leadership team
Management profileNumber of profiles
Profiles1 record
That Art Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
That Art Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about That Art Place
What does That Art Place do?
That Art Place is a creative art studio that delivers structured art classes, guided painting sessions, private events, school holiday workshops, and creative space hire for adults, children, and corporate clients. The core offerings include 10-week term-based art courses (Junior Picasso, Junior Van Gogh, Advanced Matisse, Advanced Artist, Master Class for children and teens; Adult Art Classes and Adults Art Club for adults), Friday evening Sip & Paint sessions ($50-$85 per person), monthly Life Drawing sessions ($30 per person), private parties (kids from $580, adults from $960), and Creative Kids voucher-accepting school holiday workshops. Merchandise including branded fleece hoodies, exhibition catalogues, and gift cards complements the service portfolio.
Is That Art Place a public or private company?
That Art Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was That Art Place founded?
That Art Place was founded in -1. It employs 1 to 10 people.
Where is That Art Place based?
That Art Place is headquartered in Bexley, Australia, in the Oceania region.
How does That Art Place make money?
Six revenue lines are on record. Art Classes (Term-based) is the primary driver. The others are casual Sessions, private Events, gallery Room Hire, merchandise and Products and mobile/Pop-up Events.
Who are That Art Place's main competitors?
Direct peers on record are Muse Paintbar, Painting with a Twist, Painting Party, Pinot & Picasso, Pinot's Palette and Wine & Design. Board & Brush Creative Studio is listed as an emerging player. Color Me Mine is listed as a broad incumbent.
Does That Art Place have an API?
No public API is recorded for That Art Place.
What industry is That Art Place in?
That Art Place's product category is Creative Arts Education and Experiential Leisure Services. Its primary akta.pro industry code is EDAAAGAA, Visual Arts (Drawing, Painting, Illustration), with a secondary code of THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture). Its NAICS code is 61161 and its SIC code is 7900.