Sans Bakery
Sans Bakery is a New York City-based, GFCO-certified gluten-free and vegan bakery founded in 2010, producing 35+ SKUs of allergen-free baked goods sold direct-to-consumer online and through 50+ specialty retailers across NY, NJ, and CT.
- Company typePrivate
- Founded2010
- HeadquartersLong Island City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sans Bakery does
Sans Bakery is a New York City-based gluten-free and vegan bakery founded in 2010 by Erica Fair, operating from a dedicated GFCO-certified production facility in the Falchi Building, Long Island City. The company produces a catalog of approximately 35 in-stock products across categories including cakes (6-inch and 10-inch), cupcakes, cookies, brownies, donuts, mini breads, gift boxes, and ancillary merchandise (reusable cups, tote bags, beeswax candles, birthday cards, complete party kits). All products are certified gluten-free by the Gluten-Free Certification Organization, with a substantial portion of the line also formulated as vegan using plant-based ingredients such as coconut oil, flax meal, and almond meal, and none contain preservatives or stabilizers. The underlying technology consists of proprietary recipe formulations developed to replicate conventional baked-good textures using alternative flours (sorghum, garbanzo bean, brown rice, sweet rice, tapioca starch, almond meal), supported by a fully dedicated gluten-free production environment to prevent cross-contamination.
Sans Bakery operates a dual go-to-market model combining direct-to-consumer e-commerce via sansbakery-nyc.com (offering free FedEx shipping on orders over $65 to the Continental US, plus a 15%-discount weekly/monthly subscription service and digital gift cards from $25 to $200) with wholesale distribution to over 50 specialty retailers — primarily independent coffee shops, cafes, and grocery stores across New York, New Jersey, and Connecticut (including Birch Coffee, Coffee Project NY, Partners Coffee Roasters, and Agata & Valentina). The company also offers local pickup at three locations: its LIC production facility, Manhattan (Juice Press Store on Amsterdam Avenue), and the Hamptons (Southampton). Revenue mechanics are a mix of transactional one-time product sales, recurring subscription revenue, wholesale order flow, and gift-card-driven deferred revenue, with premium positioning across the price spectrum ($12 donuts to $115 Lamington Cake). The company is privately held by founder Erica Fair, bootstrapped with no disclosed institutional funding, and operates with a headcount of 11-50 employees.
Sans Bakery firmographics
Firmographics- Name
- Sans Bakery
- Legal name
- Sans Bakery
- Website
- https://sansbakery-nyc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sans Bakery is a New York City-based, GFCO-certified gluten-free and vegan bakery founded in 2010, producing 35+ SKUs of allergen-free baked goods sold direct-to-consumer online and through 50+ specialty retailers across NY, NJ, and CT.
- Ownership category
- akta.pro rank
Sans Bakery industry classification
Industry- Product category
- Gluten-Free and Vegan Bakery
- NAICS
- Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Online Bakery & Desserts Delivery (CRAHAIAK), Bakery & Desserts Distribution (CRAOABAE), Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where Sans Bakery is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sans Bakery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Sans Bakery operates an online store selling baked goods directly to consumers. Products include cakes, cupcakes, cookies, brownies, donuts, breads, muffins, and gift boxes. They offer free shipping on orders over $65 within the Continental US via FedEx.
- Wholesale Distribution: Sans Bakery supplies their products to grocery stores, restaurants, and coffee shops through wholesale partnerships. They actively recruit new retail partners and offer contact at [email protected].
- Subscription Service: Customers can subscribe to recurring orders with a 15% savings discount. Subscriptions can be weekly or monthly with the ability to skip, reschedule, edit, or cancel deliveries anytime.
- Gift Cards: Digital gift cards available in denominations of $25, $50, $75, $100, $125, $150, and $200. Gift cards are non-refundable and never expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Subscription | Monthly | Subscription discount |
| Unit Pricing | Pay-as-you-go | Individual products |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sans Bakery product offering
Product offeringCore offering
Sans Bakery manufactures and sells certified gluten-free baked goods, with a substantial portion also vegan, from a dedicated gluten-free production facility in Long Island City, NYC. The catalog spans cakes, cupcakes, cookies, brownies, donuts, mini breads, bars, lamingtons, and curated gift boxes, all made without preservatives, using high-quality ingredients such as locally sourced butter and eggs, non-GMO canola oil, and premium chocolate. Products are sold direct-to-consumer via e-commerce, through 50+ wholesale retail partners, and via pickup at multiple NYC-area locations.
Product overview
Sans Bakery is a gluten-free and vegan bakery founded in 2010, located in Long Island City, NYC, specializing in baked goods made without preservatives. The product portfolio centers on allergen-friendly baked treats across multiple categories: mini breads (banana, zucchini, pumpkin, morning glory, and fruit-infused varieties), donuts (cinnamon sugar, raspberry glazed), classic baked goods (lamingtons, brownies, cookies), cakes (lamington, chocolate, lemon raspberry, confetti, vanilla strawberry in 6-inch and 10-inch sizes), cupcakes (vanilla chocolate, confetti, chocolate vanilla), and gift boxes (vegan, cookie & bar, breakfast essentials, themed gift collections). The company also offers merchandise and party supplies including reusable cups, tote bags, beeswax candles, birthday cards, and complete party kits. All products are certified gluten-free by GFCO, with many options also being vegan, and items ship fresh daily with free shipping on orders over $65.
Differentiator
Problem solved
Functional benefit
Products and services
- Lamingtons Two layers of fluffy vanilla sponge cake sandwiched with non-GMO strawberry preserves, dipped in chocolate and rolled in unsweetened coconut flakes; from $15.00. Certified gluten-free baked good for individual consumers with dietary restrictions or anyone seeking allergen-friendly treats.
- Vegan Mini Banana Bread Airy, gluten-free, vegan mini bread adapted from a family recipe, featuring bananas, coconut oil, and warm spices; $13.50. For gluten-free and vegan consumers.
- Cinnamon Sugar Donuts Baked, never fried donuts coated with cinnamon-sugar, featuring a delicate bouncy sponge texture; $12.00. Certified gluten-free baked donuts for individual consumers.
- Classic Brownies Brownies with a blend of cakey and fudgy texture and rich chocolate flavor, made with sorghum and garbanzo bean flour; from $12.00. Certified gluten-free.
- Raspberry Glazed Donuts Baked donuts dipped in a vibrant raspberry glaze with a soft, springy texture. Certified gluten-free baked donuts for individual consumers.
- Vegan Mini Zucchini Bread Light, airy gluten-free and vegan mini bread bursting with zucchini. For gluten-free and vegan consumers seeking allergen-friendly breakfast or snack options.
- Vegan Mini Pumpkin Bread Savory fresh pumpkin gluten-free vegan mini bread with a balanced spice profile. For gluten-free and vegan consumers.
- Vegan Morning Glory Bread Hearty gluten-free and vegan bread loaded with shredded zucchini and carrots, nuts, seeds, warm spices, naturally sweetened with organic coconut sugar.
- Vegan Blueberry Banana Crumb Bread Gluten-free vegan mini bread bursting with fresh blueberries and topped with a crumbly streusel topping.
- Vegan Apple Banana Oat Bread Soft gluten-free vegan bread made with real bananas, juicy apples, and gluten-free oats with cinnamon sugar topping.
- Vegan Banana Chocolate Chip Bread Mini gluten-free vegan breads made with real bananas and plant-based ingredients, studded with melty organic-vegan chocolate chips.
- Raspberry Bars Layered bars with oat, coconut, and brown sugar base, gooey raspberry filling, and oat crumble topping; seasonal (June-August).
- Spiced Fig Bar Bar with oat, coconut, and brown sugar base layered with pureed fig and oat crumble topping; seasonal (September-March).
- Chocolate Chip Cookies Classic chocolate chip cookies with chunky chocolate chips and organic brown sugar, light and crisp texture. Certified gluten-free.
- Ginger Chew Cookies Chewy cookies with organic brown sugar and molasses flavor, paired with crisp candied ginger. Certified gluten-free.
- Vegan Brownies Dense vegan brownies packed with rich chocolate flavor, made without animal products.
- Vegan Confetti Mini Cakes Square vanilla confetti mini cakes with delicate gluten-free vegan sponge charged with sprinkles.
- Mini Coffee Cakes Gluten-free coffee cake with real coffee flavor, rich chocolate streusel crumble over moist tender crumb.
- Vegan Gingerbread Mini Cakes Gluten-free and vegan gingerbread mini cakes with cinnamon and ginger; seasonal Fall and Winter.
- Vegan Gift Box Curated selection of vegan goodies (2 Vegan Banana Breads, 2 Vegan Brownies, 2 Vegan Blueberry Muffins, 2 Vegan Peanut Butter Oat Chocolate Chip Cookies); $55. For gift buyers seeking inclusive vegan treats.
- Cookie & Bar Gift Box Gift box with 8 pieces (2 Ginger Chew Cookies, 2 Chocolate Chip Cookies, 2 Classic Brownies, 2 Raspberry Bars); $40.
- Thinking of You Gift Box Gift box with 2 Lamingtons and 2 Vegan Chai Chocolate Chip Cookies; $25.
- Cookie Gift Box Assortment of 24 best-selling cookies in four varieties (Ginger Chew, Vegan Chai Choc Chip, Chocolate Chip, Vegan Oatmeal Raisin).
- Sans Fans Dessert Gift Box Dessert gift box with 4 Lamingtons, 4 Classic Brownies, 4 Seasonal Bars, 4 Vegan Confetti Mini Cakes, and 4 Vegan Chai Chocolate Chip Cookies; $85.
- Breakfast Essentials Gift Box Gift box with breakfast items: 2 Cinnamon Sugar Donuts, 2 Vegan Mini Banana Bread, 2 Cappuccino Chocolate Chip Muffins, 2 Vegan Zucchini Breads.
- Lamington Cake Moist fluffy sponge infused with raspberry jam and covered in smooth chocolate coating with coconut; available in 6-inch and 10-inch sizes, up to $115. Certified gluten-free layer cake for special occasions.
- Chocolate Cake Light and fluffy chocolate cake made with premium gluten-free ingredients and no preservatives. Certified gluten-free.
- Lemon & Raspberry Cake Moist vanilla sponge with creamy raspberry center and zesty lemon buttercream frosting. Certified gluten-free.
- Confetti Cake Gluten-free cake made with organic ingredients and topped with colorful sprinkles.
- Vanilla & Strawberry Cake Moist vanilla sponge with creamy strawberry center and buttercream frosting. Certified gluten-free.
- Vanilla & Chocolate Cupcakes Gluten-free cupcakes made with organic ingredients, real butter, and cocoa.
- Confetti Cupcakes Gluten-free cupcakes made with organic ingredients and sprinkled with confetti.
- Chocolate & Vanilla Cupcakes
Quantifiable outcome
- 35+ products available online with 50+ retail locations
- +1 more outcomes
Companies that use Sans Bakery
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Sans Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sans Bakery partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dona ChaicoreSans Bakery partnered with Dona Chai to use their signature chai spice blend in the Vegan Chai Chocolate Chip Cookies. This collaboration creates a unique product combining Dona Chai's chai spice with Sans Bakery's gluten-free, vegan cookie recipe.
- The Bread GalcoreDistributor for Sans Bakery products serving NY/NJ region, helping expand wholesale distribution to end retailers.
- Birch CoffeeminorCoffee shop chain carrying Sans Bakery products at all their NYC locations.
- Coffee Project NYminorCoffee shop with multiple NYC locations carrying Sans Bakery gluten-free treats.
- Partners Coffee RoastersminorSpecialty coffee roaster at 26-25 Jackson Ave, Long Island City, NY carrying Sans Bakery products.
- Plantshed CafeminorCafe at 55 Columbus Ave, NY carrying Sans Bakery products.
- Agata & ValentinaminorGrocery store at 79th St & 1st Ave, NY NY carrying Sans Bakery products.
- Gluten-Free Certification Organization (GFCO)coreSans Bakery is certified Gluten-Free by GFCO, one of the leading gluten-free certification programs in the world. This certification ensures their facility and products meet strict gluten-free standards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sans Bakery competitors and assessment
Company assessmentBroad incumbents
- Dr. Schär: Dr. Schär is the largest European gluten-free food manufacturer with a broad portfolio of breads, baked goods, and pastas distributed in mainstream grocery globally. Comparable as a broad incumbent shaping the gluten-free category and competing for the same end consumer purchase occasions.
- King Arthur Baking Company: King Arthur Baking Company is a large, established US baking brand with a dedicated gluten-free product line and nationwide retail/wholesale distribution. Comparable as a broad incumbent offering gluten-free baked goods at scale and competing for the same celiac/dietary-conscious consumer.
Emerging players
- Lagusta's Luscious: Lagusta's Luscious is a vegan and ethical confectioner in the Hudson Valley/NYC area making chocolates, pastries, and baked goods with vegan and allergen-free formulations. Comparable as a small-batch vegan/ethical bakery targeting overlapping dietary-conscious consumers.
Direct peers
- Erin McKenna's Bakery: Erin McKenna's Bakery is a NYC-based vegan and gluten-free bakery founded in 2005 with locations in NYC and Disney Springs. It is the closest direct competitor to Sans Bakery, offering overlapping product categories (cupcakes, donuts, breads, cookies) with similar allergen-friendly positioning.
- BabyCakes NYC: BabyCakes was a pioneering NYC vegan and gluten-free bakery (founded 2005, closed brick-and-mortar 2017, continued online) that established the gluten-free vegan bakery category. Comparable in dietary positioning and premium artisanal positioning to Sans Bakery.
- Tu-Lu's Bakery: Tu-Lu's is a NYC-based vegan, gluten-free, and allergy-friendly bakery producing cookies, cakes, breads, and donuts. It is a near-direct peer to Sans Bakery in product mix, dietary positioning, and target customer (celiac and vegan consumers).
- Sweet Freedom Bakery: Sweet Freedom Bakery was an allergen-free, vegan-friendly Philadelphia bakery with online ordering. Comparable in vegan/GF/allergen-friendly product positioning and direct-to-consumer distribution model.
- Café Blossom: Café Blossom is a NYC vegan and gluten-free restaurant offering baked goods, brunch, and dinner with multiple Manhattan locations. Comparable as a NYC-based vegan/GF food operator serving the same dietary-restricted consumer segment.
Regional players
- Levain Bakery: Levain Bakery is a NYC-born cookie and bakery chain with nationwide expansion. Comparable as a NYC specialty bakery that scaled from a single storefront to multi-location retail and shipping, offering a relevant scaling benchmark.
- Breads Bakery: Breads Bakery is a high-end NYC bakery chain specializing in artisan breads and pastries with multiple Manhattan locations. Comparable as a NYC specialty bakery with premium positioning and strong DTC/retail footprint, though it does not focus on gluten-free.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Sans Bakery social profiles
Digital presenceSans Bakery compliance and trust
Trust signalCompliance1 record
Sans Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sans Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Sans Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sans Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sans Bakery
What does Sans Bakery do?
Sans Bakery manufactures and sells certified gluten-free baked goods, with a substantial portion also vegan, from a dedicated gluten-free production facility in Long Island City, NYC. The catalog spans cakes, cupcakes, cookies, brownies, donuts, mini breads, bars, lamingtons, and curated gift boxes, all made without preservatives, using high-quality ingredients such as locally sourced butter and eggs, non-GMO canola oil, and premium chocolate. Products are sold direct-to-consumer via e-commerce, through 50+ wholesale retail partners, and via pickup at multiple NYC-area locations.
Is Sans Bakery a public or private company?
Sans Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sans Bakery founded?
Sans Bakery was founded in 2010. It employs 11 to 50 people.
Where is Sans Bakery based?
Sans Bakery is headquartered in Long Island City, United States, in the North America region.
How does Sans Bakery make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution, subscription Service and gift Cards.
Who are Sans Bakery's main competitors?
Broad incumbents on record are Dr. Schär and King Arthur Baking Company. Lagusta's Luscious is listed as an emerging player. Direct peers are Erin McKenna's Bakery, BabyCakes NYC, Tu-Lu's Bakery, Sweet Freedom Bakery and Café Blossom. Regional players are Levain Bakery and Breads Bakery.
Does Sans Bakery have an API?
No public API is recorded for Sans Bakery.
What industry is Sans Bakery in?
Sans Bakery's product category is Gluten-Free and Vegan Bakery. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused). Its NAICS code is 311811 and its SIC code is 2050.