Breads Bakery
Breads Bakery is a privately held NYC artisan bakery chain founded in 2012 that operates six retail locations across Manhattan and Brooklyn, selling handmade breads, pastries, signature babkas, sandwiches, coffee, and catering services to consumers, tourists, and corporate clients.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Breads Bakery does
Breads Bakery is a New York City-based artisan bakery chain founded in 2012 at Union Square by Gadi Peleg, with roots in Israel. The company operates six retail storefronts across Manhattan — Union Square, Lincoln Square/Upper West Side, Upper East Side, Rockefeller Center, and Bryant Park — plus a 2025 kiosk in Brooklyn Bridge Park in DUMBO. It produces handmade breads, pastries, babkas, sandwiches, and coffee beverages using traditional artisan methods and slow-fermentation techniques, baking in small batches throughout the day to ensure freshness. Its signature chocolate babka has been recognized as the "Best of New York" by New York Magazine, and the bakery has earned multiple French Morning awards for baguette and croissant.
The business operates a direct-to-consumer retail model supplemented by corporate and personal-event catering (with a 48-hour minimum notice requirement), a nationwide shipping partnership with Goldbelly, and a dense network of third-party delivery aggregators including Uber Eats, DoorDash, Seamless, Postmates, Grubhub, and Caviar. Customers span NYC residents, tourists, the Jewish community (via challah, babka, and parve options), and corporate clients. Pricing is premium and unit-based — for example, $18.95 for a chocolate babka loaf, $9.45–$15.45 for sourdough, and $78–$84 catering platters — with no subscription tier. The company is privately held with no disclosed funding rounds, an estimated 51–100 employees, and is led by CEO Yonatan Floman alongside founder Gadi Peleg.
The company competes primarily on craft quality, brand recognition, and high-traffic retail real estate rather than on technology. Its competitive position rests on repeated press coverage (The New York Times, Bon Appétit, Condé Nast Traveler, Forbes, Food & Wine, EATER), a content marketing footprint built around an extensive online recipe library, and active cultural collaborations (e.g., designer Peter Som, SNL milestone babka). The revenue model is essentially transactional retail plus catering, with limited disclosed financials and no institutional investors identified in the available data.
Breads Bakery firmographics
Firmographics- Name
- Breads Bakery
- Legal name
- Breads Bakery
- Website
- https://breadsbakery.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Breads Bakery is a privately held NYC artisan bakery chain founded in 2012 that operates six retail locations across Manhattan and Brooklyn, selling handmade breads, pastries, signature babkas, sandwiches, coffee, and catering services to consumers, tourists, and corporate clients.
- Ownership category
- akta.pro rank
Breads Bakery industry classification
Industry- Product category
- Artisan Bakery
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Breads Bakery is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Breads Bakery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Bakery Sales: Direct in-store sales of artisan breads, pastries, babkas, sandwiches, salads, and beverages at 6 NYC locations. Customers purchase individual items or catering quantities.
- Catering Services: Corporate and personal event catering including breakfast, lunch, and dessert platters with minimum 48-hour notice required.
- Nationwide Shipping: Goldbelly partnership for shipping select menu items nationally across the United States.
- Third-Party Delivery: Partnership with Uber Eats, DoorDash, Seamless, and Postmates for local delivery services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Signature Babka - Chocolate Babka |
| Unit Pricing | Pay-as-you-go | Artisan Breads |
| Unit Pricing | Pay-as-you-go | Pastries |
| Unit Pricing | Pay-as-you-go | Sandwiches |
| Unit Pricing | Pay-as-you-go | Coffee & Beverages |
| Unit Pricing | Pay-as-you-go | Catering - Breakfast |
| Unit Pricing | Pay-as-you-go | Catering - Desserts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Breads Bakery product offering
Product offeringCore offering
Breads Bakery is a New York City–based artisan bakery that handcrafts breads, pastries, babkas, sandwiches, and specialty coffee beverages. The company operates six retail locations across Manhattan and Brooklyn, ships nationwide via third-party platforms, and provides catering services for corporate and private events.
Differentiator
Problem solved
Functional benefit
Products and services
- Artisan Breads
- Viennoiserie and Pastries
- Signature Babkas
- Sandwiches
- Coffee and Specialty Beverages
- Catering Services
- Nationwide Shipping
- Gift Cards
Quantifiable outcome
- New York Magazine's 'Best of NY Chocolate Babka' recognition
- +2 more outcomes
Companies that use Breads Bakery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Breads Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Breads Bakery partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- GoldbellycoreGoldbelly serves as the exclusive nationwide shipping partner for Breads Bakery, allowing customers across the United States to order select babka and specialty items online for home delivery.
- Uber EatsminorThird-party delivery partnership allowing customers to order Breads Bakery products for local delivery through the Uber Eats platform.
- DoorDashminorThird-party delivery partnership allowing customers to order Breads Bakery products for local delivery through the DoorDash platform.
- SeamlessminorThird-party delivery partnership allowing customers to order Breads Bakery products for local delivery through the Seamless platform.
- PostmatesminorThird-party delivery partnership allowing customers to order Breads Bakery products for local delivery through the Postmates platform.
- Culinary AgentsminorRecruiting partnership for posting job openings and attracting culinary talent to join the Breads Bakery team.
- Peter SomminorFashion designer and accomplished baker collaborated with Breads Bakery for a special Lunar New Year babka flavor.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Breads Bakery competitors and assessment
Company assessmentDirect peers
- Lady M Confections: Luxury cake brand originating in NYC, with multiple US locations and nationwide shipping through Goldbelly. Comparable premium positioning, NYC origins, multi-channel distribution, and gift/celebration-driven demand.
- Bien Cuit: NYC artisan bread bakery with multiple Brooklyn and Manhattan locations focused on slow-fermented, European-style breads. Closely comparable to Breads Bakery's artisan bread identity, NYC footprint, and small-batch craft production.
- Sarabeth's: NYC bakery and restaurant group with multiple Manhattan locations known for baked goods, brunch, and catering. Comparable in combining retail bakery with cafe/restaurant service and corporate-event catering in NYC.
- Mah-Ze-Dahr Bakery: Chef-driven artisan bakery in NYC producing premium pastries and breads with strong media recognition. Comparable as a small-batch, award-positioned NYC specialty bakery competing in similar tourist and local segments.
- Maman: NYC-based cafe-bakery chain combining artisan pastries with specialty coffee, now operating in multiple US cities. Directly comparable to Breads Bakery's cafe-bakery format and multi-location expansion model.
- Levain Bakery: NYC-origin artisan bakery known for premium cookies and baked goods, with multiple Manhattan locations and nationwide shipping. Closely comparable to Breads Bakery in artisanal positioning, NYC footprint, premium pricing, and direct-to-consumer + Goldbelly distribution.
- Amy's Bread: Long-established NYC artisan bakery with multiple Manhattan locations serving breads, pastries, and sandwiches. Comparable in product mix, retail bakery format, and B2B/bread-loyal-customer base.
- Dominique Ansel Bakery: Celebrity-chef pastry shop in NYC known for award-winning creations like the Cronut. Comparable as a premium NYC pastry destination with strong brand recognition, location-driven foot traffic, and a similar single-shop-plus-expansion trajectory.
- Magnolia Bakery: Iconic NYC bakery famous for its cupcakes and banana pudding, with multiple Manhattan locations and nationwide shipping. Directly comparable as a tourist-and-local NYC specialty bakery with similar price points, retail format, and brand-driven demand.
Broad incumbents
- Whole Foods Market: National premium grocer with in-store bakeries that compete in the same artisan bread, pastry, and grab-and-go categories as Breads Bakery. Broader incumbent that overlaps on product category but competes primarily as a supermarket with in-store bakery rather than a specialty retail bakery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Breads Bakery social profiles
Digital presenceBreads Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Breads Bakery leadership team
Management profileNumber of profiles
Profiles2 records
Breads Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Breads Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Breads Bakery
What does Breads Bakery do?
Breads Bakery is a New York City–based artisan bakery that handcrafts breads, pastries, babkas, sandwiches, and specialty coffee beverages. The company operates six retail locations across Manhattan and Brooklyn, ships nationwide via third-party platforms, and provides catering services for corporate and private events.
Is Breads Bakery a public or private company?
Breads Bakery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Breads Bakery founded?
Breads Bakery was founded in 2012. It employs 51 to 100 people.
Where is Breads Bakery based?
Breads Bakery is headquartered in New York, United States, in the North America region.
How does Breads Bakery make money?
Four revenue lines are on record. Retail Bakery Sales are the primary driver. The others are catering Services, nationwide Shipping and third-Party Delivery.
Who are Breads Bakery's main competitors?
Direct peers on record are Lady M Confections, Bien Cuit, Sarabeth's, Mah-Ze-Dahr Bakery, Maman, Levain Bakery, Amy's Bread, Dominique Ansel Bakery and Magnolia Bakery. Whole Foods Market is listed as a broad incumbent.
Does Breads Bakery have an API?
No public API is recorded for Breads Bakery.
What industry is Breads Bakery in?
Breads Bakery's product category is Artisan Bakery. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5812.