What SEN Studio does

SEN Studio (legal entity SEN Studio z.s.) is a Prague-based dance education studio founded in 2011 and formally registered as a Czech civic association in 2019. The studio delivers structured dance training across age cohorts from toddlers (ages 3-4) through adults (16+), with its core specialty being ART Dance—a hybrid discipline integrating contemporary, jazz dance, and show art with acrobatics and gymnastics. Supplementary tracks include Street Dance (Hip-Hop, House, Locking, Fusion, Freestyle), classical foundations, and rhythmic movement for young children. The studio also runs an annual multi-session Summer Dance Camp in July.

SEN Studio operates from a single physical location at Vlastislavova 603/11 in Prague 4 Nusle, with eight named instructors (all Czech Ministry of Education-accredited coaches) led by founder and head choreographer Nelya Shelegeda. The student-facing technology footprint is limited to the My SEN web portal, which handles subscription renewal, schedule, payments, and health records. There is no proprietary AI, no app, and no API integrations described. Marketing is conducted through a multilingual website (Czech, Russian, Ukrainian), Instagram, WhatsApp community groups, and competition-based visibility.

The business model is built on semester-based subscriptions priced at 5,000-12,000 CZK per student per semester depending on frequency (1-4 sessions/week), with add-on revenue from individual training (1,000 CZK/session), small-group sessions, costume and competition fees (1,500-2,500 CZK annually), and summer camps at 6,500 CZK per session. A free first-week trial converts prospects into paying students; family discounts apply (10-50% for the 2nd-4th member, free for the 5th). Customers are individual consumers, segmented horizontally by age group, with no enterprise clients.

Name

SEN Studio

Legal name

SEN Studio z.s.

Website

https://sen-studio.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SEN Studio is a Prague-based dance school specializing in ART Dance (contemporary, jazz, show art combined with acrobatics and gymnastics), offering structured semester-based training for children from age 3 through adults at a single Prague 4 Nusle studio.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Fine Arts Schools (61161), Dance Companies (71112)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Contemporary & Modern Dance (MPAGADAB), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance studio services
• Dance education
• Contemporary dance training
• Children's dance classes
• Adult dance programs

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Semester-based Training Fees: Primary revenue stream from semester-based membership fees for dance training sessions. Students pay per semester (5 months per semester) with options for 1-4 training sessions per week. Training is delivered in groups by age and skill level. The semester-based model provides predictable recurring revenue with payment due within 14 days of semester start.
2. Individual Training Sessions: Revenue from individual or small group training sessions (1-3 people) priced per session. These sessions are paid separately from the semester membership and offer personalized instruction in dance, acrobatics, stretching, and gymnastics.
3. Costume and Competition Fees: Additional annual fees for students participating in competitions, concerts, and performances to cover costumes (1,500 CZK annually for ages 3-6, 2,500 CZK annually for ages 7+) and festival fees.
4. Summer Camp Program: Revenue from summer dance camp sessions held in July. Each camp session costs 6,000 CZK (program) plus 500 CZK for meals, totaling 6,500 CZK per session. Optional Friday sleepover party available for 1,000 CZK for non-session participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SEN Studio is a dance studio in Prague offering semester-based training programs in ART Dance (contemporary, jazz dance, show art combined with acrobatics and gymnastics) for children aged 3+ and adults. The studio also runs an annual summer dance camp, competition groups for Czech and international championships, and street dance workshops. All instruction is delivered in person at its single Prague 4 Nusle studio by accredited dance sport coaches.

Product overview

SEN Studio is a dance studio offering a comprehensive portfolio of dance education services for children and adults. The core offering consists of structured training programs across multiple dance disciplines—primarily ART Dance combining contemporary, jazz dance, and show art with acrobatics and gymnastics—alongside specialized tracks for Street Dance, classical technique, and rhythmic movement for young children. Additional services include competitive performance groups, an annual summer dance camp, and the My SEN online portal for student management. Training is organized by age groups from toddlers through adults, with semester-based enrollment and a free trial week.

Differentiator

Problem solved

Functional benefit

Products and services

• ART Dance Training Programs Semester-based dance instruction across contemporary, jazz dance, and show art combined with acrobatics and gymnastics, organized in age-appropriate groups from toddlers (3-4) through adults (25+). Offered at 1-4 sessions weekly (60-120 min), priced 5,000-12,000 CZK per semester.
• Dance Rhythmics (Taneční rytmika) Introductory dance program for young children (ages 3-6) teaching basic rhythmic movement, choreography fundamentals, coordination, balance, and flexibility through playful dance games.
• Jazz Dance Dynamic jazz dance training focusing on coordinated movement, flexibility, musicality, and expressive performance techniques suitable for children and adults.
• Contemporary Modern dance instruction combining elements of ballet, modern dance, contemporary movement, and acrobatics, emphasizing creative self-expression and emotional connection to movement.
• Street Dance (Hip-Hop, House, Locking, Fusion, Freestyle) Urban dance styles offered as workshops for older students exploring modern dance techniques.

Quantifiable outcome

• Multiple Czech Republic Championship titles in ART Dance categories (2024)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Magistrát hlavního města Prahy (Prague City Council)minorOthersPrague City Council provides support to SEN Studio as part of cultural and sports development initiatives in Prague.
• Pražská centrála cestovního ruchu (Prague City Tourism)minorOthersPrague City Tourism provides support to the studio as part of cultural presentation initiatives.
• Pražská kongresová kancelář (Prague Convention Bureau)minorOthersPrague Convention Bureau provides institutional support for events and conferences.
• Česká Unie Sportu (ČUS)coreStrategic or Co-development PartnerSEN Studio z.s. is an official member of the Czech Union of Sport, the largest sports organization in the Czech Republic, providing legitimacy and competitive eligibility for dance sport competitions.
• Pražská tělovýchovná unie (PTU)coreStrategic or Co-development PartnerMembership in the Prague Physical Education Union enables participation in regional competitions and events.
• Czech Dance Organization (CDO)coreStrategic or Co-development PartnerOfficial membership in CDO, the governing body for dance sport in the Czech Republic, enables participation in national championships including Czech Dance Masters, Best of the Best, and Dance Group of the Year.
• Taneční svaz ČRcoreStrategic or Co-development PartnerMembership in the Dance Association of the Czech Republic provides official recognition and competition sanctioning.
• Best World Dance GroupminorGTM or Marketing PartnerInternational dance festival and competition organization. SEN Studio students performed on MSC cruise ships as part of their events from 2016-2022.
• World of Youth Cruise FestivalminorGTM or Marketing PartnerYouth cruise festival where SEN Studio performed aboard MSC cruise ships.
• Sympathy of EuroparksminorGTM or Marketing PartnerFestival organization where SEN Studio performed at Disneyland Paris.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Royal Academy of Dance (RAD): International dance education and examination body certifying teachers and students in ballet and other styles. Comparable as a governing/administrative overlay that shapes Czech dance sport accreditation (MŠMT ČR) and competition pathways relevant to SEN Studio's instructors.
• Czech Dance Organization (CDO): National governing body for dance sport in the Czech Republic that sanctions Czech Dance Masters, Best of the Best, and Dance Group of the Year competitions. SEN Studio is an official member and competitor in CDO events, making CDO the institutional overlay for SEN's competitive moat.

Broad incumbents

• Pineapple Dance Studios: Iconic London-based dance studio offering contemporary, jazz, street, and acrobatics classes for all ages. Comparable as a multi-discipline urban dance studio serving both recreational and pre-professional students, but with a substantially larger facility and broader commercial footprint than SEN Studio.
• Broadway Dance Center: Large multi-style dance studio in New York City offering open-class and training programs across contemporary, jazz, street, and acrobatics for children and adults. Comparable as a multi-discipline urban dance studio serving hobbyist and competitive students, but operates at much greater scale and brand breadth.
• Steps on Broadway: Long-established New York dance studio offering drop-in and semester-based classes in contemporary, jazz, and a wide range of styles to children and adults. Comparable in offering group instruction across multiple disciplines with semester-style enrollment, though anchored in the US market.

Emerging players

• The Little Gym: International franchise offering movement, gymnastics, and enrichment programs for children aged 4 months to 12 years. Comparable as a structured physical-enrichment provider for young children, though focused on motor-skill development rather than competitive dance sport.
• The Ailey School: Pre-professional dance school affiliated with Alvin Ailey American Dance Theater, focused on contemporary and jazz technique. Comparable as a serious technique-driven dance training institution, though operating more as a credentialing conservatory than a local family studio.

Direct peers

• Taneční centrum Praha: Prague-based dance conservatory/school offering multi-style training including contemporary and modern choreography. Comparable as a Prague-based dance training institution whose alumni and faculty overlap with SEN Studio's ecosystem (e.g., instructor Mariia Venherska trained there).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/senstudioleto
• Facebookfacebook.com/senstudiopraha
• LinkedInlinkedin.com/company/sen-studio-cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEN Studio