UHI

What UHI does

Linktree operates a link-in-bio platform that consolidates a creator's or brand's entire digital presence into a single customizable URL accessible via linktr.ee. The platform serves more than 70 million users globally, including individual creators, music artists, creator-entrepreneurs, small businesses, and enterprise brands (HBO, LA Clippers, Comedy Central, Selena Gomez, Billie Eilish), with a reported 45M EU monthly active recipients. Its core technology centers on a hosted web profile aggregator that integrates with Instagram, TikTok, YouTube, Twitter/X, LinkedIn, Facebook, Pinterest, and Threads, plus offline channels via QR code generation and a Digital Card (beta) savable to Apple/Google Wallet. Beyond link aggregation, the platform has expanded into a full creator monetization stack including Linktree Shops (commerce and affiliate), Courses (digital product sales), Bookings (session scheduling), Sponsored Links (affiliate marketing), Subscribe (audience ownership and gated content), and Contacts/Audience Management, all processed via Stripe/PayPal/Square.

The business model combines a tiered subscription (Free, Starter, Pro, Premium) with a mix of transaction fees, marketplace commissions, and affiliate referral revenue. Distribution is product-led growth through a self-serve freemium funnel, with deep social platform embedding as the primary discovery channel; go-to-market is supplemented by event marketing (SXSW 2025 with 91 featured Linkers), content marketing, and major creator partnerships. Enterprise is sold via a dedicated tier. The company is headquartered in Collingwood, Australia (Linktree Pty Ltd) with offices in San Francisco, and is privately held; compliance footprint includes GDPR, CCPA, PCI DSS (via payment partners), and EU DSA reporting. Generated revenue/financials and management team data were not disclosed in the provided input.

Note: the firmographic record supplied identified the company as "UHI," a UK higher-education platform based in Inverness with 1,001-5,000 employees and a linktr.ee/thinkuhi web handle. The substantive product, customer, revenue, and partnership data in the source material all describe Linktree Pty Ltd; the firmographic fields are inconsistent with the product evidence and have been treated as a data-quality issue.

Name

UHI

Legal name

Linktree Pty Ltd

Website

https://linktr.ee

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Linktree is a link-in-bio platform that lets more than 70 million creators, artists, and brands aggregate their social content, monetization tools, and audience engagement features behind a single customizable URL distributed across Instagram, TikTok, YouTube, and other major social channels.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Certification & Licensing Exam Management Platforms (EDAFADAG)

akta.pro secondary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

Keywords

• Higher education
• Educational platform
• University services
• Online learning
• Academic programs

Headquarters

HQ city

Inverness

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Subscription Revenue: Monthly and annual subscription fees from Free, Starter, Pro and Premium plans with tiered feature access. Paid plans provide advanced analytics, customization options, integrations and monetization tools.
2. Transaction Fees: Percentage-based transaction fees on commissionable transactions, product sales and monetization features through Linktree. Fees vary by plan and are deducted from transaction amounts before crediting users.
3. Marketplace Commission: Commission earnings from Linktree Shops where creators sell products and earn affiliate commissions on recommended products. Linktree earns industry-leading commissions on sales.
4. Affiliate Referral: Commission earnings from sponsored links where creators share brand offers and earn for every sign-up or sale generated. Linktree may negotiate commission rates with brands.
5. Course & Digital Product Sales: Revenue from facilitating digital product sales and online courses, with processing handled through connected payment providers like Stripe.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

UHI is identified in the firmographic profile as a higher educational platform. Beyond this brief description, no further detail on its core products, services, or specific educational offerings is provided in the aggregated source material.

Product overview

Linktree is a single unified link-in-bio platform that allows creators to consolidate their entire digital presence into one customizable profile URL. The core Linktree platform serves as the foundation, with paid upgrade tiers (Pro, Premium, Enterprise) adding advanced customization, analytics, and monetization features. Key feature modules include: Linktree Shops for e-commerce and affiliate sales; Linktree Courses for selling online courses; Analytics for tracking engagement; Social Planner for cross-platform scheduling; QR Code Generator and Digital Card for offline-to-online conversion; Contact Forms and Subscribe for audience capture; and Bookings for monetizing services. The platform integrates with Canva for design, Spotify/Apple Music/Tidal for music links, Bandsintown for events, Stripe/PayPal/Square for payments, and Klaviyo/Mailchimp for email marketing. A Marketplace offers third-party apps and integrations extending functionality.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70M+ users worldwide
• +2 more outcomes

Named customers16 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature13 records

Partnerships

17 partnerships are on record, tiered core and strategic.

• StripecoreTechnology or IntegrationPayment processing partner enabling creators to receive payments through monetization features including digital products, courses, and affiliate commissions. Part of Linktree's payment infrastructure alongside PayPal and Square.
• PayPalcoreTechnology or IntegrationPayment processing partner integrated into Linktree's monetization ecosystem for creator payouts and transaction processing.
• SquarecoreTechnology or IntegrationPayment processing partner facilitating transactions on the Linktree platform for creator commerce and payment processing.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing integration enabling Linktree users to sync subscriber data from forms, subscribe, contact, digital downloads and courses directly into Klaviyo for automations, campaigns and audience segmentation. Available on Pro and Premium plans.
• CanvastrategicTechnology or IntegrationCanva Background Editor integration allowing users to import custom designs from Canva directly into their Linktree profile for enhanced customization.
• BandsintownstrategicTechnology or IntegrationTour and events integration for music artists allowing them to display live show listings and tour dates directly on their Linktree profile. Used by artists like TVOD for seamless fan engagement.
• SpotifystrategicTechnology or IntegrationMusic streaming integration allowing artists to link to Spotify for seamless streaming across platforms. Featured prominently in Linktree's music artist solutions.
• Apple MusicstrategicTechnology or IntegrationMusic streaming platform integrated with Linktree for artists to direct fans to Apple Music alongside other streaming services.
• InstagramcoreTechnology or IntegrationPrimary social platform for Linktree distribution. Instagram integration includes auto-reply feature, post display, and bio link functionality. Key discovery and distribution channel.
• TikTokcoreTechnology or IntegrationMajor social platform integration with Linktree for link-in-bio functionality. Key platform for creator discovery and audience engagement.
• YouTubecoreTechnology or IntegrationVideo platform integration for displaying videos, playlists, and channels on Linktree profiles. Music links feature includes YouTube integration for artists.
• Twitter/XcoreTechnology or IntegrationSocial media platform integration for Linktree link-in-bio functionality and social posting features.
• LinkedIncoreTechnology or IntegrationProfessional network integration for link-in-bio functionality and social media management features including scheduling.
• FacebookcoreTechnology or IntegrationSocial platform integration for link-in-bio and social media management tools including post scheduling and auto-reply.
• MailchimpstrategicTechnology or IntegrationEmail marketing platform integrated with Linktree for syncing subscriber data and contact information collected through Linktree forms.
• Kit (formerly ConvertKit)strategicTechnology or IntegrationEmail marketing platform integrated with Linktree for creator-focused email list building and subscriber sync.
• SXSWstrategicStrategic or Co-development PartnerSouth by Southwest festival partnership where Linktree sponsored and showcased 91 independent artists at the 2025 event. Featured Linktree-powered artist performances and networking.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pearson: Global education and assessment incumbent with broad higher education services. Comparable as a large-scale player in higher education services, though spanning many other education verticals.
• Kaplan: Global education provider operating higher education pathways, including UK university partnerships for international students. Comparable in international higher education recruitment and delivery.

Direct peers

• The Open University: The UK's leading provider of online and distance higher education credentials. Both institutions operate platform-based higher education delivery models across the UK rather than relying on a single physical campus.
• 2U: Online program manager enabling universities to launch and scale digital degree programs. Comparable as a 'platform' enabling higher education delivery outside traditional campus settings.
• Coursera: Online higher education platform partnering with universities globally to deliver credentials. Comparable to UHI's 'higher educational platform' positioning through digital credential delivery at scale.
• FutureLearn: UK-headquartered digital education platform delivering higher education and short courses online. Comparable as a UK-anchored higher education platform serving similar credential-seeking learners.
• edX: Online higher education platform offering credentials from major universities worldwide. Comparable as a platform-based competitor seeking the same online higher education learner audience.

Regional players

• University of Edinburgh: Major Scottish university serving the same domestic higher education market. Comparable as a domestic Scottish peer competing for the same student pool, though much larger and more established.

Emerging players

• Hotmart: Online course and digital education platform with global reach. Comparable as a platform competitor in online education delivery, though primarily individual course rather than full degree programs.
• Udacity: Online education platform focused on technology and short-form credentials. Comparable as an emerging digital education competitor targeting the same online higher education learner segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/ThinkUHI
• Facebookfacebook.com/thinkuhi
• LinkedInlinkedin.com/company/uhi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UHI