Big Face

What Big Face does

Bigface is a premium specialty coffee and lifestyle brand founded in 2020 by NBA All-Star Jimmy Butler, originating from a $20-per-cup coffee operation he ran from his hotel room during the NBA bubble at Walt Disney World. The company sells direct-to-consumer roasted coffee, apparel, ceramic barware, ready-to-drink oat lattes, leather goods, and limited-edition collaborations through its e-commerce platform (bigfacebrand.com), which ships worldwide, supplemented by a Miami Design District flagship store and a Square-powered Corner Market residency in San Francisco's Mission District.

The product portfolio centers on specialty-grade multi-origin blends (DOUBLESTAR, EARTHSHINE, NEBULA, KILONOVA, EL CAPITAN), limited-release isolated origin single coffees sourced from Colombia, Ethiopia, Kenya, Rwanda, Peru, Ecuador, Honduras, and Burundi, and bundles (OMNI Trio, IO-E Trio, IO-F Trio, MISSION 10 Bundle). Notable extensions include the BIGFACE x Fellow Espresso Series 1 limited-edition espresso machine (100 numbered units at $1,998 with app connectivity), a ReadyBev ready-to-drink oat latte line in three flavors, and a Bigface x Bacardi spirits collaboration (Café Con Ocho). Sourcing traceability, OMNI roasting profiles designed to work across espresso, pour-over, and iced preparations, and packaging design recognized with industry awards form the technical and aesthetic backbone of the brand.

The business model is direct-to-consumer with one-time product sales at unit price points of $30-40 for 250g coffee bags, $25-275 for apparel, and premium pricing on limited collaborations, augmented by licensing and co-branded revenue from the Bacardi spirits partnership. Distribution combines owned e-commerce (primary), the Miami Design District flagship, and the Square Corner Store pop-up channel. Marketing relies heavily on founder celebrity equity, Instagram (100K+ followers), the Dispatch content blog, specialty coffee influencer outreach, and experiential event activations including FREQUENCY001 at Miami Music Week. The company is private, employs 11-50 people, and has not publicly disclosed revenue or external funding.

Name

Big Face

Legal name

Bigface

Website

https://bigfacebrand.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bigface is a premium specialty coffee and lifestyle brand founded by NBA star Jimmy Butler, selling direct-to-consumer roasted coffee, apparel, ceramics, and limited-edition collaborations through global e-commerce, a Miami Design District flagship, and San Francisco pop-up retail.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920), Specialty Food Retailers (4452), Soft Drink and Ice Manufacturing (31211)

SIC

Retail-Eating & Drinking Places (5810), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Espresso Bars & Coffee Bars (THAFADAD)

Keywords

• Specialty coffee retail
• Direct-to-consumer coffee
• Coffee apparel merchandise
• Ready-to-drink coffee
• Specialty coffee roasting

Headquarters

HQ city

Quinton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Specialty Coffee Sales: Direct-to-consumer sales of whole bean coffee, single-origin and multi-origin blends, and limited-edition isolated origin coffees. Products are roasted to order and shipped worldwide from bigfacebrand.com. Coffee products include evergreen blends (DOUBLESTAR, EARTHSHINE, NEBULA), seasonal isolated origins (CHELCHELE, KAYANZA, LA GRANADA), and bundles.
2. Apparel and Accessories: Sale of branded apparel including jerseys, hoodies, t-shirts, shorts, hats, socks, and lifestyle accessories. Product lines include Home Team/Away Team collections, Industry collection, Core collection, and limited-edition collaborations.
3. Coffee Gear and Ceramics: Sale of branded barista equipment including ceramic mugs, tumblers, espresso accessories, and limited-edition Fellow collaboration products. Includes premium leather goods collection made in Italy.
4. Spirits Partnership: First-ever spirits partnership with Bacardí, launching Café Con Ocho cocktail collaboration. Revenue derived from brand licensing and co-branded product launches.
5. ReadyBev Oat Lattes: Ready-to-drink oat milk lattes including Original, Coconut Cinnamon, and Ube Vanilla flavors sold as 4-packs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Big Face sells premium specialty-grade roasted coffee (multi-origin blends and limited-release isolated origin single-origin coffees), ready-to-drink oat lattes, branded apparel collections, ceramic drinkware, stainless steel tumblers, premium Italian leather goods, and limited-edition coffee equipment including the BIGFACE × Fellow Espresso Series 1 espresso machine. Products are sold direct-to-consumer through the company's e-commerce site (bigfacebrand.com) and through the Miami Design District flagship retail store.

Product overview

BIGFACE is a premium specialty coffee and lifestyle brand founded by NBA star Jimmy Butler. The product portfolio centers on specialty-grade coffee offerings including evergreen multi-origin blends (DOUBLESTAR, EARTHSHINE, NEBULA, KILONOVA, EL CAPITAN), limited-release isolated origin single coffees (LOS ALISOS, CHELCHELE, KAYANZA, CAJAMARCA, HACIENDA LA PAPAYA, LA GRANADA, SANTA MARIA), and curated bundles (OMNI TRIO, IO-E TRIO, IO-F TRIO, MISSION 10 BUNDLE). The brand extends beyond coffee into ready-to-drink oat lattes (ReadyBev line), ceramic barware and gear (mugs, tumblers, espresso accessories), premium apparel (core basics, team collections, limited capsules), leather goods (leather edition), and a flagship retail location in Miami's Design District. A notable product collaboration is the BIGFACE × Fellow Espresso Series 1 limited-edition espresso machine (100 units). The company operates e-commerce globally with free shipping on US orders $75+.

Differentiator

Problem solved

Functional benefit

Brands

• LITTLEFACE: Children's apparel line featuring all-over print clothing for kids, including tees and sweatpants in sizes 2-7Y.

Products and services

• DOUBLESTAR Signature multi-origin blend featuring Ethiopian A-washed and Natural processing, with tasting notes of strawberry, floral honey, and stone fruit. Roasted for versatility across espresso and pour-over methods. Priced at $30 per 250g (8.8oz) whole bean bag.
• EARTHSHINE Multi-origin blend from Colombia, Ethiopia, and Peru with tasting notes of chocolate, plums, and blood orange. Sweet and balanced profile suitable for espresso and filter brewing. Priced at $30 per 250g.
• NEBULA Multi-origin blend from Honduras and Ethiopia with raw sugar, hibiscus, and apricot notes. Floral tea-like aromatics with syrupy body and stone fruit acidity. Priced at $30 per 250g.
• KILONOVA Ethiopia and Colombia blend with layered stone fruit, blackberry depth, and honeysuckle finish. Roasted light-medium for pour over, drip, and modern espresso. Priced at $30 per 250g.
• EL CAPITAN Colombia and Ethiopia blend with dark chocolate, red wine, and molasses notes. Tribute to the number 10 playmaker tradition, part of the Mission 10 soccer-inspired collection.
• Isolated Origin Single Coffees Limited release single-origin coffees sourced from Peru, Ethiopia, Burundi, Ecuador, and Colombia, including LOS ALISOS (Peru, Cajamarca, German Cubas Perez), CHELCHELE (Ethiopia Yirgacheffe), KAYANZA (Burundi via Long Miles Coffee Project), CAJAMARCA (Peru), HACIENDA LA PAPAYA (Ecuador, Juan Pena), LA GRANADA (Colombia Huila), and SANTA MARIA (Colombia Huila). Each coffee is traceable to specific farms, estates, or microlots, with pricing from $35-40 per 250g.
• OMNI TRIO Bundle of three evergreen BIGFACE multi-origin blends (Doublestar, Earthshine, and Nebula) totaling 750g. Multi-origin coffees designed for versatility across all brewing methods. Priced at $77 ($90 value, 15% discount).
• IO-E TRIO Espresso-focused bundle of three limited-edition isolated origin coffees (3x250g). Hand-selected for exceptional espresso brewing performance. Priced at $105 ($120 value, 15% discount).
• IO-F TRIO Filter-focused bundle of three isolated origin coffees (3x250g). Roaster's choice selection of limited small-batch coffees for filter brewing. Priced at $102.
• MISSION 10 BUNDLE Bundle featuring El Capitan blend (250g) paired with the Home Team Mug. Soccer-inspired collection celebrating the number 10 playmaker tradition.
• ReadyBev Oat Lattes Ready-to-drink oat milk lattes made with DOUBLESTAR espresso and dairy-free oat milk. Available in three flavors: BF-RB-OL (Original), BF-RB-CC (Coconut Cinnamon), and BF-RB-UV (Ube Vanilla). Sold as 4-packs.
• ReadyBev Trio Bundle (BF-RB-TRIO) Bundle of 3 four-packs of ready-to-drink oat lattes featuring all three ReadyBev flavors (Original, Coconut Cinnamon, Ube Vanilla).
• BIGFACE × Fellow Espresso Series 1 Limited-edition espresso machine collaboration with Fellow, limited to 100 numbered units priced at $1,998 each. Features patented Boosted Boiler architecture with three independent heating elements, commercial-style brass grouphead, intelligent pressure profiling, temperature-sensing steam wand, and Fellow app connectivity. Each unit includes a portafilter, tamper, steaming pitcher, baskets, 250g of KILONOVA coffee, and a hand-autographed stainless steel ID card by Jimmy Butler.
• Ceramic Mugs (Home Team, Away Team) 12oz ceramic mugs in various colorways (white, green exterior, red exterior) with microwave-safe construction. Part of the Mission 10 soccer collection.
• Ceramic Cup Sets (Created Co. collaboration) Created Co. collaboration ceramic mugs fired at 2500°F for durability. 6oz set for cappuccino and 11oz set for latte/pour-over. Sold as pairs.
• Everyday Tumblers (8oz, 12oz, 16oz) Vacuum-sealed stainless steel tumblers with laser engraving, available in 8oz, 12oz, and 16oz sizes with hot/cold retention.
• Straw Tumblers (16oz) Coldshield-active 16oz straw tumblers with 16-hour cold retention, vacuum-sealed stainless steel construction.
• Home Team Collection Soccer-inspired apparel collection featuring jerseys ($125), shorts, hoodies ($150), and tees in pitch-green colorways with embroidered crest and #10 details.
• Away Team Collection Road kit soccer collection in black with acid yellow fade stripes, featuring jerseys ($135), shorts, hoodies ($150), and tees.
• Core Collection Evergreen basics including tees, longsleeves, crewnecks (e.g., Industry Crewneck at $140), hoodies, shorts, sweatpants, and wideleg sweatpants. Constructed from 100% combed cotton or cotton fleece with flatlock seam construction.
• Industry Collection Heavyweight fleece apparel with graphic prints including tees, hoodies, shorts, totes, and crewnecks.
• GP/Racing Capsule Collection F1-inspired capsule featuring racing team tees, division zip-ups, gridlock jackets/shorts, speed hats, and racing graphics.
• LITTLEFACE Kids Apparel Sub-brand LITTLEFACE kids' apparel line featuring all-over print tees, sweatshirts, and sweatpants in sizes 2-3Y, 4-5Y, and 6-7Y.
• Leather Edition (Premium Leather Goods) Premium leather goods made in Italy including card holders, passport holders, zip pouches, and laptop sleeves (up to $275) with embossed BIGFACE branding.

Quantifiable outcome

• 20,000+ daily transactions in Mission District partnership with Square
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• FellowflagshipStrategic or Co-development Partner · 21 April 2026BIGFACE × Fellow Espresso Series 1 collaboration created a limited-edition espresso machine. 100 numbered units produced, each with hand-autographed stainless steel ID card signed by Jimmy Butler. The Fellow Stagg EKG Pro-based machine features patented Boosted Boiler technology with temperature-sensing steam wand and app connectivity. Expected to ship mid-May with $1,998 price point.
• BacardíflagshipStrategic or Co-development Partner · 3 February 2026BIGFACE launched its first-ever spirits partnership with Bacardí, debuting the Café Con Ocho cocktail collaboration at a San Francisco pop-up event. This represents BIGFACE's expansion into spirits and cocktail categories, leveraging the brand's coffee expertise in new beverage verticals. Jimmy Butler envisions this as part of building BIGFACE into a global brand centered on community connection.
• SquarecoreStrategic or Co-development Partner · 27 January 2026Square partnered with BIGFACE Coffee for its Corner Store residency program at 1100 Valencia Street in San Francisco's Mission District. The expanded partnership, announced January 2026, features an extended residency through April 12th. Square processes over 20,000 transactions per day in the Mission District and provides $1,000 processing credits to local businesses during high-demand periods. The Corner Store opened in May 2025 and has driven measurable local economic impact with 10% year-over-year transaction growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• La Colombe Coffee Roasters: Specialty coffee roaster and cafe operator with a strong RTD draft latte line. Most directly comparable peer given overlapping roasted coffee, cafe, and ReadyBev-style RTD businesses.
• Counter Culture Coffee: Specialty coffee roaster emphasizing direct trade, education, and sustainability — comparable to Bigface's farm-traceable, transparency-led positioning. Both target quality-focused specialty enthusiasts via DTC and wholesale.
• Blue Bottle Coffee: Premium specialty coffee roaster combining DTC subscription, flagship cafes in design districts, and RTD products. Closest large-scale analog to Bigface's roastery-cafe hybrid model, though backed by Nestlé.
• Heart Coffee Roasters: Independent specialty coffee roaster with cafe locations and DTC sales, focused on direct trade and design-forward brand identity. Comparable size and operating model.
• Onyx Coffee Lab: Award-winning specialty roaster known for limited-release lots and competition-grade coffees. Comparable limited-edition, scoring-focused sourcing and direct-to-roaster storytelling.
• Chamberlain Coffee: Celebrity-founded (Emma Chamberlain) premium specialty coffee brand with similar DTC-led model, RTD oat milk lattes, and lifestyle extension. Most directly comparable peer given overlapping celebrity-tied customer acquisition mechanics and product mix.
• Equator Coffees: Specialty coffee roaster with DTC, wholesale, and cafe presence emphasizing sustainability and traceable sourcing. Similar premium positioning and direct-trade supplier relationships.
• Stumptown Coffee Roasters: Premium specialty coffee roaster with DTC, wholesale, and cafe retail, owned by Peet's/Starbucks. Comparable direct-trade sourcing and bar-focused cafe experiences, though at much larger scale.
• Verve Coffee Roasters: Premium specialty roaster with DTC e-commerce and flagship cafes in design-forward locations. Similar brand positioning, design-led aesthetic, and direct-trade sourcing philosophy.

Broad incumbents

• Nespresso: Global premium coffee brand with extensive home espresso machine line and broad distribution. Comparable premium pricing and lifestyle-brand orientation, but at vastly larger scale and broader category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bigfacebrand
• LinkedInlinkedin.com/company/bigfacebrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Face