Youth In Transition

Name

Youth In Transition

Legal name

Youth In Transition Charitable Trust

Website

https://youthintransition.org.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAKANAI

Self-Advocacy & Self-Determination Training

Education/Special Education & Learning Support Services/Transition Services (Post-Secondary, Employment & Independent Living)

Keywords

• Youth mental health
• Suicide prevention counselling
• Therapeutic retreat programmes
• Community youth support
• Charity mental health services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: Individual and corporate donations through PayPal, credit card, Givealittle platform, and bank transfer. 100% of donations go directly to supporting young people.
2. The Hope Shop Retail Revenue: The Hope Shop sells pre-loved clothing and accessories. 100% of sales proceeds go to support the Journey Back to Awesome programme.
3. Sliding Scale Counselling Fees: Counselling sessions are priced on a sliding scale based on family income. Most sessions (97%) are provided at no cost to clients. WINZ funding may cover sessions for beneficiaries.
4. Grants and Bequests: Funding comes from community trusts, local board grants, bequests from individuals, and sponsorships from community organizations. They do NOT receive government subsidies despite repeated high praise from mental health professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Youth In Transition delivers the Journey Back to Awesome (JBA) programme, a holistic youth mental health service for young people aged roughly 11–24 dealing with low self-esteem, depression, anxiety, and suicidal thinking. The programme combines individual counselling, peer support groups, and life-skills therapies (gardening, cooking, yoga, meditation, photography, outdoor activities) delivered primarily at the Duke House retreat facility in Waitoki and at the Manly office. It is supported by The Hope Shop, a charity retail outlet, and the annual Golf Fore Life fundraising tournament.

Product overview

Youth In Transition operates primarily as a mental health charity offering the Journey Back to Awesome (JBA) Programme as its core service. The organization runs Duke House, a retreat facility that hosts therapeutic activities including gardening, cooking, yoga, and meditation. Supporting operations include The Hope Shop, a charity retail outlet generating funds, and Golf Fore Life, an annual fundraising golf tournament. The organization does not operate as a technology platform but rather as a service-based charity.

Differentiator

Problem solved

Functional benefit

Brands

• Journey Back to Awesome: The core programme of Youth In Transition aimed at young people dealing with low self-esteem, depression, anxiety, and suicidal thinking, designed to equip them with skills and resources to transition into a life worth living.

Products and services

• Journey Back to Awesome (JBA) Programme A holistic youth mental health programme for young people aged roughly 11–24 dealing with low self-esteem, depression, anxiety, and suicidal thinking, combining one-to-one counselling, peer support groups, and life-skills therapies such as gardening, cooking, yoga, meditation, and photography. Delivered primarily at Duke House and the Manly office, with 97% of sessions provided at no cost to clients on a sliding-scale basis.
• Duke House Retreat Facility A retreat facility at 517 Waitoki Road, Wainui, Auckland, gifted by Rod Duke and used by Youth In Transition as the primary service delivery venue for the JBA programme. It hosts outdoor activities, bush walks, fitness programmes, gardening therapy, cooking classes, yoga, meditation, a sensory garden, zen garden, meditation hut, barn, chicken coop, vegetable gardens, and a sheep flock.
• The Hope Shop A volunteer-run charity retail shop at 54 Rawhiti Road, Manly, Auckland, selling pre-loved clothing and accessories Monday–Saturday 10am–4pm. 100% of sales proceeds fund the Journey Back to Awesome programme, and the shop also provides work experience opportunities and interview attire for young people.

Quantifiable outcome

• 940+ young people helped since program inception
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered minor and core.

• Kennards Hire SilverdaleminorGTM or Marketing Partner · 7 May 2026Donated digger equipment for May 2026 working bee to help tackle drainage issues and major property improvements.
• Hirepool Ltd SilverdaleminorGTM or Marketing Partner · 7 May 2026Donated concrete saw for the May 2026 working bee drainage improvement project.
• Errol from Stillwater ArboretumminorGTM or Marketing Partner · 7 May 2026Donated fish for sensory pond and native totara trees to strengthen stream banks and bring life to the space.
• Rodney DukeminorGTM or Marketing Partner · 7 May 2026Added doorway into donated clothes room and brought family to help in gardens during May 2026 working bee.
• The Hope Shop Facebook CommunitycoreGTM or Marketing Partner · 5 May 2026Located adjacent to the Manly office. Continues to play an important role in supporting the organization's work through retail revenue and community presence.
• BlockBlueLight NZminorGTM or Marketing Partner · 2 May 2026Donated blue-blocking glasses for youth in the JBA programme to help improve sleep quality by reducing blue light exposure from screens.
• Crazy About EweminorGTM or Marketing Partner · 15 January 2026Shearing service for the sheep flock at Duke House. Sheep fleece is repurposed in veggie gardens as weed barrier.
• Chubb NZcoreGTM or Marketing Partner · 12 December 2025Around 45 team members volunteered at Duke House for a community volunteer day, working indoors and outdoors across the property despite challenging rainy conditions.
• Catalytic FoundationcoreGTM or Marketing Partner · 25 November 2025Organized volunteering day with Chubb, donated funding for materials, and provided Christmas presents for young people most in need at Duke House.
• Kings Plant Barn SilverdaleminorGTM or Marketing Partner · 8 November 2025Donated sensory flowers for the sensory garden at November 2025 working bee.
• Tree Solutions Tree Management Services LtdminorGTM or Marketing Partner · 8 November 2025Added stepping stones to the sensory garden. Previously did palm and magnolia trimming work. Funded through BlueSky Community Trust.
• Wainui Golf and Function CentrecoreGTM or Marketing Partner · 23 September 2025Venue for annual Golf Fore Life charity tournament. Has hosted six successful events (2019-2024) with 120+ players attending in 2026.
• Whangaparāoa LibraryminorGTM or Marketing Partner · 19 September 2025Hosted the photography exhibition featuring images captured by young people during Imagen8 courses.
• Rodney Youth ProjectminorStrategic or Co-development Partner · 3 September 2025Partner organization supporting the Yrua Jiu-Jitsu wellbeing class for young people aged 11-24.
• New World OrewaminorGTM or Marketing Partner · 1 September 2025Provided catering support for Holly Jones welcoming ceremony from Oranga Tamariki.
• Scent Collective (Carly)minorStrategic or Co-development Partner · 27 August 2025Led candle-making and affirmation label printing session with young people and counsellors during Art Group.
• ASB BankcoreGTM or Marketing Partner · 1 August 2025ASB Bank Wealth Advisory Team and Merchant Sales Team have conducted multiple community volunteer days at Duke House, helping with sensory garden and property maintenance.
• eMHIC (eMental Health International Collaborative)minorStrategic or Co-development Partner · 14 July 2025Met with organization to connect, share insights, and explore ways to work together on youth wellbeing through digital solutions. Led by Anil Thapliyal.
• Central Landscape Supplies SilverdaleminorGTM or Marketing Partner · 7 June 2025Donated perimeter sleepers and garden mix for building extra veggie garden bed at June 2025 working bee.
• Spark That ChatminorStrategic or Co-development Partner · 7 June 2025Group of young men touring North Island raising awareness about suicide prevention. Visited Duke House for meaningful conversations about mental health.
• Imagen8 - Nurturing A Love For NaturecoreStrategic or Co-development Partner · 21 May 2025Delivers photography courses at Duke House for young people. Multiple courses funded and photography exhibition hosted at Whangaparāoa Library.
• Ara Taiohi - Peak Body for Youth DevelopmentminorStrategic or Co-development Partner · 21 May 2025Provided support for Youth Week events and activities.
• Barry TaylorminorStrategic or Co-development Partner · 17 April 2025Respected suicidologist with 36+ years of experience. Conducted suicide prevention training for staff and community members including Whangaparāoa College representatives.
• Gulf Harbour RebusminorGTM or Marketing Partner · 10 April 2025Donated hand-knitted blankets for young people, providing warmth and comfort as symbols of community care.
• Soul Learning (Leigh Patuawa)minorStrategic or Co-development Partner · 1 April 2025Extraordinary educator helping young people in schools find happiness, self-empowerment, and wellbeing.
• Just Cabins New Zealand - RodneyminorGTM or Marketing Partner · 5 March 2025Jackie and Mike donated a cabin to create a new therapy space at Duke House.
• ECB Property Maintenance LtdminorGTM or Marketing Partner · 24 December 2024Helped maintain lawns at Duke House when mower broke down, ensuring the property remained tidy and welcoming.
• Orewa Lions ClubminorGTM or Marketing Partner · 1 December 2024Generously offered time and support for the sensory garden at Duke House.
• Woolworths New Zealand SilverdalecoreGTM or Marketing Partner · 1 January 2024Regularly donates breakfast for monthly working bees at Duke House, providing sustenance for volunteers who help maintain the property and gardens.
• Bunnings Warehouse New Zealand SilverdalecoreGTM or Marketing Partner · 1 January 2024Consistently donates materials and supplies for sensory garden and property improvements. Has been involved in multiple working bees.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Headspace Australia: Australia's national youth mental health foundation operating centres and digital services for 12-25 year olds. Comparable mission and target population, though it is a much larger, established organization with government backing.
• ReachOut Australia: Australia-based digital mental health service for young people. Comparable in serving youth mental health needs, though it operates primarily through online/digital channels rather than in-person community programmes.
• Mental Health Foundation of New Zealand: Established, larger NZ organization working broadly across mental health promotion, advocacy, and resource provision. Comparable in mission area but operates as a national umbrella rather than a direct youth service provider.

Direct peers

• Skylight Trust: New Zealand charity supporting children, young people, and families through change, loss, and grief. Comparable in target population (young people and families), non-clinical support model, and community funding approach.
• Lifeline New Zealand: NZ crisis support and counselling helpline serving people in emotional distress. Comparable as a community-funded mental health service operating on donations with volunteer support.
• I Am Hope: NZ charity focused on youth mental health, particularly suicide prevention and wellbeing programmes. Operates in the same space serving at-risk youth in New Zealand with comparable community-driven funding model.
• Youthline New Zealand: New Zealand-based youth counselling and helpline service. Directly comparable as both organizations deliver youth mental health support, counselling, and crisis intervention across overlapping age groups in NZ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nzyouthintransition
• Xx.com/YIT_Charity
• LinkedInlinkedin.com/company/youthintransitioncharitabletrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth In Transition