CRAZY ABOUT YOU MINISTRIES - CAYM

What CRAZY ABOUT YOU MINISTRIES - CAYM does

Crazy About You Ministries (CAYM) is a faith-based nonprofit ministry founded in 2018 by Julie Earl and headquartered in McKinney, Texas. The organization's functional mission is Christian evangelism — training everyday believers to share their faith and conducting outreach through a combination of in-person crusade events, broadcast television, published books, and training conferences. Its core programmatic products include the Be Jesus Conference (launched March 2017), the "Perfectly Loved" TV show (launched April 2026 on God Stands TV and SolWin TV, reportedly reaching 400,000+ weekly viewers), the "No More No" book, and recurring video crusade events in East Africa (Kenya, with planned reach into Uganda and Rwanda). On-the-ground East Africa operations are anchored through a partnership with Bishop Elijah Wafula.

CAYM operates a donation-funded nonprofit business model with no disclosed revenue. The ministry raises funds from individual donors through monthly partnership programs and targeted per-project appeals — examples include $2,200–$2,400 per Kenya crusade, $450/month for translator staffing, and $8,000 for the procurement of 800 Bibles. There is no earned-revenue product line, no institutional funder base disclosed, and no pricing model beyond voluntary contributions. The organization is lean, with a reported 8 employees supporting content production, TV show operations, donor stewardship, and field logistics across the U.S. and East Africa.

Name

CRAZY ABOUT YOU MINISTRIES - CAYM

Legal name

Crazy About You Ministries

Website

https://crazyaboutyou.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Crazy About You Ministries (CAYM) is a McKinney, Texas-based nonprofit founded in 2018 by Julie Earl that trains everyday believers in evangelism, broadcasts the "Perfectly Loved" TV show, publishes faith-training books, and conducts crusade events in East Africa.

Ownership category

akta.pro rank

Product category

Christian Ministry Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAE

Faith-Based Missions & Evangelism Organizations (Domestic & International)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYMPABALAO

Religious Fundraising / Telethon & Ministry Support Channels

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Religious/Faith-Based Broadcasting

SECONDARYMPAJAHAD

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Religious & Spiritual Publishing

SECONDARYBPAGAJAF

Faith-Based Humanitarian Aid & Relief Ministries

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Christian ministry services
• Evangelism training programs
• Religious book publishing
• Missionary outreach services
• Christian conference hosting

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Book Sales: The ministry publishes 'No More No' book and Study Guide sold through Amazon, generating one-time revenue per sale.
2. Donations and Monthly Partnerships: CAYM operates as a donation-funded ministry. Donors can become monthly partners to support video crusades, Bible distribution, Kenya crusades, and TV show operations including translator costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Crazy About You Ministries is a faith-based Christian ministry that trains believers to share their faith in everyday settings through the 'No More No' book and study guide, the Be Jesus Conference training events, online Bible study series, and a weekly 'Perfectly Loved' television show. The ministry also conducts Discover God's Love Video Crusades in villages in Kenya, Uganda, and Rwanda, distributing native-language Bibles and supporting church planting. Operations are funded by donations and monthly partners.

Product overview

Crazy About You Ministries (CAYM) is a Christian ministry that operates as a content and training platform. The core product is the No More No book and study guide by Julie Earl, which provides practical teaching on how to hear God's voice and share Jesus' love in everyday life. This core offering is supported by the Be Jesus Conference for in-person training events, the Treasure Hunt in Galatians and Riches In Romans Bible Studies as online teaching series, and the Perfectly Loved TV Show and YouTube channel for video content distribution. Additional programs include the Discover God's Love Video Crusades for international evangelism.

Differentiator

Problem solved

Functional benefit

Products and services

• No More No (Book)

Quantifiable outcome

• 11,429 people born again in 2023
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• God Stands TVcoreGTM or Marketing PartnerBroadcasting partner for 'Perfectly Loved' weekly TV show, reaching over 400,000 viewers weekly in multiple languages with largest audience in Middle East.
• SolWin TVcoreGTM or Marketing PartnerSecondary TV broadcast partner for 'Perfectly Loved' show, receiving over 23,000 views monthly from multiple nations.
• Bishop Elijah WafulacoreStrategic or Co-development PartnerKenya crusade coordinator and church planting partner. Works alongside CAYM to conduct crusades, train pastors, plant churches, and distribute Bibles in Kenya.
• King's Trail Cowboy ChurchminorStrategic or Co-development PartnerTexas church led by Jason Norton where 'No More No' book was distributed and evangelism training took root.
• Ann Kiemel AndersonminorOthersBest-selling author from 1970s-80s who endorsed 'No More No' and supported Julie Earl's ministry before passing away in 2014.
• Frontiers FranceminorStrategic or Co-development PartnerScott Sullivan, Director of New Initiatives at Frontiers France, endorsed 'No More No' as a missionary resource.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cru (formerly Campus Crusade for Christ): Cru is one of the largest U.S.-based Christian evangelism and discipleship organizations, training believers to share their faith globally. Like CAYM, it emphasizes practical evangelism training and operates internationally, but at significantly greater scale with established programs and donor base.
• Youth With A Mission (YWAM): YWAM is a large interdenominational Christian missions organization running discipleship training schools, short-term mission trips, and evangelism outreaches globally. Comparable to CAYM in mobilizing missionaries, conducting international crusades, and training believers for cross-cultural ministry.
• Samaritan's Purse: Samaritan's Purse is a large evangelical humanitarian and missions organization running international relief, crusades, and church partner programs. It overlaps with CAYM in faith-based international mission activity, Bible distribution, and donor-funded operations.
• Billy Graham Evangelistic Association: BGEA runs mass evangelistic crusades, TV/radio broadcasts, and trains believers for personal evangelism — directly paralleling CAYM's crusade, broadcast, and training activities but at a much larger historical scale with established brand recognition.
• Christian Broadcasting Network (CBN): CBN operates the Superbook TV series, 700 Club, and international broadcast ministries. It is comparable to CAYM as a faith-based broadcaster reaching millions, but with established infrastructure, paid programming, and broader programming portfolio.
• Trinity Broadcasting Network (TBN): TBN is the world's largest religious network, broadcasting Christian teaching globally. While CAYM is a content provider rather than a network, both share faith-based broadcasting reaching multi-language international audiences including the Middle East.

Direct peers

• God Stands TV: God Stands TV is a satellite broadcaster that carries CAYM's Perfectly Loved show weekly. It is a direct comparable as a faith-based satellite broadcaster reaching international audiences, with overlap in Middle East viewership and multilingual programming.
• Luis Palau Association: The Luis Palau Association runs large-scale evangelistic festivals and citywide crusades, primarily in Latin America and other international locations. Directly comparable to CAYM's large crusade model and evangelism training focus, though with a stronger association-led governance model.
• Frontiers: Frontiers is a faith-based missions organization that mobilizes workers among unreached people groups and was specifically named by CAYM as a partner (Scott Sullivan, Director of New Initiatives at Frontiers France, endorsed the No More No book). Highly comparable in cross-cultural evangelism and missions focus.

Emerging players

• Empowered21: Empowered21 is a global Spirit-empowered Christian network connecting churches and movements worldwide. It overlaps with CAYM in equipping believers for evangelism, church planting, and international ministry coordination but operates as a network of movements rather than direct programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCF_qbQogvDy-KV-KaFI8k7Q
• LinkedInlinkedin.com/company/crazy-about-you-ministries---caym

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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