Laserline

What Laserline does

Laserline is a Berlin-based online printing company (Onlinedruckerei) founded in 1997 and operated as a sales unit under the legal entity SAXOPRINT GmbH. The company sells custom-printed products to customers within Germany via a self-serve e-commerce website with a product configurator and phone/email customer service, and was divested by CEWE Stiftung & Co. KGaA to global mass-customization operator Cimpress on July 2, 2026 as part of a broader Commercial Online-Print business sale that also transferred the SAXOPRINT Dresden production facility and the viaprinto sales unit, with all 544 employees of the division moving to Cimpress.

The product portfolio spans four categories: business stationery (letterheads, envelopes, business cards, presentation folders, notepads, binders, stamps); advertising materials (flyers, folded flyers, brochures, books, posters, stickers, calendars, postcards, greeting cards, ticket pockets, card sleeves, carrier bags); advertising technology / large-format (beach flags, banners, exhibition counters, exhibition walls, roll-ups, signs, illuminated signage including LED light frames, pop-up tents); and gastronomy (menus, table displays, paper cups). Production is carried out in Germany using modern offset and digital printing presses plus large-format/advertising-technology equipment, with the company citing up to 80% setup waste reduction and 70% CO2 emissions reduction; operations have been CO2-neutral since 2014, with 100% renewable electricity since 2022, cobalt-free inks since 2017, and certifications including ISO 14001 (since 2006), ISO 50001, and FSC (since 2009), plus a ClimatePartner carbon-offset partnership for customers.

The business model is transactional e-commerce with one-time purchases priced via the online configurator (no public list pricing), supplemented by a custom "Preisanfrage" quote channel for non-standard jobs; payment is via PayPal, credit card, or invoice (for business accounts), and a €10 newsletter voucher is used as an acquisition incentive. The customer base is horizontal and fragmented: primary segments are SMBs (business stationery), marketing/advertising professionals (promotional materials), and the event/hospitality industry (signage, menus, displays), with a secondary individual consumer segment for personalized products such as calendars and greeting cards. Distribution is exclusively direct-to-customer within Germany (excluding Büsingen), with no physical retail or third-party resellers.

Name

Laserline

Legal name

SAXOPRINT GmbH

Website

https://laser-line.de

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Laserline is a Berlin-based online printing company, founded in 1997, that sells custom-printed business stationery, advertising materials, large-format signage, and gastronomy products to German SMBs, marketing professionals, event/hospitality businesses, and consumers via a self-serve e-commerce platform, and was acquired by Cimpress from CEWE in July 2026.

Ownership category

akta.pro rank

Product category

Commercial Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing & Copy Services Retail (CRALABAD)

Keywords

• Online printing services
• Commercial printing
• Business stationery printing
• Large format signage printing
• Printed advertising materials

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Online print product sales: E-commerce sales of printed products including business stationery, marketing materials, signage, and promotional items. One-time transaction model with online ordering and configuration.
2. Custom printing solutions: Custom quote-based orders for specialized, non-standard, or large-format printing products and configurations not available in standard online configurator.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Laserline is a Berlin-based online printing company founded in 1997 that produces custom-printed business stationery (letterheads, envelopes, business cards, folders, notepads, binders), advertising materials (flyers, brochures, posters, stickers, calendars, greeting cards, carrier bags), large-format advertising-technology products (beach flags, banners, roll-ups, exhibition counters, signs, illuminated signage, pop-up tents), and gastronomy/hospitality print products (menus, table displays, paper cups). Customers configure and order online through a self-serve product configurator, with custom-quote options for non-standard jobs.

Product overview

Laserline is a Berlin-based online printing company (Onlinedruckerei) founded in 1997, operating as a comprehensive print-on-demand platform. The company produces high-quality print products using modern offset printing, digital printing, and advertising technology methods in Germany. The product portfolio is organized into four main categories: (1) Geschäftsausstattung (Business Stationery) including letterheads, envelopes, business cards, presentation folders, notepads, and binders; (2) Werbemittel (Advertising Materials) including flyers, folded flyers, brochures, books, posters, stickers, calendars, postcards, greeting cards, and promotional items like ticket pockets and card sleeves; (3) Werbetechnik (Advertising Technology) including beach flags, banners, exhibition counters, exhibition walls, roll-ups, signs, illuminated signage, and pop-up tents; and (4) Gastronomie (Gastronomy Products) including menus, table displays, and hospitality-specific printed materials. The company emphasizes sustainable production, operating as a CO2-neutral printer since 2014, with certifications including ISO 14001 and ISO 50001.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Stationery (Geschäftsausstattung) Online-configurable business stationery printing — letterheads (80–120 g/m² offset/recycled/premium paper), standard/C4/C5/window envelopes, business cards on various cardstocks with special colors and perforation, glue- and wire-O-bound notepads (DIN A7–A4), presentation folders with tabs/rubber bands/card pockets, ring-binders/lever-arch files with optional coating and label holders — for SMBs and larger organizations needing branded corporate-identity materials.
• Advertising Materials (Werbemittel) Online-configurable promotional print products — flyers (DIN A8–A3, special papers, UV coating, cellophaning), folded/folded-leaflet flyers (accordion, zigzag, cross, wrap folds, 4–12 panels), brochures (staple, wire-O, glue, hardcover; 1–200,000 copies), books (PUR glue binding, hardcover, up to 400 pages and 10,000 copies), posters (DIN A3–A0, standard/neon/hollow-chamber for outdoor), stickers (rectangular, square, round, oval; adhesive paper and films; outdoor, indoor, vegan, removable variants), calendars (wall, desk, strip, monthly, pocket, wire-O bound), postcards (glossy/matte cardstocks), greeting cards (with matching envelopes, UV coating, cellophaning), carrier bags, ticket pockets, and card sleeves — for marketing departments, agencies, and event organizers running campaigns.
• Advertising Technology / Signage (Werbetechnik) Large-format advertising-technology / signage products — flexible beach flags (drop, straight, convex shapes with various stand bases), hanging flags/flags for flagpoles (with or without boom arms, flag and mesh fabric, up to 1500 × 4000 mm), PVC and mesh banners for scaffolding, fences, and building facades (up to 7 m long), portable roll-up display banners with aluminium frames for trade shows and retail, mobile exhibition counters (curved/straight, textile or PVC, tool-free assembly), exhibition wall systems, custom signs (company, practice, real estate, notice boards), pop-up exhibition tents for outdoor events, illuminated signage including LED light frames for brand visibility — for trade-show exhibitors, event organizers, and retail/POS advertisers.
• Gastronomy / Hospitality Print Products (Gastronomie) Custom restaurant and hospitality printing — printed menus (various binding and paper options), table displays, table sets, and printed paper cups — for restaurants, cafés, bars, and hospitality businesses.
• Greeting Cards with Envelopes (Grußkarten mit Umschlägen) Custom greeting and invitation cards sold with matching envelopes, in various sizes with optional UV coating and cellophaning — for both consumer gifting and business communication.
• Ticket Pockets & Card Sleeves (Tickettaschen & Kartenhüllen) Printed ticket pockets and protective card sleeves for professional presentation and secure storage of cards, vouchers, and tickets — made from high-white matte chromo sulfate cardboard (250 g/m²).
• Custom Individual Printing (Individualdruck / Preisanfrage) Custom-quoted individual print jobs for products, configurations, or volumes not covered by the standard online configurator, handled through the Preisanfrage (price inquiry) form with consultation by phone (030 46 70 960) and email ([email protected]).

Quantifiable outcome

• CO2 emissions reduced by 70%
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CimpresscoreChannel Partner/ Reseller/ Distributor · 2 July 2026LASERLINE was acquired by Cimpress as part of CEWE's sale of its Commercial Online-Print business. All 544 employees transferred to Cimpress. LASERLINE operates as a sales unit within Cimpress's commercial online printing operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Unitedprint: Unitedprint operates a network of online printing portals across Europe (including print24). It is an emerging multi-brand peer competing with LASERLINE in offset/digital printing for SMBs, with broader geographic reach.

Regional players

• Druck.at: Druck.at is an Austrian online printing company offering business stationery, marketing materials, and large-format printing in the DACH region. It is a regional peer with comparable offerings to LASERLINE but focused primarily on the Austrian market.

Direct peers

• Flyeralarm: Flyeralarm is one of Europe's largest online printing companies, headquartered in Germany, offering business stationery, marketing materials, large-format printing, and promotional products. It directly competes with LASERLINE on product range, self-serve configurator model, and German SMB customer base.
• SAXOPRINT: SAXOPRINT is the production-side sibling of LASERLINE within the CEWE Commercial Online-Print business, now both under Cimpress. It offers nearly identical online print products via a self-serve model and shares the same SAXOPRINT GmbH legal entity and Dresden production facility.
• WirMachenDruck: WirMachenDruck is a German online printer offering offset and digital printing for business stationery, marketing materials, and large-format products. It is a direct peer competing on price, configurator UX, and German SMB customers.
• Vistaprint: Vistaprint is Cimpress's flagship online printing brand, offering business cards, marketing materials, signage, and promotional products to SMBs globally. It is a direct sibling brand within the Cimpress portfolio following the 2026 acquisition and serves the same SMB self-serve online printing use case as LASERLINE.
• viaprinto: viaprinto is the third sales brand transferred alongside LASERLINE in the CEWE Commercial Online-Print sale to Cimpress. It is a direct peer offering similar online printing products to SMBs in the German market under the same corporate umbrella.
• Onlineprinters (CIM-Print): Onlineprinters is a German online printing company (part of the Cim-Print group) offering offset and digital printing for SMBs across Europe. It directly competes with LASERLINE on the same product categories, self-serve model, and European SMB market.

Broad incumbents

• Cimpress: Cimpress is the strategic acquirer of LASERLINE's parent division (closed July 2026) and the global mass-customization platform behind Vistaprint and other printing brands. It is a broad incumbent that now owns LASERLINE and shapes its strategic direction.
• CEWE: CEWE was LASERLINE's former parent (CEWE Stiftung & Co. KGaA), operating the Commercial Online-Print division that included LASERLINE. CEWE's core business is photofinishing and photo products, but it historically overlapped in commercial print, making it a broad incumbent comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/laserline-onlinedruckerei

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laserline