CronUp
- Company typePrivate
- Founded2016
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingServices
CronUp firmographics
Firmographics- Name
- CronUp
- Legal name
- CronUp SPA
- Website
- https://cronup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where CronUp is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
CronUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Ciberseguridad Ofensiva: Offensive security services including ethical hacking, vulnerability assessment, penetration testing, and Red Team/Purple Team exercises. Services provided by certified expert consultants.
- Ciberseguridad Defensiva: Defensive security services including threat intelligence, threat hunting, incident response, and security awareness training.
- ATRc (Alerta Temprana de Riesgos): Continuous cyber threat monitoring and early warning service combining cyber intelligence, offensive and defensive security for proactive risk anticipation.
- Reventa de Soluciones de Partners: Resale and integration of third-party cybersecurity solutions including Microsoft Security, Qualys, SealPath, SMARTFENSE, and Xygeni.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service offerings based on organizational needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CronUp product offering
Product offeringCore offering
CronUp is a Chilean cybersecurity services firm that delivers customized ("a la medida") offensive and defensive security services under a proprietary methodology called ATRc (Alerta Temprana de Riesgos Cibernéticos), which fuses Cyber Threat Intelligence, Cyber Exposure monitoring, and Continuous Ethical Hacking. Its portfolio covers ethical hacking, vulnerability assessment, Red/Purple Team exercises, threat hunting, incident response, brand exposure monitoring, security awareness, and resale plus implementation of partner platforms such as Microsoft Security, Qualys, SealPath, SMARTFENSE, and Xygeni, with the Academia ATRc® training academy as an add-on.
Product overview
CronUp is a Chilean cybersecurity services company offering a portfolio of proprietary managed security services and partner technology solutions. The core offering consists of three main service pillars: Alerta Temprana de Riesgos (ATRc®) for continuous cyberthreat monitoring, Ciberseguridad Ofensiva for ethical hacking and vulnerability assessment, and Ciberseguridad Defensiva for threat intelligence and incident response. Complementing these services, CronUp distributes and implements partner solutions including Microsoft Security, SealPath (data protection/IRM), SMARTFENSE (security awareness), the Qualys Cloud Platform suite (VMDR 2.0 for vulnerability management, Context XDR for extended detection, and Multi-Vector EDR for endpoint security), and Xygeni for application security. Additionally, Academia ATRc® provides cybersecurity training and certification programs. The portfolio operates as a services-plus-partner-solutions model rather than a single unified platform.
Differentiator
Problem solved
Functional benefit
Brands
- Academia ATRc: Training and certification academy offering cybersecurity courses aligned with Chilean regulations (Ley 21.663, Ley 21.719) covering awareness, compliance, technical training and AI-focused cybersecurity.
Products and services
- Alerta Temprana de Riesgos (ATRc®)
- Ciberseguridad Ofensiva
Quantifiable outcome
- 94% of Ransomware originates from phishing emails, costing USD $132,000 per corporate email compromise
Companies that use CronUp
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
CronUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CronUp partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Microsoft SecuritycoreStrategic partnership offering Microsoft Security solutions including Copilot for security, integrated security enterprise solutions, unified administration tools, and AI-powered threat detection and response capabilities across multi-platform and multi-cloud environments.
- QualyscorePartnership offering Qualys Cloud Platform solutions including VMDR 2.0 (Vulnerability Management, Detection and Response), Qualys Context XDR, and Qualys Multi-Vector EDR for comprehensive vulnerability management and endpoint security.
- SealPathcorePartnership providing SealPath Information Rights Management (IRM) solutions for persistent data protection, identity-based access control, audit monitoring, and AI/ML-powered data classification across multi-platform environments.
- SMARTFENSEcorePartnership offering SMARTFENSE cybersecurity awareness platform with quality content catalog, multiple awareness tools, AI automation, and corporate identity adaptation for building security culture in organizations.
- XygenicorePartnership offering Xygeni application security platform providing SAST with 100% detection and zero false positives, AI-powered auto-remediation, secret detection and blocking, CI/CD security, and compliance monitoring.
- PECBminorAcademic partnership for cybersecurity certification training, providing professional certification programs aligned with international standards.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
CronUp competitors and assessment
Company assessmentBroad incumbents
- Accenture Security: Global consulting giant with a large dedicated cybersecurity practice offering managed security, offensive testing, and threat intelligence — directly competes for Chilean enterprise and government mandates with substantially more resources.
- Palo Alto Networks: Global cybersecurity platform company offering XSIAM, Cortex, and Unit 42 threat intelligence and consulting — competes for the same enterprise and government cybersecurity budgets in Chile with significantly broader capabilities.
- Deloitte Cyber: Big-4 cybersecurity practice delivering risk advisory, offensive security, incident response, and managed detection — competing for the same regulated-industry clients in banking, insurance, and government in Chile.
- CrowdStrike: Global cybersecurity leader whose Falcon platform bundles endpoint detection, threat intelligence, and exposure management — overlapping with CronUp's ATRc pillars (CTI, Cyber Exposure, Continuous Ethical Hacking) at much greater scale.
- Mandiant (Google Cloud): Global incident response and threat intelligence firm (now part of Google Cloud) offering the same offensive security, IR, and CTI services CronUp provides — competes for sophisticated enterprise and government buyers worldwide including in Latin America.
- ESET: Global cybersecurity vendor with a deep Latin American footprint (founded in Slovakia with strong LatAm presence) offering endpoint security, threat intelligence, and managed services — broader portfolio but directly competing for the same Chilean enterprise and SMB customers.
- Kaspersky: Global cybersecurity vendor with established Latin American operations offering threat intelligence, endpoint protection, and security awareness training — comparable on the threat intelligence and awareness training vectors CronUp sells.
Direct peers
- Mnemo: Latin American cybersecurity services firm with offices in Mexico, Colombia, Spain, and other markets, delivering managed security, ethical hacking, and threat intelligence — comparable services, broader but still regional footprint.
- VU Security: Argentina-headquartered cybersecurity firm with strong LatAm presence offering fraud prevention, identity, and offensive security services to financial-sector and enterprise clients — comparable regional focus and regulated-vertical exposure.
- Dreamlab Technologies: Chile-based cybersecurity consulting firm offering ethical hacking, threat intelligence, and managed security services to enterprise and government clients across Latin America — directly comparable in size, geography, and service mix to CronUp.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CronUp social profiles
Digital presenceCronUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
CronUp leadership team
Management profileNumber of profiles
Profiles1 record
CronUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CronUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CronUp
What does CronUp do?
CronUp is a Chilean cybersecurity services firm that delivers customized ("a la medida") offensive and defensive security services under a proprietary methodology called ATRc (Alerta Temprana de Riesgos Cibernéticos), which fuses Cyber Threat Intelligence, Cyber Exposure monitoring, and Continuous Ethical Hacking. Its portfolio covers ethical hacking, vulnerability assessment, Red/Purple Team exercises, threat hunting, incident response, brand exposure monitoring, security awareness, and resale plus implementation of partner platforms such as Microsoft Security, Qualys, SealPath, SMARTFENSE, and Xygeni, with the Academia ATRc® training academy as an add-on.
Is CronUp a public or private company?
CronUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CronUp founded?
CronUp was founded in 2016. It employs 11 to 50 people.
Where is CronUp based?
CronUp is headquartered in Santiago, Chile, in the Latin America region.
How does CronUp make money?
Four revenue lines are on record. Ciberseguridad Ofensiva is the primary driver. The others are ciberseguridad Defensiva, ATRc (Alerta Temprana de Riesgos) and reventa de Soluciones de Partners.
Who are CronUp's main competitors?
Broad incumbents on record are Accenture Security, Palo Alto Networks, Deloitte Cyber, CrowdStrike, Mandiant (Google Cloud), ESET and Kaspersky. Direct peers are Mnemo, VU Security and Dreamlab Technologies.
Does CronUp have an API?
No public API is recorded for CronUp.