Smile Design

What Smile Design does

Smile Design is a privately held, founder-led design agency founded in 2009 and headquartered in Cakung, East Jakarta, Indonesia. The company provides an integrated suite of digital services centered on web design and development, with three primary product tiers: a Basic Website subscription at Rp500,000/month, a CMS Business package starting at Rp7.5 million, and a full E-Commerce platform at Rp10 million built on WooCommerce. Beyond web development, the firm offers mobile application development for Android and iOS, search engine optimization (SEO), social media optimization (SMO) across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok, and comprehensive branding and identity services including logo design, corporate identity, packaging, marketing collaterals, and print materials. The technical stack is PHP-based using standard CMS platforms with HTML/CSS front-ends, and the company has built a proprietary Landing Page web application for biolink pages, online stores, WhatsApp-integrated order forms, and Facebook Pixel tracking.

The company's revenue model combines one-time project fees for website builds with recurring revenue from monthly website subscriptions and annual landing page subscriptions (Rp199,000 Basic to Rp599,000 Business). Digital marketing and SEO services are offered as ongoing managed engagements or project-based work, and branding work is delivered as one-time project engagements. Go-to-market is sales-led and portfolio-driven: prospects reach the company through its website, social channels, and a direct WhatsApp Business contact (+62 812 8110 8615) for quotations. Customer segmentation is horizontal, primarily targeting Indonesian small and medium businesses seeking digital presence, individuals seeking personal branding, e-commerce operators wanting online stores, and companies needing brand identity work.

The firm is small (1–10 employees) and has served more than 50 clients since inception. Named customers span e-commerce (One Team Store, Alat Mobil, mdlk.store), industrial (Matsuo, TDR Industries), shipping (Indo Shipping Operator), construction (Alubond), textile (Lucky Tex), retail (Mitra 2000), and media portals (Cosmo Bikers, Indonesia Racing). Geographic reach is currently domestic Indonesian, with no disclosed international expansion, institutional funding, ownership disclosures, or formal management team information available in the source data.

Name

Smile Design

Legal name

Smile Design

Website

https://smiledesign.web.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Smile Design is a Jakarta-based design agency founded in 2009 offering web design and development, mobile app development, digital marketing, and branding services to Indonesian small businesses, e-commerce operators, and individuals via project-based and subscription pricing.

Ownership category

akta.pro rank

Product category

Digital Marketing & IT Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Web design services
• Mobile app development
• SEO optimization
• Social media marketing
• Branding services

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design & Development Projects: One-time project fees for website development, including basic websites, business CMS sites, and e-commerce platforms. Pricing varies by complexity and features.
2. Monthly Hosting & Maintenance: Recurring monthly fees for website hosting, maintenance, and support services bundled with web development packages.
3. Digital Marketing Services: SEO and SMO services provided as ongoing managed services or project-based engagements.
4. Branding & Print Design: Logo design, corporate identity, and print material design services as one-time project engagements.
5. Landing Page Subscriptions: Annual subscription model for landing page platform access with Basic and Business tiers, including hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Smile Design is a Jakarta-based digital agency that delivers web design, mobile application development, search engine optimization (SEO), social media optimization (SMO), and branding services to local businesses. The firm also operates a subscription-based landing page platform with tiered monthly and annual Indonesian Rupiah pricing.

Product overview

Smile Design is a Jakarta-based design agency providing an integrated suite of digital services. The core offerings consist of a Landing Page web application (biolink, online store, drag-and-drop landing pages) and three tiers of Web Design & Development (Basic Website, CMS Business, E-Commerce). Additional services include Mobile App development for Android/iOS, Search Engine Optimization, Social Media Optimization, and Brand & Identity design. The company has served 50+ clients since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design
• Mobile Application Development
• Search Engine Optimization (SEO)
• Social Media Optimization (SMO)
• Branding Services
• Landing Page Platform (Subscription) Subscription-based landing page platform offered to clients at tiered Indonesian-Rupiah pricing (e.g., Rp 25 million/year, Rp 1 million/month, Rp 500,000/month) for businesses that need a hosted, conversion-focused landing page on a recurring plan.

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Orangesoft: Mobile app and web development agency with presence in Indonesia, offering custom development, UI/UX design, and digital marketing services comparable to Smile Design's offering.
• Suitmedia: Indonesia-based full-service digital agency offering web design & development, mobile apps, digital marketing, and branding — directly overlapping Smile Design's service portfolio and SMB-to-mid-market customer segment.
• Lizard Global: Indonesia-based digital agency focused on web and mobile app development with branding and digital marketing add-ons, serving a similar SMB-to-mid-market segment in Southeast Asia.
• NoLimit Indonesia: Indonesian digital creative agency providing web design, mobile app development, and digital marketing services to local brands, comparable in scope and target market to Smile Design.

Broad incumbents

• WebFX: Large US-based digital marketing and web design agency — comparable in the integrated web design + SEO/SMO offering but operating at significantly larger scale and price point.
• Lounge Lizard: Established US digital agency offering web design, branding, and digital marketing — broader, more mature competitor operating globally with similar service categories to Smile Design.

Emerging players

• Niagahoster: Indonesian web hosting and domain provider that bundles website-building tools — directly competes with Smile Design's hosting and basic website offering in the same Indonesian SMB segment.
• Qontak: Indonesian SaaS platform for customer engagement and WhatsApp business integration — overlaps with Smile Design's WhatsApp-order landing page product and competes for the same SMB digital-presence budget.

Regional players

• Distinction: Singapore-headquartered digital agency with web design, development, and branding services for clients across Southeast Asia and beyond — comparable in service mix but typically serving a higher-end regional client base.
• Eight Studios: Singapore-based creative digital agency offering web design, branding, and digital marketing — comparable service mix to Smile Design but operating in a higher-price, regional Southeast Asia market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/smiledesignid

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Design