Qontak
Mekari Qontak is an Indonesian SaaS subsidiary of Mekari that provides an AI-powered omnichannel CRM and WhatsApp Business API platform, serving 35,000+ businesses across Southeast Asia in healthcare, hospitality, retail, education, and other verticals with subscription-based sales, service, and broadcast suites.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qontak does
Mekari Qontak (legal entity PT Mid Solusi Nusantara) is an Indonesian SaaS company operating as the customer engagement arm of the Mekari suite, headquartered in Jakarta with regional offices in Surabaya, Bandung, and Medan. The company provides an AI-powered omnichannel CRM and customer communication platform that unifies WhatsApp Business API, Instagram, live chat, e-commerce channels, and CRM workflows into a single inbox with sales pipeline management, ticketing, broadcast messaging, and AI-driven automation. Its core product portfolio is organized into four solution packages — Qontak Broadcast, Qontak Sales Suite, Qontak Service Suite, and Qontak 360 — supported by modules including Agentic AI (autonomous workflow agents launched in 2025), Airene (AI agent copilot), Workflow Automation, and a Customer Data Platform. The platform is delivered as subscription SaaS on annual billing with usage-based fees for WhatsApp API consumption; pricing is quote-based across mid-market and enterprise tiers with dedicated account management and implementation support.
Mekari Qontak serves more than 35,000 businesses across Southeast Asia, with a customer mix spanning Indonesian enterprises and SMBs across healthcare, hospitality, retail, education, F&B, tour & travel, media, technology, and nonprofit verticals. The company sells via a hybrid enterprise field-sales motion, inside sales for mid-market, self-serve trial for SMBs, and a referral/reseller/system-integrator partner program. Its go-to-market is anchored by an official Meta Business Partnership and authorized WhatsApp Business Solution Provider status, ISO/IEC 27001:2022 certification from BSI Group, and registration as a PSE (Electronic System Provider) under Komdigi — credentials that form a defensible regulatory moat for serving regulated Indonesian enterprises. Tight native integration with Mekari's Jurnal (accounting), Talenta (HR), Klikpajak (tax), and Sign (e-signature) products positions Qontak as the customer communication front-end for the broader Mekari ecosystem rather than a standalone CRM.
The company has been accelerating AI-led product investment through 2025, with the launch of Agentic AI, Airene, WhatsApp Flows, and WhatsApp Call features, alongside continued expansion of its certified partner and channel ecosystem. No public revenue or recent funding rounds are disclosed beyond two early-stage rounds in 2016-2017 (Indonusa Dwitama and Indigo by Telkom Indonesia, undisclosed amounts), and the company operates as a private subsidiary within the Mekari parent structure.
Qontak firmographics
Firmographics- Name
- Qontak
- Legal name
- PT Mid Solusi Nusantara
- Website
- https://qontak.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mekari Qontak is an Indonesian SaaS subsidiary of Mekari that provides an AI-powered omnichannel CRM and WhatsApp Business API platform, serving 35,000+ businesses across Southeast Asia in healthcare, hospitality, retail, education, and other verticals with subscription-based sales, service, and broadcast suites.
- Ownership category
- akta.pro rank
Qontak industry classification
Industry- Product category
- Omnichannel Customer Engagement & CRM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Systems Integration (BPAFAFAB)
- akta.pro secondary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Qontak is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Qontak business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Solution Packages: Mekari Qontak generates revenue through subscription-based SaaS pricing with four main solution packages: Qontak Broadcast, Qontak Sales Suite, Qontak Service Suite, and Qontak 360. Pricing is tailored to business size and requirements with dedicated account management and implementation support included.
- WhatsApp Business API Services: Revenue from official WhatsApp Business API integration services including verification, bulk messaging, and API usage fees based on message volume and business verification requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Qontak Broadcast - Mass messaging package |
| Subscription | Annual | Qontak Sales Suite - Sales optimization package |
| Subscription | Annual | Qontak Service Suite - Customer service package |
| Subscription | Annual | Qontak 360 - Comprehensive platform |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Qontak product offering
Product offeringCore offering
Mekari Qontak provides an AI-powered omnichannel customer engagement and CRM SaaS platform that unifies WhatsApp Business API, Instagram, live chat, and e-commerce messaging into a single inbox with sales pipeline management, ticketing, and broadcast capabilities. Its four solution suites — Qontak Broadcast, Qontak Sales Suite, Qontak Service Suite, and Qontak 360 — are sold to mid-market and enterprise businesses across Southeast Asia on annual subscriptions, with usage-based fees for WhatsApp API volume.
Product overview
Mekari Qontak is an AI-powered customer engagement platform offering a unified SaaS solution that integrates omnichannel CRM, WhatsApp Business API, AI chatbots, and campaign automation. The product portfolio centers on four main business solution suites: Qontak 360 (integrated marketing, sales, and support), Qontak Sales Suite (lead management and sales automation), Qontak Service Suite (AI-powered customer service), and Qontak Broadcast (mass messaging). Core modules include Aplikasi Omnichannel (unified inbox), Aplikasi CRM (sales pipeline and contact management), WhatsApp Business API (official verified WhatsApp integration), Chatbot & Conversational AI, Agentic AI (autonomous AI agents), Airene (AI copilot for agents), Automasi Workflow, and Aplikasi Call Center. The platform serves mid-market to enterprise businesses across industries including healthcare, hospitality, retail, education, and financial services, with operations trusted by over 35,000 businesses in Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Qontak Broadcast: WhatsApp and email campaign broadcasting solution for reaching thousands of customers
- Qontak Sales Suite
- Qontak Service Suite
- Qontak 360
- Airene
- Agentic AI
Products and services
- Qontak 360 Integrated marketing, sales, and support platform providing end-to-end customer journey management with automatic team handoffs and unified dashboards for all teams. Targeted at mid-market and enterprise businesses.
- Qontak Sales Suite Comprehensive sales solution for lead acquisition, pipeline management, and accelerated deal closing with automated sales follow-ups and real-time reporting. Positioned as the most popular package.
- Qontak Service Suite AI-powered customer service platform managing chats from multiple channels with automated AI responses, ticket management, and SLA monitoring. Targeted at customer service and support teams.
- Qontak Broadcast Mass messaging solution for reaching thousands of customers on WhatsApp and email simultaneously with campaign scheduling and real-time analytics. Targeted at marketing teams running large-scale campaigns.
- Aplikasi Omnichannel Unified inbox platform managing WhatsApp, Instagram, live chat, and e-commerce conversations in one centralized application with auto-assignment and quick response templates. Targeted at customer service and sales teams handling multi-channel inquiries.
- Aplikasi CRM CRM application automating sales processes and customer service with deal pipeline management, contact management, goal tracking, GPS sales tracking, and custom reporting. Targeted at sales teams and customer service operations.
- WhatsApp Business API Official WhatsApp Business API integration providing verified accounts (blue tick), bulk messaging, click-to-WhatsApp ads, WhatsApp Call, WhatsApp Flows, and broadcast capabilities. Targeted at businesses needing official WhatsApp-based customer communication.
- Aplikasi Customer Service Integrated customer service platform with ticket management, SLA monitoring, and agent scorecard for measuring and improving service quality. Targeted at customer service teams and BPOs.
- Chatbot & Conversational AI AI-powered chatbot providing 24/7 automated customer responses with natural language processing for WhatsApp, Instagram, and other messaging channels. Targeted at businesses seeking automated customer interaction.
- Agentic AI Intelligent AI agents that autonomously execute business tasks including booking reservations, service scheduling, payment confirmation, and complaint handling without human intervention. Targeted at operations and customer service teams.
- Airene AI copilot that maximizes customer service agent performance by providing real-time AI-powered suggestions and support during customer interactions. Targeted at customer service agents and team leads.
- Automasi Workflow Workflow automation system for automating business processes across teams and systems, enabling streamlined operations and reduced manual work. Targeted at operations managers seeking to automate repetitive tasks.
- Aplikasi Call Center Cloud-based flexible call center solution for managing inbound and outbound customer calls with routing, queuing, and reporting capabilities. Targeted at customer service and sales teams handling phone-based customer interactions.
- WhatsApp Call Voice calling service integrated with WhatsApp Business for smoother voice communication with customers. Targeted at businesses needing voice channels within WhatsApp.
- WhatsApp Flows Integrated form creation within WhatsApp for precise data collection and service delivery during conversations. Targeted at businesses running structured service flows inside WhatsApp.
Quantifiable outcome
- 2x increase in chat volume without adding staff (3,000-4,000 to 6,000-8,000 chats/month)
- +12 more outcomes
Companies that use Qontak
Customer profileNamed customers13 records
Segments10 records
Ideal customer profiles2 records
Qontak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
Qontak partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- MetacoreOfficial Meta Business Partner and authorized WhatsApp Business Solution Provider. Provides official WhatsApp Business API integration, verified account services with blue tick verification, and direct channel access for business communication solutions.
- WhatsAppcoreOfficial WhatsApp API partner providing businesses with verified WhatsApp Business accounts, bulk messaging capabilities, click-to-WhatsApp ads integration, and enterprise-grade messaging infrastructure.
- Komdigi (Kementerian Komunikasi dan Digital)coreRegistered Electronic System Provider (PSE) under Indonesian government regulation. Ensures compliance with local regulations for digital business operations in Indonesia.
- BSI GroupcoreInternational certification body providing ISO/IEC 27001:2022 information security certification for data protection and security standards compliance.
- Mekari JurnalflagshipIntegration with Mekari's accounting and invoicing software. Enables automatic invoice reminders and payment notifications directly to customers through Qontak's communication channels.
- Mekari TalentaflagshipIntegration with Mekari's HR and payroll platform. Enables employee self-service inquiries and automated HR communications through unified messaging platform.
- Mekari KlikpajakcoreIntegration with Mekari's tax solution for official Indonesian tax compliance. Provides automated tax notifications and compliance communications.
- Mekari SigncoreIntegration with Mekari's electronic signature platform. Enables automated contract signing notifications and document completion alerts through communication channels.
- UOBminorCollaboration between Mekari Talenta and UOB for employee development programs. Cross-promotional partnership for business solutions.
- Trihill CapitalminorStrategic collaboration to support business growth through Mekari solutions and Trihill Capital's business development expertise.
- VisaminorMekari and Visa partnership to enhance customer engagement and financial management capabilities for businesses with Visa's payment infrastructure.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Qontak competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global CRM and marketing automation platform offering inbound marketing, sales pipeline, and customer service. Directly competes with Qontak across the CRM/marketing/customer service platform stack for mid-market to enterprise customers.
- Salesforce: World's largest CRM platform spanning sales, service, marketing, and commerce clouds. Competes with Qontak for enterprise customer engagement deals, particularly as Salesforce invests in AI agents (Agentforce) and messaging channels.
- Freshworks: Provider of Freshdesk (customer service), Freshsales (CRM), and Freshchat (messaging). Competes with Qontak across the customer engagement and CRM stack, with pricing suited for SMB and mid-market segments.
- Zendesk: Established customer service and ticketing platform with messaging and AI capabilities. Overlaps with Qontak's Service Suite and AI chatbot tier, serving global mid-market and enterprise customer support teams.
- Twilio: Cloud communications platform providing messaging APIs including WhatsApp Business API and Segment CDP. Underlies much of the WhatsApp BSP ecosystem and competes indirectly via deeper communications infrastructure APIs.
- MessageBird: Global omnichannel communications platform (CPaaS + Cloud contact center) with WhatsApp Business API and AI agent capabilities. Overlaps with Qontak's broadcast, ticketing, and call center modules.
Direct peers
- Intercom: AI-first customer service platform combining live chat, ticketing, and AI agents (Fin). Closely aligned to Qontak's omnichannel + agentic AI motion for SaaS-style customer engagement use cases.
- Respond.io: Southeast Asia-based omnichannel messaging and CRM platform, also a Meta/WhatsApp Business Solution Provider. Direct regional competitor to Qontak with comparable WhatsApp-centric customer engagement positioning.
- Sleekflow: Asia-Pacific omnichannel messaging and AI customer engagement platform with WhatsApp, Instagram, and live chat support. Targets SMB to enterprise customers across SEA, overlapping directly with Qontak's customer segments.
Emerging players
- Kata.ai: Indonesia-founded conversational AI and NLP platform specializing in Bahasa Indonesia chatbots. Competes with Qontak's Chatbot & Conversational AI module for enterprise conversational automation deals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Qontak social profiles
Digital presenceQontak compliance and trust
Trust signalCompliance3 records
Qontak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qontak leadership team
Management profileNumber of profiles
Profiles1 record
Qontak funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qontak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qontak
What does Qontak do?
Mekari Qontak provides an AI-powered omnichannel customer engagement and CRM SaaS platform that unifies WhatsApp Business API, Instagram, live chat, and e-commerce messaging into a single inbox with sales pipeline management, ticketing, and broadcast capabilities. Its four solution suites — Qontak Broadcast, Qontak Sales Suite, Qontak Service Suite, and Qontak 360 — are sold to mid-market and enterprise businesses across Southeast Asia on annual subscriptions, with usage-based fees for WhatsApp API volume.
Is Qontak a public or private company?
Qontak is a private company. It is classified as corporate owned and is currently operating.
When was Qontak founded?
Qontak was founded in 2015. It employs 11 to 50 people.
Where is Qontak based?
Qontak is headquartered in Jakarta, Indonesia, in the Asia region.
How does Qontak make money?
Two revenue lines are on record. SaaS Subscription - Solution Packages are the primary driver. The others are whatsApp Business API Services.
Who are Qontak's main competitors?
Broad incumbents on record are HubSpot, Salesforce, Freshworks, Zendesk, Twilio and MessageBird. Direct peers are Intercom, Respond.io and Sleekflow. Kata.ai is listed as an emerging player.
Does Qontak have an API?
Yes. Qontak provides an open API that enables flexible integration with various business systems. The API is documented and supports integration with ERP, POS, e-commerce platforms, and external business tools. The system allows businesses to connect Qontak with their existing internal systems for automated data synchronization and workflow orchestration.
What industry is Qontak in?
Qontak's product category is Omnichannel Customer Engagement & CRM Software. Its primary akta.pro industry code is BPAFAFAB, CRM Implementation & Systems Integration, with a secondary code of BPAMAOAJ, B2B/EDI & Partner Integration. Its NAICS code is 5132 and its SIC code is 7372.