Synergy Automotive Solutions

What Synergy Automotive Solutions does

Synergy Automotive Solutions Sdn Bhd (SAS) is a privately held Malaysian integrated automotive services company founded in 2013 and headquartered in Bayan Lepas, Penang. The company operates a one-stop automotive services model spanning total tire outsourcing, workshop servicing, 24x7 breakdown assistance, and fleet and inventory management across Peninsular Malaysia. SAS generates revenue through (i) service-based workshop operations delivered via its own service centers and an extensive partner-workshop network, (ii) managed fleet and inventory solutions for commercial and individual customers, and (iii) marketplace commissions and transaction fees from its SAMA mobile application, which connects users to registered service centers with pricing transparency.

SAS is structured around five wholly owned subsidiaries: Synergy Engineering Supplies (parts/engineering supplies), Synergy Eureka Automotive (central-region service center and training facility), Synergy Victory Automotive (automotive services), Synergy Multimedia Solutions (in-house IT, fleet management, GPS monitoring, transportation e-ticketing, ERP, and SAMA app development), and CAB Auto Bus (taxi services and maintenance, partnered with the 2GO Taxi platform). The SAMA mobile app, launched in October 2017, is positioned as Malaysia's first integrated automotive services platform combining breakdown assistance, servicing, and auto-care purchases with a Ganjaran Mata loyalty rewards program.

The company targets two main segments: individual vehicle owners and drivers seeking convenient, transparent-priced automotive services (primary segment), and commercial fleet operators requiring maintenance contracts and fleet management (secondary segment). Go-to-market combines a physical partnership-workshop network with a self-serve mobile app distributed via Google Play and iOS App Store, supplemented by marketing partnerships with lubricant and tire brands. The company maintains no disclosed external institutional investors and is led by Managing Director/CEO Eugene Chua Ee Hong.

Name

Synergy Automotive Solutions

Legal name

Synergy Automotive Solutions Sdn Bhd

Website

https://synergyslink.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Automotive Solutions is a Malaysian integrated automotive services company providing tire outsourcing, workshop servicing, 24x7 breakdown assistance, and fleet management across Peninsular Malaysia via partner workshops and its SAMA mobile app.

Ownership category

akta.pro rank

Product category

Automotive Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive workshop services
• Fleet management solutions
• Tire outsourcing services
• Breakdown assistance
• Vehicle maintenance

Headquarters

HQ city

Bayan Lepas

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Workshop Services: Revenue from providing one-stop automotive workshop services including tire services, maintenance, repairs, and breakdown assistance through partnered workshops across Peninsular Malaysia.
2. Fleet and Inventory Management Solutions: Outsourcing solutions for fleet management and inventory control for commercial and individual vehicle owners.
3. SAMA Mobile App Platform: Commission and transaction fees from the SAMA platform connecting users with registered service centers. Platform provides transparent pricing and enables price comparison between service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Synergy Automotive Solutions provides one-stop integrated automotive services across Peninsular Malaysia, including total tire outsourcing, workshop servicing, 24x7 breakdown assistance, and fleet and inventory management. The company operates through partnered and own workshop networks and its SAMA mobile app, which connects users to registered service centres for booking, price comparison, and breakdown support. Fleet management, GPS monitoring, and transportation e-ticketing systems are delivered via its IT subsidiary Synergy Multimedia Solutions.

Product overview

Synergy Automotive Solutions is an integrated automotive solutions company providing one-stop services including total tire outsourcing, workshop services, breakdown services, and fleet and inventory management across Peninsular Malaysia. The company operates five subsidiaries: Synergy Engineering Supplies, Synergy Eureka Automotive (automotive service centre and training), Synergy Victory Automotive, Synergy Multimedia Solutions (IT solutions including fleet management, mobile apps, ERP, GPS monitoring), and CAB Auto Bus (taxi services/maintenance). The flagship digital product is SAMA, a mobile application that integrates automotive services enabling users to search, compare prices, and book services from registered workshops across maintenance, tires, batteries, and breakdown assistance.

Differentiator

Problem solved

Functional benefit

Brands

• SAMA (Synergy Automotive Mobile App): Malaysia's first mobile application that combines all automotive services under one platform, providing users and service providers with a unified platform for car maintenance, tires, batteries, engine repairs, breakdown services, and more.

Products and services

• SAMA (Synergy Automotive Mobile App) Malaysia's first integrated mobile application combining breakdown assistance, auto servicing, and auto care purchases; allows users to search and book the nearest workshops, compare prices, schedule maintenance, request tires, batteries, engine repairs, and 24x7 breakdown service, and earn loyalty rewards via Ganjaran Mata.
• One-Stop Workshop Services Integrated automotive workshop services covering tire replacement, maintenance, engine repair, batteries, and general servicing delivered through owned and partnered workshops across Peninsular Malaysia, available 24x7, 365 days a year.
• Tire Outsourcing Services Total tire outsourcing solutions for commercial and individual vehicle owners, leveraging SAS's pioneer position in Malaysia's tire industry to supply and manage tires across fleets and customers.
• 24x7 Breakdown Assistance Round-the-clock breakdown service teams dispatched across Peninsular Malaysia for roadside assistance and emergency vehicle support, accessible directly or via the SAMA app.
• Fleet and Inventory Management Solutions Outsourced fleet management, inventory control, GPS monitoring, and transportation e-ticketing systems for commercial fleet operators including taxi services and logistics companies.
• CAB Auto Bus Taxi Services and Maintenance Taxi counter services and maintenance partnership with 2GO Taxi Service Application, focused on comfort, convenience, and safety of drivers and passengers through dedicated servicing.

Quantifiable outcome

• 24x7 service availability across Peninsular Malaysia, 365 days a year

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 2GO Taxi Service ApplicationcoreStrategic or Co-development PartnerCAB Auto Bus operates as a partnering business with 2GO Taxi Service Application, providing taxi services and maintenance through taxi counter services. Focus is on improving comfort, convenience and safety of drivers and passengers.
• Prince LubricantsminorGTM or Marketing PartnerSmart Partner supporting the SAMA Grand Launch Event. Provides marketing and industry partnership for the integrated automotive app launch.
• GT Radial TyresminorGTM or Marketing PartnerSmart Partner supporting the SAMA Grand Launch Event. Tyre brand partnership for the integrated automotive service platform.
• Creative Classic Lines Sdn BhdminorGTM or Marketing PartnerSmart Partner supporting the SAMA Grand Launch Event as industry partner.
• WOWLiveminorGTM or Marketing PartnerSmart Partner supporting the SAMA Grand Launch Event as marketing partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoMechanic: India-based multi-brand car service marketplace and workshop aggregator offering booking, transparent pricing, and doorstep service — closely mirroring SAS's SAMA app model for integrated automotive services.
• AutoLeap: Auto repair shop management SaaS providing workflow, customer communication, and digital inspections — comparable to SAS's workshop digitization and SAMA platform layer.
• AUTOsist: Fleet management software platform offering GPS monitoring, maintenance scheduling, and inspection tools — directly comparable to Synergy Multimedia Solutions' fleet management system.
• Shopmonkey: Cloud-based auto shop management platform serving independent repair shops; analogous to the workshop-side tooling SAS provides through Synergy Multimedia Solutions.
• CarServ: US-based auto repair marketplace and shop management SaaS; comparable in connecting vehicle owners to repair shops with pricing transparency and digital booking, similar to SAMA.

Broad incumbents

• Carro: Singapore-headquartered Southeast Asian automotive marketplace with Malaysian presence, offering used car sales and adjacent services — a broader incumbent that could expand into service categories where SAS operates.
• TyrePlus: Michelin-affiliated tire retail and automotive service network with presence across Asia — a broad incumbent in tire and auto care services competing in SAS's core category.
• Bridgestone Select: Bridgestone's branded tire retail and service network in Malaysia — a larger incumbent competitor in the same tire services category where SAS positions its tire outsourcing business.

Regional players

• MyTukar: Malaysian used car and automotive services platform operating in the same geography as SAS with overlapping digital automotive marketplace positioning.
• Kwik Fit: UK-based tire and auto service specialist network offering tires, MOT, and repairs — comparable operating model to SAS's partnership workshop network in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SAMA-Mobile-Application-134903300391357/?ref=bookmarksand
• LinkedInlinkedin.com/company/synergy-automotive-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Automotive Solutions