Muna Media
Muna Media is a Tashkent-based full-cycle advertising agency with a Dubai office, serving international brands (Xiaomi, Huawei, Temu, Yandex Eats, Airbus) entering Uzbekistan and the CIS. It integrates proprietary Aquabox LED OOH, digital, influencer, Telegram, SEO/GEO/AEO, TV, and BTL services, with ~70-80% of clients international.
- Company typePrivate
- Founded2020
- HeadquartersTashkent, Uzbekistan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Muna Media does
Muna Media is a full-cycle advertising agency headquartered in Tashkent, Uzbekistan (legal entity: OOO "MAERO", INN 310905670), with a secondary office in Dubai, UAE. The agency serves primarily international brands (70-80% of its portfolio) entering or expanding in the Uzbekistan and Central Asian market, including Xiaomi, Huawei, Temu, Yandex Eats, Airbus, UnionPay International, KoronaPay, Honor, Yadea, BAT, MTS Bank, Unistream, and UNICEF Uzbekistan. It operates across eight vertical solutions (fintech, banking, e-commerce, fashion, education, tourism, gaming, and cryptocurrency) and has managed >130 campaigns with selected clients committing $200K+ annual budgets.
The agency's primary technical differentiator is a proprietary LED screen network installed on Aquabox drinking water vending machines (15.6-inch 1920x1080 displays, 250 nit) across 100+ locations in Tashkent with strategic coverage spanning 12 regions of Uzbekistan. Service breadth spans OOH (LED screens, metro, airports, bus stops, elevators, shopping malls), digital advertising (Google/Yandex context and display, predictive display, app retargeting, mobile performance, Web-to-App, SMS), influencer marketing with an analytics engine covering 3,000+ Telegram channels, SEO/GEO/AEO optimization (including ChatGPT visibility), TV, BTL activations, video production, and SMM. AI-augmented tools include Minora AI (in beta at minora.ai) for ad budget optimization and automated procurement, and Muna AI for marketing automation. A registered Media Kit database (Certificate No. AA 0002092) underpins internal asset management.
Revenue is generated through quote-based service fees with tiered pricing only publicly disclosed for the Aquabox LED product (Basic 16M UZS, Standard 14M UZS, Advantage 12M UZS per month for a 40-screen package). Minimum monthly budgets are recommended by vertical — tourism and education from $6,250, gaming/fashion/e-commerce/banking from $10,000. Distribution is exclusively direct: enterprise field sales, inside sales, the Dubai office for international clients, and a network of media-owner referrals; there is no self-serve, marketplace, or reseller channel. The company is privately held with no disclosed funding rounds, parent company, or institutional investors.
Muna Media firmographics
Firmographics- Name
- Muna Media
- Legal name
- OOO "MAERO"
- Website
- https://munamedia.me
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Muna Media is a Tashkent-based full-cycle advertising agency with a Dubai office, serving international brands (Xiaomi, Huawei, Temu, Yandex Eats, Airbus) entering Uzbekistan and the CIS. It integrates proprietary Aquabox LED OOH, digital, influencer, Telegram, SEO/GEO/AEO, TV, and BTL services, with ~70-80% of clients international.
- Ownership category
- akta.pro rank
Muna Media industry classification
Industry- Product category
- Advertising Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Personalization, Recommendations & Search (MPAHAJAF), Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where Muna Media is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices2 records
Markets served
Muna Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Outdoor Advertising (OOH): Revenue from LED screen placements on Aquabox vending machines, buses, bus stops, metro, airports, train stations, gas stations, elevators, residential building entrances, and shopping malls across Uzbekistan. Pricing is tiered by campaign duration (30/90/180 days) with volume discounts. Example: Aquabox LED Basic Package at 16,000,000 UZS/month for 40 screens.
- Digital Advertising: Revenue from context-targeting in Google and Yandex, display advertising, app ads, predictive targeting, mobile performance, web-to-app strategy, app retargeting, and SMS campaigns.
- Influence and Blogger Marketing: Revenue from blogger selection, campaign launch, and effectiveness analytics for influencer integrations across social platforms.
- Media Planning and Blogger Procurement: Full-cycle blogger media buying service including negotiation, contract execution, quality control, and performance analytics.
- SEO, GEO, and AEO Services: Search engine optimization, generative engine optimization, and answer engine optimization services to improve brand visibility in AI search responses and neural networks.
- TV Advertising: Strategic TV ad placement on national and regional channels, including media planning, airtime procurement, spot production/adaptation, and post-campaign reporting.
- BTL Campaigns and Ambassador Distribution: Below-the-line activation campaigns including product sampling, tastings, demonstrations, branded events, and direct-to-consumer distribution through trained ambassadors in high-traffic locations.
- Telegram Marketing: Channel advertising, Telegram Ads platform management, chatbot development, and automated distribution services. Muna Media claims to manage over 130 campaigns with $200K+ annual client budgets through this channel.
- Social Media Management and SMM: Social media account management, content creation, campaign design, live streaming, and SMM strategy development.
- Video Production: Professional video production for Reels, TikTok, YouTube, and branded content including creative concept development, shooting, and post-production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Basic Package: 40 screens, 30-day campaign |
| Unit Pricing | Multi-year contract | Standard Package: 40 screens, 90-day campaign (volume discount) |
| Unit Pricing | Multi-year contract | Advantage Package: 40 screens, 180-day campaign (largest volume discount) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Muna Media product offering
Product offeringCore offering
Muna Media is a full-cycle advertising agency that plans, buys, and executes integrated omnichannel marketing campaigns for brands in Uzbekistan and the wider CIS region. Its offering spans outdoor advertising (including a proprietary LED screen network on Aquabox vending machines across 100+ Tashkent locations and 12 regions), digital advertising (Google/Yandex contextual and predictive display, mobile performance, web-to-app, app retargeting, SMS), Telegram and influencer marketing, TV advertising, BTL activations, SEO/GEO/AEO, video production, SMM, and corporate events, supported by proprietary AI tools Muna AI and Minora AI.
Product overview
Muna Media is a full-cycle advertising agency offering a unified ecosystem of marketing services for businesses in Uzbekistan and Central Asia. The portfolio spans outdoor advertising (LED screens on Aquabox vending machines, nationwide LED screens, metro, airports, train stations, bus stops, bus branding, gas stations, elevator screens, entrance halls, and shopping malls), digital advertising (contextual ads on Google and Yandex, social media ads on Instagram/Facebook, predictive display advertising, mobile performance ads, Web-to-App strategy, app retargeting, and targeted SMS campaigns), influence marketing (influencer selection, blogger media planning, and ambassador distribution for product sampling), SEO/GEO/AEO promotion (optimizing brand visibility in search engines, maps, and AI neural networks including ChatGPT), Telegram marketing, TV advertising, BTL campaigns, video production, and SMM management. The company also offers a proprietary AI-powered advertising automation tool called Minora AI (Beta) for campaign optimization and budget management, alongside merchandise/print production and corporate event organization. Industry-specific solutions are available for fintech, banking, e-commerce, fashion, education, tourism, and gaming sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Muna AI: AI-powered marketing automation platform and AI-marketing tool referenced as part of the Muna Media ecosystem.
- Minora AI
Products and services
- LED Screens on Aquabox Vending Machines Outdoor advertising format featuring LED screens (15.6-inch, 1920x1080, 250 nit, 16:9) installed on Aquabox water vending machines in residential areas of Tashkent, covering 100+ locations. Users spend at least 2 minutes at each machine interacting with advertising content; interactive QR codes are supported. Tiered pricing by campaign duration: Basic 16,000,000 UZS/month (30 days), Standard 14,000,000 UZS/month (90 days), Advantage 12,000,000 UZS/month (180 days).
- LED Screens Network (Nationwide) LED screen advertising network spanning all 12 regions of Uzbekistan, enabling national brand dominance across Tashkent and regional cities.
- Outdoor Advertising (OOH) Full suite of out-of-home advertising including metro, airports, train stations, bus stops, bus branding, gas stations, elevator screens, residential building entrances, and shopping malls across Uzbekistan.
- Aquabox Vending Machine Advertising Premium OOH advertising product placed on Aquabox drinking water vending machines in residential neighborhoods across 100+ Tashkent locations and 12 regions of Uzbekistan.
- Digital Advertising Performance digital advertising across Uzbekistan's leading online platforms including search ads (Google, Yandex), social media, and display networks, with industry-specific packages.
- Contextual Advertising (Google & Yandex) Search engine marketing campaigns in Google and Yandex targeting high-intent users actively seeking products and services in Uzbekistan.
- Predictive Display Advertising Display advertising with predictive ML-based targeting to identify and reach optimal audience segments for maximum campaign performance.
- Mobile Performance Advertising Performance marketing campaigns focused on mobile app acquisition and growth in the Uzbekistan market.
- Web-to-App Strategy Strategy to convert web users into app users, bridging digital advertising with mobile application growth.
- App Retargeting Re-engagement campaigns targeting users who have previously interacted with a brand's app to drive reactivation and increase lifetime value.
- Targeted SMS Campaigns Personalized SMS marketing campaigns with high open rates and targeted audience segmentation.
- Video Production Professional video content creation for social media including Reels, TikTok, and YouTube Shorts, with creative concept development, shooting, and post-production.
- SMM (Social Media Management) Social media account management, content creation, campaign execution, and analytics across Instagram, Facebook, LinkedIn, and other platforms.
- Influence Marketing Influencer selection, campaign launch, and performance analytics connecting brands with Uzbekistan and CIS opinion leaders across social platforms. Over 100 integrations completed.
- Blogger Media Planning and Procurement Strategic blogger selection, negotiation, contract management, and performance analysis for full-cycle influencer marketing campaigns.
- Telegram Marketing Direct channel marketing via Telegram including ad placements across 3,000+ channels, Telegram Ads platform management, and chatbot automation. Muna Media claims readiness to launch posts across 200 channels within three days.
- SEO, GEO and AEO Promotion Comprehensive brand visibility optimization across search engines (Google, Yandex), maps, and AI neural network answers, optimizing content for next-generation algorithms including ChatGPT. Over 100 SEO campaigns delivered.
- TV Advertising Strategic television advertising placement across national and regional Uzbekistan channels (My5, Zor TV, Sevimli, Milliy TV, others), including media planning, airtime procurement, spot production/adaptation, and post-campaign reporting.
- BTL Campaigns Below-the-line promotional activities including product sampling, tastings, demonstrations, branded events, and direct-to-consumer distribution in high-traffic locations.
- Ambassador Distribution Product sampling, tastings, and demonstrations through a trained ambassador network in high-traffic locations such as business centers, residential complexes, and shopping malls.
- Merch and Print Production Design and production of branded merchandise, packaging, and high-quality print materials for corporate gifting and promotional use.
- Corporate Events and Special Projects End-to-end event organization including creative concept development, technical production, and PR support for events of any scale.
- Minora AI (Beta) AI-powered advertising automation platform for ad budget optimization, automated procurement management, and transparent single-window campaign management. Available at minora.ai.
Quantifiable outcome
- 80% of tourism clients are international brands entering Central Asia; 70% of education clients are international brands
- +6 more outcomes
Companies that use Muna Media
Customer profileNamed customers26 records
Segments8 records
Ideal customer profiles4 records
Muna Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Muna Media partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Aquabox (Water Vending Network)coreMuna Media has an exclusive partnership with Aquabox for advertising on their LED screen network. Aquabox provides drinking water vending machines with built-in 15.6" LED screens (1920x1080, 250 nit) in residential neighborhoods. Muna Media packages and sells advertising access to these screens as a unique OOH product, with 100+ locations in Tashkent and national coverage across 12 regions.
- Korzinka.uzminorPartnered with Muna Media during the UnionPay International BTL campaign. Korzinka.uz served as a physical activation venue for the campaign, providing retail space for promotional activities.
- Makro (Uzbekistan)minorPartnered with Muna Media during the UnionPay International BTL campaign. Makro Uzbekistan served as a retail activation venue for the campaign.
- Action GlobalminorMedia and advertising partner listed on the partnership page. Action Global is an international out-of-home media network. The nature of collaboration appears to be reciprocal media placement arrangements.
- Veon (Beeline Uzbekistan)minorTelecommunications partner listed on the partnership page. Veon operates Beeline in Uzbekistan. The collaboration involves media placement and advertising distribution arrangements.
- 7 MediaminorRegional media partner listed on the partnership page. 7 Media provides media distribution capabilities within Uzbekistan.
- Ahad MediaminorRegional media partner listed on the partnership page. Ahad Media provides additional advertising distribution reach in Uzbekistan.
- Topic MediaminorRegional media partner listed on the partnership page. Topic Media provides media channel access within Uzbekistan's advertising ecosystem.
- BYYDminorMedia partner listed on the partnership page. BYYD provides branded experience and activation capabilities.
- Turan MediaminorRegional media partner listed on the partnership page. Turan Media provides media distribution capabilities.
- Trans MediaminorRegional media partner listed on the partnership page. Trans Media provides advertising distribution capabilities.
- Minora AI (minora.ai)coreMinora AI is a related AI marketing platform (minora.ai) developed within the same ecosystem. Muna Media promotes Minora AI as a recommended tool for advertising budget optimization and campaign automation (single-window campaign management). The two companies share a common founder (Alisher Alimov).
- SITA Mission WatchminorSITA Mission Watch partnered with Uzbekistan Airways (a Muna Media client) for implementing an innovative system to enhance aviation operations efficiency. Muna Media managed the PR and communication campaign announcing this partnership.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Muna Media competitors and assessment
Company assessmentDirect peers
- ACTION Global Communications: ACTION is an international OOH media network already listed as a Muna Media partner; it represents the closest direct competitor in cross-border OOH/digital buying for CIS markets.
- Hype Agency (Uzbekistan/CIS): Hype is a regional full-service creative/digital agency operating in Uzbekistan and CIS, directly competing for the same international-brand-entering-Central-Asia mandate that Muna Media targets.
Broad incumbents
- Havas (CIS): Havas is a global advertising group with CIS/Central Asia presence competing for the same enterprise brand mandate but offers a broader portfolio than Muna's full-service regional focus.
- Dentsu (CIS/Uzbekistan): Dentsu's CIS operations provide media buying and digital services competing with Muna's enterprise offering, particularly for global brands seeking a holding-company agency network in the region.
- Publicis Groupe (CIS/Central Asia): Publicis operates media, creative, and digital agencies across CIS competing with Muna for international brand budgets in the region through its Starcom, Leo Burnett, and Publicis Media brands.
- Wunderman Thompson (Uzbekistan/CIS): WPP-owned digital/creative network with CIS presence; competes for the same multinational brand briefs as Muna Media but operates as part of a global holding group portfolio.
- BBDO / Omnicom (CIS): BBDO/Omnicom's regional CIS operations compete for multinational brand advertising mandates across the same verticals (fintech, e-commerce, telecom) that Muna Media serves.
- Ogilvy (WPP) CIS / Central Asia: Ogilvy's CIS/Central Asia operations compete for the same multinational advertising mandates, but as part of WPP's broader portfolio rather than a regional full-service agency.
Emerging players
- Telegram-native agencies / Influencer agencies (CIS): Several Russian/CIS influencer and Telegram-channel agencies (e.g., WildJam, Perfluence) compete for the Telegram-marketing budget that Muna has productized as a regional differentiator.
Regional players
- Local Uzbekistan creative/digital shops: A long tail of local Uzbek creative and digital shops compete for mid-market and domestic brand budgets that Muna's full-service model overlaps with in lower-tier accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Muna Media social profiles
Digital presenceMuna Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muna Media leadership team
Management profileNumber of profiles
Profiles8 records
Muna Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muna Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muna Media
What does Muna Media do?
Muna Media is a full-cycle advertising agency that plans, buys, and executes integrated omnichannel marketing campaigns for brands in Uzbekistan and the wider CIS region. Its offering spans outdoor advertising (including a proprietary LED screen network on Aquabox vending machines across 100+ Tashkent locations and 12 regions), digital advertising (Google/Yandex contextual and predictive display, mobile performance, web-to-app, app retargeting, SMS), Telegram and influencer marketing, TV advertising, BTL activations, SEO/GEO/AEO, video production, SMM, and corporate events, supported by proprietary AI tools Muna AI and Minora AI.
Is Muna Media a public or private company?
Muna Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Muna Media founded?
Muna Media was founded in 2020. It employs 11 to 50 people.
Where is Muna Media based?
Muna Media is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Muna Media make money?
Ten revenue lines are on record. Outdoor Advertising (OOH) is the primary driver. The others are digital Advertising, influence and Blogger Marketing, media Planning and Blogger Procurement, SEO, GEO, and AEO Services, TV Advertising, BTL Campaigns and Ambassador Distribution, telegram Marketing, social Media Management and SMM and video Production.
Who are Muna Media's main competitors?
Direct peers on record are ACTION Global Communications and Hype Agency (Uzbekistan/CIS). Broad incumbents are Havas (CIS), Dentsu (CIS/Uzbekistan), Publicis Groupe (CIS/Central Asia), Wunderman Thompson (Uzbekistan/CIS), BBDO / Omnicom (CIS) and Ogilvy (WPP) CIS / Central Asia. Telegram-native agencies / Influencer agencies (CIS) is listed as an emerging player. Local Uzbekistan creative/digital shops is listed as a regional player.
Does Muna Media have an API?
No public API is recorded for Muna Media.
What industry is Muna Media in?
Muna Media's product category is Advertising Agency Services. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 54181 and its SIC code is 7311.