BYYD
BYYD is a privately held mobile DSP that enables brands and advertising agencies to programmatically buy in-app mobile advertising inventory in real time across 12 countries. Its proprietary platform combines an in-house DMP, anti-fraud system, and a neural-network bidding engine.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BYYD does
BYYD is a privately held mobile advertising demand-side platform (DSP) that enables brands and advertising agencies to buy in-app mobile ad inventory in real time across devices worldwide. Founded in 2014 (with some sources referencing operations since 2013), the company is headquartered in New York and operates main offices across 12 countries in the Americas, Europe, and Asia with a headcount of 51–100 employees. Its core platform, DSP BYYD, sits inside the RTB ecosystem alongside SSPs and ad exchanges, and is powered by an in-house Data Management Platform (Own DMP BYYD) that feeds both an internal anti-fraud verification system and a proprietary Bidirectional LSTM neural-network bidding engine.
The product portfolio spans multiple creative formats — Rich Media Banners (with Slider, Animation, Game, Interaction, Menu, and Dynamic mechanics), Fullscreen, Native, Video, Split Screen, and Rewarded Video — alongside capabilities including super-geo targeting (800-meter radius), Device-ID-based retargeting, and Brand Lift research. BYYD supports integrations with major verification and analytics systems (DoubleClick, Adriver, Weborama, Sizmek, IAS, MOAT, AppsFlyer, AppMetrica, Google Analytics, and Yandex.Metrica). Named enterprise customers include Dyson, L'Oréal Paris, Chipotle, Oura, Sarıyer İçecek, Blackbruin, DEONICA, Mion, El Colorado Ski Resort, and Vivilen, spanning beverages, consumer electronics, beauty, fast food, health, tourism, and sustainable packaging verticals.
The company generates revenue through programmatic media buying on flexible buying models — CPM, CPC, CPS, CPV, and a proprietary Cost-Per-Session model — supplemented by in-house creative production services for advertisers. Go-to-market is direct, combining enterprise field sales with inside-sales consultation requests through website forms and email ([email protected]; [email protected]). BYYD is bootstrapped, with no disclosed funding rounds, parent company, or subsidiaries, and has delivered over 2,500 campaigns across its 11-year operating history.
BYYD firmographics
Firmographics- Name
- BYYD
- Legal name
- BYYD
- Website
- https://byyd.me
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BYYD is a privately held mobile DSP that enables brands and advertising agencies to programmatically buy in-app mobile advertising inventory in real time across 12 countries. Its proprietary platform combines an in-house DMP, anti-fraud system, and a neural-network bidding engine.
- Ownership category
- akta.pro rank
BYYD industry classification
Industry- Product category
- Mobile Programmatic Advertising
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where BYYD is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BYYD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Mobile Advertising (DSP Fees): BYYD operates as a DSP (Demand-Side Platform) for real-time programmatic mobile media buying. The company earns fees from programmatic advertising purchases, providing access to mobile app inventory, targeting, optimization, and analytics services to brands and advertising agencies. The platform supports flexible buying models including CPM, CPC, CPS, CPV, and Cost Per Session.
- Creative Production Services: BYYD's production team creates advertising creatives including Rich Media banners, video content adapted to platform requirements, and other advertising formats. Creative content creation is offered as part of the promotion service, with the BYYD design team developing multimedia banners individually for each campaign.
- In-App Advertising Inventory: BYYD enables brands to buy ad traffic for mobile apps and games on all devices worldwide via its platform, connecting advertisers to SSPs and app inventory for in-app ad placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CPM - Cost per Mille model |
| Transaction based/ take rate | Pay-as-you-go | CPC - Cost per Click model |
| Outcome Based/ Performance | Pay-as-you-go | CPS - Cost-per-Sale model |
| Transaction based/ take rate | Pay-as-you-go | CPV - Cost Per View model |
| Outcome Based/ Performance | Pay-as-you-go | Cost Per Session - BYYD unique model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BYYD product offering
Product offeringCore offering
BYYD operates a proprietary mobile DSP (Demand-Side Platform) that enables brands and advertising agencies to programmatically buy advertising traffic for mobile applications and games across all devices worldwide in real time. Its offering includes an owned DMP, a neural network-powered bidding algorithm, an internal anti-fraud system, multiple ad formats (Rich Media, Fullscreen, Native, Video, Split Screen, Rewarded Video), precision targeting (super-geo, Device ID, Big Data), and complementary creative production and brand lift research services.
Product overview
BYYD is a mobile advertising platform operating as a DSP (Demand-Side Platform) that enables brands and advertising agencies to programmatically buy ad traffic for mobile apps and games on all devices worldwide in real time. The core platform (DSP BYYD) is powered by the company's proprietary Data Management Platform (Own DMP BYYD) and includes an internal anti-fraud system for traffic verification. The product portfolio spans multiple advertising formats including Rich Media Banners (with interactive mechanics: Slider, Animation, Game, Interaction, Menu, Dynamic), Fullscreen Banners, Native Ads, Video Ads, Split Screen, and Rewarded Video. Supporting services include Super GEO Targeting for precision geolocation (800m radius), Device ID Retargeting, Brand Lift Research for campaign effectiveness measurement, and Creative Production Services for custom ad development. The platform integrates with major tracking systems (DoubleClick, AppsFlyer, AppMetrica, etc.) and analytics platforms (Google Analytics, Yandex.Metrica) for transparent campaign reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- DSP BYYD (Demand-Side Platform) Proprietary programmatic advertising platform enabling brands and agencies to buy mobile ad traffic for apps and games on all devices worldwide in real time through automated bidding and targeting.
- Own DMP BYYD Proprietary Data Management Platform powering BYYD's internal anti-fraud system and enabling audience targeting based on first-party behavioral data, device identifiers, and demographic attributes.
- Rich Media Banners Interactive advertising format including video, game mechanics, interactive elements, animation, sliders, expandable content, galleries, surveys, and mini-games. Formats include Slider, Animation, Game, Interaction, Menu, and Dynamic mechanics, developed individually for each campaign.
- Fullscreen Banners Full-screen mobile ad format displayed after page load, occupying 100% of screen width and height. Provides maximum visibility for brand awareness and product launches with high viewability rates.
- Native Ads In-app advertising format that blends seamlessly into the app interface, ensuring a natural and non-intrusive user experience within mobile applications.
- Video Ads Video advertising format adapted for mobile platforms, delivered as pre-roll, mid-roll, post-roll, or in-display placements. Includes Video Interaction format combining emotional storytelling with active user engagement.
- Split Screen Dual-zone ad format displaying video and interactive content simultaneously, allowing users to watch video content while exploring the brand's offer without leaving the ad.
- Rewarded Video Ad format where users receive in-app rewards (extra lives, premium access, in-game currency, bonus content) for watching video ads. Based on voluntary participation and perceived as a fair value exchange.
- Brand Lift Research Research service measuring brand awareness among audiences who viewed ads and comparing against non-exposed control groups to evaluate changes in brand awareness, interest, and purchase intent.
- Creative Production Services Custom creative development for advertising materials, including Rich Media banners, videos, and interactive formats adapted for mobile platforms, provided as part of advertising campaign services.
- AI-Powered Mobile Advertising Suite Platform-wide AI capabilities spanning creative development, video production, anti-fraud, traffic quality control, optimization, smart audience segmentation, and predictive bid optimization across the BYYD mobile advertising workflow.
Quantifiable outcome
- Over 90% viewability rate vs. significantly lower rates for browser-based advertising
- +6 more outcomes
Companies that use BYYD
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
BYYD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
BYYD partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights6 records
BYYD competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: The Trade Desk is the largest independent programmatic DSP, offering cross-channel media buying including mobile in-app. It is comparable to BYYD as both operate demand-side platforms for programmatic ad buying, though The Trade Desk operates at significantly larger scale with broader channel coverage.
- AppLovin: AppLovin operates one of the largest mobile ad platforms (AppDiscovery, MAX) powering both supply and demand-side mobile advertising. It is comparable to BYYD as a mobile-focused DSP, though AppLovin also operates an exchange, supply-side, and gaming-focused stack.
- Google Display & Video 360 (DV360): Google's DV360 is the largest enterprise programmatic buying platform with deep mobile app inventory access via Google AdMob. It competes with BYYD across the same brand advertiser base, offering far broader inventory and integrated Google ecosystem data.
- Amazon Ads DSP: Amazon's DSP offers programmatic media buying with unique first-party commerce data and premium inventory. It is comparable to BYYD as a programmatic DSP serving enterprise advertisers, though Amazon's data and inventory advantages create a much broader competitive threat.
Direct peers
- MediaMath: MediaMath is a programmatic DSP offering omnichannel media buying with a focus on enterprise advertisers. It directly competes with BYYD in the mobile DSP category, both providing self-serve and managed-service buying through proprietary technology stacks.
- Moloco: Moloco operates a programmatic DSP for mobile app user acquisition and commerce monetization, built on proprietary machine learning. It is directly comparable to BYYD as a mobile-first DSP leveraging ML-based bidding and audience targeting for app advertisers.
- Liftoff: Liftoff is a mobile ad tech company specializing in user acquisition and retargeting for apps through its DSP and creative studio. It directly competes with BYYD in mobile in-app programmatic, particularly on Rich Media creative and app-install optimization.
Emerging players
- Unity Ads: Unity Ads operates a mobile-focused ad network and DSP primarily serving gaming app advertisers. It is comparable to BYYD on mobile in-app inventory and programmatic buying, though Unity Ads is more concentrated on gaming vertical and supply-side integration.
- Digital Turbine: Digital Turbine provides mobile ad solutions spanning user acquisition, media buying, and app install technology. It is comparable to BYYD as a mobile-focused programmatic buyer, though Digital Turbine adds carrier-level distribution and on-device placements.
- AdColony: AdColony is a mobile ad platform offering programmatic buying, rich media, and video formats across in-app inventory. It is comparable to BYYD on mobile video and rich media ad formats, though AdColony has historically emphasized gaming and brand advertising verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BYYD social profiles
Digital presenceBYYD compliance and trust
Trust signalCompliance2 records
BYYD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BYYD leadership team
Management profileNumber of profiles
Profiles4 records
BYYD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BYYD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BYYD
What does BYYD do?
BYYD operates a proprietary mobile DSP (Demand-Side Platform) that enables brands and advertising agencies to programmatically buy advertising traffic for mobile applications and games across all devices worldwide in real time. Its offering includes an owned DMP, a neural network-powered bidding algorithm, an internal anti-fraud system, multiple ad formats (Rich Media, Fullscreen, Native, Video, Split Screen, Rewarded Video), precision targeting (super-geo, Device ID, Big Data), and complementary creative production and brand lift research services.
Is BYYD a public or private company?
BYYD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BYYD founded?
BYYD was founded in 2013. It employs 51 to 100 people.
Where is BYYD based?
BYYD is headquartered in New York, United States, in the North America region.
How does BYYD make money?
Three revenue lines are on record. Programmatic Mobile Advertising (DSP Fees) is the primary driver. The others are creative Production Services and in-App Advertising Inventory.
Who are BYYD's main competitors?
Broad incumbents on record are The Trade Desk, AppLovin, Google Display & Video 360 (DV360) and Amazon Ads DSP. Direct peers are MediaMath, Moloco and Liftoff. Emerging players are Unity Ads, Digital Turbine and AdColony.
Does BYYD have an API?
No public API is recorded for BYYD.
What industry is BYYD in?
BYYD's product category is Mobile Programmatic Advertising. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54183 and its SIC code is 7310.