City Walks

Travel and Tourism Digital Mediacitywalks.live

Company typePrivate
Founded2024
HeadquartersVigo, Spain
Headcount—
GTM typeB2B and B2C
OfferingDigital Commerce or Content

City Walks firmographics

Firmographics

Name: City Walks
Legal name: I4TRADERS ONLINE SERVICES S.L.
Website: https://citywalks.live
Company type: Private
Founded year: 2024
Operating status: Operating
Ownership category
akta.pro rank

City Walks industry classification

Industry

Product category: Travel and Tourism Digital Media
NAICS: Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Local & City Guide Content Aggregators (MPACAKAJ)
akta.pro secondary industries: Walking City Tours (Highlights & Orientation) (THAJAAAA), Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

Keywords

Virtual tour platform
Travel video content
Programmatic advertising
City walking tours
Beach virtual tours

Where City Walks is headquartered

Location

Headquarters

HQ city: Vigo
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

City Walks business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Advertising Revenue: The primary revenue stream comes from displaying programmatic advertisements alongside virtual tour content. Travel-related businesses (airlines, hotels, booking platforms, tour operators) pay to advertise to an engaged audience actively planning trips. The platform also uses Monumetric (dba for The Blogger Network, LLC) for advertising placement and data collection.
Donations: The platform accepts donations through BuyMeACoffee to supplement advertising revenue and support operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

City Walks product offering

Product offering

Core offering

City Walks offers a free, ad-supported virtual tour platform (citywalks.live) that curates and organizes YouTube-hosted walking tour videos of cities and beaches worldwide. The platform serves consumers with immersive travel video content covering 100+ cities and 18 beaches, and monetizes through programmatic advertising sold to travel brands (airlines, hotels, booking platforms, tour operators) and community donations via BuyMeACoffee.

Product overview

City Walks Live operates as a single unified virtual tour platform offering video-based walking tours of cities and beaches worldwide. The core product consists of City Tours (virtual walks through urban destinations) and Beach Walks (coastal destination tours), both delivered as embedded video content. The platform also includes a separate advertising service that allows travel brands to place programmatic ads targeting users engaged with virtual travel content. The main website serves as both the content platform and the advertising sales channel.

Differentiator

Problem solved

Functional benefit

Products and services

City Walks Live (Virtual Tour Platform) Free, ad-supported website (citywalks.live) that curates and organizes YouTube-hosted walking-tour videos for 100+ cities and 18 beaches worldwide, with city-sound ambience and day/night theme options for consumer travel inspiration.
City Tours (Virtual City Walking Tours) Video walking tours of cities around the world including major metropolitan areas like New York, Paris, Tokyo, London, Barcelona, and many others, showcasing urban landscapes, historic sites, and cultural attractions for consumers exploring destinations virtually.
Beach Walks (Virtual Beach Tours) Virtual beach tours featuring 18 curated beach destinations worldwide, including Waikiki Beach (Hawaii), Copacabana Beach (Brazil), Elafonisi Beach (Greece), Clearwater Beach (Florida), and Bondi Beach (Australia), showcasing coastal scenery for consumer travel inspiration.
Travel Advertising Platform Programmatic and direct advertising platform that lets travel brands (hotels, airlines, booking platforms, tour operators) place banners, popups, reviews, video ads, and sponsored content on City Walks to reach an engaged audience of travel-intent users.

Companies that use City Walks

Customer profile

Segments5 records

Ideal customer profiles2 records

City Walks technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

City Walks partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core and minor.

Monumetric (The Blogger Network, LLC)coreTechnology or IntegrationMonumetric is an advertising network partner that places advertisements on City Walks website and collects data for advertising purposes. The partnership enables programmatic advertising capabilities on the platform.
I4TRADERS ONLINE SERVICES S.L.coreOthersI4TRADERS ONLINE SERVICES S.L. (ID: B13974019) is the legal entity and data controller for CityWalks.live, headquartered in Vigo, Spain. This is the operating company behind the platform.
BuyMeACoffeeminorOthersBuyMeACoffee is a crowdfunding platform used by City Walks to receive donations from supporters to help fund operations and keep existing tours available.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

City Walks competitors and assessment

Company assessment

Direct peers

ToursByLocals: Private city walking tours marketplace with hundreds of destinations. Highly comparable content category (city walking tours) and audience (travel planners), though executed through bookable guides rather than curated virtual video.
Withlocals: Marketplace for guided city tours hosted by local residents, with deep coverage of European and Asian cities. Closely comparable to City Walks' walking city-tour content focus and travel-inspiration positioning, though Withlocals is bookable while City Walks is virtual.
Musement: Travel activities and city tours platform covering European and global destinations. Comparable content focus on city walking tours and sightseeing, with overlapping hotel/airline/OTA advertiser base, though operating as a booking platform rather than a virtual-tour aggregator.
Headout: On-demand tours, attractions, and city experiences marketplace covering major cities globally. Comparable city-by-city destination focus and same pool of travel advertisers, though Headout focuses on bookable, last-minute experiences rather than virtual content.
Atlas Obscura: Curated destination content and experiences platform covering unique neighborhoods, hidden-gem cities, and cultural sites. Directly comparable editorial approach (curated, long-tail city content) and travel-advertising-supported business model, though Atlas Obscura also runs bookable experiences.

Broad incumbents

GetYourGuide: Global tours and activities marketplace featuring city tours, walking tours, and sightseeing experiences. Overlaps with City Walks on city-walk content and the same hotel/airline advertiser pool, but with a transactional booking model and proprietary supplier content rather than curated third-party video.
Klook: Asia-Pacific travel activities and tours platform featuring city tours and sightseeing experiences. Comparable audience of travel-planning consumers and overlapping travel-brand advertiser base, though focused on bookable APAC experiences rather than virtual curation.
Lonely Planet: Iconic city guide and destination content brand with city-by-city editorial coverage worldwide. Comparable content taxonomy (city guides, walking itineraries) and overlapping travel-brand advertising audience, but operates as an established publisher rather than a virtual-tour aggregator.
Airbnb Online Experiences: Hosts virtual and in-person experiences including guided city tours. Competes for the same travel-intent audience and the same travel-brand advertising/affiliate revenue, but operates as a much broader marketplace with substantially more resources, brand recognition, and direct booking integration.
Viator: Tripadvisor-owned tours and activities marketplace featuring walking city tours and destination experiences. Directly overlaps with City Walks' city-tour focus and target advertisers (hotels, airlines, OTAs), but offers real-world booking rather than virtual viewing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

City Walks financial estimates

Financial estimate

Revenue estimate

Valuation estimate

City Walks leadership team

Management profile

Number of profiles

City Walks funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

City Walks M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Walks

What does City Walks do?

Is City Walks a public or private company?

City Walks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was City Walks founded?

City Walks was founded in 2024.

Where is City Walks based?

City Walks is headquartered in Vigo, Spain, in the Europe region.

How does City Walks make money?

Two revenue lines are on record. Advertising Revenue is the primary driver. The others are donations.

Who are City Walks's main competitors?

Direct peers on record are ToursByLocals, Withlocals, Musement, Headout and Atlas Obscura. Broad incumbents are GetYourGuide, Klook, Lonely Planet, Airbnb Online Experiences and Viator.

Does City Walks have an API?

No public API is recorded for City Walks.

What industry is City Walks in?

City Walks's product category is Travel and Tourism Digital Media. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of THAJAAAA, Walking City Tours (Highlights & Orientation). Its NAICS code is 561520 and its SIC code is 7990.