Ilanga Nature
Ilanga Nature is a Belgian-headquartered, family-owned food product company founded in 2018 that processes and sells artisanal honey, vanilla, spices, jams, and olive oils sourced from Madagascar, Mauritius, and Sardinia to premium consumers, HORECA clients, and corporate gift buyers via DTC e-commerce and B2B channels.
- Company typePrivate
- Founded2018
- HeadquartersMariembourg, Belgium
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ilanga Nature does
Ilanga Nature is a Belgian-headquartered, self-owned food product company (ILANGA NATURE SA, founded October 2018 by Olivier Laurent) that processes and sells artisanal honey, vanilla, spices, jams, olive oils, sea salts, sugars, and gift boxes sourced primarily from Madagascar, with additional production in Mauritius and Sardinia and headquarters in Mariembourg, Belgium. The company operates complete vertical integration: upstream it runs the Ilanga Academy beekeeping training center in Fort-Dauphin, a fleet of Mobile Honey Houses (4x4 trucks harvesting across beekeeping sites), and the Floating Beehives program on the Pangalanes Canal in partnership with USAID/Miarakap's Mitsiry program; midstream it operates a processing facility in Antananarivo; downstream it sells through a multi-channel stack that includes a 60+ SKU DTC e-commerce site (ilanga-nature.com in EN/FR/IT/NL), a B2B Pro Shop with dedicated sales representatives for HORECA and corporate gifting, partner boutiques worldwide, and B2B marketplaces Faire, Ankorstore, and Peeba, plus logistics via Bpost and UPS. The business model is one-time-transaction consumer e-commerce with average order values implied in the tens of euros (free shipping over €60 in Belgium) layered with quote-based B2B contracts and corporate gifting; products are certified organic and have been awarded Gold and Silver medals at the 2020 London International Honey Awards. The customer base spans premium food enthusiasts, HORECA buyers (Ritz Paris, Shangri-La Jeddah, Marriott Riyadh, Ladurée Marina Mall), corporate gift buyers, and eco-conscious consumers served by an anti-waste product line, while a separate Bee Unik sub-brand markets handcrafted goods (raphia, horn, wood, bronze) supporting local Malagasy artisans. The company is family-operated, with founder Olivier Laurent (also CEO and DPO) joined by his daughter Laura Razanajatovo as General Manager and children Nathan (Operations) and Naya (Brand Image) representing the second generation; total headcount is approximately 15-16 across Belgium and Madagascar.
Ilanga Nature firmographics
Firmographics- Name
- Ilanga Nature
- Legal name
- ILANGA NATURE SA
- Website
- https://ilanga-nature.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ilanga Nature is a Belgian-headquartered, family-owned food product company founded in 2018 that processes and sells artisanal honey, vanilla, spices, jams, and olive oils sourced from Madagascar, Mauritius, and Sardinia to premium consumers, HORECA clients, and corporate gift buyers via DTC e-commerce and B2B channels.
- Ownership category
- akta.pro rank
Ilanga Nature industry classification
Industry- Product category
- Specialty / Artisan Food Products
- NAICS
- Spice and Extract Manufacturing (311942), Sugar and Confectionery Product Manufacturing (3113), Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Food And Kindred Products (2000), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Sugar & Confectionery Products (2060), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients)Ethnic Spices, Herbs & Seasonings WholesaleAfrican Grocery Stores
Keywords
Where Ilanga Nature is headquartered
LocationHeadquarters
- HQ city
- Mariembourg
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Ilanga Nature business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales (B2C): Consumer direct sales through ilanga-nature.com website. Products include honey, vanilla, spices, jams, olive oils sold at various price points (€3-50+). Revenue is one-time transaction based with standard e-commerce checkout.
- B2B Professional Sales: Sales to hotels, restaurants, food service professionals, and corporate gift buyers. Professional area offers advantageous purchasing conditions with tailored quotes and bulk orders.
- Marketplace Distribution: Sales through third-party marketplaces including Faire, Ankorstore, and Peeba for expanded B2B reach. Platform offers include free delivery, payment terms, and minimum orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer e-commerce pricing for individual products |
| Other | Multi-year contract | Professional/B2B pricing through ProShop |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Ilanga Nature product offering
Product offeringCore offering
Ilanga Nature manufactures and sells artisanal food products including wild honey varieties, vanilla, jams, spices, olive oils, sea salts, sugars, and gift boxes. Products are primarily sourced and processed in Madagascar and Sardinia, then distributed through a multi-channel B2C e-commerce site and a B2B ProShop serving hotels, restaurants, and food service professionals. The company operates complete vertical integration from beekeeping and tree planting through processing and packaging.
Product overview
Ilanga Nature operates a B2C and B2B e-commerce platform selling artisanal food products sourced primarily from Madagascar, Mauritius, Réunion, and Sardinia. The core product portfolio includes over 60 products across honey (wild honeys from Madagascar including Mokarana, Baies Roses, Cactus, Niaouli varieties), vanilla products (Tahiti vanilla, Bourbon vanilla in tubes and pearls), artisanal jams (passion fruit, litchi, mango), spices (black/green pepper, coriander, nutmeg, cinnamon, turmeric), olive oils from Sardinia (Douce, Fruitée, Piquante profiles), sea salts and cane sugars, gift boxes (honey, jam, and spice collections), organic certified products, anti-waste items approaching minimum durability date, and Bee Unik crafts (raphia bags, horn kitchen utensils). The B2B Pro Shop platform offers professional purchasing, corporate gifting, and catalog services for hospitality and food service sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Bee Unik: A sub-brand offering exclusive handcrafted items including raphia bags and hats, horn kitchen utensils, and wood and bronze statues, supporting local artisans and communities.
Products and services
- Miels (Honey)
Quantifiable outcome
- First approved European honey exporter from Madagascar
- +3 more outcomes
Companies that use Ilanga Nature
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Ilanga Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ilanga Nature partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- USAID / Mitsiry ProgramcoreIntegration into the Mitsiry program by USAID and Miarakap for development projects in Madagascar including honey processing facility in Fort-Dauphin and Floating Beehives program on Pangalanes Canal
- Enfants du Monde / EPAMmajorHumanitarian partnership supporting education and development projects in Antananarivo region with EPAM (Ensemble Pour un Avenir Meilleur)
- MedairminorHumanitarian organization addressing needs of vulnerable communities in Madagascar affected by natural disasters and poverty cycles
- Aux Amis de MadagascarminorAssociation supporting girls aged 6-20 removed from families due to abuse, providing shelter, education, healthcare, and professional integration
- La Maison d'AinaminorEducational support through donations and financial assistance to children, with support for students choosing beekeeping careers
- World BankminorInternational development partner supporting sustainable development initiatives
- Thomas ApicultureminorBeekeeping expertise and support partnership
- EcoVision VillageminorEnvironmental organization supporting sustainable practices
- WAPA for Human DignityminorOrganization promoting human dignity and welfare
- DBA Belgique AfriqueminorBelgium-Africa development partnership
- FairemajorB2B marketplace platform offering $100 discount, free delivery for one year, 60-day payment terms, and free returns
- AnkorstoremajorEuropean B2B marketplace with free delivery on orders over €300, €100 minimum order, 60-day payment, 48-hour delivery
- PeebaminorAsian market dedicated platform with €100 minimum order, flexible 60-day payment, 48-hour processing and shipping
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Ilanga Nature competitors and assessment
Company assessmentDirect peers
- Comvita: Specialty premium honey and bee-product company with global distribution and strong brand equity in manuka honey. Most directly comparable peer in product (honey, propolis, beeswax) and category (premium, traceable apiculture).
- Sambavanilla: Premium vanilla producer sourcing from Madagascar and the Indian Ocean islands, with direct trade and artisanal processing. Closely comparable to Ilanga Nature's vanilla category and Madagascar origin story.
- Akesson's: Single-origin Madagascar chocolate and vanilla producer with strong farm-to-bar provenance. Directly comparable premium Madagascar sourcing, ethical production narrative, and fine-food retail channels.
- Madécasse: Premium chocolate and vanilla brand sourced directly from Madagascar, with a similar single-origin, ethically-sourced positioning and direct-to-consumer + B2B go-to-market. Shares the Madagascar provenance story and artisanal product positioning.
- La Maison du Miel: French specialty honey retailer with curated multi-origin honey assortment and corporate gifting. Closely comparable in honey positioning, gift-box category, and European specialty retail distribution.
Broad incumbents
- D'Artagnan: Premium and artisanal food brand serving both retail and foodservice channels in the U.S. and Europe. Comparable premium positioning, multi-channel distribution, and HORECA customer base.
- Le Palais des Thés: Established French premium beverage and fine food retailer with strong private-label and B2B presence in hospitality. Comparable brand-building approach in premium HORECA and selective retail, though broader in category.
Regional players
- Cap d'Ona: Artisanal Roussillon-based producer of olive oils and specialty products with limited-edition bottlings. Comparable product mix (olive oils, branded artisanal groceries) and similar premium small-batch positioning, though more regional.
- L'Epicerie de Monaco: Specialty Mediterranean foods e-commerce retailer emphasizing artisanal, single-origin products. Comparable direct-to-consumer specialty food model and premium positioning, though geographically focused on the French Riviera.
Emerging players
- Mountain Rose Herbs: Specialty spice, herb, and botanical products retailer with strong organic and ethically-sourced positioning. Comparable specialty spice category, organic certification, and DTC-first distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ilanga Nature social profiles
Digital presenceIlanga Nature compliance and trust
Trust signalCompliance1 record
Ilanga Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ilanga Nature leadership team
Management profileNumber of profiles
Profiles6 records
Ilanga Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ilanga Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ilanga Nature
What does Ilanga Nature do?
Ilanga Nature manufactures and sells artisanal food products including wild honey varieties, vanilla, jams, spices, olive oils, sea salts, sugars, and gift boxes. Products are primarily sourced and processed in Madagascar and Sardinia, then distributed through a multi-channel B2C e-commerce site and a B2B ProShop serving hotels, restaurants, and food service professionals. The company operates complete vertical integration from beekeeping and tree planting through processing and packaging.
Is Ilanga Nature a public or private company?
Ilanga Nature is a private company. It is classified as family owned and is currently operating.
When was Ilanga Nature founded?
Ilanga Nature was founded in 2018. It employs 11 to 50 people.
Where is Ilanga Nature based?
Ilanga Nature is headquartered in Mariembourg, Belgium, in the Europe region.
How does Ilanga Nature make money?
Three revenue lines are on record. Direct E-commerce Sales (B2C) is the primary driver. The others are B2B Professional Sales and marketplace Distribution.
Who are Ilanga Nature's main competitors?
Direct peers on record are Comvita, Sambavanilla, Akesson's, Madécasse and La Maison du Miel. Broad incumbents are D'Artagnan and Le Palais des Thés. Regional players are Cap d'Ona and L'Epicerie de Monaco. Mountain Rose Herbs is listed as an emerging player.
Does Ilanga Nature have an API?
No public API is recorded for Ilanga Nature.
What industry is Ilanga Nature in?
Ilanga Nature's product category is Specialty / Artisan Food Products. Its primary akta.pro industry code is AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients), with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 311942 and its SIC code is 2000.