La Maison du Miel

What La Maison du Miel does

La Maison du Miel is a traditional Belgian honey and hive-product retailer founded in 1887 by apiculture lecturer Léandre Maes at Rue du Midi 121, Brussels, where it has operated continuously ever since. The company sells honey varieties (including Acacia and premium Manuka UMF), royal jelly, propolis (syrup and drops), pollen, cosmetics (hand cream, flower soaps), honey-filled confectionery, and gift baskets to individual consumers, while also serving professional/B2B distributors who resell the range through their own retail locations.

The business runs a single physical flagship store open Monday through Saturday and a bilingual e-commerce website (French, Dutch, English) at lamaisondumiel.be, with domestic delivery via KIALA pickup points and international shipping arranged by direct contact. Product information is supplemented by excerpts from Dr. Donadieu's published works to support a health-oriented positioning around bee-derived products.

The company is structured as a Belgian SPRL (Société Privée à Responsabilit\u00e9 Limitée), BE 0402.815.957, remains privately held under family ownership, and has not raised external funding. With a headcount of approximately 10 employees, the operation is small, artisanal, and locally rooted, with no disclosed technology stack, no digital channels beyond the basic e-commerce site, and no enterprise customer concentration. Revenue mechanics are straightforward retail and B2B wholesale markups on a curated assortment of specialty bee products.

Name

La Maison du Miel

Legal name

La Maison du Miel SPRL

Website

https://lamaisondumiel.be

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maison du Miel is a traditional Brussels-based honey and bee products retailer founded in 1887, serving individual consumers and B2B distributors through a single flagship store and a bilingual e-commerce website.

Ownership category

akta.pro rank

Product category

Specialty Honey and Bee Products Retail

NAICS

All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

akta.pro industry

PRIMARYCRAHAGAN

Specialty Food Gift Shops & Hampers

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Honey retail
• Bee products
• Royal jelly
• Propolis supplements
• Natural cosmetics

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (In-Store): Direct retail sales of honey, royal jelly, propolis, pollen, cosmetics, and confectionery products through their physical store at Rue du Midi, Brussels. Open Monday-Saturday 9:30-18:00.
2. E-commerce Sales: Online sales through their website with delivery options including Kiala for Belgian deliveries and mail/phone contact for international shipments.
3. Professional/B2B Distribution: Professional clients can distribute their products in their points of sale. Site facilitates communication, ordering, and product range tracking for B2B customers.

Pricing tiers

Distribution channels3 records

Marketing channels1 record

Core offering

La Maison du Miel retails a curated range of honey, royal jelly, propolis, pollen, bee-derived natural cosmetics, and honey confectionery through a single physical store in central Brussels and an own e-commerce website. The company also supplies these products to professional resellers who carry them in their own retail points of sale, with the website providing product information, ordering, and product-range tracking for B2B customers.

Product overview

La Maison du Miel is a traditional honey and bee products retailer founded in 1887 in Brussels. The company offers a diverse portfolio of honey and hive-derived products including: Miel (honey varieties including Acacia and Manuka UMF), Propolis (syrup and drops), Gelée Royale (Royal Jelly), Pollen, Cosmétiques (cosmetics including hand cream and flower soaps), and Confiserie (honey pastries). The company also provides gift baskets (Corbeille cadeau) and operates physical retail stores with an e-commerce platform for both retail and professional B2B customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Miel d'Acacia 500gr

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hilltop Honey: UK-based specialty honey producer/retailer selling single-origin and Manuka honeys through e-commerce and retail. Comparable mix of premium honey, direct-to-consumer, and gift-oriented assortment.
• Famille Michaud Apiculteurs: French family-owned honey specialist with multi-generation heritage, broad SKU portfolio (honey, pollen, royal jelly, propolis), and similar retail/wholesale distribution model. Highly comparable as a heritage beekeeping products retailer.
• The Honey Company: UK specialty honey retailer offering curated single-origin and artisanal honey assortments via online and selected retail. Comparable in premium honey curation and gift-oriented e-commerce.
• Lune de Miel: French specialty honey retailer offering single-origin and flavored honeys, plus adjacent wellness products, through boutique retail and online. Close comparable in category and scale of operation.
• Manuka Health: Specializes in MGO/UMF-rated Manuka honey plus propolis and royal jelly products, distributed through retail and online channels. Comparable as a premium bee products retailer with health positioning.
• Comvita: New Zealand-based Manuka honey and bee products brand with global retail and e-commerce distribution. Comparable for premium medical-grade honey (UMF) and propolis product lines.

Emerging players

• Y.S. Eco Bee Farms: US-based specialty honey and bee products brand with focus on raw, organic, and Manuka honeys plus propolis. Comparable in SKU mix and health-oriented positioning, though primarily DTC in the US.
• Bee & You: Direct-to-consumer Turkish propolis, royal jelly, and honey brand selling globally online. Comparable on bee-product SKU mix and e-commerce-led distribution.

Regional players

• Apicoltura Piana: Italian family-owned beekeeping company selling honey, propolis, and royal jelly across retail and online. Comparable in heritage positioning and bee-product range, though serving a different home market.

Broad incumbents

• Rowse Honey: One of the largest UK honey brands carried across major supermarkets. Comparable on honey category and retail distribution but at a much larger scale and mass-market positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/la-maison-du-miel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maison du Miel