Thorbjørnrud Hotell

What Thorbjørnrud Hotell does

Thorbjørnrud Hotell is a privately owned 4-star hotel and event venue located on the southern shore of Lake Randsfjorden in Jevnaker, Norway (Hadeland district), approximately one hour from Oslo and 45 minutes from Oslo Gardermoen Airport. The property combines a historic 1980s hotel wing (designed by architect Alf Bastiansen) with the historic Direktørboligen, the former director's residence of the adjacent Hadeland Glassverk. It operates 82 rooms (sea-view, garden-view, standard, twin, family, and 2 handicap-friendly) plus 7 seasonal glamping tents, with combined capacity for 164 guests. The hotel is owned by 3 Norske AS, a Norwegian diversified group (also encompassing Hadeland Glassverk, Porsgrunds Porselænsfabrik, Christiania Glasmagasin, and Seadream Yacht Club) with approximately 1,000 employees and ~1 billion NOK turnover group-wide.

The hotel's core operations span three interlocking revenue streams: accommodation (booked via the Synxis engine on its own website), food and beverage (a restaurant with 4-course dinners at NOK 845/person, afternoon tea, wine and beer tastings, and breakfast/lunch buffets), and events (14 meeting rooms plus an auditorium for up to 130 attendees, weddings up to ~100 guests, christenings, anniversaries, confirmations, and corporate Christmas parties). Differentiated food assets include an on-site vineyard (Thorbjørnrud Vingård, 6,000 vines, first large harvest expected fall 2026), an on-site brewery (recipe owned by Thorbjørnrud, contracted to Små Vesen in Valdres), and a kitchen/herb garden that supplies the restaurant in a farm-to-table model. The hotel has been Miljøfyrtårn (Eco-Lighthouse) certified since February 2008 and is a member of De Historiske Hotel og Spisesteder. In 2025, the hotel served as the filming location for TV 2's 'Hver gang vi møtes' Season 16, which drew ~1 million viewers for its first episode — the show's highest viewership since 2013.

The go-to-market is direct-to-consumer and event-driven: bookings flow through the hotel's own website, GastroPlanner for table reservations, the dedicated booking department, and a gift card portal (gave.thorbjornrudhotell.no). Corporate and group bookings are handled by a dedicated booking department. There is no intermediary or OTA distribution described. Customer segments include individual consumers/families (wedding, celebration, leisure), corporate and business clients (conferences, team-building, Christmas parties), and domestic leisure/outdoor tourists. Auxiliary revenue comes from tastings (wine NOK 690/person, beer from NOK 9,500 for up to 20 people), experience products (afternoon tea NOK 525/person, pizza and cooking courses), and an activity menu delivered through partners (Fossen Friluft, All Onboard Adventure, Hadeland Glassverk, Finnerud Gård).

Name

Thorbjørnrud Hotell

Legal name

Thorbjørnrud Hotell AS

Website

https://thorbjornrudhotell.no

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Thorbjørnrud Hotell is a privately owned 4-star hotel and event venue on Lake Randsfjorden in Jevnaker, Norway, offering 82 rooms, glamping, dining, weddings, and conferences to Norwegian leisure travelers and corporate clients.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Conference facilities
• Farm-to-table dining
• Wedding venues
• Local food hospitality

Headquarters

HQ city

Jevnaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Room Stays: Overnight accommodation across 82 rooms (double rooms, twin rooms, family rooms, glamping tents). Capacity 164 guests. Rooms are booked via the hotel's own website booking engine (Synxis) or by phone/email. Pricing varies by room type (sea view, garden view, standard) and season.
2. Food & Beverage — Restaurant & Dining: Restaurant dining including 4-course dinner (NOK 845 per person), 3-course (NOK 745), 2-course (NOK 645), main course (NOK 545), à la carte summer menu, and breakfast/lunch buffets. Dinner reservations via GastroPlanner or phone. Revenue is transaction-based per cover.
3. Events & Private Celebrations: Venue hire and catering for weddings, confirmations, christenings, anniversaries, and corporate Christmas parties. The hotel offers exclusive-use of venues (Direktørboligen, Orangerie, Hver Gang Vi Møtes banquet hall) with bespoke menus. Catering services are also offered off-site.
4. Conferences & Corporate Events: Conference and meeting facilities with 14 meeting/group rooms and an auditorium for up to 130 participants. Revenue from room hire, catering packages, and activity menu add-ons. Corporate clients book via the booking department.
5. Glamping: Seasonal glamping accommodation in 7 canvas tents (4 two-person, 3 family/four-person). Season runs late May to early September. Booked via the hotel's Synxis booking engine as an add-on or standalone.
6. Tastings & Experiences: Paid tastings including wine tasting (sommelier-led), beer tasting (NOK 9,500 minimum up to 20 people, +NOK 250/person beyond), and afternoon tea (NOK 525/person). Also pizza courses and farm-to-table cooking courses through partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Thorbjørnrud Hotell is a 4-star hotel located at the southern end of Lake Randsfjorden in Jevnaker, Norway, offering 82 rooms (capacity 164 guests) plus 7 glamping tents, an on-site restaurant serving locally sourced cuisine, 14 meeting rooms with an auditorium for up to 130 participants, and multiple event venues for weddings, christenings, anniversaries, and corporate gatherings. The property operates its own vineyard (6,000 vinestocks of Solaris, Rondo, Pinot Noir), a contracted microbrewery, and a kitchen/herb garden supporting a farm-to-table experience.

Product overview

Thorbjørnrud Hotell is a 4-star hotel and event venue offering a unified hospitality experience centered around accommodation, dining, and event services. The property features 82 hotel rooms, glamping tents, restaurant and bar services, conference facilities for up to 130 attendees, and comprehensive event hosting including weddings, celebrations, and corporate functions. The hotel's unique differentiators include its own vineyard (Thorbjørnrud Vingård with 6,000 vines) and microbrewery, both reflecting its focus on locally sourced food and drink. Additional offerings encompass Afternoon Tea, wine and beer tastings, teambuilding activities, and seasonal glamping. The venue also gained prominence as the filming location for TV 2's 'Hver gang vi møtes' (season 16).

Differentiator

Problem solved

Functional benefit

Brands

• Thorbjørnrud Vingård: The hotel's own vineyard operation with 6,000 grapevines producing Solaris, Rondo, and Pinot Noir wines.

Products and services

• Hotel Rooms 82 comfortable rooms including 11 sea-view doubles, 5 garden-view doubles, 39 standard doubles (2 accessible), 27 twin rooms (4 dog-friendly at +300 NOK/night), and 8 family/connecting rooms accommodating up to 6 guests. All rooms feature flat-screen TVs, private bathrooms with Elm Organics toiletries, Nespresso machines, and non-smoking environment.
• Glamping 7 canvas tents (4 two-person, 3 four-person family tents) with beds, atmospheric lighting, electricity, fan heating, and access to shared shower facilities. Located in the hotel's historic garden overlooking Randsfjorden.
• Restaurant & Dining Restaurant offering 4-course dinners (NOK 845/person), 3-course (NOK 745), 2-course (NOK 645), main course (NOK 545), à la carte summer menu, and breakfast/lunch buffets. Focus on locally sourced ingredients from own garden and partner farms. Reservations via GastroPlanner or phone.
• Afternoon Tea Traditional British Afternoon Tea served in the Direktørboligen at NOK 525 per person. Includes tiered tray of sandwiches, cakes, scones, seasonal fruits/berries, and freshly brewed tea of choice. Locally sourced and seasonal ingredients.
• Conference & Meeting Facilities 14 meeting and group rooms of various sizes plus an auditorium accommodating up to 130 participants. Tailored packages for groups from 10 to 450+ with meeting room hire, catering, and integrated activity menus for team-building.
• Teambuilding & Entertainment Teambuilding activities including Kamp Fossen, Manor Murder, Kompani Hvermansen, Pentathlon, Deadline (mobile escape room), iPad Race, Olabil Pimp & Race, Film Award, plus outdoor and entertainment options. Designed for corporate groups and conferences.
• Wedding Services Wedding celebrations for up to 100 guests in venues including Hver Gang vi Møtes Banquet Hall, Orangerie, Direktørboligen, Library, Restaurant, and Slyngelstuen. Includes romantic table settings, floral arrangements, banquet menu, and wedding coordination.
• Wine & Beer Tastings Sommelier-led wine and cheese tasting (NOK 690/person, max 60 people, ~1.5 hours) and beer tasting (from NOK 9,500 for up to 20 people, +NOK 250/person beyond, max 25). Also afternoon tea (NOK 525/person) and pizza courses.
• Christmas Party (Julebord) Christmas buffet featuring local products, seafood spread, desserts, and mulled wine welcome drink. Served in Direktørboligen or other private venues with access to cozy bar for after-dinner socializing.
• Catering Service Off-site catering bringing Thorbjørnrud's culinary experience to external events. Features local ingredients from own garden and partnerships with local producers including Thorbjørnrud Ysteri, Brandbu Pølsemakeri, Ask Gård, and Kvelsrud Gård.
• Christening Celebrations Christening dinners in historic venues with customized menus using local ingredients. Includes rooms with cribs, children's meals, and infant-adapted food options.
• Anniversary Celebrations Anniversary celebrations with tailored banquet menus using finest local ingredients. Venue options include historic Direktørboligen with views of Randsfjorden.
• Confirmation Celebrations Confirmation dinners with welcome aperitif, 3-course meal, and coffee with cakes. Includes private venue, children's lounge with toys and games, and outdoor activities.

Quantifiable outcome

• Season 16 of 'Hver gang vi møtes' achieved the show's highest viewership since 2013, with nearly one million viewers for the first episode.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Thorbjørnrud YsteriminorStrategic or Co-development PartnerLocal cheese supplier used in the hotel's breakfast, lunch, and dinner offerings, as well as in wine and cheese tastings. Represents the hotel's farm-to-table sourcing philosophy.
• Ask GårdminorStrategic or Co-development PartnerLocal supplier of sausages and cured meats (spekemat) used in the hotel's menus across breakfast, lunch, and dinner.
• Brandbu PølsemakeriminorStrategic or Co-development PartnerLocal meat supplier used in the hotel's breakfast, lunch, and dinner menus, as well as catering offerings.
• Kvelsrud GårdminorStrategic or Co-development PartnerLocal farm supplying vegetables and produce for the hotel's restaurant menus and catering. Also supplies plants and curation for the Orangerie.
• Jevnaker TaximinorChannel Partner/ Reseller/ DistributorPreferred taxi partner for airport and local transfers. The hotel assists guests with advance booking. Fixed-price taxi rates available (Jevnaker–Gardermoen: 1,500–1,900 NOK; Jevnaker–Oslo: 2,200–2,600 NOK).
• Vy (Norwegian State Railways)minorChannel Partner/ Reseller/ DistributorExpress bus services (VY170, VY450, VY66) connecting Oslo Bus Terminal, Gardermoen Airport, and Jevnaker. Tickets must be purchased in advance via vy.no.
• Fossen FriluftcoreStrategic or Co-development PartnerOutdoor adventure provider offering team-building activities (Kamp Fossen, water-based team trips, feedback culture workshops) for conference and corporate groups. Activities held in Nordmarka near the hotel.
• All Onboard Adventure AScoreStrategic or Co-development PartnerCorporate team-building and entertainment provider offering activities including Kompani Hvermansen, Pentathlon, Deadline (mobile escape room), iPad Race, Olabil Pimp & Race, The Master, Film Award, and SnippSnapp entertainment.
• All EntertainmentminorStrategic or Co-development PartnerEntertainment agency providing conference hosts, speakers, live music, shows, and complete event productions for conferences, company parties, anniversaries, and kick-offs.
• Showgruppen GraceminorStrategic or Co-development PartnerEntertainment act combining singing, music, and humor suitable for conferences, company parties, and anniversaries. Also offers music quizzes and sing-alongs.
• Lene SelmerminorStrategic or Co-development PartnerPerformer and speaker offering 'Think – Do – Create' edutainment performance and concert lecture combining music and theater with academic content.
• Karin & Liza from Finnerud GårdminorStrategic or Co-development PartnerLocal farmers providing farm-to-table cooking courses (sausage making, sourdough baking, fermentation, Norwegian tapas) for hotel guests and conference groups.
• EventproductionsminorStrategic or Co-development PartnerCorporate entertainment provider offering the 'Manor Murder' team-building mystery dinner experience at the hotel.
• Elm OrganicsminorStrategic or Co-development PartnerSupplier of organic wellness/toiletry products (soap, shampoo) used in all hotel bathrooms and sold in the lobby shop. Represents the hotel's sustainability commitment.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Storefjell Resort Hotel: Norwegian mountain conference and leisure resort offering rooms, F&B, and team-building activities. Comparable conference-and-experiences revenue mix aimed at the same Oslo corporate market.
• Dalen Hotel: Iconic Norwegian heritage hotel and De Historiske member with strong MICE and culinary positioning. Comparable scale, mix of rooms and event venues, and historical narrative.
• Holmenkollen Park Hotel: Historic Oslo-area full-service hotel with extensive conference and banquet facilities. Comparable in MICE infrastructure and proximity to the Oslo corporate market.
• Farris Bad: Norwegian spa and conference hotel with full-service rooms, F&B, and corporate event capability. Comparable in combining wellness/leisure with MICE at similar scale.
• Solstrand Hotel & Bad: Norwegian historic full-service resort hotel by a fjord with strong conference facilities and member of De Historiske. Highly comparable in heritage positioning, MICE capability, and culinary focus.
• Losby Gods: Historic Norwegian estate hotel with conference, wedding, and culinary offerings near Oslo. Closely comparable in event-driven revenue mix and upscale positioning.
• Refsnes Gods: Historic estate hotel on the Oslofjord with conference facilities, fine dining, and event hosting. Directly comparable boutique historic hotel targeting corporate and private celebrations.

Broad incumbents

• Thon Hotels: Major Norwegian hotel chain with strong conference properties. Sets the competitive benchmark for corporate-event capture in the Oslo region though with a less differentiated F&B and heritage story.
• Scandic Hotels: Largest Nordic hotel operator with broad portfolio including conference properties across Norway. Incumbent comparison for distribution reach and scale, though not a niche heritage competitor.

Emerging players

• Folketeateret / Gamle Logen private event venues: Event venues in Oslo competing for the same corporate and celebration budgets. Represents a niche, premium-events competitor where Thorbjørnrud competes primarily on uniqueness of the historic setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thorbj-rnrud-hotel-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thorbjørnrud Hotell