Elm Organics

What Elm Organics does

Elm Organics is a Norwegian direct-to-consumer brand of certified organic skincare, haircare, body care, mineral sunscreen, and wellness products founded in 2021 by mother-daughter team Linn Stokke (CEO) and Sine Stokke (Chairman). The company develops formulations in collaboration with a French laboratory with over 30 years of experience in organic cosmetics, producing a portfolio of 11 product lines including the clinically tested Skincare Collection (HydraGlow Bi-Phase Serum with astaxanthin and hyaluronic acid; Bakuchiol Night Cream as a retinol alternative; Precious Face Oil), the Elm Active Botanicals hair care line, body care, home spa, mineral sunscreen, organic tea, and accessories. All products carry EcoCert Cosmos Organic certification, are 100% PETA Vegan & Cruelty Free, and the brand holds Climate Neutral certification with SeaTrees carbon offset support and Ocean Positive certification. Five skincare products underwent independent clinical testing by J.S. Hamilton on 20 women aged 35–60 over 28 days, documenting statistically significant improvements in skin glow, elasticity, moisture, and visible reduction in wrinkles and hyperpigmentation.

The commercial model is multi-channel: the company's own online store (elmorganics.com) is the primary D2C channel serving Norwegian and Scandinavian consumers with 1–3-day domestic delivery, free shipping over 899 NOK, and payment methods including Vipps, Klarna, and major card networks. B2B hotel and spa amenity supply through a dedicated sales function (led by Head of Sales Jennifer Brauti) serves 50+ Norwegian hotels including Sea Dream Yacht Club, Thorbjørnrud Hotell, Sundvolden Hotell, Losby Gods, Bergen Harbour, and others with 290ml/75ml formats, 5L refills, wall-mounted dispensers, and in-lobby retail. Retail distribution flows through 9+ partners including Illums Bolighus, Blivakker, Life, Beth's Beauty, Karma, Puro Yoga, Gunillas, Beauty Heaven, and Zenit Yoga. A dedicated corporate gifting channel offers pre-curated gift sets at volume pricing. Marketing relies on Instagram, Facebook, LinkedIn, the Elm Organics Journal blog, email newsletter, SEO, and the annual Green Revolution Weekend wellness event at Thorbjørnrud Hotell.

Pricing is positioned at the premium tier with unit prices ranging from 35 NOK for accessories to 4,499 NOK for the Deluxe Skincare Collection, anchored by hero products at 945 NOK (Bakuchiol Night Cream), 1,395 NOK (HydraGlow Bi-Phase Serum), and value packages offering 100–1,146 NOK savings versus individual item purchase. Pricing reflects the premium organic-certified positioning. The brand has earned industry recognition including the European Natural Beauty Awards 2025 Excellence Award with all four nominated products winning, plus awards from ELLE, Costume, and Tara Pro-Age, and holds 4.8/5 across 1,000+ customer reviews.

Name

Elm Organics

Legal name

Elm Organics

Website

https://elmorganics.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Elm Organics is a Norwegian certified-organic skincare, haircare, body care, and mineral sunscreen brand founded in 2021 by Linn and Sine Stokke, serving conscious consumers, 50+ Norwegian hotels, and Scandinavian retailers with EcoCert Cosmos Organic formulations developed through a French laboratory partnership.

Ownership category

akta.pro rank

Product category

Organic Skincare & Cosmetics

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industry

Organic Packaged Foods Manufacturing (Certified Organic, Clean-Label) (AFAKAJAA)

Keywords

• Organic skincare products
• Natural haircare line
• Hotel amenity supply
• Mineral sunscreen SPF
• Certified organic cosmetics

Headquarters

HQ city

Norway (HQ)

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Elm Organics operates its own Norwegian online store (elmorganics.com) as the primary sales channel. Consumers purchase directly across categories including skincare, haircare, bodycare, home spa, organic tea, travel size, accessories, and gift sets. The brand offers products in multiple sizes (travel, standard, refill/big size) and curated value packages (verdipakker) at discounted bundle prices.
2. Hotel & B2B Amenities Supply: Elm Organics supplies premium organic wellness products to hotels across Norway, offering room amenities (hand soaps, creams, shower gels, shampoos, conditioners) in 290ml or 75ml formats, 5L refills, wall-mounted dispensers, spa products, turn-down gifts, and in-lobby Elm Organics shops. This B2B channel serves 50+ hotels including Sea Dream Yacht Club, Sundvolden Hotell, Thorbjørnrud Hotell, Losby Gods, Bergen Harbour, and others.
3. Retail Distribution: Elm Organics products are sold through retail partners including Illums Bolighus, Blivakker, Life, Beth's Beauty, Karma, Puro Yoga, Gunillas, Beauty Heaven, and Zenit Yoga. Products are distributed across haircare, bodycare, and spa collections through these physical and online retailers in Norway.
4. Corporate Gifting (B2B): Elm Organics offers pre-curated gift sets (Travel Kit, Hand Duet, Hair Duet, Hair Favorites, Body Favorites, Glowing Body Kit) to businesses at volume pricing. Corporate clients can also request custom-branded gift solutions for events, employee gifts, or client appreciation.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Elm Organics develops, manufactures, and sells a certified organic skincare, haircare, body care, mineral sunscreen, and wellness product line under the Elm brand. Products are EcoCert Cosmos Organic certified, formulated with botanical ingredients, clinically tested by Norwegian dermatologists, and manufactured in France. The company sells directly to consumers, supplies 50+ hotels with amenities and dispensers, and distributes through 9+ retail partners.

Product overview

Elm Organics is a Norwegian direct-to-consumer brand offering certified organic skincare, haircare, body care, and wellness products. The product portfolio centers on the Skincare Collection (HydraGlow serums, Precious Face Oil, Day/Night Creams, cleansers) and the Elm Active Botanicals Haircare line (Shampoo, Balsam, Keratin Mask, Nutriboost Leave-In). Supporting lines include Body Care (Body Wash, Hand & Body Cream, Deodorant Breathé), Home Spa (bath/massage oils), Mineral Sunscreen (SPF30/50), and Accessories (Gua Sha, brushes, clips). The company emphasizes Big Size/Refill options for sustainability and offers Travel Sizes and Gift Sets. Products are developed with a French laboratory, certified EcoCert Cosmos Organic, Climate Neutral, and PETA Vegan & Cruelty Free. A professional line serves hotels and B2B partners, and men-specific products include Exhale Deodorant.

Differentiator

Problem solved

Functional benefit

Brands

• Elm Active Botanicals: Hair care product line featuring organic shampoo, conditioner, and hair treatments.
• Skincare Collection
• Home Spa Collection

Products and services

• Elm Skincare Collection Certified organic skincare line featuring serums, treatments, and skincare products using botanical ingredients, clinically tested by Norwegian dermatologists. Targets consumers seeking EcoCert Cosmos Organic certified skincare.
• Elm Active Botanicals Haircare Collection Certified organic haircare line including shampoo, balsam (conditioner), hair mask, and Nutriboost Pre-Wash Treatment. Targets consumers seeking EcoCert-certified botanical haircare.
• Elm Body Care Collection Certified organic body care line including hand soap, body lotion, and body wash products using botanical ingredients. Targets consumers and hospitality venues seeking organic personal care.
• Elm Home Spa Collection Certified organic home spa products including bath and wellness items formulated for at-home spa experiences. Targets consumers seeking organic wellness and spa products.
• Elm Mineral Sunscreen Collection Certified organic mineral sunscreen SPF products formulated with Astaxanthin and mineral UV filters. Targets consumers seeking certified organic reef-safe sun protection.
• Marvellous Oil Blend Certified organic facial oil blend featuring Bakuchiol as a natural retinol alternative, clinically tested by Norwegian dermatologists. Targets consumers seeking an organic anti-aging facial treatment.
• Exhale Men's Deodorant Certified organic men's deodorant formulated using biome science combined with natural ingredients, clinically tested by Norwegian dermatologists. Targets men and unisex consumers seeking certified organic deodorant.
• Elm Hotel Amenity Program (290ml, 75ml, 5L Refills, and Wall-Mounted Dispensers) Certified organic bathroom amenity supply for hotels and hospitality venues, including 290ml bottles, 75ml travel sizes, 5L refill packaging, and wall-mounted dispensers. Targets hotels, resorts, and hospitality venues seeking organic and refillable guest amenities.
• Elm Travel Size Products Certified organic travel-sized personal care products for portable and on-the-go use. Targets consumers seeking TSA-friendly and travel-sized organic products.
• Elm Gift Sets and Value Packages Curated bundles of certified organic personal care products for gifting and value purchases, combining multiple SKUs at a bundle price. Targets consumers seeking organic gift sets and value packs.
• Elm Corporate Gifting Program (Firmagaver) Corporate gifting program offering certified organic gift sets and gift cards for businesses to send to employees, clients, or events. Targets B2B buyers seeking sustainable and organic corporate gifts.
• Elm Gift Cards Digital and physical gift cards redeemable across the Elm Organics product range for personal and corporate gifting use. Targets individual and corporate gift buyers.

Quantifiable outcome

• 5 skincare products clinically tested — 100% experienced effective makeup removal with Micellar Water, 90% increase in skin moisture, 100% nourished skin with Precious Face Oil, 95% immediate firming effect, 100% perceived younger-looking skin with HydraGlow Serum, 100% all-day moisturised skin with HydraGlow Day Cream, 85% reduction in hyperpigmentation, 90% reduction in visible wrinkles with Bakuchiol Night Cream
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Cultivate FoodcoreStrategic or Co-development Partner · 1 January 2026Co-organizer of the Green Revolution Weekend annual wellness event held at Thorbjørnrud Hotell. Cultivate Food specializes in plant-based nutrition and sustainable food, complementing Elm Organics' organic wellness positioning. The event features expert talks on sleep, brain health, nutrition, and sustainable living, with all meals being plant-based and organic.
• J.S. HamiltoncoreStrategic or Co-development PartnerIndependent third-party clinical research organization that conducted clinical testing on five Elm Organics Skincare Collection products. The study involved 20 women aged 35-60 over 28 days, using anonymized products with no disclosure of brand or promised effects. Results documented statistically significant improvements in skin glow, elasticity, evenness, and reduction of visible aging signs.
• Sea Dream Yacht ClubminorChannel Partner/ Reseller/ DistributorUltra-luxury yacht company that selected Elm Organics for first-class wellness products as part of Sea Dream's environmental program. Elm Organics helps eliminate single-use plastic amenities aboard yachts. Sudesh Kishore (VP Hotel Operations) provided testimonial.
• Pan TretopphytterminorChannel Partner/ Reseller/ DistributorNorwegian treehouse accommodation provider that chose Elm Organics for Norwegian-produced soaps and skincare products aligned with sustainability and local community support.
• Sundvolden HotellminorChannel Partner/ Reseller/ DistributorNorwegian hotel that uses Elm Organics products as part of a lifestyle and commitment to guest wellbeing and nature. Silje Storvik (COO) provided testimonial.
• Thorbjørnrud HotellcoreChannel Partner/ Reseller/ DistributorNorwegian hotel focused on sustainable choices good for both guests and environment. Hege Bredvold (Hotel Manager) provided testimonial. Also hosts the annual Green Revolution Weekend event organized by Elm Organics.
• Losby GodsminorChannel Partner/ Reseller/ DistributorNorwegian estate hotel that values Elm Organics for combining organic quality with care for people and environment. Products popular on hotel rooms and in lobby shop.
• Bergen HarbourminorChannel Partner/ Reseller/ DistributorBoutique hotel that chose Elm Organics for its first-class wellness products matching the hotel's boutique personality and sustainability profile. Jan Petter Eilertsen (CEO) provided testimonial.
• Hovde GårdminorChannel Partner/ Reseller/ DistributorNorwegian manor hotel offering Elm Organics products for a delicate and holistic guest experience. Recyclable packaging and nature's finest raw materials match the hotel's quality standards.
• Fjærland FjordstoveminorChannel Partner/ Reseller/ DistributorNorwegian fjord hotel that selected Elm Organics for fragrant, local, and luxurious yet sustainable products — a perfect match for the hotel's values.
• Riddergården Mountain LodgeminorChannel Partner/ Reseller/ DistributorMountain lodge using Elm Organics in guest rooms, spa, and for resale. Guests consistently give excellent feedback, especially on hair products which many purchase to take home.
• Røisheim HotellminorChannel Partner/ Reseller/ DistributorNorwegian mountain hotel focused on quality, local products, and sustainability. Appreciates Elm Organics' mild natural fragrances, organic and climate-neutral formulation, and refill system that considerably reduces plastic consumption.
• Illums BolighuscoreChannel Partner/ Reseller/ DistributorHigh-end Danish design retailer that carries Elm Organics haircare, bodycare, and spa collections, extending the brand's reach to Scandinavian design-conscious consumers.
• BlivakkerminorChannel Partner/ Reseller/ DistributorNorwegian retailer carrying Elm Organics products as part of its curated organic and natural beauty selection.
• LifeminorChannel Partner/ Reseller/ DistributorNorwegian health and lifestyle retailer carrying Elm Organics products.
• Beth's BeautyminorChannel Partner/ Reseller/ DistributorBeauty retailer carrying Elm Organics products.
• KarmaminorChannel Partner/ Reseller/ DistributorRetail partner carrying Elm Organics products, aligned with the store's sustainability-focused product selection.
• Puro YogaminorChannel Partner/ Reseller/ DistributorYoga studio and wellness retailer that carries Elm Organics products, aligned with yoga and wellness lifestyle.
• GunillasminorChannel Partner/ Reseller/ DistributorRetail partner carrying Elm Organics products.
• Beauty HeavenminorChannel Partner/ Reseller/ DistributorBeauty retailer carrying Elm Organics products.
• Zenit YogaminorChannel Partner/ Reseller/ DistributorYoga studio and wellness retailer carrying Elm Organics products.
• Le Palais Des ThésminorGTM or Marketing PartnerPremium French tea brand. Maria Økter and Lars Erik Johansen from Le Palais Des Thés Norway appeared as speakers at the Green Revolution Weekend 2026, presenting on tea history, Japanese matcha, and British afternoon tea traditions. This represents a marketing/content collaboration around organic tea-related wellness.
• SeaTrees (Carbon Offset Project)minorOthersElm Organics supports SeaTrees carbon offset project as part of its Climate Neutral certification. For each tonne of CO2 emitted in production and operations, Elm Organics purchases carbon credits supporting verified SeaTrees ocean restoration projects.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Weleda: Swiss natural cosmetics brand with a century-long heritage in certified natural skincare and body care. Comparable in natural/organic certification approach and broad product portfolio across skincare, body care, and wellness, though at much larger global scale.
• OSEA Malibu: California-based clean beauty brand offering organic, vegan skincare and body care. Comparable in certified organic positioning, ocean-friendly messaging, and DTC-led distribution model similar to Elm Organics' sustainability narrative.
• REN Clean Skincare: British clean beauty brand (owned by Unilever) offering bio-active skincare free from harmful ingredients. Comparable in clean beauty positioning, ingredient transparency, and certified skincare formulations versus Elm Organics' organic-first approach.
• Dr. Hauschka: German natural cosmetics brand offering certified natural skincare with a similar emphasis on botanical ingredients, certified organic standards, and premium positioning. Closely comparable in product philosophy and certification-led marketing approach.
• Tata Harper: Premium US-based clean beauty brand offering certified organic skincare with documented efficacy and high-end positioning. Closely comparable in DTC-first approach, natural ingredient emphasis, and clinical efficacy claims versus Elm Organics.
• Drunk Elephant: Premium clean beauty brand (now owned by Shiseido) offering biocompatible skincare with documented ingredient standards. Comparable in premium clean beauty positioning, efficacy-driven marketing, and broad product portfolio, though much larger scale.

Broad incumbents

• L'Occitane en Provence: Global natural beauty brand offering organic skincare, haircare, and body care. Comparable in product category and natural/organic positioning, but operates at significantly larger scale with global retail footprint and broad brand portfolio versus Elm Organics' focused Norwegian presence.
• Aesop: Australian luxury skincare brand (owned by L'Oréal) offering premium botanical-based skincare, body care, and fragrances. Comparable in premium positioning, botanical ingredient focus, and apothecary-style brand aesthetic, though operating at much larger global scale with flagship retail strategy.

Regional players

• IDUN Minerals: Swedish mineral-based cosmetics and skincare brand with similar Scandinavian values and natural beauty positioning. Comparable as a Nordic premium beauty brand, though with primary focus on mineral makeup rather than full skincare/body care portfolio.
• Lumene: Finnish skincare brand offering natural, sustainably-sourced beauty products using Nordic ingredients. Comparable as a Nordic regional natural beauty brand, though serving primarily Finnish/Scandinavian market with broader mass-market positioning versus Elm Organics' premium niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elmorganics
• LinkedInlinkedin.com/company/elm-organics-norway
• Instagraminstagram.com/elmorganics

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elm Organics