Glow Sauna Studios

Name

Glow Sauna Studios

Legal name

One Glow Franchise, LLC

Website

https://glowfranchise.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wellness Franchise Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)

akta.pro secondary industry

Sauna & Steam Bath Facilities (HSADAKAC)

Keywords

• Infrared sauna franchise
• Wellness franchise services
• Light therapy treatments
• Contrast therapy sessions
• Sauna franchise opportunities

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Franchise Fees: One-time initial franchise fee of $49,000 charged to new franchisees for the right to operate a Glow Sauna Studio location
2. Royalty Fees: Ongoing royalty fee of 6% of franchisee revenue, providing recurring revenue stream based on franchisee performance
3. Studio Operations Revenue: Franchisees generate revenue from sauna sessions and memberships to end consumers
4. Retail Products: Proprietary retail products sold through franchise locations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Glow Sauna Studios operates as a wellness franchise that sells and supports infrared sauna studio locations across the United States. The franchisor grants entrepreneurs the rights to open studios that deliver infrared sauna sessions, red light therapy, contrast therapy, and proprietary retail products to end consumers, while providing site selection, buildout, training, and marketing support.

Product overview

Glow Sauna Studios operates as a wellness franchise offering infrared sauna and light therapy services. The core offering consists of infrared sauna sessions enhanced with light therapies (including red light therapy) and contrast therapy. The company also sells proprietary retail products at its studio locations. Services are delivered through individual sauna cabins at studio locations, with the franchise model providing comprehensive support including site selection, buildout, training, and marketing. The company currently operates 3 studio locations and is expanding through multi-unit franchise agreements.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrared Sauna Services
• Light Therapies Therapeutic light services including red light therapy offered as part of the premium wellness experience, expanding beyond traditional sauna offerings.
• Contrast Therapy Alternating hot and cold therapy sessions utilizing sauna and recovery technology to enhance circulation and muscle recovery.
• Proprietary Retail Products Top-of-the-line proprietary retail products available at franchise locations, representing additional revenue streams for franchisees.
• Glow Sauna Studio Franchise Turnkey franchise offering granting entrepreneurs the rights to open and operate a Glow Sauna Studio location, including site selection, buildout, training, and ongoing marketing and operational support.

Quantifiable outcome

• Regular sauna use significantly reduces cardiovascular mortality risks
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• National Real Estate PartnerscoreStrategic or Co-development PartnerExperienced team of national real estate partners uses industry-leading geographic mapping software to identify ideal franchise locations, removing challenges of site selection for franchise owners.
• National Buildout SuppliersmajorImplementation/ SI/ Consulting PartnerNational suppliers established at national level who are well-acquainted with the Glow brand and fully prepared to help launch studios successfully, simplifying the buildout process for franchise owners.
• Nationally Recognized Marketing FirmmajorGTM or Marketing PartnerGlow's partnership with a nationally recognized marketing firm provides comprehensive marketing support including digital marketing, local branding, and social media guidance to help all studios achieve consistency and success.

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Emerging players

• The NOW Massage: The NOW Massage is an emerging franchise concept offering premium massage and recovery services; it overlaps with Glow's positioning around accessible, membership-based wellness experiences.
• Habitat Haus: Habitat Haus is an emerging wellness studio concept offering infrared sauna alongside other recovery services; it targets a similar consumer segment with a comparable unit economics model.

Direct peers

• Perspire Sauna Studio: Perspire is a direct competitor operating an infrared sauna studio franchise in the U.S. with a comparable membership/session model, premium positioning, and franchise growth strategy.
• Restore Hyper Wellness: Restore is a direct competitor franchise offering infrared sauna, cryotherapy, IV therapy, and other recovery modalities in a studio retail setting with a similar wellness-membership model.
• HOTWORX: HOTWORX is a direct competitor franchise combining infrared sauna with isometric exercise sessions, targeting wellness-minded consumers through a similar membership-based studio model.
• Sweatheory Sauna Studio: Sweatheory is a direct competitor infrared sauna studio concept offering premium sauna sessions and memberships, comparable in customer experience and unit economics to Glow Sauna Studios.

Broad incumbents

• Sun Home Saunas: Sun Home Saunas is an established infrared sauna manufacturer and retailer with a broad portfolio of home sauna products; while not a franchise, it competes for the same end-consumer wellness spend.
• Sunlighten: Sunlighten is an established infrared sauna equipment manufacturer serving both consumers and commercial studios, providing comparable infrared sauna technology used across the wellness category.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a broad incumbent franchise in personal care and spa services with a national footprint; it competes for wellness-services consumer spend and franchisee candidates.

Others

• Sweat440: Sweat440 is a fitness franchise targeting similar wellness-oriented consumers; it is adjacent to Glow's category as both compete for the same franchisee candidate pool interested in boutique wellness concepts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GlowSaunaStudio
• LinkedInlinkedin.com/company/glow-sauna-studios
• Instagraminstagram.com/glowsaunastudios
• Facebookfacebook.com/GlowSaunaStudios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glow Sauna Studios