Perspire Sauna Studio
Perspire Sauna Studio is a privately held infrared sauna and red light therapy franchise with 100+ studios across 27 U.S. states, serving health-conscious consumers through private sauna suites and monthly membership plans, founded in 2010 by Lee Braun.
- Company typePrivate
- Founded2010
- HeadquartersNewport Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Perspire Sauna Studio does
Perspire Sauna Studio is a privately held infrared sauna and red light therapy franchise founded in 2010 by Lee Braun in Costa Mesa, California, and now headquartered at 1048 Irvine Ave #971 in Newport Beach. The company operates a network of more than 100 studios across 27 U.S. states and has awarded over 280 franchise licenses since launching its franchise program in 2018. Its core service is a 40-minute full-spectrum infrared sauna session in a private suite, delivered alongside medical-grade red light therapy, with temperatures ranging from 130 to 170°F and additional modalities including SNØ Shower contrast therapy (launched 2024) and Halotherapy via Clearlight's HALO ONE technology (rolled out nationwide March 2026). The system has accumulated 5 million+ sessions and 40,000+ five-star customer reviews, and Perspire was ranked No. 1 in the sauna category on Entrepreneur's 2026 Franchise 500.
The company's core technology stack combines proprietary full-spectrum infrared heating, medical-grade red light therapy panels, the SNØ Shower cold-plunge system, and HALO ONE halotherapy, with a Perspire 2.0 mobile app on iOS and Android for booking and membership management. Underlying commerce, CRM, and member data are managed through the MindBody platform. Perspire monetizes through three monthly membership tiers (IRelax, IRecover with 90-day session rollover, IRitual unlimited), one-time session packages of 4, 8, or 20 sessions, à la carte enhancement add-ons (contrast and halotherapy), franchise licensing fees and royalties, and retail add-on partnerships including Dose liquid supplements distributed in-studio. Its primary customer segment is health-conscious individual consumers seeking wellness, recovery, and stress-relief services, and its secondary customer segment is franchise investors seeking multi-unit wellness ownership. GTM combines direct-to-consumer acquisition across physical studios, website e-commerce, and the mobile app, with earned media in Forbes, The New Yorker, Good Housekeeping, and other major outlets, and affiliate-style distribution via the Erewhon Lifestyle Collective partnership.
The corporate organization is lean, with 51-100 employees and a leadership team that includes founder and CEO Lee Braun, Chief Marketing Officer Caroline Linton (appointed October 2025), Vice President of Experience Katy Fetters, Director of Health and Science Dr. Rachelle Reed, and Vice President of Franchise Development Jackie Mendes. The company is founder-controlled with no disclosed venture or private equity funding, and is targeting continued national expansion into additional states including California, Connecticut, Washington, Illinois, New York, Texas, Florida, New Jersey, Kentucky, and North Carolina.
Perspire Sauna Studio firmographics
Firmographics- Name
- Perspire Sauna Studio
- Legal name
- Perspire Sauna Studio
- Website
- https://perspiresaunastudio.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Perspire Sauna Studio is a privately held infrared sauna and red light therapy franchise with 100+ studios across 27 U.S. states, serving health-conscious consumers through private sauna suites and monthly membership plans, founded in 2010 by Lee Braun.
- Ownership category
- akta.pro rank
Perspire Sauna Studio industry classification
Industry- Product category
- Infrared sauna and red light therapy wellness services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
- akta.pro secondary industries
- Sauna & Steam Bath Facilities (HSADAKAC), Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
Keywords
Where Perspire Sauna Studio is headquartered
LocationHeadquarters
- HQ city
- Newport Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Perspire Sauna Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Membership Subscriptions: Monthly recurring membership plans including IRecover and IRitual unlimited memberships. Members receive unlimited or limited session access depending on tier.
- Session Packages: Single session and multi-session packages (4, 8, 20 sessions) available for purchase with promotional discounts. Sessions expire 12 months from purchase.
- Franchise Fees: Revenue generated from franchise licensing fees for operators seeking to open Perspire Sauna Studio locations.
- Enhancement Add-ons: Additional charges for optional enhancements such as contrast therapy and halotherapy add-ons to standard sauna sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IRecover Membership - Entry-level unlimited access |
| Subscription | Monthly | IRitual Membership - Premium unlimited access |
| Unit Pricing | Pay-as-you-go | 8-Session Package |
| Unit Pricing | Pay-as-you-go | 4-Session Package |
| Unit Pricing | Pay-as-you-go | 20-Session Package |
| Subscription | Pay-as-you-go | Intro Session - First Time Visitors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Perspire Sauna Studio product offering
Product offeringCore offering
Perspire Sauna Studio sells 40-minute private-suite infrared sauna sessions that combine full-spectrum infrared heat (near, mid, and far-infrared wavelengths at 130–170°F) with medical-grade red light therapy. Customers access sessions via multi-session packages or recurring monthly memberships (IRitual unlimited, IRecover 8-session, IRelax entry-level), with optional SNØ Shower contrast therapy and halotherapy add-ons. The company also generates revenue by awarding franchise licenses to operators who open and run studios under the Perspire brand.
Product overview
Perspire Sauna Studio operates a wellness franchise offering infrared sauna and red light therapy services through private suites. The core product is a 40-minute full-spectrum infrared sauna session incorporating medical-grade red light therapy, available via membership plans (IRitual unlimited, IRecover 8-session, IRelax entry-level) or single-session packages. Add-on enhancements include Contrast Therapy (SNØ Shower cold therapy), Halotherapy (salt therapy via Clearlight HALO ONE), and session packages. The company also offers a mobile app (Perspire 2.0) for booking and membership management, and sells gift cards. With over 100 studios across 27 states, the franchise provides science-backed wellness experiences focused on relaxation, recovery, detoxification, skin rejuvenation, and immune support.
Differentiator
Problem solved
Functional benefit
Products and services
- Infrared Sauna Session A 40-minute full-spectrum infrared sauna session delivered in a private single-occupancy suite, combining near, mid, and far-infrared wavelengths at adjustable temperatures (130–170°F) with medical-grade red light therapy, an in-suite TV, cold eucalyptus towel, and adjustable temperature controls for individual consumers.
- Contrast Therapy (SNØ Shower) Alternating heat-and-cold therapy add-on that pairs infrared sauna heat with a 45-degree Fahrenheit rainfall cold shower experience to support circulation, accelerate muscle recovery, reduce inflammation, and elevate mood for individual wellness consumers.
- Halotherapy Pharmaceutical-grade dry salt air therapy add-on dispersed into infrared saunas using Clearlight's HALO ONE technology, supporting respiratory health, skin clarity, and deep relaxation for individual wellness consumers.
- Session Packages Pre-paid multi-session packages available in 4, 8, and 20-session bundles for non-member individual consumers, offering promotional discounts and bonus sessions during flash sales with a 12-month expiration window.
- Wellness Memberships (IRitual, IRecover, IRelax) Recurring monthly membership subscriptions for individual wellness consumers, comprising the IRitual unlimited-access tier, the IRecover 8-session-per-month tier with 90-day session rollover, and the IRelax entry-level tier, with automatic renewal and HSA/FSA eligibility.
Quantifiable outcome
- 5M+ sauna sessions completed across franchise system
- +5 more outcomes
Companies that use Perspire Sauna Studio
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Perspire Sauna Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Perspire Sauna Studio partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Clearlight (HALO ONE)coreClearlight's HALO ONE technology is used for the nationwide halotherapy rollout across the Perspire franchise system. The technology disperses pharmaceutical-grade salt particles into infrared saunas to support respiratory wellness.
- DosecorePartnership with Dose, a clinically-backed supplement brand, makes Dose's 2oz liquid supplements available for purchase at all Perspire locations nationwide. The collaboration aims to extend post-sauna wellness benefits by offering guests a convenient way to maintain their wellness routine through daily supplementation. The companies also plan in-studio sampling events and social media giveaways to promote the partnership.
- Erewhon Lifestyle CollectiveminorPerspire joined Erewhon's Lifestyle Collective to expand access to science-backed wellness services across nearly 100 studios nationwide. The partnership offers discounts and exclusive access to wellness events for Erewhon members, supporting Perspire's mission to make infrared sauna, red-light therapy, and contrast therapy more accessible.
- MindBodycoreMindBody provides the online e-commerce platform for selling services, managing member accounts, and processing transactions. Personal data is stored through MindBody's data storage and databases, while credit card data is processed through third-party payment gateways.
Scale indicators9 records
Recent moves10 records
Expansion highlights5 records
Perspire Sauna Studio competitors and assessment
Company assessmentDirect peers
- Hand & Stone Massage and Facial Spa: Large membership-based massage and facial spa franchise with hundreds of US locations, serving the same health-and-wellness consumer with recurring subscription revenue mechanics.
- Restore Hyper Wellness: Multi-modality wellness franchise offering cryotherapy, infrared sauna, IV therapy, and red light therapy under a membership model — the closest direct comparable to Perspire's stacked-therapy studio approach.
- iCRYO: Cryotherapy and infrared sauna franchise growing through franchising; overlaps with Perspire on infrared/contrast therapy modalities and similar suburban retail footprint.
- Massage Heights: Membership-based massage and wellness franchise with a recurring-revenue model and franchise growth strategy that closely mirrors Perspire's studio economics.
- The NOW Massage: Premium boutique wellness franchise offering massage and recovery experiences in private suites — comparable concept design, premium positioning, and franchise-led expansion.
- Elements Massage: Membership-driven therapeutic massage franchise targeting repeat wellness consumers, with comparable unit economics, franchise expansion model, and customer demographic to Perspire.
Broad incumbents
- European Wax Center: Established membership-based personal services franchise with hundreds of US locations; relevant as a broad incumbent showcasing the unit economics and franchise scale Perspire is targeting.
Emerging players
- HigherDOSE: Wellness brand offering at-home infrared sauna blankets and red light therapy products, appealing to the same health-conscious consumer Perspire targets but through a direct-to-device channel.
- Sun Home Saunas: Premium at-home infrared sauna brand representing the at-home substitution threat to studio-based recurring sessions; relevant for tracking competitive pressure on Perspire's visit frequency.
- Plunge: Cold plunge and contrast therapy brand with both retail (at-home) products and emerging studio locations, competing for the same recovery/wellness consumer wallet share as Perspire.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perspire Sauna Studio social profiles
Digital presencePerspire Sauna Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perspire Sauna Studio leadership team
Management profileNumber of profiles
Profiles5 records
Perspire Sauna Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perspire Sauna Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perspire Sauna Studio
What does Perspire Sauna Studio do?
Perspire Sauna Studio sells 40-minute private-suite infrared sauna sessions that combine full-spectrum infrared heat (near, mid, and far-infrared wavelengths at 130–170°F) with medical-grade red light therapy. Customers access sessions via multi-session packages or recurring monthly memberships (IRitual unlimited, IRecover 8-session, IRelax entry-level), with optional SNØ Shower contrast therapy and halotherapy add-ons. The company also generates revenue by awarding franchise licenses to operators who open and run studios under the Perspire brand.
Is Perspire Sauna Studio a public or private company?
Perspire Sauna Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perspire Sauna Studio founded?
Perspire Sauna Studio was founded in 2010. It employs 51 to 100 people.
Where is Perspire Sauna Studio based?
Perspire Sauna Studio is headquartered in Newport Beach, United States, in the North America region.
How does Perspire Sauna Studio make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are session Packages, franchise Fees and enhancement Add-ons.
Who are Perspire Sauna Studio's main competitors?
Direct peers on record are Hand & Stone Massage and Facial Spa, Restore Hyper Wellness, iCRYO, Massage Heights, The NOW Massage and Elements Massage. European Wax Center is listed as a broad incumbent. Emerging players are HigherDOSE, Sun Home Saunas and Plunge.
Does Perspire Sauna Studio have an API?
No public API is recorded for Perspire Sauna Studio.
What industry is Perspire Sauna Studio in?
Perspire Sauna Studio's product category is Infrared sauna and red light therapy wellness services. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy), with a secondary code of HSADAKAC, Sauna & Steam Bath Facilities. Its SIC code is 7997.