What Purwadhika Digital Technology School does

Purwadhika Digital Technology School is an Indonesia-based for-profit education company operating since 1987 under the legal entity PT Purwadhika Kirana Nusantara. The company delivers intensive 6-16 week "Job Connector Bootcamps" across 11 programs spanning AI Engineering, Data Engineering, Data Science & Machine Learning, Digital Marketing, Fullstack Software Development, Visual & UI/UX Design, Business & Data Analyst, Cybersecurity, Finance & Accounting, AI Automation Engineer, and Japan Global Tech Talent. Programs are delivered via a multi-channel footprint: five physical campuses in Jakarta, BSD (Tangerang), Bandung, Yogyakarta, and Batam (Nongsa Digital Park), supplemented by Zoom-based online livestream and asynchronous video through a proprietary Learning Management System. All curricula embed an "AI Boost" layer using third-party generative AI tools (ChatGPT, OpenAI, Midjourney, Adobe Firefly) alongside domain-specific platforms such as GCP, Mekari Jurnal, and n8n/Zapier/Make.

The business monetizes primarily through tuition fees ranging from Rp13.5M to Rp40M per program, with early-bird discounts, term-based pricing, and 0% installment partnerships with CIMB Niaga and BCA, supplemented by customized Corporate Training engagements. The employer-facing layer — the Purwadhika Career Network (PCN) connecting graduates to 1,000+ hiring partners (Tokopedia, Gojek, Shopee, TikTok, Grab, BCA, Bank Mandiri, Unilever, EY, Telkom Indonesia, Astra International, and international firms in Singapore, Hong Kong, Sweden) — functions as both a placement service and a marketing engine, with reported graduate placement rates of 85% for UI/UX Design and 92% for Data Science. The company is led by founder-CEO Purwa Hartono (MScNG, BScS), employs 51-100 people, and operates without disclosed external funding or parent holding company.

Name

Purwadhika Digital Technology School

Legal name

PT Purwadhika Kirana Nusantara

Website

https://purwadhika.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Purwadhika Digital Technology School is an Indonesia-based bootcamp operator founded in 1987, running 11 intensive 6-16 week Job Connector programs in AI, data, software, design, cybersecurity, and digital marketing across five campuses, serving career switchers, fresh graduates, working professionals, and corporate clients with lifetime career placement.

Ownership category

akta.pro rank

Product category

Digital Technology Bootcamp Education

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Cloud & DevOps Fundamentals (Cloud Basics, CI/CD Concepts) (EDAMACAM)

Keywords

• Digital bootcamp training
• Coding bootcamp education
• Data science training
• AI engineering courses
• Career training programs

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Bootcamp Tuition Fees: Primary revenue stream from intensive job connector bootcamp programs. Programs range from 6 to 16 weeks with tiered pricing based on intake timing (early bird, term payments, and standard pricing). Payment options include 100% upfront cash, 3x installments, up to 12x installments via financial partners, and 0% installments with CIMB Niaga and BCA credit cards.
2. Corporate Training: Revenue from enterprise training programs for corporate clients, including customized curriculum development and delivery for company employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Purwadhika Digital Technology School delivers intensive 6-16 week digital technology bootcamps covering AI engineering, data science, software development, UI/UX design, cybersecurity, digital marketing, and finance. Programs combine instructor-led training (on-campus or online livestream), an internal Learning Management System for video content, and a lifetime career support service connecting graduates to a network of 1,000+ hiring partner companies for job placement.

Product overview

Purwadhika Digital Technology School is a digital technology education institution operating since 1987, offering a comprehensive portfolio of intensive bootcamp programs under the Job Connector Bootcamp umbrella. The core offering consists of 11 specialized programs: AI Engineering (15 weeks), Data Engineering (14 weeks), Data Science & Machine Learning (12–14 weeks), Digital Marketing (12 weeks), Fullstack Software Development (13 weeks), Visual & UI/UX Design (14 weeks), Business & Data Analyst (9 weeks), Cybersecurity (13 weeks), Finance & Accounting (10 weeks), AI Automation Engineer (6 weeks), and Japan Global Tech Talent (16 weeks, includes Japanese language training and guaranteed job placement in Japan). All programs share a common infrastructure: the Learning Management System for class recordings and materials, AI Boost integration for AI-powered skills, and the Purwadhika Career Network connecting graduates to 1,000+ hiring partners for lifetime career support. Programs are delivered on campus, online livestream, and online video learning. Supplementary offerings include Skill Accelerator Bootcamp and Corporate Training for enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Engineering (Job Connector Bootcamp) A 15-week intensive bootcamp training program for becoming an AI Engineer, covering Python, statistics, SQL, machine learning, deep learning, NLP, LLMs, LangChain, RAG, computer vision, MLOps, and cloud deployment. Delivered on campus and online livestream with 60 sessions (Mon-Fri). Includes AI Boost integration and connects graduates to 1,000+ hiring partners.
• Data Engineering (Job Connector Bootcamp) A 14-week intensive bootcamp training program for becoming a Data Engineer, covering Python, Linux, shell scripting, Docker, Kubernetes, SQL, PostgreSQL, ETL/ELT, Airflow, Spark, PySpark, BigQuery, and Google Cloud Platform. Delivered online livestream with 45 sessions (Mon-Thu). Includes AI Boost and lifetime career support.
• Data Science & Machine Learning (Job Connector Bootcamp) A 12-14 week intensive bootcamp for becoming a Data Analyst or Data Scientist, covering Python, SQL, statistics, data visualization (Tableau, seaborn), ETL, machine learning algorithms (supervised, unsupervised, ensemble), and AI. Delivered on campus and online livestream with 45 sessions (Mon-Fri). Includes AI Boost and career network connecting to 1,000+ hiring partners.
• Digital Marketing (Job Connector Bootcamp) A 12-week intensive bootcamp for becoming a Full Stack Digital Marketer, covering digital marketing foundation, branding, content marketing, SEO, social media marketing, paid media (Google Ads, Meta Ads, TikTok Ads), analytics, and AI-driven marketing tools. Delivered on campus and online livestream with AI Boost as an integrated curriculum element.
• Fullstack Software Development (Job Connector Bootcamp) A 13-week intensive bootcamp for becoming a Full Stack Software Developer, covering programming fundamentals, front-end (React.js, TailwindCSS), back-end (Node.js, Express.js, PostgreSQL, PrismaJS), AI-powered development, testing (Jest), Docker, cloud deployment, and CI/CD. Delivered on campus, online livestream, and online video learning with 45 sessions (Mon-Fri).
• Visual & UI/UX Design (Job Connector Bootcamp) A 14-week intensive bootcamp for becoming a Graphic and UI/UX Designer, covering visual design fundamentals, branding, digital design, UX frameworks, research, prototyping, and portfolio building. Includes an incubator program with a renowned Indonesian design company. Delivered on campus and online with AI tools (Midjourney, Adobe Firefly, Figma AI) integrated throughout.
• Business & Data Analyst (Job Connector Bootcamp) A 9-week intensive bootcamp for becoming a Business Analyst or Data Analyst, covering product management (design thinking, OKR, KPI), Python programming, data visualization, data storytelling, ETL, and SQL. Delivered on campus and online livestream with 45 sessions (Mon-Fri). Includes AI Boost and lifetime career support.
• Cybersecurity (Job Connector Bootcamp) A 13-week intensive bootcamp for becoming a Cybersecurity Specialist, covering IT foundations, networking, Linux/Windows administration, Python scripting, security policies, SIEM, EDR, ethical hacking, incident response, digital forensics, and AI in defensive and offensive security. Delivered online livestream with 53 sessions (Mon-Thu).
• Finance & Accounting (Job Connector Bootcamp) A 10-week intensive bootcamp for becoming an AI-Powered Accountant, covering bookkeeping, GL, Indonesian tax (PPH, VAT), auditing, budgeting, and AI tools for financial analytics. Students use Mekari Jurnal, Coretax, and GPT-5. Delivered online livestream with 40 sessions (Mon-Thu). Includes lifetime career support.
• AI Automation Engineer (Job Connector Bootcamp) A 6-week intensive bootcamp for becoming an Automation Engineer, covering business process management, no-code automation (n8n, Zapier, Make), API integration, data management, and AI-powered automation for HR, finance, sales, marketing, operations, and customer experience. Delivered online livestream with 24 sessions (Mon-Thu).
• Japan Global Tech Talent (Job Connector Bootcamp) A 16-week intensive on-campus bootcamp for becoming a Full Stack Software Developer with guaranteed job placement at Japanese companies. Includes basic Japanese language (120 hours), Japanese IT communication (80 hours), advanced Java development (SpringBoot, MyBatis), and a real-world software project simulation (140 hours). Delivered at Purwadhika Campus BSD with 63 sessions (Mon-Thu and Sun). Job placement guaranteed through Hi-Think Technology Corporation.
• Corporate Training Customized digital technology training programs designed for enterprise clients and organizations, available alongside the standard Job Connector Bootcamp offerings. Includes access to the hiring partner network for talent recruitment.
• Skill Accelerator Bootcamp An accelerated learning program alongside the Job Connector Bootcamp, offering short-format digital skills training for professionals seeking rapid upskilling.

Quantifiable outcome

• 38 years of experience since 1987, demonstrating longevity and institutional credibility in digital education
• +4 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Sinar Mas Land / Nongsa Digital ParkflagshipStrategic or Co-development Partner · 14 October 2022Sinar Mas Land is a major Indonesian real estate developer that established Nongsa Digital Park, a Special Economic Zone (KEK) in Batam. The partnership opened Purwadhika's third campus at Nongsa Digital Park in October 2022, inaugurated by Indonesian Minister of Communications Johnny G. Plate. The campus serves as a digital talent hub connecting Indonesian talent with Singaporean and international technology companies, leveraging Nongsa's position as a digital bridge between Indonesia and Singapore.
• Hi-Think Technology Corporation (DHC)flagshipStrategic or Co-development PartnerHi-Think Technology Corporation is a Chinese technology company specializing in IT services and digital intelligence solutions with over 10,000 employees. The company has strategic investments from more than 30 leading Japanese IT companies and serves as the primary training partner for the Japan Global Tech Talent program. Through this partnership, graduates receive guaranteed job placement in Japanese technology companies and Japanese-oriented projects, with initial placement through Hi-Think Technology Indonesia in Jakarta.
• 1,000+ Hiring Partner CompaniescoreGTM or Marketing PartnerExtensive network of over 1,000 companies across Indonesia and Asia that hire Purwadhika graduates. Partners include major Indonesian technology companies (Tokopedia, Gojek, Shopee, TikTok, Grab, Traveloka), banks (BCA, Bank Mandiri, OCBC, Bank Jago), insurance companies (Allianz, AIA), multinational corporations (Unilever, EY), and international companies in Singapore, Hong Kong, and Sweden. These partners provide job placement opportunities across all bootcamp programs through the Purwadhika Career Network.
• CIMB Niaga and BCA Credit CardsminorChannel Partner/ Reseller/ DistributorBanking partners providing 0% installment payment options (up to 24 installments) for bootcamp tuition fees, enabling students to spread payments over time. This partnership facilitates enrollment for students who cannot pay upfront.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ironhack: Global web development, data analytics, UX/UI and cybersecurity bootcamp operator with intensive formats and career support; comparable on curriculum stack and B2B corporate training extension.
• Le Wagon: Global coding and data science bootcamp with intensive 9-24 week programs and career support, operating across 40+ cities including a presence in Southeast Asia. Closest international competitor on curriculum structure and pricing model.
• Flatiron School: US-based immersive coding, data science and cyber security bootcamp with strong placement outcomes and income share agreements. Comparable on immersive bootcamp model and curriculum portfolio (software, data, cyber).
• Hacktiv8: Indonesian full-stack and data bootcamp operator headquartered in Jakarta with similar intensive programs (fullstack, data science), strong hiring partner network, and career support model. Most direct domestic competitor to Purwadhika.
• KodeCamp: Indonesian bootcamp specializing in fullstack and data programs targeting career switchers with ISAs and placement guarantees, headquartered in Jakarta with overlap in target customer and curriculum.
• Digital Skola: Indonesian fullstack, data, UI/UX and digital marketing bootcamp with intensive program format, lifetime job connector support, and corporate training arm — overlapping curriculum and GTM with Purwadhika.
• RevoU: Indonesia-focused intensive digital marketing and fullstack web development bootcamp with income-share agreement (ISA) financing and lifetime career support. Competes directly for the same career-switcher demographic.
• Binar Academy: Indonesian digital bootcamp founded by Y Combinator alumni offering fullstack, data, product, and growth programs with strong tech employer network and similar placement-driven model.
• Glints Academy (by Glints): Singapore/Indonesia-based talent platform with an embedded academy arm offering short-form professional digital training and direct employer placement, overlapping on career-switcher upskilling in the same geography.

Broad incumbents

• General Assembly: Established global provider of bootcamps, short courses and corporate training in coding, data, design and digital marketing with employer network placement. Larger incumbent offering similar career-transformative programs at broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PurwadhikaTV
• Facebookfacebook.com/purwadhikadigitalschool
• Instagraminstagram.com/purwadhikaschool
• Xx.com/PurwadhikaClass
• LinkedInlinkedin.com/company/purwadhika

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purwadhika Digital Technology School