Digital Skola
Digital Skola is an Indonesia-based ed-tech bootcamp operator founded in 2020, offering live, tutor-led digital skills programs (Cloud, Data, AI, Digital Marketing) plus subscription content, corporate training, and an alumni hiring service, distributed via Prakerja, Kampus Merdeka, and installment partners to Indonesian learners and employers.
- Company typePrivate
- Founded2020
- HeadquartersSouth Jakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Digital Skola does
Digital Skola (PT Digitalisasi Pemuda Indonesia) is an Indonesia-based ed-tech operator founded in 2020 and headquartered in South Jakarta, running a multi-tier digital skills training business across bootcamps (Cloud Engineer, Data Science, Data Engineer, AI Engineer, Digital Marketing, Fullstack AI Engineer), shorter Mini Bootcamps and Short Courses, and a subscription Digital Learning library of 300+ videos. The platform is built around live instruction delivered by a network of 100+ expert tutors (20+ live sessions per bootcamp), supplemented by two AI features — a "Deka" AI Lecturer for 24/7 learner Q&A and an AI Career Counselor for guided pathway recommendations — plus a Real Experience Internship placement layer that bridges training and employment.
The company serves primarily individual learners seeking career-switch or upskilling outcomes, while also running dedicated Corporate Training and a "Hire Our Alumni" placement service targeting Indonesian employers such as Gojek, Tokopedia, Bank Mega, CIMB Niaga, Pegadaian, Meta, and XL Axiata. Pricing spans Rp 1.25M–6.5M for bootcamps and Rp 41.5K–499K for the subscription tier, with affordability addressed through installment partners Danacita and Tokopedia. Distribution leans heavily on government upskilling channels — Kartu Prakerja and Kampus Merdeka — alongside third-party curriculum validation from Education Alliance Finland (2022), BNSP, and ISTQB. With 117 employees, 4,600–10,000 cumulative alumni, and a reported 4.9/5.0 learner satisfaction score, Digital Skola operates a bootstrapped, vertically integrated training-to-hire model in the Indonesian market.
Digital Skola firmographics
Firmographics- Name
- Digital Skola
- Legal name
- PT Digitalisasi Pemuda Indonesia
- Website
- https://digitalskola.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Digital Skola is an Indonesia-based ed-tech bootcamp operator founded in 2020, offering live, tutor-led digital skills programs (Cloud, Data, AI, Digital Marketing) plus subscription content, corporate training, and an alumni hiring service, distributed via Prakerja, Kampus Merdeka, and installment partners to Indonesian learners and employers.
- Ownership category
- akta.pro rank
Digital Skola industry classification
Industry- Product category
- Digital Skills Bootcamp and Online Learning
- NAICS
- Computer Training (61142), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)
- akta.pro secondary industries
- Technical & Digital Skills Training (BPACANAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Digital Skola is headquartered
LocationHeadquarters
- HQ city
- South Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Digital Skola business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Bootcamp Programs: Full-length intensive bootcamp programs covering Data Science, Data Engineering, Digital Marketing, Cloud Engineering, Fullstack AI Engineer with live classes, hands-on projects, and career support
- Mini Bootcamp Programs: Shorter intensive programs (17-34 days) for specific skills like QA Engineer, KOL Management, Virtual Assistant, SEO Specialist, Social Media Marketing
- Short Course Programs: Brief courses covering specific topics like Data Entry, Excel Mastery, Technical Writing, Public Speaking
- Digital Learning Subscription: Subscription-based access to 300+ video learning content with portfolio building, study cases, quizzes, certificates, and reward points system. Available in 1-month (Rp 149,000), 3-month (Rp 259,000), and 12-month (Rp 499,000) plans
- Corporate Training: Enterprise digital skill training services for company workforce transformation
- Prakerja Program: Government-funded training program under Kartu Prakerja for job seekers and workers
- Kampus Merdeka Program: Certified Independent Study program under Indonesian Ministry of Education's Kampus Merdeka initiative for university students
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Learning 1 Month |
| Subscription | Multi-year contract | Digital Learning 3 Months |
| Subscription | Annual | Digital Learning 12 Months |
| One time/ perpetual license | Pay-as-you-go | Mini Bootcamp QA Engineer |
| One time/ perpetual license | Pay-as-you-go | Kampus Merdeka - Studi Independen Bersertifikat |
| One time/ perpetual license | Pay-as-you-go | KOL Management AI-Driven Mini Bootcamp |
| One time/ perpetual license | Pay-as-you-go | Digital Writing Camp |
| One time/ perpetual license | Pay-as-you-go | Kampus Merdeka Copywriting |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Digital Skola product offering
Product offeringCore offering
Digital Skola is an Indonesian ed-tech bootcamp platform that delivers intensive digital skills training programs including full-length bootcamps (Cloud Engineer, Data Science, Data Engineer, Fullstack AI Engineer, Digital Marketing), mini bootcamps, short courses, and a subscription-based Digital Learning video library. The company also provides corporate workforce training and participates in government-funded programs (Prakerja, Kampus Merdeka) to deliver certified digital skills education and connect graduates with hiring partners.
Product overview
Digital Skola is an Indonesian digital talent bootcamp platform offering a multi-tiered learning ecosystem. The core products include Bootcamps (intensive programs for Cloud Engineer, Data Science, Data Engineer, AI Engineer, Digital Marketing), Mini Bootcamps (shorter programs for QA Engineer, Virtual Assistant, Copywriting, KOL Management, Social Media Marketing, SEO), Short Courses (compact skill programs like Data Entry, Excel, Technical Writing), and Digital Learning (subscription-based video learning with 300+ courses). Supporting products include Corporate Training for enterprise workforce development, Prakerja Program for government-funded training, Kampus Merdeka for certified independent study, AI Career Counselor for AI-powered guidance, Real Experience Internship for hands-on portfolio building, and Hire Our Alumni for talent recruitment. The platform is certified by Education Alliance Finland and offers national (BNSP) and international (ISTQB) certifications through its programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Bootcamp Programs Intensive learning programs covering Cloud Engineer, Data Science, Data Engineer, Fullstack AI Engineer, and Digital Marketing with live sessions, hands-on projects, and career preparation support for individuals pursuing digital careers.
- Mini Bootcamp Programs Shorter intensive programs (17-34 days) covering QA Engineer, Virtual Assistant, Copywriting, KOL Management, Social Media Marketing, SEO Specialist, Digital Writing Camp, and Brand Management with focused skill training.
- Short Course Programs Compact learning programs (2-12 days) covering Data Entry Specialist, Excel Mastery, Technical Writing, Public Speaking, and other specific skills with rapid skill acquisition.
- Digital Learning Subscription Subscription-based platform offering 300+ video learning modules across Content Writing, Programming, Excel, UI/UX, Data, IT, Soft Skill, and Digital Marketing categories with portfolio projects and career worksheets; available in 1-month (Rp 149,000), 3-month (Rp 259,000), and 12-month (Rp 499,000) plans.
- Corporate Training Enterprise digital skill training solutions for company workforce transformation in technology and digital competencies, delivered with custom curriculum development.
- Kampus Merdeka (Studi Independen Bersertifikat) Certified independent study program under Indonesia's Kampus Merdeka (Ministry of Education) initiative providing university students with practical digital skill development that is recognized for academic credit.
- Prakerja Program Government-funded card program (Kartu Prakerja) for job seekers and workers to develop digital competencies with subsidized training costs, delivered through Digital Skola's certified programs.
Quantifiable outcome
- 4,600+ alumni successfully employed
- +3 more outcomes
Companies that use Digital Skola
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Digital Skola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Digital Skola partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TokopediacoreE-commerce platform partnership offering installment payment options (SNPL) with 1x, 3x, 6x, and 12x payment plans. Provides additional channel for student enrollment and payment flexibility.
- Education Alliance FinlandcoreInternational education quality certification body that certified Digital Skola's curriculum as meeting global education standards. Provides credibility and differentiation through internationally recognized curriculum validation.
- Kampus Merdeka (Ministry of Education)coreIndonesian government's Studi Independen Bersertifikat program allowing university students to earn credits through Digital Skola bootcamps. Provides access to government-subsidized student enrollment.
- Kartu Prakerja (Government of Indonesia)coreGovernment workforce development program channeling job seekers and workers to Digital Skola's certified training programs. Includes subsidies and access to Digital Skola's training ecosystem.
- KariermuminorOfficial Prakerja program partner for purchasing Digital Skola classes through their platform
- ISTQBcoreInternational Software Testing Qualifications Board providing certification framework for QA Engineer program. Digital Skola provides exam preparation materials and official vouchers for the ISTQB Foundation Level certification.
- BNSP (Badan Nasional Sertifikasi Profesi)coreIndonesian National Professional Certification Agency providing nationally recognized certification for QA Engineers. Curriculum aligned with BNSP standards for professional competency.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Digital Skola competitors and assessment
Company assessmentDirect peers
- Hacktiv8: Indonesia's most prominent full-stack and data coding bootcamp, offering immersive programs, career support and corporate training targeting the same job-seeker and career-switcher segments as Digital Skola.
- Alterra Academy: Indonesia-based tech academy providing intensive coding and data bootcamps with career services and corporate training, targeting similar fresh-graduate and career-switcher personas.
- Purwadhika: Indonesian digital school offering full-time and part-time bootcamps in web development, data science, and digital marketing, with job-placement services for graduates.
- Pacmann: Indonesia-focused data engineering and data science bootcamp providing intensive, project-based curricula plus career support for working professionals and career switchers.
- Dibimbing.id: Indonesian bootcamp and upskilling platform with intensive programs in data, web development, and digital marketing, including bootcamp-to-hire pathways with employer partners.
- Binar Academy: Indonesian digital bootcamp (now part of PT Binar Mitra Solusi) offering full-stack, data and product programs with similar job-connector model and corporate training offerings.
- Dicoding: Indonesian tech-education platform offering self-paced learning, learning paths, and Google-accredited certification in Android, web, and machine learning with developer community.
- IDCamp: Indosat Ooredoo Hutchison's flagship digital skills scholarship program in Indonesia, providing free/ subsidized coding and data training to Indonesian developers — directly competing in the same learner funnel.
- Revou: Indonesia-based tech and digital-marketing bootcamp with live classes, portfolio projects and hiring-partner network aimed at career switchers and fresh graduates.
Emerging players
- Glints: Southeast Asia talent platform combining a job marketplace with learning and upskilling products (Glints ExpertClass) serving Indonesian professionals and employers — overlaps with Digital Skola's career-services and corporate-training motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Skola social profiles
Digital presenceDigital Skola compliance and trust
Trust signalCompliance4 records
Digital Skola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Skola leadership team
Management profileNumber of profiles
Profiles2 records
Digital Skola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Skola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Skola
What does Digital Skola do?
Digital Skola is an Indonesian ed-tech bootcamp platform that delivers intensive digital skills training programs including full-length bootcamps (Cloud Engineer, Data Science, Data Engineer, Fullstack AI Engineer, Digital Marketing), mini bootcamps, short courses, and a subscription-based Digital Learning video library. The company also provides corporate workforce training and participates in government-funded programs (Prakerja, Kampus Merdeka) to deliver certified digital skills education and connect graduates with hiring partners.
Is Digital Skola a public or private company?
Digital Skola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Skola founded?
Digital Skola was founded in 2020. It employs 101 to 250 people.
Where is Digital Skola based?
Digital Skola is headquartered in South Jakarta, Indonesia, in the Asia region.
How does Digital Skola make money?
Seven revenue lines are on record. Bootcamp Programs are the primary driver. The others are mini Bootcamp Programs, short Course Programs, digital Learning Subscription, corporate Training, prakerja Program and kampus Merdeka Program.
Who are Digital Skola's main competitors?
Direct peers on record are Hacktiv8, Alterra Academy, Purwadhika, Pacmann, Dibimbing.id, Binar Academy, Dicoding, IDCamp and Revou. Glints is listed as an emerging player.
Does Digital Skola have an API?
No public API is recorded for Digital Skola.
What industry is Digital Skola in?
Digital Skola's product category is Digital Skills Bootcamp and Online Learning. Its primary akta.pro industry code is BPAEANAE, Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time), with a secondary code of BPACANAB, Technical & Digital Skills Training. Its NAICS code is 61142 and its SIC code is 8200.