Binar
Binar is an Indonesian digital transformation services and edtech company that delivers corporate training, IT outsourcing and headhunting, tech consulting, and AI literacy programs to enterprises, government institutions, and individual learners, with proprietary SINCRO AI automation software.
- Company typePrivate
- Founded2017
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Binar does
Binar (legal entity PT. Lentera Bangsa Benderang, operating as Binar / Binar Academy) is an Indonesian digital transformation services and edtech company founded in 2017 by Alamanda Shantika alongside Gojek alumni Dita Aisyah and Seto Lareno. Headquartered in Jakarta, it serves large enterprises, government institutions, SMEs, universities, and individual learners with three integrated service lines: Capacity Building (corporate training, competency mapping, LMS, global certification, innovation and CSR programs); Tech Talent Solutions (IT headhunting, IT outsourcing with a 7-day recruitment guarantee and talent replacement, plus the Job Connect placement portal); and Tech Consulting (CTO/CPO-as-a-service, AI technology integration, custom software development, AI product consulting, and AI data insight).
The company monetizes through fee-for-service corporate training engagements (typically 1–3 month projects), IT outsourcing and headhunting retainers, project-based consulting, individual bootcamp tuition, and — more recently — its proprietary SINCRO platform, which provides AI agents, customizable workflow automation, and a Knowledge Management System for enterprise clients. Binar also operates consumer-facing products (BINAR Bootcamp, BinarGO!, BINAR Insight, BINAR PRO) distributed through its mobile app and web platform. Its go-to-market combines direct enterprise field sales with WhatsApp-based inside sales for mid-market, government institutional partnerships, and self-serve B2C enrollment. As National Implementation Partner for the GARUDA AI / Microsoft Elevate program, Binar is positioned at the center of Indonesia's national civil-service AI upskilling initiative targeting 145,000+ ASN, with reported outcomes including 2,000,000+ professionals trained, 1,250+ tech talents placed, and a client base of 1,100+ partners across banking, telecom, FMCG, manufacturing, insurance, and government.
Binar firmographics
Firmographics- Name
- Binar
- Legal name
- PT. Lentera Bangsa Benderang
- Website
- https://binar.co.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Binar is an Indonesian digital transformation services and edtech company that delivers corporate training, IT outsourcing and headhunting, tech consulting, and AI literacy programs to enterprises, government institutions, and individual learners, with proprietary SINCRO AI automation software.
- Ownership category
- akta.pro rank
Binar industry classification
Industry- Product category
- Corporate Training & IT Consulting Services
- NAICS
- Computer Training (611420), Professional and Management Development Training (611430), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)
Keywords
Where Binar is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Binar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate Training / Capacity Building: Fee-for-service corporate training engagements, including upskilling/reskilling programs, AI training, and certification programs delivered to enterprise clients. Prolonged engagement typically lasting 1-3 months per project.
- Tech Talent Solutions: IT headhunting and IT outsourcing services where BINAR recruits and places tech talent for corporate clients, including guaranteed talent replacement for outsourcing arrangements.
- Tech Consulting: CTO as a Service, AI technology integration, custom software development, and AI product consulting delivered to enterprise clients on a project or retainer basis.
- BINAR Bootcamp & Digital Learning Programs: Fee-based intensive bootcamp programs (2-6 months) and self-paced learning through BinarGO! for individual learners and career switchers.
- Job Connect: Platform connecting BINAR-trained digital talent with employer partners, supporting placement outcomes for alumni.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom corporate engagement pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Binar product offering
Product offeringCore offering
BINAR is an Indonesian digital transformation partner that delivers corporate training (Capacity Building), IT headhunting and outsourcing (Tech Talent Solutions), and tech consulting including CTO-as-a-Service, AI integration, and custom software development. It also runs intensive bootcamps and self-paced learning (BinarGO!) for individual learners, and operates the Sincro AI platform for business automation and the Job Connect talent placement portal.
Differentiator
Problem solved
Functional benefit
Brands
- BINAR Bootcamp: Intensive certified learning with expert practitioners for 2-6 months
- BinarGO!
- BINAR Insight
- Digital Talent Accelerator
- BINAR PRO
- BINAR DTA
- Job Connect
- Sincro
Products and services
- Capacity Building / Corporate Training
- IT Headhunting
- IT Outsourcing
- Tech Consulting
- BINAR Bootcamp
- BinarGO!
- Sincro AI Platform
- Job Connect
- Global Certification Programs
- Competency Roadmap & Assessment
Quantifiable outcome
- 2,000,000+ professionals trained with digital and AI skills
- +5 more outcomes
Companies that use Binar
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Binar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature2 records
Binar partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft and BINAR collaborate on the GARUDA AI for Microsoft Elevate program, a national AI training initiative targeting 145,000+ Indonesian civil servants (ASN) and 5,000+ AI Policy Makers. BINAR serves as National Implementation Partner, leading curriculum development, facilitator training, and interactive training delivery using Microsoft technology. The program is part of elevAIte Indonesia, an AI training initiative by Kemkomdigi and Microsoft to equip 1 million Indonesians with AI skills.
- Garuda AIcoreGaruda AI (Gerakan AI Untuk Resiliensi Kedaulatan Nasional) is a national AI movement co-founded by BINAR and Yayasan BUMN to train 100,000 ASN in AI skills as part of Indonesia's journey toward Indonesia Emas 2045. Garuda AI serves as the national learning platform supporting ASN digital competency across government agencies.
- Yayasan BUMNcoreYayasan BUMN collaborates with BINAR and Microsoft on the GARUDA AI initiative, and organizes the Pikiran Terbaik Negeri competition for innovative AI-based social entrepreneurship ideas from ASN participants. The foundation also provides grants to the top three winners.
- Kementerian Komunikasi dan Digital (Kemkomdigi)coreKemkomdigi partners with BINAR and Microsoft on the elevAIte Indonesia initiative to train 1 million Indonesian talents in AI skills. BINAR supports this through the national GARUDA AI program targeting government employees.
- Badan Kepegawaian Negara (BKN)coreBKN partners with BINAR and Microsoft on the Microsoft Elevate & Garuda AI program to train 145,000 ASN in AI skills as part of national civil service digital competency development.
- Microsoft ASEAN AI TeachminorBINAR participated in the Microsoft ASEAN AI Teach initiative, contributing to the advancement of digital talent across ASEAN by supporting AI education and skills development programs in the region.
- Indonesian AI Day 2024minorAlamanda Shantika, CEO of BINAR, participated as a speaker at Indonesian AI Day 2024, sharing insights on AI transformation and positioning BINAR as a thought leader in Indonesia's AI ecosystem.
- Wowrack Technology Event 2024minorBINAR supported the Wowrack Technology Event 2024, highlighting the potential of AI for Indonesia's future and positioning BINAR as a key player in the Indonesian tech ecosystem.
- Stellar Women - WOMEN RISE 2024minorBINAR collaborated with Stellar Women on the WOMEN RISE 2024 initiative to support women's advancement in technology and digital skills.
- Kementerian Ketenagakerjaan (Kemnaker)coreBINAR and Kemnaker launched the Talent Class program, a collaborative initiative to develop digital talent and support workforce development in Indonesia.
- Kampus Merdeka (Program Studi Independen)coreBINAR contributed to the Program Studi Independen (Independent Study Program) under the Kampus Merdeka initiative by the Ministry of Education, providing tech bootcamp training for university students to bridge the gap between academia and industry.
- GlintsminorBINAR has a strategic partnership with Glints, an HR/talent platform, to generate comprehensive bootcamp programs that prepare students from various backgrounds to become professional programmers, and to support alumni job placement.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Binar competitors and assessment
Company assessmentBroad incumbents
- Glints: SEA-wide HR and talent platform with embedded talent training and placement; existing BINAR partner. Competes in the IT talent solutions and corporate upskilling layer with stronger cross-SEA distribution.
- Coursera: Global online learning platform with Coursera for Business serving enterprise L&D buyers including Indonesian corporates. Competes for corporate training budgets but offers catalog breadth rather than local customization.
- Ruangguru: Indonesia's largest EdTech platform spanning K-12 tutoring, Skills Academy, and enterprise training. Operates Skill Academy which overlaps with BINAR's B2C corporate training but at much broader scale and with a different core audience.
Direct peers
- Hacktiv8: Indonesian full-stack coding and data science bootcamp targeting career switchers and corporate upskilling. Closest direct competitor to BINAR Bootcamp with similar 3-6 month intensive programs and Job Connect-style placement support.
- Revou: Indonesian digital skills bootcamp covering data, digital marketing, product management, and software engineering. Directly competes with BINAR on B2C bootcamps and increasingly on corporate upskilling engagements.
- Skill Academy by Ruangguru: Ruangguru's skills vertical offering self-paced and cohort-based digital and tech courses to Indonesian learners. Directly comparable to BINAR's BinarGO! self-paced learning and Bootcamp offerings.
- Dibimbing: Indonesian digital bootcamp offering data, digital marketing, UI/UX, and web development tracks. Targets a similar fresh-graduate and career-switcher segment with placement support, overlapping with BINAR Bootcamp.
- Purwadhika: Indonesian tech school delivering full-stack web, data science, and UX programs with career placement services. Comparable curriculum breadth, bootcamp duration, and B2C/B2B mix to BINAR Academy.
Emerging players
- Cakap: Indonesian EdTech expanding from language learning into tech and vocational upskilling with B2B corporate training offerings. Emerging competitor in the same corporate L&D niche BINAR targets.
- MyEduSolve: Indonesian digital credentialing and skills training provider with corporate programs. Overlaps with BINAR's competency assessment, certification, and corporate training tracks at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Binar social profiles
Digital presenceBinar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binar leadership team
Management profileNumber of profiles
Profiles4 records
Binar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binar M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binar
What does Binar do?
BINAR is an Indonesian digital transformation partner that delivers corporate training (Capacity Building), IT headhunting and outsourcing (Tech Talent Solutions), and tech consulting including CTO-as-a-Service, AI integration, and custom software development. It also runs intensive bootcamps and self-paced learning (BinarGO!) for individual learners, and operates the Sincro AI platform for business automation and the Job Connect talent placement portal.
Is Binar a public or private company?
Binar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Binar founded?
Binar was founded in 2017. It employs 101 to 250 people.
Where is Binar based?
Binar is headquartered in Jakarta, Indonesia, in the Asia region.
How does Binar make money?
Five revenue lines are on record. Corporate Training / Capacity Building is the primary driver. The others are tech Talent Solutions, tech Consulting, BINAR Bootcamp & Digital Learning Programs and job Connect.
Who are Binar's main competitors?
Broad incumbents on record are Glints, Coursera and Ruangguru. Direct peers are Hacktiv8, Revou, Skill Academy by Ruangguru, Dibimbing and Purwadhika. Emerging players are Cakap and MyEduSolve.
Does Binar have an API?
No public API is recorded for Binar.
What industry is Binar in?
Binar's product category is Corporate Training & IT Consulting Services. Its primary akta.pro industry code is EDABAFAA, Software Development (Programming, Frameworks, Dev Tools), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 611420 and its SIC code is 7371.