Black Heart Association
Black Heart Association is a 501(c)(3) nonprofit founded in 2019 that delivers free mobile heart health screenings (Cardi V bus, Guard Your Heart Tour) and an integrated care ecosystem to Black and African American communities in Texas and nationally.
- Company typePrivate
- Founded2019
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Black Heart Association does
Black Heart Association (BHA) is a 501(c)(3) nonprofit organization founded in 2019 in Grand Prairie, Texas, by Tara Robinson, a three-time heart attack survivor, and her husband Fredrick Robinson. Its mission is to eliminate heart health disparities in Black and African American communities, who face disproportionately higher cardiovascular mortality and underscreening for genetic risk factors such as Lipoprotein(a). BHA delivers its services free of charge to individuals aged 12 and older through a portfolio anchored on mobile heart health screening: the Cardi V mobile screening bus currently operating in Dallas and Houston, the Guard Your Heart National Tour (mobile pop-ups at festivals, HBCU homecomings, and corporate wellness events), and the Guard Your Heart National Online program, which routes users to Clinical Pathology Laboratory partner locations for free cholesterol and Lp(a) testing with digital results. Screenings cover blood pressure, glucose, lipid panel, Lipoprotein(a), and kidney function via finger-prick testing.
BHA's go-to-market combines community-led mobile outreach with event-driven fundraising. Core revenue streams include individual donations (with text-to-donate at ILIVEBKHEART to 44-321), tiered corporate sponsorships ($500 Community through $7,500–$10,000 Title), merchandise sales, and ticketed events including the Move for the Beat 5K and Living in Color dinner fundraiser. Beyond screening, BHA operates the H.I.P.S. women's health program, the Heart Guard Advocacy Program, and the CHAMP mental health counseling partnership. The organization has built an integrated care-access ecosystem through partnerships with Amgen and Eli Lilly (genetic screening sponsorship), Wright-Care Benefits (affordable insurance enrollment), Mark Cuban's Cost Plus Drug Company (2,300+ low-cost medications), and Clinical Pathology Laboratory (lab processing). Media reach includes Good Morning America, Forbes, Essence, Black Enterprise, and an A&E documentary special (The Making of a Heart Attack).
BHA reports 2024 outcomes of 3,216 total visits, 682 life-years saved, 708 ER visits avoided, and $4.3 billion in healthcare dollars returned at a $97:$1 ROI, with cumulative screenings exceeding 20,000 nationwide. The organization is governed by a board chaired by Jemel Jones, Sr., with medical guidance from Carl Middleton, M.D., and operates with a small staff spanning executive leadership (CEO, COO, CMO), case management, fundraising, and community engagement.
Black Heart Association firmographics
Firmographics- Name
- Black Heart Association
- Legal name
- Black Heart Association
- Website
- https://blackheartassociation.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black Heart Association is a 501(c)(3) nonprofit founded in 2019 that delivers free mobile heart health screenings (Cardi V bus, Guard Your Heart Tour) and an integrated care ecosystem to Black and African American communities in Texas and nationally.
- Ownership category
- akta.pro rank
Black Heart Association industry classification
Industry- Product category
- Preventive Cardiovascular Healthcare Services
- NAICS
- Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)
- akta.pro secondary industry
- Public Health & Health Equity Organizations (BPAGACAL)
Keywords
Where Black Heart Association is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Black Heart Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Primary revenue stream from individual donations, corporate sponsorships, and foundation grants. Donations fund free heart screenings and community programs. Text-to-donate option available via 'ILIVEBLKHEART' to 44-321.
- Merchandise Sales: Online merchandise store selling branded apparel including t-shirts, sweatshirts, socks, and baseball caps. All proceeds directly support mission activities. Sales are final with no returns policy.
- Event Fundraising: Revenue generation through signature events including Living in Color dinner fundraiser, Move for the Beat 5K race, and Seconds in Red women's event. Ticket sales, sponsorships, and silent auctions support programming.
- Corporate Sponsorships: Tiered sponsorship packages for events and programs ranging from Community Sponsor ($500) to Title Sponsor ($7,500-$10,000) with various branding and attendance benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Unisex BHA Tee - Sale Price |
| Unit Pricing | Pay-as-you-go | Black Heart Sweatshirts |
| Unit Pricing | Pay-as-you-go | Black Heart Association Socks |
| Unit Pricing | Pay-as-you-go | Move for the Beat 5K Registration Tiers |
| Unit Pricing | Multi-year contract | Event Sponsorship Packages |
| Unit Pricing | Pay-as-you-go | In Memoriam Donation |
| Subscription | Monthly | Affordable Healthcare Coverage Partnership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Black Heart Association product offering
Product offeringCore offering
Black Heart Association is a 501(c)(3) nonprofit that delivers free preventive cardiovascular screenings and heart health education directly to communities of color through mobile screening buses (Cardi V), the national Guard Your Heart Tour, and online screening programs. The organization combines screenings for blood pressure, cholesterol, diabetes, and genetic Lipoprotein(a) with mental health counseling, Black doctor locator services, advocacy programs, and affordable healthcare access partnerships.
Product overview
Black Heart Association is a nonprofit health organization offering a portfolio of community health programs focused on heart disease prevention in communities of color. The core offerings center on mobile heart health screening services (Cardi V bus and Guard Your Heart Tour/Guard Your Heart National Online), complemented by advocacy (Heart Guard Advocacy Program), women's health initiatives (H.I.P.S. Program), mental health support (CHAMP partnership), healthcare access resources (Black Doctor Locator, Affordable Healthcare Coverage, Cost Plus Drugs partnership), and health education materials. The organization also operates a merchandise e-commerce store and runs signature events including Move for the Beat 5K, Living in Color fundraiser, and National Little Black Dress Day awareness campaign.
Differentiator
Problem solved
Functional benefit
Brands
- Cardi V: Mobile heart screening bus that provides free heart health screenings directly to communities, currently operating in Dallas and Houston, Texas.
- Heart Guard Advocacy Program
- H.I.P.S. Program
- Guard Your Heart Tour
- Black Doctor Locator
- Move for the Beat 5K
- National Little Black Dress Day (LBDBHA)
- Seconds In Red
Quantifiable outcome
- 682 life-years saved in 2024
- +3 more outcomes
Companies that use Black Heart Association
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Black Heart Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature3 records
Black Heart Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- AmgencoreAmgen sponsors the Guard Your Heart National Tour and Lipoprotein(a) genetic screenings. Partnership enables free heart health screenings and education at community events nationwide. Powering the Guard Your Heart National Online program making life-saving screenings accessible for free.
- Wright-Care BenefitscorePartnership provides free and affordable health insurance options including vision, dental, hearing, and gym memberships to community members. Coverage starting as low as $0/month with no pre-existing condition limitations. Providers include Blue Cross Blue Shield of Texas.
- Mark Cuban's Cost Plus Drug CompanycorePartnership provides access to over 2,300 medications at low, transparent prices shipped directly to homes. No insurance required, no hidden fees. Addresses medication cost as top barrier to treatment for individuals with high blood pressure, high cholesterol, and heart-related conditions.
- Community Healing And Mental Health Project (CHAMP)coreCHAMP partnership provides free mental health counseling services to community members including initial mental health assessment, personalized coping skills plan, and virtual follow-up sessions. Addresses critical need for mental health support in underserved populations.
- Sunshine's Open Door Foundation (SODF)supportingPartnership with SODF founded by Marion E. Brooks provides mentorship and resources for young adults transitioning out of foster care. Combined partnership demonstrates collaborative approach to community empowerment at Living in Color events.
- Clinical Pathology Laboratory (CPL)coreCPL provides lab locations throughout Texas for free cholesterol and Lipoprotein(a) testing through BHA's Guard Your Heart National Online program. Individuals receive lab forms via email and complete testing at CPL locations.
- Hilton Garden Inn Grand Prairie at EpicCentralsupportingEvent venue partner hosting Living in Color dinner fundraiser events, providing space for community gatherings focused on heart health awareness and fundraising.
- Eli LillycoreEli Lilly sponsors Lipoprotein(a) genetic screening component of Guard Your Heart Tour, enabling identification of genetic predisposition for heart attack or stroke.
- Rise by Respectfully SocialsupportingPartnership for Heart of a Woman community health event in Arkansas honoring the Jordan Sisters and legacy of brothers lost to heart disease. Free community event providing screenings and prevention education.
- National Black Doctors Network (Facebook Group)supportingFacebook-based resource enabling individuals nationwide to find doctors of color through crowd-sourced recommendations. BHA-established network empowers communities to access culturally competent healthcare providers.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Black Heart Association competitors and assessment
Company assessmentEmerging players
- Mended Hearts: Peer-support nonprofit for heart disease patients and families. Shares BHA's survivor-community and heart-disease-mission focus, though primarily delivers in-hospital and virtual support rather than community screenings.
- The Heart Foundation: Smaller nonprofit focused on community-based heart disease education and prevention. Comparable grassroots-community-driven delivery model and donor-base profile, though operating in a different geographic footprint.
Direct peers
- Black Women's Health Imperative: National nonprofit addressing Black women's health across multiple conditions, including cardiovascular health. Competes for the same donor and corporate partnership audience as BHA's H.I.P.S. Program and could be considered a broader-scoped peer.
- Sister to Sister Foundation: Focused on women's heart disease prevention through free screenings and education. Operates community-based cardiovascular screening programs with a similar free-service delivery model and overlapping target audience.
- WomenHeart: National nonprofit focused specifically on women and heart disease through education, advocacy, and patient support. BHA's H.I.P.S. Program and Seconds in Red event target an overlapping women's cardiovascular audience, particularly Black women.
- Association of Black Cardiologists: Professional society and advocacy organization dedicated to eliminating cardiovascular disparities in Black communities. Shares BHA's mission focus, culturally competent care emphasis, and target population; differs as a clinical/professional body rather than a community-screening delivery organization.
Others
- Minority Health Institute: Nonprofit focused on health disparities affecting racial and ethnic minority populations. Comparable public-health-equity mission and donor base to BHA, with broader category scope rather than heart-disease specialization.
- National Medical Fellowships: Workforce-development nonprofit increasing representation of Black physicians and other underrepresented providers in medicine. Adjacent to BHA's Black Doctor Locator initiative and its broader health-equity mission for communities of color.
- Know Diabetes by Heart: Joint American Heart Association / American Diabetes Association initiative addressing the cardiovascular-diabetes comorbidity. BHA includes diabetes screening in its mobile bus protocol, creating overlap on the cardiometabolic prevention message.
Broad incumbents
- American Heart Association: The largest U.S. cardiovascular nonprofit, funding research, advocacy, and public education. BHA competes for the same donor pool and corporate sponsorship dollars while addressing a narrower, more targeted segment of the cardiovascular disparities space.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Black Heart Association social profiles
Digital presenceBlack Heart Association compliance and trust
Trust signalCompliance1 record
Black Heart Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black Heart Association leadership team
Management profileNumber of profiles
Profiles8 records
Black Heart Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black Heart Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black Heart Association
What does Black Heart Association do?
Black Heart Association is a 501(c)(3) nonprofit that delivers free preventive cardiovascular screenings and heart health education directly to communities of color through mobile screening buses (Cardi V), the national Guard Your Heart Tour, and online screening programs. The organization combines screenings for blood pressure, cholesterol, diabetes, and genetic Lipoprotein(a) with mental health counseling, Black doctor locator services, advocacy programs, and affordable healthcare access partnerships.
Is Black Heart Association a public or private company?
Black Heart Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Black Heart Association founded?
Black Heart Association was founded in 2019. It employs 1 to 10 people.
Where is Black Heart Association based?
Black Heart Association is headquartered in Dallas, United States, in the North America region.
How does Black Heart Association make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales, event Fundraising and corporate Sponsorships.
Who are Black Heart Association's main competitors?
Emerging players on record are Mended Hearts and The Heart Foundation. Direct peers are Black Women's Health Imperative, Sister to Sister Foundation, WomenHeart and Association of Black Cardiologists. Others are Minority Health Institute, National Medical Fellowships and Know Diabetes by Heart. American Heart Association is listed as a broad incumbent.
Does Black Heart Association have an API?
No public API is recorded for Black Heart Association.
What industry is Black Heart Association in?
Black Heart Association's product category is Preventive Cardiovascular Healthcare Services. Its primary akta.pro industry code is BPAGACAA, Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS), with a secondary code of BPAGACAL, Public Health & Health Equity Organizations. Its NAICS code is 8133 and its SIC code is 8000.