What RRQ MABAR does

RRQ MABAR is an Indonesian esports competition platform targeting high school (SMA) students, operated by PT QEON INTERACTIVE under the parent RRQ esports organization. The platform runs three programs: a national Esports Tournament in which students compete against RRQ professional talents, a School Ambassador brand program that places student representatives inside participating schools, and a Cosplay Contest limited to DKI Jakarta, Jawa Barat, and Banten. Geographic reach of the main tournament spans all Indonesian provinces from Aceh to Papua, while the ambassador and cosplay programs remain regionally concentrated.

The underlying technology is a web-based tournament registration and management platform hosted at mabar.teamrrq.com on standard cloud infrastructure, with community and conversion touchpoints distributed across Discord, Instagram (rrq_mabar), YouTube (Team RRQ playlist), TikTok (@teamrrq), and WhatsApp (registration via wa.me links). Registration for all three programs is free for students, with limited slots per cycle. The platform is differentiated by direct association with the Team RRQ brand and talent roster and by the 'Riset UI dan MABAR' academic study, conducted with the University of Indonesia and endorsed by the Indonesian Ministry of Education, Culture, Research and Technology in September 2022, which positions competitive gaming as a personality- and skill-developing activity.

The business model is sponsorship-driven: revenue is generated through a Main Sponsor and Official Co-Sponsor structure displayed prominently on the website, with named strategic partners including Indonesia Anime Con. Distribution is fully direct-to-consumer via WhatsApp-based self-serve registration and a school institutional channel that the platform supports with free esports club setup guidance. The organization was formerly known as MABAR and rebranded to RRQ MABAR in 2023 upon formally joining the RRQ organization.

Name

RRQ MABAR

Legal name

PT QEON INTERACTIVE

Website

https://mabar.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Esports Competition Programs

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Youth & Junior Tournament Organizers (MPAKADAL)

akta.pro secondary industries

Amateur/Grassroots Esports Leagues & Community Tournaments (MPAFADAL), Amateur & Grassroots Esports Tournaments (MPAGANAD)

Keywords

• High school esports
• Student gaming tournaments
• School ambassador programs
• Student cosplay contests
• Youth esports competition

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Tournament Sponsorship: RRQ MABAR generates revenue through sponsorship deals. The platform displays Main Sponsor and Official Co-Sponsor logos prominently on its website, indicating a sponsorship-driven business model where brands pay to associate with the national esports competition for high school students.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

RRQ MABAR organizes free national esports tournaments, school ambassador programs, and regional cosplay contests specifically for Indonesian high school (SMA) students. Participants register via WhatsApp to compete against professional RRQ Talents, become brand ambassadors, or join cosplay competitions, with the program funded through brand sponsorships.

Product overview

RRQ MABAR is an esports competition platform for Indonesian high school students (SMA) that provides competitive gaming opportunities and student athlete development. The platform consists of three main programs: the Esports Tournament (national competitive gaming competition where students compete against RRQ Talents), the School Ambassador Program (brand ambassador initiative for students), and the Cosplay Contest (cosplay competition for students in DKI Jakarta, West Java, and Banten). The platform aims to develop students' soft skills while providing schools with opportunities to showcase their students' talents on RRQ's social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Esports Tournament
• School Ambassador Program
• Cosplay Contest

Quantifiable outcome

• Players in competitive gaming groups showed greater accuracy, focus, and less impulsivity in completing tasks compared to casual gamers, according to Riset UI dan MABAR research published by the Indonesian Ministry of Education.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• University of Indonesia (Riset UI dan MABAR)coreStrategic or Co-development Partner · 1 September 2022RRQ MABAR partnered with the University of Indonesia's research team to conduct a study titled 'Esports Kembangkan Kepribadian Pelajar' (Esports Develops Student Personality). The research was endorsed by the Indonesian Ministry of Education, Culture, Research and Technology (Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia) and published in September 2022. The study found that competitive gamers demonstrate greater accuracy, focus, and reduced impulsivity compared to casual gamers, providing academic legitimacy to RRQ MABAR's value proposition.
• Indonesia Anime ConcoreStrategic or Co-development PartnerIndonesia Anime Con is listed as a 'Partnership With' partner on the RRQ MABAR website, indicating a collaborative relationship for event co-organization or cross-promotion between the esports competition and the anime convention, likely in the context of the Cosplay Contest program.
• PT QEON INTERACTIVEcoreOthersPT QEON INTERACTIVE is identified as the parent company operating RRQ MABAR (@2023 - PT QEON INTERACTIVE). The company provides the organizational infrastructure, brand platform, and esports ecosystem (Team RRQ) that underpins the MABAR program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Free Fire Indonesia (Garena): Operates large-scale Free Fire tournament and community programs in Indonesia, including student and grassroots activations that compete with RRQ MABAR for mobile esports student mindshare and sponsors.
• Rex Regum Qeon (RRQ): The parent esports organization of RRQ MABAR. RRQ operates professional teams, content, and brand IP at a much broader and more commercial scale than the MABAR sub-brand, sharing audience and sponsor overlap.
• MPL Indonesia (Moonton): The Mobile Legends Professional League in Indonesia, the largest recurring esports tournament franchise in the country. It competes for the same esports attention and sponsorship spend as RRQ MABAR, though at a much larger and more professional scale.
• PUBG Mobile Indonesia: Operates PUBG Mobile competitive circuits and community events in Indonesia at scale, serving a similar student and amateur mobile gaming audience as RRQ MABAR.

Direct peers

• ONIC Esports: Major Indonesian esports organization with active community and youth-facing tournament initiatives, competing with RRQ MABAR for high school student participation and sponsor attention.
• EVOS Esports: One of Indonesia's largest esports organizations, operating professional teams, content channels, and community/amateur programs that compete for the same student and grassroots gaming audience RRQ MABAR targets.
• Bigetron Esports: Prominent Indonesian esports organization running competitive teams and community programs targeting similar youth and amateur gaming segments in Indonesia.
• Liga Esports Nasional (PB ESI / IESPA): The national Indonesian esports league system operated under PB ESI / IESPA. It is the closest direct comparability for nationwide grassroots competitive gaming infrastructure targeting Indonesian students and amateur players.
• BOOM Esports: Indonesian esports organization with a multi-title competitive roster and growing community initiatives that overlap with RRQ MABAR's grassroots positioning.

Emerging players

• Akademi Esports Indonesia: Indonesian esports education and training organization focused on developing youth gaming talent. Operates at a smaller scale than RRQ MABAR but addresses the same student-development value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLfdDzS_x9ZmWTw2fAj29jhw7VPbRPaJZv
• Instagraminstagram.com/rrq_mabar
• TikToktiktok.com/@teamrrq
• LinkedInlinkedin.com/company/mabargameon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RRQ MABAR