SocioClout

What SocioClout does

SocioClout is a Gurugram-based, privately held full-stack digital marketing agency founded in 2020, structured as an integrated ecosystem of five hyper-specialized units — the core SocioClout brand, CreatorsClout (creator partnerships), Screen Studios (film and content production), Poiesis (brand strategy), and a Media vertical. The company delivers end-to-end marketing services to enterprise and mid-market clients spanning advertising, influencer marketing, social media marketing, digital marketing, public relations, web/app development, and integrated marketing communications. Its underlying technical footprint centers on a proprietary influencer database exceeding 1 million creators with 100+ exclusive partnerships, four in-house production studios for content creation, and two owned multimedia platforms — Hardwire (tech and automobile storytelling) and Witty Chokha (entertainment and cultural storytelling) — that double as distribution channels on YouTube and the web. The company claims 3,000+ successful campaigns across 5+ global markets and a roster of 100+ brands including Maruti Suzuki, IndusInd Bank, Coca-Cola, Amazon, Spotify, HDFC Life, and Paytm.

SocioClout operates a sales-led, B2B professional services revenue model, charging enterprise clients on a quote-based, project or retainer basis for integrated marketing campaigns rather than through disclosed tiered pricing. Its go-to-market runs through direct sales engagement backed by physical offices in Gurugram (headquarters at Sector 44) and Mumbai (Andheri), supplemented by content marketing via its blog, case-study portfolio, social media presence, and owned Hardwire/Witty Chokha media properties. Customer segmentation is horizontal, serving enterprise brands as the primary tier and mid-market companies as a secondary tier, with use cases concentrated in influencer-led brand campaigns, multi-channel content production, and integrated brand communications. No revenue, funding, headcount, or ownership figures are publicly disclosed, and the company appears to be founder-managed without external private equity or venture capital involvement per available sources.

Name

SocioClout

Legal name

SocioClout

Website

https://socioclout.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

SocioClout is a Gurugram-based full-stack digital marketing agency founded in 2020, delivering integrated advertising, influencer marketing, content production, PR, and web services to 100+ enterprise brands across India and global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services Revenue: Full-service marketing agency fees including campaign execution, creative production, and influencer management services for enterprise brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SocioClout is a full-stack digital marketing agency providing integrated marketing services to enterprise and mid-market brands, including advertising, influencer marketing, film and content production, social media marketing, digital marketing, public relations, and web/app development. The agency operates five hyper-specialized units (SocioClout, CreatorsClout, Screen Studios, Poiesis, Media) within one integrated ecosystem, supported by four in-house production studios and a proprietary 1Mn+ influencer database.

Product overview

SocioClout is a full-stack digital marketing agency structured as five unique, hyper-specialized agencies operating within one integrated ecosystem. The core SocioClout brand provides comprehensive marketing services, while the ecosystem includes CreatorsClout (creator partnerships), Screen Studios (film and content production), Poiesis (brand strategy), and Media operations. The agency offers a portfolio of services including Advertising, Influencer Marketing (with access to 1Mn+ influencer database and 100+ exclusive creators), Film & Content Production (with 4 full-fledged studios), Social Media Marketing, Digital Marketing, Public Relations, Web & App Development, and Integrated Marketing Communications. Additionally, SocioClout operates two owned multimedia platforms: Hardwire (tech and automobile content) and Witty Chokha (cultural storytelling), which serve as both content channels and distribution engines.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Services
• Influencer Marketing Services
• Film & Content Production
• Social Media Marketing
• Digital Marketing Combining tech, content production, social media, SEO, and performance marketing into seamless integrated strategies for brands seeking measurable digital growth.
• Public Relations
• Web & App Development
• Integrated Marketing Communications
• IP Marketing
• Hardwire Multimedia Platform
• Witty Chokha Platform

Quantifiable outcome

• 248M+ Total Reach achieved for IndusInd Bank Cricket World Cup campaign
• +3 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TheSmallBigIdea: India-based influencer marketing and digital agency serving enterprise brands with end-to-end campaigns. Closely comparable business model and client mix to SocioClout.
• Social Beat: Bengaluru-based digital marketing agency providing SEO, performance, content, social media, and influencer marketing services to enterprise clients. Directly competing in full-service digital marketing.
• WATConsult: Mumbai-based digital and social media agency under dentsu India, with strong influencer marketing and integrated campaign capabilities. Direct competitor in the Indian full-service digital and influencer space.
• TILT Brand Solutions: India-based integrated marketing agency with strong influencer, social, and content capabilities. Comparable to SocioClout in serving enterprise brands with multi-channel campaigns.
• Schbang: Mumbai-based full-stack digital marketing and advertising agency offering integrated creative, content, media, influencer, and technology solutions to enterprise brands - directly comparable to SocioClout's bundled agency model.

Broad incumbents

• Ogilvy India: WPP-owned legacy advertising network with full-service India operations spanning creative, media, PR, and digital. Overlaps with SocioClout on integrated campaigns but operates at significantly larger scale and broader portfolio.
• Dentsu India: Global network with established India presence across creative, media, and CXM. Competes with SocioClout for enterprise mandates but offers a wider portfolio and global reach.
• GroupM India: WPP's media investment group operating in India across media planning, buying, and digital. Overlaps with SocioClout's media and performance offerings but as part of a broader global network.
• BBH India (Bartle Bogle Hegarty): Global creative agency with India operations offering integrated brand campaigns, content, and digital services. Comparable to SocioClout's creative and IMC offerings but at a larger scale with global brand pedigree.

Emerging players

• Plixxo (by POPxo): India-based influencer marketing platform connecting brands with creators. Adjacent to SocioClout's CreatorsClout arm and represents the platform-driven evolution that could compress agency-style influencer services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SocioClout
• YouTubeyoutube.com/@Hardwire_news
• Facebookfacebook.com/SocioCloutIN
• LinkedInlinkedin.com/company/socioclout
• Instagraminstagram.com/socioclout

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SocioClout