Southern Star

What Southern Star does

Southern Star, Inc. is a privately held, regional field-services company that operates as an authorized Regional Service Provider for Dish Network, delivering residential installation, upgrade, and maintenance services for DISH satellite systems across five contiguous South-Central U.S. states: Oklahoma, Arkansas, Texas, Louisiana, and New Mexico. The company's core offering is professional on-site installation of satellite TV equipment, supplemented by paid service calls for repairs, equipment upgrades, and a broader set of home-technology services marketed under the OnTech banner. Southern Star also installs Starlink satellite internet systems, sells Boost Mobile devices, and resells HughesNet, Flock Safety, and Polk Audio products, positioning itself as a one-stop residential connectivity and home-technology installer in its service territory.

The business model is primarily transactional professional services: revenue is generated through one-time installation fees, per-visit service charges, and hardware pass-through, with no recurring subscription contract or enterprise annuity layer. Customers are reached through direct phone outreach (two published numbers), and orders are fulfilled by field technicians dispatched to the home. The company markets primarily through its website (ssidish.com) and a modest organic social presence on Facebook and LinkedIn. No public pricing, no bundled subscription tiers, and no enterprise sales motion are disclosed; the entire GTM is direct-to-consumer within the residential household segment.

Operationally, Southern Star is a thin platform: it has no disclosed subsidiaries, no parent company, no institutional investors, no patents, no certifications, and no management team profiles in the source material. Its competitive position is anchored almost entirely on its authorized RSP territory rights with Dish Network and on co-branded trust with a roster of recognizable consumer technology partners. Strategic diversification beyond DISH exists (Starlink, Boost Mobile, OnTech), but the fundamental business remains a contract residential installer dependent on the continued health and channel strategy of its principal partner.

Name

Southern Star

Legal name

Southern Star, Inc.

Website

https://southernstardish.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Southern Star, Inc. is a privately held regional field-services company that installs, upgrades, and services DISH satellite TV systems as an authorized Regional Service Provider for Dish Network across Oklahoma, Arkansas, Texas, Louisiana, and New Mexico, with adjacent Starlink, Boost Mobile, and OnTech home-technology services for residential customers.

Ownership category

akta.pro rank

Product category

Satellite TV Installation Services

NAICS

Satellite Telecommunications (5174)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)

Keywords

• Satellite TV installation
• Home technology services
• DISH service provider
• Satellite internet installation
• Residential connectivity services

Headquarters

HQ city

Poteau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Installation Services: Professional installation of DISH satellite systems and related equipment. Revenue generated through one-time service fees for new installations.
2. Service Calls and Maintenance: Fast and reliable service calls to maintain and repair existing DISH systems. Revenue generated through per-visit service fees.
3. DISH System Upgrades: Upgrade services for existing DISH customers including latest technology and equipment. Revenue from equipment sales and installation labor.
4. Starlink Internet Installation: Installation and setup services for Starlink satellite internet systems.
5. Boost Mobile Sales: Boost Mobile phone sales and delivery services for customer convenience.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Star, Inc. provides professional installation, upgrade, and maintenance services for DISH satellite TV systems and related home technology products to residential customers. The company operates as an authorized Regional Service Provider for Dish Network across Oklahoma, Arkansas, Texas, Louisiana, and New Mexico, and also installs Starlink internet, distributes Boost Mobile devices, and offers broader OnTech home technology support. Revenue is driven by per-installation service fees, equipment sales, and ongoing service calls.

Product overview

Southern Star is a regional service company operating as an authorized regional service provider for Dish Network. The company offers a portfolio of installation, upgrade, and maintenance services for home connectivity solutions across five states. Core services include DISH Installation and DISH Upgrades for satellite TV systems, Service Calls for ongoing maintenance, and OnTech Services for broader home technology support. The company also offers Starlink Internet installation services and Boost Mobile phone sales, positioning itself as a comprehensive home technology solutions provider for residential customers in the Southwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• DISH Installation Professional installation of DISH satellite systems with expert setup and configuration, serving residential customers across Oklahoma, Arkansas, Texas, Louisiana, and New Mexico.
• DISH Upgrades Equipment upgrade services for existing DISH satellite systems, providing customers with the latest technology and hardware accompanied by professional installation.
• Service Calls Maintenance and repair services to keep DISH satellite systems running smoothly, offering fast and reliable troubleshooting and fixes for residential customers.
• OnTech Services Comprehensive technical support services covering all home technology needs beyond satellite TV installation, delivered through trained technicians in the five-state service area.
• Boost Mobile Boost Mobile phone sales and delivery services offering mobile device solutions for residential customer convenience across the service area.
• Starlink Internet Installation High-speed satellite internet installation and setup services, enabling residential connectivity through SpaceX's Starlink technology across the five-state service area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dish NetworkcoreChannel Partner/ Reseller/ DistributorSouthern Star is an authorized regional service provider for Dish Network. The company installs, upgrades, and services DISH satellite systems across five states. This is the company's primary brand partnership and core business relationship.
• StarlinkcoreTechnology or IntegrationSouthern Star provides installation and setup services for Starlink satellite internet systems. Partnership enables the company to offer high-speed satellite internet alongside traditional TV services.
• Boost MobileminorChannel Partner/ Reseller/ DistributorSouthern Star offers Boost Mobile phone sales and delivery services, expanding their service portfolio to include mobile connectivity solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• MasTec Inc. MasTec is a large infrastructure construction and field-services company that builds and maintains wireless, broadband, and satellite networks. It is comparable as a field-services provider executing residential and commercial telecom installation work at scale.
• OnTech Smart Services: OnTech Smart Services is the in-home installation arm formerly operated by DISH Network and now expanded to provide smart-home and connectivity installation. It directly competes with Southern Star in DISH and adjacent home-tech installations, and is also a partner/competitor via DISH's relationship strategy.

Broad incumbents

• Vivint Smart Home: Vivint provides professionally installed smart-home and security systems via a national field-sales and technician workforce. Comparable to Southern Star in operating a residential installation-services model for home technology products.
• ADT Inc. ADT is a national home-security provider that sells and professionally installs monitored security systems through a technician field force. Comparable in its residential installation-services model and recurring-service orientation.
• Best Buy Geek Squad: Best Buy's Geek Squad provides in-home installation, setup, and repair services for TV, audio, networking, and smart-home devices nationwide. Comparable as a broad residential home-technology installation services provider competing for the same homeowner wallet share.
• Cox Communications: Cox Communications is a regional cable broadband and TV provider serving markets including several Southern Star states. Comparable as a regional incumbent operating professional installation and service-call infrastructure for residential connectivity.
• DISH Network (EchoStar): DISH Network is the satellite pay-TV provider whose authorization underpins Southern Star's core business. As a broad incumbent, DISH operates the underlying service and uses regional authorized installers like Southern Star to deploy and service equipment, making it both anchor partner and broader market context.
• Frontier Communications: Frontier Communications delivers fiber and DSL internet with associated professional installation services across portions of the US, including several Southern Star states. Comparable as a regional connectivity provider operating residential installation field-services.
• Comcast Xfinity: Comcast Xfinity operates in-home installation and service-call operations for cable TV, internet, and mobile across major US markets. Comparable as a large-scale field-services operation for residential connectivity installation, though delivered as a vertically integrated carrier rather than authorized reseller.

Emerging players

• Resideo Technologies: Resideo provides professionally installed home comfort, security, and energy-management products through a network of independent dealers and contractors. Comparable in its reliance on regional installation-channel partners serving residential customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ssidish
• LinkedInlinkedin.com/company/southern-star-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Star