Ullensaker/Kisa Idrettslag

What Ullensaker/Kisa Idrettslag does

Ullensaker/Kisa Idrettslag, operating as Ull/Kisa Fotball, is a Norwegian member-based sports club (allianseidrettslag) founded on December 16, 1894, headquartered at Jessheim Stadion in Jessheim, Norway. The football department serves approximately 1,000 active players across men's, women's, youth, and recreational teams, supported by hundreds of volunteer coaches and team leaders. The men's A-lag competes in 2. divisjon (third tier of Norwegian football), the women's A-lag in 3. divisjon, with a youth academy (NextHole Akademiet) and age-tiered development programs starting at age 5. The club has historically reached the OBOS-ligaen (second tier) and went to promotion playoffs for Eliteserien in 2012, and recorded its largest-ever transfer when Elias Sebastian Solberg moved to Juventus' academy in 2021.

The club operates a community-led, event-driven go-to-market built around grassroots participation, matchday operations, and tiered corporate sponsorship. Revenue is generated through membership fees (265 NOK/year), match tickets and season tickets (650-5,000 NOK tiers), three-tier corporate sponsorship (one General/Main sponsor, three Main sponsors, ~40 Partner-tier sponsors including Thon Senter Jessheim, Solør Bioenergi, O'Connors, Adidas, McDonald's, Kiwi, Biltema), the Norsk Tipping Grasrotandelen scheme (5% of designated supporter stakes), SynergyWorldwide affiliate merchandise sales, and event-based fees (e.g., McDonald's Fotballskole at 1,200 NOK/child). The technology stack is light: Klubbnettside.no hosts the website, Hoopit app handles membership management, Ticketco handles ticketing, SuperInvite handles academy/camp registration, and NFF's FIKS system handles player registration and match reporting. The club owns and operates Jessheim Stadion, including artificial turf, VIP facilities, cafeteria, and a surveillance system donated by sponsor Elkotek Sikkerhet.

The business model is that of a community sports association — non-profit, member-owned, with no external equity ownership and operating at a structural deficit (estimated 12.5 MNOK revenue versus 14.8 MNOK cost base in 2024). The club has been near bankruptcy on multiple occasions and entered a 2024-2025 restructuring that included letting go all full-time coaches and appointing a new Managing Director (CEO), Ole-Kristian Vikan, effective April 1, 2025. A short-term cooperation agreement with Kongsvinger IL Toppfotball (KIL) was signed for 2025 to share sports, scouting, and administrative resources.

Name

Ullensaker/Kisa Idrettslag

Legal name

Ullensaker/Kisa Idrettslag

Website

https://ullkisafotball.no

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Short description

Ullensaker/Kisa Idrettslag is a Norwegian non-profit football club founded in 1894, operating men's, women's, youth, and academy teams (~1,000 active players) from Jessheim Stadion in Norway, funded by membership fees, sponsorships, ticketing, and grassroots gambling.

Ownership category

akta.pro rank

Product category

Amateur / Community Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Community football club
• Youth football development
• Football academy programs
• Sports club membership
• Grassroots football Norway

Headquarters

HQ city

Jessheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership fees: Annual membership at 265 NOK per member, providing access to member benefits, football school discounts, and kickback programs with partner retailers.
2. Ticket sales and season tickets: Single match tickets (125 NOK adults, 80 NOK concessions, 50 NOK children) and season tickets (650-5000 NOK across multiple tiers). VIP package includes catering.
3. Corporate sponsorships: Three-tier sponsorship model: General Sponsor (Hovedsponsor), Main Sponsors (Thon Senter Jessheim, Solør Bioenergi, O'Connors), and Partner-level sponsors (~40 companies). 'Stolt Partner' package at 5000 NOK/year.
4. Grassroots gambling (Grasrotandelen): Norsk Tipping's Grasrotandelen scheme directs 5% of player stakes to Ull/Kisa (Org.nr 985027749) when supporters designate the club as beneficiary.
5. Synergy merchandise and online store: Club operates a SynergyWorldwide online store for sports nutrition products. Club receives revenue from all purchases made through the dedicated Ull/Kisa store link. Sponsors receive kickback when members shop at partner retailers.
6. Football school fees: McDonald's Fotballskole (4-day camp, ages 6-12) at 1200 NOK per child. NextHole Akademiet offers paid training sessions for children ages 7-15.
7. Sponsorship and gate revenue: Estimated total revenues of ~12.5 MNOK for 2025. Major expense categories include direct operating costs (~6.4 MNOK) and personnel/wages (~8.4 MNOK in 2024). Total cost base was ~14.8 MNOK in 2024.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ull/Kisa Fotball is a community football club that fields competitive senior men's and women's teams in Norwegian football's lower professional divisions (2. divisjon and 3. divisjon), runs a youth development academy (NextHole Akademiet) and grassroots programs starting from age 5, organizes annual football schools and tournaments, and sells match tickets, season tickets, club memberships, and sponsorship packages to the local Jessheim/Ullensaker community.

Product overview

Ullensaker/Kisa Idrettslag is a Norwegian sports club founded in 1894, operating football as one of four departments under the UKI alliance. The club offers a comprehensive football program through multiple integrated products: the core A-lag (senior teams for men and women) competing in 2. and 3. divisjon; the reserve team (U23/Senior 2) in Norsk Tipping-ligaen; and youth development programs including Oppstart 5-åringer for beginners, the NextHole Akademiet for ages 7-15, and McDonalds Fotballskole summer camp. Supporting services include Medlemskap (membership with partner benefits), Sesongkort (season tickets), and match Bilettpriser (individual tickets). The Stolt Partner sponsorship package enables local business partnerships. The club serves approximately 1000 active players across all programs.

Differentiator

Problem solved

Functional benefit

Brands

• NextHole Akademiet: A football academy for talented young players aged 7-15, operated as a supplementary training program independent of the players' primary club affiliation.

Products and services

• Ull/Kisa Herrer A-lag (Men's Senior First Team) The club's primary men's senior football team competing in Norwegian 2. divisjon (third tier), playing home matches at Jessheim Stadion.
• Ull/Kisa Dame A-lag (Women's Senior First Team) The club's primary women's senior football team competing in 3. divisjon.
• Ull/Kisa Herrer Senior 2 / U23 (Reserve Team) The club's reserve team (rekruttlag) for senior men competing in Norsk Tipping-ligaen (fourth tier).
• Oppstart 5-åringer (Beginners Program for 5-year-olds) Football training program for 5-year-old children (born 2021), held Monday afternoons at Idrettsparken, focused on play, joy, friendship and skill mastery.
• Ull/Kisa Akademiet (Football Academy) Football academy for children aged 7-15 (born 2013-2019), with training Monday, Wednesday, and Friday afternoons. Low-threshold supplementary program for all skill levels. Includes Kisabussen transport from local elementary schools.
• McDonald's Fotballskole (Football School) Annual 4-day football school for children aged 6-12 (born 2014-2020), run in partnership with McDonald's Norge, featuring two training sessions per day with lunch included.
• Jentecup (Girls' Football Tournament) Annual girls' football tournament held at Jessheim Stadion featuring multiple age groups with regional teams competing in matches and receiving trophies.
• Medlemskap (Club Membership) Annual club membership at 265 NOK granting access to member benefits, including 20% discount at Intersport Jessheim, 15% on other items, 8% discount on new cars at Bertel O. Steen, 20% at Klinikk for Alle, kickback agreements with partner retailers, and access to member-exclusive offers via the Hoopit app.
• Sesongkort (Season Tickets) Season tickets for home matches at Jessheim Stadion. Tiers include regular (1250 NOK), supporter club member (900 NOK), senior (800 NOK), coaches/leaders (650 NOK), family package (2800 NOK), and VIP with catering (5000 NOK).
• Billettpriser (Single Match Tickets) Individual match tickets priced by age category and purchase method: adults 125 NOK online/175 NOK at door; concessions/students 80/125 NOK; children under 16 50/75 NOK; children wearing Ull/Kisa kit enter free.
• Stolt Partner Sponsorship Package Sponsorship package for local businesses at 5000 NOK/year with 3, 5, or 10-year commitment options. Includes digital profiling, visibility, and invitations to networking events; the first 100 partners receive physical signage on the Stolt Partner wall at Jessheim Stadion.

Quantifiable outcome

• 130 years of operations since 1894 (established 16 December 1894 as Ullensaker Skiklubb).
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Kongsvinger IL ToppfotballcoreStrategic or Co-development Partner · 1 January 2025Cooperation agreement signed for 2025, approved by NFF Akershus and NFF Indre Østland. KIL provides strategic support in budgeting, sports development, and scouting. Joint team in Nasjonal Serie and Elitetiltak for players aged 12-17. KIL's Espen Nystuen (former Ull/Kisa coach) leads the sports committee. Short-term agreement (through 2025) with focus on knowledge sharing and cost efficiency.
• Thon Senter JessheimcoreGTM or Marketing PartnerGeneral/General sponsor of Ull/Kisa Fotball, providing financial support and local retail visibility.
• Solør BioenergicoreGTM or Marketing PartnerMain sponsor providing energy sector sponsorship to the club.
• O'ConnorscoreGTM or Marketing PartnerMain sponsor (hospitality/sports retail sector).
• McDonald's NorgeminorGTM or Marketing PartnerPartner sponsor running annual McDonald's Fotballskole 4-day camp for children ages 6-12 at Jessheim Stadion.
• Adidas NorgeminorGTM or Marketing PartnerOfficial kit and equipment supplier. Listed as cooperation partner.
• Norsk Tipping (Grasrotandelen)coreGTM or Marketing PartnerThrough Grasrotandelen program, 5% of Norsk Tipping stakes from designated supporters flow to Ull/Kisa (Org.nr 985027749). Also Spleis.no 'Støtt klubben' platform for direct supporter donations.
• Elkotek Sikkerhet ASminorGTM or Marketing PartnerSecurity products company (import/distributor) that donated CCTV surveillance system and infotainment screen for Jessheim Stadion. Originally supported girls' football initiative before expanding support to stadium infrastructure.
• SynergyWorldwideminorGTM or Marketing PartnerSports nutrition company. Ull/Kisa operates its own online store via Synergy platform. Club receives affiliate revenue from all purchases made through the Ull/Kisa store link.
• Intersport JessheimminorGTM or Marketing PartnerRetail partner. Ull/Kisa receives 3% kickback on all member purchases. Members get 20% discount on club items and 15% on general stock.
• Aurskog SparebankminorGTM or Marketing PartnerLocal bank offering financial services and sponsorship. Ull/Kisa members receive preferential treatment.
• Charterbuss.nominorGTM or Marketing PartnerTransport partner providing discounted rates for club members (both individual and team travel). Jumped in to provide emergency bus service when Kisabussen was out of service.
• BDO JessheimminorOthersAccounting/auditing firm sponsoring the club. Also organizes breakfast seminars for the club's network.
• KiwiminorGTM or Marketing PartnerGrocery chain partner (convenience/fresh food retailer). Listed as partner sponsor.
• BiltemaminorGTM or Marketing PartnerRetail partner providing activity stations at club tournaments (e.g., Jentecup at Jessheim Stadion).
• Best Western Pluss GardermoenminorGTM or Marketing PartnerHotel partner near Gardermoen Airport. Listed as partner sponsor.
• Hoppensprett JessheimminorOthersIndoor sports facility used for annual meetings and club events. Located at Industriveien 34, Jessheim.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Åsane Fotball: Bergen-region football club operating in similar 2. divisjon tier with comparable member-based, volunteer-heavy operating model and youth development focus.
• Ranheim Fotball: Trondheim-based club with comparable tier-2/3 Norwegian football history, community-driven membership model, and youth development focus. Similar scale and financial constraints.
• Frigg Oslo FK: Oslo-based amateur football club where incoming Ull/Kisa CEO Ole-Kristian Vikan previously served as day-to-day leader. Comparable operating model focused on community football with multiple age groups and volunteer-driven structure.
• Moss FK: Norwegian football club from Østfold with similar tier-3/4 history, community-based structure, and financial volatility patterns comparable to Ull/Kisa.
• Bryne FK: Norwegian football club operating in similar 2. divisjon tier with regional community-anchored model and youth development focus. Comparable scale and historical promotion playoff experience.
• Kongsvinger IL Toppfotball: Norwegian football club operating in similar tiers of the Norwegian football pyramid. Currently in a cooperation agreement with Ull/Kisa for 2025, providing scouting, coaching, and administrative support. Most directly comparable peer given the formal partnership and shared regional context in eastern Norway.
• Sandefjord Fotball: Norwegian football club that faced Ull/Kisa in 2012 Eliteserien promotion playoffs. Has oscillated between tiers 2 and 3, comparable community-anchored membership structure.
• Hamarkameratene (HamKam): Norwegian football club with similar tier-2/3 history and promotion playoff experience (faced Ull/Kisa in 2012 promotion playoffs). Comparable in size, regional community-anchored model, and financial profile, with on-and-off top-flight participation.
• Skeid Fotball: Oslo-based football club with historical presence in lower Norwegian tiers. New CEO Ole-Kristian Vikan was previously head coach at Skeid A-lag, providing direct operational linkage. Similar amateur/community-based operating model.

Broad incumbents

• Stabæk Fotball: Larger, established Norwegian football club from Bærum that has historically operated at Eliteserien level. Mentioned in Ull/Kisa context as the destination of former manager Andreas Aalbu. Represents the broader competitive landscape Ull/Kisa aspires to reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UllKisa
• Instagraminstagram.com/ullkisafotball
• LinkedInlinkedin.com/company/ull-kisa-fotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ullensaker/Kisa Idrettslag