Palírna U Zeleného Stromu
- Company typePrivate
- Founded-
- HeadquartersUsti Nad Labem, Czechia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Palírna U Zeleného Stromu firmographics
Firmographics- Name
- Palírna U Zeleného Stromu
- Legal name
- Palírna U Zeleného stromu a.s.
- Website
- https://palirnauzelenehostromu.cz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Palírna U Zeleného Stromu industry classification
Industry- Product category
- Distilled Spirits Manufacturing
- NAICS
- Distilleries (312140), Distilleries (31214), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Palírna U Zeleného Stromu is headquartered
LocationHeadquarters
- HQ city
- Usti Nad Labem
- HQ country
- Czechia
- HQ region
- Europe
Offices4 records
Markets served
Palírna U Zeleného Stromu business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Owned Spirits Brands Sales: Revenue from manufacturing and selling own branded spirits including whisky (Old Hunter's), vodka (Hanácká, B42V), rum (Heffron), fruit brandies (Kleiner, Moravsky kost), liqueurs (Vaječný Sen, Persiko, Stomach, Klášterní tajemství), absinth, and RTD (ready-to-drink) canned cocktails. Products sold in bottles, cans, and gift sets across multiple price tiers from standard to ultra-premium.
- Distribution of International Spirits Brands: Revenue from distributing international spirits brands in the Czech Republic and potentially Central Europe. Distributed brands include Dictador rum, Three Sixty, Barrfly, Deja Vu, Knut Hansen, Two Shores, Berentzen, Puschkin, Polar Limes, Garrone (Italian vermouths and aperitifs), Glen Moray whisky, Gibson's Gin, Jagdtraum, Caribica White Rum, GMG Dry Gin, and Ouzo Helenas.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Palírna U Zeleného Stromu product offering
Product offeringCore offering
Palírna U Zeleného stromu is Europe's oldest continuously operating distillery (since 1518), producing and selling a full range of spirits under own brands including rye whisky, vodka, rum, fruit brandies, herbal and cream liqueurs, absinth, and ready-to-drink canned cocktails. It also distributes international spirits brands in the Czech Republic and operates its own branded retail store, branded bar (Bar U Zeleného stromu), and exports to over 40 countries.
Product overview
Palírna U Zeleného stromu is Europe's oldest distillery (founded 1518) operating from Prostějov, Czech Republic, producing a diverse spirits portfolio through two main categories: (1) Own brands including vodkas (Hanácká vodka, B42V eccentric), whisky/rye (Old Hunter's Rye), rums (Heffron), fruit brandies (Moravský košt, Kleiner Distillery), liqueurs (Vaječný Sen, Stomach, Persiko, L.V. Griotte), herbal spirits (Klášterní tajemství, Absinth, Napoleon), and ready-to-drink beverages (RTD, Hanácká range); and (2) Distribution brands representing international spirits including German liqueurs (Berentzen), vodkas (Puschkin), gin (Gibson's Gin, GMG Dry Gin), rum (Dictador, Caribica), whisky (Glen Moray), Italian aperitifs (Garrone), and others (Polar Limes, Two Shores, Knut Hansen). The company operates its own retail store and exports globally.
Differentiator
Problem solved
Functional benefit
Products and services
- B42V eccentric vodka Premium grain vodka blended from three distinct distillates and filtered through coconut-shell charcoal, with flavored variants targeting adult consumers seeking distinctive craft vodkas.
- Old Hunter's Rye (Stará myslivecká) Flagship Czech rye whisky aged in oak barrels in underground cellars, including RESERVE and SELECTION expressions, targeted at whisky drinkers and HORECA accounts.
- Heffron rum Panamanian rum brand honoring Czechoslovak legionnaires, offering Original, 5YO Bourbon Cask, 10YO, and flavored variants for adult consumers and HORECA.
- Moravský košt fruit brandies Traditional Moravian fruit brandies (plum, apricot, pear, etc.) produced from hand-picked fruit using centuries-old methods at the Prostějov distillery.
- RTD (Ready-to-Drink) canned cocktails Pre-mixed canned alcoholic beverages (RTDs) combining the company's own whisky and vodka brands with mixers for convenient on-the-go consumption.
- Kleiner Distillery ultra-premium fruit distillates Ultra-premium Moravian fruit distillates (Sour Cherry by Sherry, Amber Plum Cabernet Sauvignon, Sour Cherry, Silver Plum, Wild Pin, Pure Apricot) fermented for nine months and triple-distilled for the ultra-premium segment.
- Hanácká vodka Czech vodka using Haná-region well water and six-fold activated carbon filtration, available in Original and Silver variants for everyday consumption and HORECA use.
- Vaječný Sen (Egg Dream) egg liqueur Traditional Czech egg liqueur made with high proportion of eggs and condensed milk, produced via the cold-way emulsion process, with multiple flavor variants.
- Klášterní tajemství herbal liqueur Traditional Czech bitter-sweet herbal liqueur produced from wine distillate with 19 herbs macerated and distilled, following a 170-year-old secret recipe.
- L.V. Griotte sour cherry liqueur Sour cherry liqueur with 34% fruit juice content and almond aroma, marketed for both cold drinking and hot grog service.
- Stomach herbal elixir Traditional Czech herbal elixir containing 24-herb extract with real bee honey, historically marketed for digestive support and mood enhancement.
- Persiko almond distillate Premium almond distillate with a recipe dating to 1735, combining French wine distillate with natural almond extracts in a premium bottle presentation.
- Absinth (Green Fairy / Red Devil) Traditional Czech absinth made from wormwood and secret herbs, sold under the Green Fairy (70%) and Red Devil variants with gift pack options.
- Hanácká range traditional spirits Portfolio of traditional Czech spirits including domestic rum, peppermint liqueur, griotte, honeyed rum, Karpatka herbal liqueur, and juniper brandy.
- Napoleon brandy Brandy-style spirit produced from wine distillate and fine alcohol, available in Charles and Pierre variants for everyday brandy drinkers.
- FAJN RTD spirit beverages Newly introduced brand of fresh ready-to-drink spirit beverages.
- Berentzen distribution brand Distribution of the German Berentzen liqueur brand in the Czech Republic across multiple fruit and cream liqueur variants.
- Puschkin vodka distribution brand Distribution of the Russian-origin Puschkin vodka brand and its Time Warp energy drink variant in the Czech Republic.
- Other distribution brands (Gibson's Gin, Glen Moray, Garrone, Polar Limes, Dictador, Three Sixty, Knut Hansen, Two Shores, Barrfly, Déjà Vu) Distribution of multiple international spirits brands in the Czech Republic: Gibson's Gin, Glen Moray whisky, Garrone Italian vermouths and aperitifs, Polar Limes fruit vodka, Dictador rum, Three Sixty, Knut Hansen gin, Two Shores rum, Barrfly, and Déjà Vu.
Quantifiable outcome
- Old Hunter's won the highest Master award in the whisky category at The Spirits Business World Whisky Masters 2020 in London, UK
- +4 more outcomes
Companies that use Palírna U Zeleného Stromu
Customer profileSegments3 records
Ideal customer profiles3 records
Palírna U Zeleného Stromu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Palírna U Zeleného Stromu partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DictadorcorePalírna U Zeleného stromu distributes Dictador rum in the Czech Republic. Dictador is a Colombian rum brand known for its premium expressions including the 2 Masters series. The partnership adds a premium rum line to Palírna's distribution portfolio.
- Three SixtycorePalírna distributes Three Sixty spirits brand in the Czech Republic, expanding the portfolio of international spirits offerings alongside other distributed brands.
- BarrflyminorPalírna distributes Barrfly brand as part of its distribution portfolio of international spirits.
- Déjà VuminorPalírna distributes Déjà Vu spirits brand in the Czech Republic as part of its distribution brand portfolio.
- Knut HansenminorPalírna distributes Knut Hansen gin (German brand) in the Czech Republic, adding a craft gin to the distribution portfolio.
- Two ShoresminorPalírna distributes Two Shores spirits brand, an international addition to the distribution portfolio.
- BerentzencorePalírna distributes Berentzen liqueurs in the Czech Republic. Berentzen is Germany's leading liqueur brand, produced with natural grain spirit and quality fruit juices using an all-natural production process. Products include Sour Apple (16%), Wild Cherry (16%), Pear (15%), Herber Zwetsch (16%), Caramel Cream (17%), and Coffee Cream (17%).
- PuschkincorePalírna distributes Puschkin vodka in the Czech Republic. Puschkin has the richest tradition among vodkas, produced according to the original 1929 recipe. The brand with the bear logo belongs to Berentzen since 1990 and is an innovator in flavored vodkas. Products include Puschkin Vodka and Puschkin Time Warp (17.7% energy drink with caffeine, taurine, quinine, and fruit).
- Polar LimesminorPalírna distributes Polar Limes - a range combining quality vodka with thick fruit puree. Products include Polar Limes Strawberry (10.5% - vodka with strawberry puree and lime juice). The unique proposition is the combination of vodka and dense fruit puree, differentiating from classic fruit vodkas and liqueurs.
- GarroneminorPalírna distributes Garrone Italian aperitif and vermouth brand in the Czech Republic. Produced in the Turin area (birthplace of vermouth) using selected high-quality white wines according to original Turin recipes. Products include Garrone Bianco (14.4%), Rosso (14.4%), Cherry (14%), Fragola (14%), Dry (18%), Bitter (21%), and Spritz (11%).
- Glen MorayminorPalírna distributes Glen Moray whisky (Scotland, Speyside region) in the Czech Republic. Glen Moray Distillery has been producing whisky since 1897 with only 5 master blenders in its entire history, maintaining a consistent Speyside style. Product distributed: Glen Moray 12YO (40%).
- Gibson's GincorePalírna distributes Gibson's Gin - an original London Dry Gin distilled in England from carefully selected grain. Sold in more than 40 countries worldwide. Market leader in France and Sweden and the 10th best-selling gin in the European Union. Known for refreshing citrus and spiced juniper aroma with notes of angelica root, coriander, and orange peel with mint tones.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Palírna U Zeleného Stromu competitors and assessment
Company assessmentDirect peers
- Stock Spirits Group: Central European spirits producer (Božkov rum, Stock brandy, Fernet Stock, Limonce) headquartered in Czech Republic. Directly comparable as a Czech-based multi-brand spirits manufacturer with both owned production and brand portfolio in the same domestic and Central European markets as Palírna U Zeleného stromu.
- Berentzen-Gruppe AG: German spirits group producing Berentzen liqueurs and Puschkin vodka, both distributed by Palírna in Czech Republic. Comparable as a mid-sized European multi-brand spirits producer with similar portfolio breadth across liqueurs, vodka, and adjacent categories, and overlapping distribution relationships in Central Europe.
- Rudolf Jelínek: Czech distillery founded 1894, specializing in slivovitz (plum brandy) and other fruit spirits from Moravia. Directly comparable as a Czech heritage spirits producer with premium fruit brandy focus, similar export markets, and overlapping Moravian production geography near Palírna's Prostějov operations.
- Dictador: Colombian premium rum producer whose brands are distributed by Palírna U Zeleného stromu in the Czech Republic. Comparable as a heritage-positioned premium rum brand with international distribution partnerships and similar ultra-premium aged expressions.
- Becherovka (Jan Becher): Karlovy Vary-based Czech producer of the iconic Becherovka herbal liqueur, owned by Pernod Ricard. Comparable as a heritage Czech spirits brand with single-iconic-product positioning, similar Czech domestic market dominance, and overlapping distribution channels in HORECA and retail.
Broad incumbents
- Pernod Ricard: Global spirits major (Jameson, Chivas, Beefeater, Absolut, Ricard). Comparable as a broad incumbent competing across all spirits categories Palírna operates in (whisky, vodka, rum, liqueurs), with vastly larger scale, marketing budgets, and global distribution that set competitive benchmarks for premium positioning.
- Rémy Cointreau: French spirits group behind Rémy Martin cognac, Cointreau liqueur, and LOUIS XIII. Comparable as broad incumbent in the ultra-premium spirits space where Old Hunter's Selection and Kleiner fruit distillates compete, with similar focus on aged, heritage-positioned, award-validated premium products.
- Brown-Forman: American spirits major (Jack Daniel's, Woodford Reserve, Finlandia). Comparable as broad incumbent in the premium American-style whiskey category where Staromyslivecká competes, with established export infrastructure across Europe and Asia that any rising rye whisky brand benchmarks against.
- Campari Group: Italian spirits group (Aperol, Campari, Wild Turkey, Glen Grant, Skyy). Comparable as broad incumbent with multi-category spirits portfolio spanning aperitifs, whisky, vodka, and rum, with similar portfolio diversification strategy and central European distribution footprint.
- Diageo: World's largest spirits company (Johnnie Walker, Tanqueray, Smirnoff, Captain Morgan). Comparable as broad incumbent in the same whisky, vodka, rum, and gin categories where Palírna competes, with the global distribution muscle and premium brand-building expertise that any aspiring craft distillery benchmarks against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Palírna U Zeleného Stromu social profiles
Digital presencePalírna U Zeleného Stromu compliance and trust
Trust signalCompliance2 records
Palírna U Zeleného Stromu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palírna U Zeleného Stromu leadership team
Management profileNumber of profiles
Profiles5 records
Palírna U Zeleného Stromu subsidiaries and ownership
Company hierarchySubsidiaries1 record
Palírna U Zeleného Stromu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palírna U Zeleného Stromu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palírna U Zeleného Stromu
What does Palírna U Zeleného Stromu do?
Palírna U Zeleného stromu is Europe's oldest continuously operating distillery (since 1518), producing and selling a full range of spirits under own brands including rye whisky, vodka, rum, fruit brandies, herbal and cream liqueurs, absinth, and ready-to-drink canned cocktails. It also distributes international spirits brands in the Czech Republic and operates its own branded retail store, branded bar (Bar U Zeleného stromu), and exports to over 40 countries.
Is Palírna U Zeleného Stromu a public or private company?
Palírna U Zeleného Stromu is a private company. It is classified as unknown and is currently operating.
When was Palírna U Zeleného Stromu founded?
Palírna U Zeleného Stromu was founded in -1. It employs 51 to 100 people.
Where is Palírna U Zeleného Stromu based?
Palírna U Zeleného Stromu is headquartered in Usti Nad Labem, Czechia, in the Europe region.
How does Palírna U Zeleného Stromu make money?
Two revenue lines are on record. Owned Spirits Brands Sales are the primary driver. The others are distribution of International Spirits Brands.
Who are Palírna U Zeleného Stromu's main competitors?
Direct peers on record are Stock Spirits Group, Berentzen-Gruppe AG, Rudolf Jelínek, Dictador and Becherovka (Jan Becher). Broad incumbents are Pernod Ricard, Rémy Cointreau, Brown-Forman, Campari Group and Diageo.
Does Palírna U Zeleného Stromu have an API?
No public API is recorded for Palírna U Zeleného Stromu.
What industry is Palírna U Zeleného Stromu in?
Palírna U Zeleného Stromu's product category is Distilled Spirits Manufacturing. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.