What Luova Publishing does

Luova Publishing, operating as LUOVA Publishing, s.r.o., is a Prague-based, privately held Czech B2B communications agency founded in 2018. The firm delivers integrated corporate publishing and content marketing services through four service pillars: Print (corporate magazines, customer titles, sales-support publications, annual reports, corporate books, manuals, and image publications), Online (digital magazines, B2B publications, fashion catalogues, and responsive web content), Social Networks & Web (articles, photography, video, podcasts, and blogs), and Media Relations including media buying. Its named client portfolio includes Scuderia SF Praha (Scuderia magazín), CarTec Group (IKONA), Exceptional Watches (SEW), Proton Therapy Center (LifeTime), and Arriva (ARR VIA), spanning automotive, luxury, healthcare, and transportation verticals.

The company operates with 11-50 employees from a single Prague headquarters (Jeremenkova 372/15) and pursues a sales-led direct B2B go-to-market targeting enterprise clients in the Czech and Slovak markets. Core capability rests on an in-house full-stack creative team covering writing, design, photography, audio/video production, and media buying, enabling closed-loop delivery from content creation through distribution. The firm also offers supporting brand and design services including Brand Guidelines, Rebranding, Animated Explainer Videos, and Interactive Presentations.

Revenue is generated through project-based and likely retainer-based professional services engagements; no pricing is publicly disclosed. The legal entity (VAT CZ05463327) is a Czech private limited company with no disclosed external investors, parent company, or funding rounds. Operating status is active as of 2025, with presence on LinkedIn and Facebook. The company shows no disclosed AI/ML capability, no app product, no patents, and no public management-team information.

Name

Luova Publishing

Legal name

LUOVA Publishing, s.r.o.

Website

https://luova.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Luova Publishing is a Prague-based B2B communications agency that creates corporate print magazines, digital content, social/web media, and media relations for enterprise clients across the Czech Republic, with a portfolio including Scuderia, IKONA, SEW, LifeTime, and ARR VIA.

Ownership category

akta.pro rank

Product category

Corporate Publishing Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Publishers (51313), Other Publishers (51319), Media Buying Agencies (54183)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Advertising Agencies (7311), Miscellaneous Publishing (2741)

akta.pro primary industry

Institutional & Custom Publishing (Coursepacks, Campus/Corporate Training) (MPAJABAL)

Keywords

• Corporate publishing services
• Print magazine production
• Content marketing services
• Media relations services
• Brand design services

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Corporate Publishing Services: Project-based and potentially retainer-based professional services for creating corporate magazines, customer titles, sales support publications, annual reports, corporate books, manuals, and image publications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Luova Publishing is a B2B professional services firm that creates corporate print publications, digital content, social media assets, and media relations campaigns for corporate clients. The company delivers corporate magazines, customer titles, sales support publications, annual reports, corporate books, manuals, and image publications, alongside online magazines, multi-platform social/web content (articles, photography, video, podcasts, blogs), and media buying services. Named portfolio publications include Scuderia magazín, IKONA, SEW, LifeTime, and ARR VIA, produced for clients such as Scuderia SF Praha, CarTec Group, Exceptional Watches, Proton Therapy Center, and Arriva.

Product overview

Luova Publishing is a Czech publishing and marketing agency offering a unified portfolio of integrated publishing services rather than a single software product. The core offering spans four main service pillars: Print (corporate magazines, customer titles, annual reports, corporate books, manuals, and image publications), Online (digital magazines, B2B publications, and responsive web content), Social Networks & Web (multi-platform content creation including articles, video, podcasts, and blogs), and Media Relations with media buying. Their portfolio includes named client publications such as Scuderia magazín, IKONA, SEW, LifeTime, and ARR VIA, complemented by supporting services in brand guidelines, collateral design, rebranding, animated explainer videos, and interactive presentations. The company emphasizes content marketing methodology and strategic, consistent, and creative communication for clients across various industries including automotive, luxury goods, healthcare, and transportation.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Publishing Services (Tisk) Full portfolio of corporate print publications including company magazines, customer titles, sales support magazines, annual reports, corporate books, manuals, and image publications, with focus on content, design, distribution, and cost effectiveness. Designed for corporate clients seeking attractive and original brand expression through print.
• Online Content Services Digital content creation for online magazines, including B2B professional magazines and fashion catalogs for large retail chains, covering wireframing, UI design, UX testing, and responsive design solutions. For corporate clients seeking to elevate their digital communications.
• Social Networks and Web Services Cross-platform content creation including articles, photography, video, podcasts, and blogs, supported by audio/video and photo production specialists. Positions Luova as a brand ambassador in the digital world for corporate clients.
• Media Relations and Media Buying Content marketing methodology-based services focused on target audience identification and precise media targeting, combined with media purchasing. For corporate clients seeking to reach defined customer segments through earned and paid media.
• Brand and Design Services Supporting services including Brand Guidelines development, Collateral Design, Rebranding Services, Animated Explainer Videos, and Interactive Presentations. For corporate clients requiring brand identity and design support alongside publishing programs.

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WPP: World's largest advertising holding group with extensive content, publishing, and brand communications capabilities across global agency networks. Represents a key incumbent competitive backdrop for Luova.
• RRD (RR Donnelley): Large global provider of commercial printing, marketing services, and custom content solutions. Overlaps with Luova's print publishing and content services as a broader-scale incumbent.
• Publicis Groupe: Global advertising and communications holding company whose agencies deliver corporate publishing, content marketing, and media services. Represents the broad incumbent competitive context for Luova.

Direct peers

• GLC: Custom publishing and content agency producing branded magazines and content programs for enterprise clients. Comparable offering to Luova's corporate magazine and content marketing services.
• Pace Communications: Independent U.S. agency specializing in custom corporate publishing and content marketing for enterprise brands. Closely comparable to Luova's corporate magazine and content publishing model, though operating at much larger scale.
• McMurry: U.S.-based content marketing and custom publishing agency serving enterprise clients across verticals. Directly comparable to Luova's integrated content, publishing, and media services model.
• Quarry Integrated Communications: Integrated communications agency with strong custom publishing and corporate content capabilities. Comparable to Luova's blended print, digital, and brand storytelling offering.

Regional players

• Manifest: Prague-based digital and creative agency offering brand strategy, content, and digital production for Czech enterprise clients. Most direct regional competitor to Luova in the Czech market.
• Triad Advertising: Czech creative and advertising agency providing integrated brand, content, and digital services to enterprise clients in the Czech Republic. Comparable regional peer in the same Czech B2B agency landscape.

Emerging players

• Godfrey Dadich Partners: Design and content firm producing brand journalism, custom publications, and corporate storytelling for premium clients. Comparable to Luova's premium-brand corporate magazine work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/luovapublishing
• LinkedInlinkedin.com/company/luovapublishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luova Publishing