The Holyfield Company

What The Holyfield Company does

The Holyfield Company, Inc. is a privately held, full-service real estate brokerage and appraisal firm founded in 2000 by brothers Ronald and Donald Holyfield and headquartered in Mobile, Alabama. The company operates across the Gulf Coast region, with offices in Mobile, Alabama and Biloxi, Mississippi, and holds real estate and appraisal licensure in Alabama, Mississippi, Florida, and Louisiana. Its service portfolio spans four core lines: (1) residential real estate sales, including waterfront, condominium, and estate properties; (2) commercial real estate sales, leasing, and investment transactions; (3) FHA-approved property appraisal services for residential and commercial assets; and (4) corporate, military, and employee relocation services including area tours and cost of living studies.

The firm's underlying technology is conventional industry tooling: a web-based property search platform integrated with the regional Multiple Listing Service (MLS), a mortgage calculator, and third-party virtual tour hosting via Avera Design. Distribution is reinforced through MLS syndication, REALTOR.com listings, and Area Association of Realtors membership. The team comprises approximately 8 named professionals, including licensed brokers, real estate agents, an attorney-realtor, and certified residential appraisers with cross-disciplinary backgrounds in engineering, law, and banking.

The revenue model is primarily transactional: commissions on successful real estate closings (negotiated per transaction) and professional services fees for appraisals and relocation coordination. No public pricing, subscription, or recurring revenue streams are disclosed. The company serves a horizontal mix of customers — individual residential buyers and sellers (primary), commercial buyers/sellers/developers, corporate and military relocation clients, and real estate investors — with no disclosed anchor accounts. No external funding has been raised, and no AI/ML capabilities are evidenced in the product or operations.

Name

The Holyfield Company

Legal name

The Holyfield Company, Inc.

Website

https://holyfieldcompany.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Holyfield Company is a privately held Gulf Coast real estate brokerage and appraisal firm founded in 2000, serving residential and commercial clients across Alabama, Mississippi, Florida, and Louisiana through transaction commissions and professional services fees.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage and Appraisal Services

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industry

Commercial Property Appraisal (BPAJAKAB)

Keywords

• Real estate sales
• Property appraisals
• Residential brokerage
• Relocation services
• Commercial real estate

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Traditional real estate commission-based revenue from property sales transactions. Agents earn commissions on successful closings for both buyers and sellers.
2. Appraisal Services: Real estate valuation and appraisal services for residential and commercial properties. Includes FHA-approved appraisals across Alabama, Mississippi, and Florida.
3. Relocation Services: Corporate, military, and employee relocation services including area tours, cost of living studies, mortgage services, and moving assistance coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Holyfield Company is a full-service Gulf Coast real estate firm providing real estate sales representation for residential, commercial, and investment properties, along with certified property appraisal services (including FHA-approved appraisals) and corporate/military relocation services. Its team of licensed brokers, agents, and certified appraisers serves Mobile and Baldwin Counties in Alabama and extends operations into Mississippi, Florida, and Louisiana.

Product overview

The Holyfield Company is a full-service real estate firm offering a unified portfolio of real estate sales and valuation services across the Gulf Coast region. The core offerings include real estate sales services and property appraisal services, supplemented by online tools such as MLS Property Search and a Mortgage Calculator. The company also provides relocation services and educational selling resources. All services are delivered through a team of licensed real estate professionals and certified appraisers.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Services Full-service real estate brokerage representation for residential, commercial, and investment properties across the Gulf Coast, delivered by licensed brokers and agents with community-level expertise in Mobile and Baldwin Counties and broader operations across Alabama, Mississippi, Florida, and Louisiana.
• Property Appraisal Services Residential and commercial real estate valuation and appraisal services, including FHA-approved appraisals across Alabama, Mississippi, and Florida, performed by state-certified appraisers on staff.
• Relocation Services Coordinated relocation assistance for corporate, military, and employee relocations into or out of the Gulf Coast region, bundling area tours, cost-of-living studies, mortgage services, moving coordination, and educational assistance.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Multiple Listing Service (MLS)coreTechnology or IntegrationRegional Multiple Listing Service providing comprehensive property listing database for exposure to the real estate community. Used for submitting properties and accessing all available listings.
• Area Association of RealtorscoreChannel Partner/ Reseller/ DistributorRegional real estate association providing networking, promotion opportunities, and professional standards for real estate professionals in the Gulf Coast area.
• REALTOR.commajorChannel Partner/ Reseller/ DistributorNational real estate listing portal where The Holyfield Company features properties for maximum online exposure to prospective buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Largest franchised residential brokerage network globally with offices across the Gulf Coast. Comparable on agent-centric, commission-split model but materially larger agent productivity benchmarks.
• Coldwell Banker: Global residential real estate franchise with strong Gulf Coast franchisee presence. Competes on the same MLS-driven listings model with substantially greater brand recognition and lead-generation infrastructure.
• Century 21: Established global franchised brokerage with presence in Mobile and Baldwin counties. Closely comparable traditional full-service model, brand-level lead generation, and corporate relocation referrals.
• Better Homes and Gardens Real Estate: Franchised brokerage network with Gulf Coast coverage and lifestyle-driven branding. Comparable residential brokerage peer with stronger national marketing infrastructure.
• Keller Williams Realty: Largest US residential brokerage by agent count with Gulf Coast regional operations. Competes for the same agent-recruitment pool and offers tech, lead-gen, and training infrastructure absent at smaller independent firms.
• Berkshire Hathaway HomeServices: Large national brokerage franchise network with active Mobile/Baldwin County coverage. Same traditional full-service commission model but with national relocation corporate-client relationships that Holyfield attempts to compete against.

Emerging players

• eXp Realty: Cloud-based brokerage model gaining share across the Gulf Coast. Particularly relevant as a disruptive peer — its lower-fee, virtual-agent model pressures the traditional commission structure that Holyfield relies on.
• Compass: Tech-forward national brokerage expanding into Gulf Coast markets. Competes with regional independents for top-producing agents and brings proprietary digital tools that highlight the dated technology gap at firms like Holyfield.

Direct peers

• Bellator Real Estate & Development: Mobile-headquartered brokerage covering the Alabama Gulf Coast with full-service residential, commercial, and new development representation — a near-overlapping geographic and product peer.
• Roberts Brothers: Long-standing independent brokerage headquartered in Mobile, AL, serving the same Mobile/Baldwin County Gulf Coast market with residential and commercial representation. Most directly comparable direct peer given identical footprint and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Holyfield Company