What Applet Studio does

Applet Studio LLC is a privately held, bootstrapped web design studio founded in 2019 by Olga Kolgusheva and Roman Kolgushev, former journalists, and operates with a small team (1–10 employees) out of Columbia, United States. The company's core product is a catalog of premium, conversion-focused Squarespace 7.1 Fluid Engine templates (priced $99–$225 per license), each sold with done-for-you installation, step-by-step video tutorials, CSS documentation, and Canva graphics packages. It complements templates with custom Squarespace design services (quote-based, 2–6 week projects) and an education business spanning courses such as Squarespace Mastery ($157), Client Work Remastered ($499), Brand Evolution Workshop ($65–$129), and Sales Scripts for Designers ($27), delivered via Teachable and direct checkout.

Applet Studio serves a hybrid mix of end customers: SMB and solo service providers (coaches, therapists, photographers, course creators, real estate and wellness professionals) purchasing templates or custom builds, and a secondary audience of freelance web and graphic designers purchasing courses, templates, and the $900 All Templates Bundle for use on client projects. Distribution is direct-to-consumer through applet.studio and checkout2.applet.studio, supplemented by an organic acquisition engine built on SEO-driven blog content, Instagram, a co-hosted podcast, an email newsletter, and an affiliate program paying 20% commission. The company is a Squarespace Circle member, allowing it to offer platform discounts and free trials to buyers.

The business model is diversified across one-time template licenses (including a high-value bundle), one-time course purchases, professional services for custom builds, affiliate-driven traffic, and coaching add-ons. The company reports serving 2,000+ businesses since 2019 with 1,700+ cumulative course students, but discloses no revenue and has raised no external funding.

Name

Applet Studio

Legal name

Applet Studio LLC

Website

https://applet.studio

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Applet Studio is a bootstrapped Squarespace design studio that sells premium website templates, custom web design services, and online courses to coaches, therapists, photographers, course creators, and freelance web designers globally.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Developer Portals, SDKs & Documentation Platforms (BPAMADAG)

akta.pro secondary industries

Open-Source & Developer Communities (BPAMABAM), Developer Distribution & App Release Platforms (BPAMADAF)

Keywords

• Squarespace templates
• Web design services
• Custom website design
• Online design courses
• Template installation

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Squarespace Template Sales: Sale of pre-made Squarespace website templates priced at $225 per template (with some on sale at $99-$197). Includes done-for-you installation, video tutorials, CSS documentation, and Canva graphics. One purchase equals one website license.
2. Template Bundle (All Templates Bundle): Bundle offering access to 12 template installations for $900 (67% discount from $2,970). Valid for 12 template installs on new Squarespace websites within a 12-month period. Targeted at design studios building client websites.
3. Custom Web Design Services: Full-service custom Squarespace website design beyond template customization. Includes strategy, creative direction, and build phases. Process involves discovery call, creative brief, and collaborative design process. Timeline typically 2-6 weeks per project.
4. Online Courses and Education: Educational courses teaching Squarespace design, client management, branding, and sales skills. Courses include Squarespace Mastery ($157), Client Work Remastered ($499), Brand Evolution Workshop ($65-129), and Sales Scripts Guide ($27). Sold through Teachable and direct checkout.
5. Affiliate Program Revenue: Applet Studio operates an affiliate program paying 20% commission on sales. Affiliates receive unique tracking links with 45-day cookie period. Commission paid monthly via PayPal after 30-day refund period.
6. Coaching and Consulting: One-on-one coaching sessions with founder Olga available at $149 per hour. Also includes business coaching add-on ($149) with Client Work Remastered course for personalized guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Applet Studio designs, sells, and installs premium Squarespace website templates built on Squarespace 7.1 Fluid Engine, offering done-for-you template installation into customers' Squarespace accounts. The studio also provides custom Squarespace web design services, plus online courses that teach designers and entrepreneurs Squarespace design, client management, branding, and sales skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Squarespace Template Collection A library of premium, conversion-focused Squarespace 7.1 Fluid Engine templates built for specific niches such as coaches, therapists, photographers, course creators, non-profits, lawyers, startups, and wellness professionals. Each template includes pre-designed page layouts, done-for-you installation, walk-through videos, CSS documentation, and customizable Canva graphics; priced at $225 per template (with sale prices of $99-$197).
• Custom Web Design Services Full-service custom Squarespace website design engagements that include strategy, creative direction, and build phases. Projects begin with a discovery call and creative brief and follow a collaborative design process with typical timelines of 2-6 weeks per project; priced on quote basis.
• Squarespace Mastery Course Online course with over 8 hours of video teaching Squarespace design, Figma skills, CSS customization, and web design principles. Includes add-ons such as the High-Converting Home Page Method ($19) and Squarespace CSS Mastery ($109 bundle); priced at $157.
• Client Work Remastered Course 3.5+ hour course on client management and workflow for freelance web designers, with 100+ designers enrolled. Includes CWR Template Bundle Add-On ($225), Business Coaching Session ($149), and three free Squarespace templates; priced at $499.
• Brand Evolution Workshop 1.5-hour workshop teaching the use of AI tools (Midjourney, ChatGPT, Canva) for on-brand visual creation, including brand strategy, mood boards, image generation and editing, and custom AI photoshoots. Includes a Canva templates bundle add-on ($37); priced at $129 (sale $65).
• Sales Scripts for Designers 16-page Google Doc guide containing 40+ customizable sales scripts for design clients, with theory on client psychology and sales funnel stages. Add-ons include Website Content Prompts ($7) and Personal Branding Workshop ($19); priced at $27.
• One-on-One Coaching Sessions One-on-one coaching sessions with founder Olga Kolgusheva, available at $149 per hour, including a business coaching add-on ($149) bundled with the Client Work Remastered course for personalized guidance.

Quantifiable outcome

• 2,000+ businesses launched websites using Applet Studio templates
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• SquarespacecoreTechnology or IntegrationApplet Studio is a Squarespace Circle member, which allows them to offer customers 25% off any Squarespace annual plan plus access to a 12-month free trial for new websites. All templates are built exclusively for Squarespace 7.1 Fluid Engine platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Designer Up: Designer Up offers web design courses and resources for freelance designers transitioning into design careers. Comparable education business serving a similar designer-learner audience.
• Station Seven: Station Seven sells premium Squarespace templates and runs design courses and resources for web designers. Closely mirrors Applet Studio's combined templates + courses + custom design business model.
• Big Cat Creative: Big Cat Creative is a Squarespace design studio offering premium templates, custom design services, and Squarespace-focused courses. Directly comparable product portfolio and target customer base.
• Squaremuse: Squaremuse sells Squarespace templates and runs Square School, an educational brand teaching designers. Direct competitor in the Squarespace template + education space.
• Square Secrets: Square Secrets (Paul Veevers) offers Squarespace-focused courses teaching designers how to build template and web design businesses. Directly comparable to Applet Studio's Squarespace Mastery and Client Work Remastered courses.
• K Design Co: K Design Co sells premium Squarespace templates targeted at course creators and service-based businesses. Direct competitor with similar pricing tiers ($200+) and niche focus.
• Flux Academy: Flux Academy runs web design courses, YouTube content, and a community for freelance designers. Comparable education business targeting aspiring and established web designers, broader than Squarespace-specific.

Broad incumbents

• TemplateMonster: TemplateMonster is a large, established multi-platform template marketplace (WordPress, Squarespace, Shopify, etc.). Same template distribution model but at significantly greater scale and broader platform coverage than Applet Studio's Squarespace-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/appletstudio
• Facebookfacebook.com/appletweb
• LinkedInlinkedin.com/company/applet-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applet Studio