Station Seven
Station Seven is a bootstrapped Squarespace design studio that sells premium website templates, Canva social media bundles, online courses, and custom web design services to creative entrepreneurs and small business owners, operating as a small remote team.
- Company typePrivate
- Founded2014
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Station Seven does
Station Seven, legally operating as CDW Creative LLC, is a Squarespace-focused design studio founded in 2014 and headquartered in Spokane, Washington. The company was originally built around WordPress themes but executed a full platform pivot in November 2019, discontinuing WordPress to concentrate exclusively on the Squarespace ecosystem. Today, its core product is a catalog of 14+ premium Squarespace 7.1 templates (priced at $188-$269 each), designed for industries including real estate, wellness, food and beverage, creative services, and general business use. Each template ships with step-by-step guides, video tutorials, and optional matching Canva social media bundles (72 templates per bundle, $27-$39).
The business operates a hybrid revenue model spanning one-time digital product licenses, professional services (custom web design, branding, photography, copywriting), subscription-based online courses with lifetime access, and a 20% commission affiliate program. Go-to-market combines product-led self-serve e-commerce with a B2B2C designer channel (the Journey Makers program) and content-driven SEO via an active blog. Station Seven holds Squarespace Circle Platinum Partner status, the platform's highest partnership tier, and is bootstrapped with no external institutional investment, maintaining a team self-described as 'small and local to North America.'
Station Seven firmographics
Firmographics- Name
- Station Seven
- Legal name
- CDW Creative LLC
- Website
- https://stnsvn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Station Seven is a bootstrapped Squarespace design studio that sells premium website templates, Canva social media bundles, online courses, and custom web design services to creative entrepreneurs and small business owners, operating as a small remote team.
- Ownership category
- akta.pro rank
Station Seven industry classification
Industry- Product category
- Website Templates
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industry
- Creator-Led Course Hosting & Monetization Platforms (EDAFAIAC)
Keywords
Where Station Seven is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Station Seven business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Squarespace Templates: One-time purchase of pre-designed Squarespace website templates. Customers receive immediate download access, template guide, and video tutorials. Templates are sold at standard price with periodic promotional sales.
- Social Media Template Bundles: Canva-based social media template packs (72 templates per bundle) sold as add-ons to website templates or standalone products.
- Custom Web Design Services: Custom website design, branding, photography, and copywriting services for clients wanting bespoke solutions. Includes template setup, redesign, and fully custom builds.
- Online Courses: Educational courses teaching website building, branding, and Squarespace skills. Offers installment payment option and 14-day money-back guarantee.
- Affiliate Program: 20% commission on referred sales through affiliate links, with payouts processed monthly via PayPal for balances over $50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Squarespace Website Templates - $188.30-$269.00 per template |
| One time/ perpetual license | Pay-as-you-go | Canva Social Media Template Bundles - $27.30-$39.00 per bundle |
| Other | Multi-year contract | Custom Web Design Services - Quote-based pricing |
| Subscription | Pay-as-you-go | Online Courses - Subscription with lifetime access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Station Seven product offering
Product offeringCore offering
Station Seven designs, sells, and supports premium Squarespace 7.1 website templates for small businesses, creative professionals, and solopreneurs, alongside matching Canva social media template bundles. The company also delivers custom website design, branding, photography, and copywriting services, and offers educational online courses that teach Squarespace website building and brand development. Templates are sold as one-time perpetual licenses with step-by-step guides, video tutorials, and responsive customer support.
Product overview
Station Seven is a Squarespace design studio providing a portfolio of premium website templates, social media template bundles, educational resources, and custom web design services. Their core product offering consists of 14 distinct Squarespace 7.1 templates (Nimble, Serenity, Jansen, Hemlock, Rise, Cannon, Chimi, Felicity, Nova, Foundress, Wilder, Hazelwood, Marrakesh, and Maven) designed for various industries including real estate, wellness/fitness, food/beverage, creative professionals, and general business use. These templates are sold as digital products with prices ranging from approximately $188-$269 (sale prices). Complementary offerings include Canva-based Social Media Bundles for 4 templates (Serenity, Marrakesh, Maven, Nimble) containing 72 templates each across Instagram, Pinterest, and Stories/Reels formats. The company also offers Squarespace Courses for education, Custom Web Design Services for professional assistance, Template Install Services for hands-on setup, and partner programs including the Journey Makers designer discount program (20% lifetime discount) and Affiliate Program (20% commission). The company discontinued WordPress themes in November 2019 to focus exclusively on Squarespace.
Differentiator
Problem solved
Functional benefit
Brands
- Journey Makers: A designer loyalty program offering a 20% lifetime discount on all Squarespace templates for designers who use Station Seven templates for client projects.
- Station Seven Affiliate Program
Products and services
- Nimble Squarespace Template Versatile template for thoughtful, direct, and organized businesses featuring essential pages including Home, About, Services, Pricing, Testimonials, Resources, and Contact, plus bonus pages for Shop, Portfolio, and Project Template.
- Serenity Squarespace Template Minimalistic template for nurturers and wellness-focused businesses incorporating squares and circles as design accents, featuring essential pages and bonus pages including Shop and Portfolio.
- Jansen Squarespace Template Template designed for real estate agents and property managers featuring calming coastal grays, process carousels, FAQ modules, YouTube content features, blog, and portfolio page templates.
- Hemlock Squarespace Template Warm, elegant template for creative entrepreneurs including photographers, designers, artists, coaches, and online creators with minimalist frames and down-to-earth design aesthetic.
- Rise Squarespace Template Template for health-focused businesses like yoga studios, spas, gyms, and fitness coaches featuring clean, light design with custom pebble and radial graphics for a calming online presence.
- Cannon Squarespace Template Bold branding template combining rugged texture with approachable feel, designed for breweries, pubs, and taverns with simple but strong design aesthetic.
- Chimi Squarespace Template Zesty, playful template for restaurants featuring angled images and arrows guiding the eye with dynamic energy, suitable for ice cream, pizza, tacos, and various colorful cuisines.
- Felicity Squarespace Template Template for restaurants, bakeries, and cafes in the food and beverage industry featuring rustic, down-to-earth feel with spice-inspired textures and modules for inspirational quotes and testimonials.
- Nova Squarespace Template Clean and minimal template designed for content and social media managers featuring tons of customization options and drag-and-drop layout features for showcasing social media and content marketing.
- Foundress Squarespace Template Template crafted for creative businesses with conversion and cool-factor in mind, featuring strategic lead magnets, calls to action, and storytelling elements for building online brand presence.
- Wilder Squarespace Template Template strategically crafted for designers, coaches, and online creators featuring powerful home page, full-featured eCommerce shop, optional services and portfolio pages.
- Hazelwood Squarespace Template Template for designers, coaches, and online creators featuring powerful home page, full-featured eCommerce shop, optional services and portfolio pages with unique design features like overlapping section backgrounds, vertical text, and image animations.
- Marrakesh Squarespace Template Sophisticated template with playful flair for showcasing unique expertise, featuring strategic calls to action, lead magnets, and storytelling for building online business presence.
- Maven Squarespace Template Template for go-getters and solopreneurs like virtual assistants, coaches, copywriters, freelancers and online creators featuring sleek, corporate feel with essential pages for showcasing services and expertise.
- Serenity Social Media Bundle 72 Canva templates including 24 Instagram Posts, 24 Pinterest Pins, and 24 Reel/Story covers designed to match Serenity Squarespace Template for social media presence.
- Marrakesh Social Media Bundle 72 Canva templates designed to match Marrakesh Squarespace Template for enhancing social media presence across Instagram, Pinterest, and Stories/Reels.
- Maven Social Media Bundle 72 Canva templates designed to match Maven Squarespace Template for enhancing social media presence with industry-specific designs for solopreneurs.
- Nimble Social Media Bundle 72 Canva templates designed to match Nimble Squarespace Template for enhancing social media presence with versatile business-focused designs.
- Squarespace Courses Online courses and mini-courses teaching how to build a brand and website, covering brand development, technical know-how, and the website building process with step-by-step guidance.
- Custom Web Design Services Custom website design, setup, and development services including template setup, redesign, and completely custom website creation for clients needing professional assistance.
- Template Install + Demo Setup Service Professional installation and demo setup service for Squarespace templates, transferring selected design to client's Squarespace account within 24 hours with demo content and video tutorials.
Quantifiable outcome
- 365-day extended free trial and 25% discount on first year Squarespace subscription included with template purchases
Companies that use Station Seven
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Station Seven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Station Seven partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, secondary and minor.
- SquarespacecoreSquarespace Circle Platinum Partner - the highest partnership tier in Squarespace's partner program. As Platinum Partners, Station Seven receives exclusive benefits and provides premium templates exclusively for the Squarespace platform. Template customers receive extended 365-day free trials and 25% first-year subscription discounts.
- Journey Makers DesignerssecondaryDesigner community program where web designers receive 20% lifetime discount on all Station Seven templates in exchange for using them as the foundation for client projects. Creates ongoing referral channel within design community.
- Station Seven AffiliatesminorAffiliate program allowing bloggers, content creators, and website owners to earn 20% commission on sales referred through unique tracking links. Commission valid for 30 days from initial click. Monthly payouts via PayPal for balances over $50.
- Momentum StudiosminorLocal photography and videography studio (Chris Gray) engaged for Haskins Steel Company project, providing professional photography to convey industrial strength and precision.
- Yellow Design StudiominorThird-party font studio referenced for optional heading font purchase ($39) for Cannon template. External product recommendation for enhanced template customization.
- Creative MarketminorMarketplace for optional heading font purchase ($30) for Chimi template. External font resource recommended for enhanced template customization.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Station Seven competitors and assessment
Company assessmentDirect peers
- Podia: Podia is a creator-led course and digital product hosting and monetization platform serving creators selling courses, templates, and digital downloads—the same revenue stream Station Seven monetizes through its Squarespace Courses and template shop. Comparable on business model (creator monetization) and on the SMB creator buyer persona.
- Big Cat Creative: Big Cat Creative is a Squarespace design studio selling premium templates and branding services to creative entrepreneurs and small businesses. Closely overlaps with Station Seven's premium Squarespace template catalogue and target segments, operating through Squarespace's design partner ecosystem.
- Squaremuse: Squaremuse is a Squarespace-exclusive design studio selling premium website templates, custom design services, and courses to the same SMB creative entrepreneur audience as Station Seven. Direct competitor in the Squarespace Circle Platinum tier with a near-identical template-plus-services-plus-courses model.
Broad incumbents
- Creative Market: Creative Market is a large marketplace for digital design assets including website templates, fonts, and graphics—the broader distribution channel through which Station Seven-recommended fonts are sourced. Comparable as a marketplace incumbent where similar template sellers compete and as an adjacent ecosystem for SMB design buyers.
- Etsy: Etsy operates as a major marketplace where independent designers sell Squarespace templates, Canva social bundles, and digital downloads—directly comparable to stnsvn.com's self-serve template shop GTM motion. Comparable as a competing digital products marketplace for the same SMB creative buyer.
- Showit: Showit is a no-code website platform targeted primarily at photographers, creatives, and coaches—an overlapping niche with Station Seven's creative entrepreneur segment. Comparable as an adjacent low-code platform where Station Seven's template expertise could be redeployed and which serves similar end-customer profiles.
- Teachable: Teachable is an established creator-led course hosting platform competing directly with the educational content revenue arm at Station Seven. Comparable on creator-courses business model and on the solopreneur/creative buyer segment, though broader in scale and not platform-locked to any single website builder.
- Wix: Wix is the largest competing low-code website builder targeting the same SMB creative entrepreneur segment that Station Seven serves. Comparable as a platform incumbent whose AI site-generation features and template marketplace directly contest both Station Seven's templates and the underlying Squarespace platform.
- Squarespace (the platform): Squarespace is both Station Seven's primary strategic partner and the broadest incumbent in its space, operating the website builder platform itself and an official template marketplace. Comparable because it sets the platform economics, partner tier structure, and competitive pricing baseline against which Station Seven's premium positioning must compete.
Emerging players
- Elegant Themes (Divi): Elegant Themes sells Divi, a premium theme/visual-builder system for WordPress—Station Seven's pre-2019 product category. Comparable as a digital products business selling premium design assets and templates to SMB/creator audiences, though focused on WordPress rather than Squarespace.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Station Seven social profiles
Digital presenceStation Seven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station Seven leadership team
Management profileNumber of profiles
Station Seven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station Seven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station Seven
What does Station Seven do?
Station Seven designs, sells, and supports premium Squarespace 7.1 website templates for small businesses, creative professionals, and solopreneurs, alongside matching Canva social media template bundles. The company also delivers custom website design, branding, photography, and copywriting services, and offers educational online courses that teach Squarespace website building and brand development. Templates are sold as one-time perpetual licenses with step-by-step guides, video tutorials, and responsive customer support.
Is Station Seven a public or private company?
Station Seven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Station Seven founded?
Station Seven was founded in 2014. It employs 1 to 10 people.
Where is Station Seven based?
Station Seven is headquartered in Vancouver, Canada, in the North America region.
How does Station Seven make money?
Five revenue lines are on record. Squarespace Templates are the primary driver. The others are social Media Template Bundles, custom Web Design Services, online Courses and affiliate Program.
Who are Station Seven's main competitors?
Direct peers on record are Podia, Big Cat Creative and Squaremuse. Broad incumbents are Creative Market, Etsy, Showit, Teachable, Wix and Squarespace (the platform). Elegant Themes (Divi) is listed as an emerging player.
Does Station Seven have an API?
No public API is recorded for Station Seven.
What industry is Station Seven in?
Station Seven's product category is Website Templates. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of EDAFAIAC, Creator-Led Course Hosting & Monetization Platforms. Its NAICS code is 541430.