Smart Meals Delivery

What Smart Meals Delivery does

Smart Meals Delivery is a Philippines-based, privately held for-profit company founded in 2017 and headquartered in Manila. Per its own website (smartmeals.ph), the company provides fresh, prepared meal plans delivered directly to customers' doorsteps, targeting health-focused consumers in the Philippine market.

The company's core offering is subscription-style prepared meal delivery, with an operating headcount of 251–500 employees — a scale consistent with a mid-sized regional food-prep and last-mile delivery operation. No further detail on product SKUs, menu structure, kitchen footprint, delivery logistics platform, or underlying technology stack is disclosed in the available source material.

The business model is not explicitly documented in the input. No pricing models, publicly disclosed prices, customer segments, distribution channels, or revenue mechanics are stated. The company operates in a single identified geography (Manila, Philippines) with no disclosed plans for geographic expansion. Ownership, investors, and management team are likewise not described in the source data, leaving significant gaps for any prospective investor diligence.

Name

Smart Meals Delivery

Website

https://smartmeals.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Smart Meals Delivery is a Manila, Philippines-based privately held company founded in 2017 that provides fresh, prepared meal plans delivered directly to the doorsteps of health-focused consumers in the Philippines.

Ownership category

akta.pro rank

Product category

Meal Delivery Services

NAICS

Special Food Services (7223)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC), Online Prepared Meals & Ready-to-Eat Delivery (CRAHAIAJ), Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

Keywords

• Meal delivery service
• Prepared meal plans
• Healthy meal delivery
• Fresh meal subscriptions
• Ready to eat meals

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Smart Meals Delivery provides fresh, prepared meal plans tailored to health-focused customers and delivers them directly to customers' doorsteps. The company handles meal preparation and last-mile delivery, eliminating the need for consumers to cook while supporting healthy eating habits. Based in Manila, Philippines, the firm operates with 251-500 employees serving the local market.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Meals Meal Plans Subscription-style fresh, prepared meal plans designed for health-focused customers, delivered directly to their doorsteps so they can eat healthy, ready-to-eat meals without cooking.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Blue Apron: Pioneer in subscription meal-kit and prepared-meal home delivery in the U.S.; comparable business model of recurring meal-plan fulfillment to end consumers.
• HelloFresh: Global subscription leader in fresh, prepared/portion-controlled meal plans delivered to customers; comparable to Smart Meals Delivery in subscription model, health-leaning meal positioning, and direct-to-home last-mile fulfillment.
• Factor (formerly Factor 75): U.S.-based prepared, fully cooked meal subscription service with a health-and-fitness consumer base and direct doorstep delivery; closely mirrors Smart Meals Delivery's fresh, ready-to-heat positioning.
• Daily Harvest: Subscription-based prepared food (meals, smoothies) brand focused on health-conscious consumers and direct-to-door delivery; mirrors Smart Meals Delivery's wellness-centric recurring model.
• Sun Basket: Health-oriented meal-kit and prepared-meal subscription operator with focus on dietary needs and doorstep delivery; directly comparable in customer profile and recurring-revenue model.
• Freshly (now part of Nestlé): Subscription service for chef-prepared, fully cooked meals delivered weekly to customers; structurally analogous to Smart Meals Delivery in prepared (not raw-ingredient) meal model.
• Eat Fit Food: Australia-based prepared, calorie-controlled meal delivery brand serving health-focused consumers via subscription; comparable in product type (ready-to-heat prepared meals) and customer niche.

Regional players

• GrabFood (Grab): Dominant Southeast Asian on-demand food and prepared-meal delivery aggregator that competes for the same Manila health-meal consumer wallet; relevant regional competitor and potential channel partner for Smart Meals Delivery.
• Foodpanda (Delivery Hero): Pan-Southeast-Asia on-demand delivery marketplace active in Manila with adjacent prepared-meal offerings; comparable as a regional player in the same prepared-meal delivery category.

Emerging players

• Cookunity: Subscription chef-prepared meal delivery service with a health-and-wellness consumer overlap; useful analog on the chef-prepared, ready-to-eat side of the market Smart Meals Delivery serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/smartmealsdelivery
• LinkedInlinkedin.com/company/smart-meals-delivery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Meals Delivery