UDL Group
UDL Group is an Australian commercial landscape construction and maintenance company serving Victorian local councils, property developers, and utility providers through end-to-end landscape solutions and long-term maintenance contracts.
- Company typePrivate
- Founded2011
- HeadquartersDocklands, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What UDL Group does
UDL Group (Urban Development Landscapers) Pty Ltd is a privately held Australian commercial landscape construction and maintenance company founded in 2011 in Melbourne, Victoria. The company operates four core service lines: commercial landscape construction (projects ranging from $50,000 to over $5 million covering playgrounds, streetscapes, wetlands, and entry features); council and facilities services (long-term open space maintenance for local governments); estate maintenance for residential developers; and environmental management for waterways, wetlands, and conservation reserves. Its primary customer base spans Victorian local councils (Whittlesea, Cardinia, Hume, Brimbank, Albury, Parks Victoria, Magistrates Court of Victoria, Water Authorities) and major property developers (Moremac, ID_Land, Satterley), with early-stage expansion into Queensland.
The company runs on a proprietary Salesforce-based field and work order management platform that processes over 35,000 work orders annually, integrated with ERP systems for finance and HR, SharePoint for document management, and a custom in-house B2B integration layer that enables real-time data exchange with client systems and customer-facing BI dashboards. The platform includes AI-powered scheduling for work programme distribution and real-time asset and work order monitoring. UDL holds DNV-certified ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (OH&S) accreditations, plus Chemical User Accreditation (ACUP), and operates with 140+ staff across offices in Epping and Pakenham, Victoria.
UDL Group's revenue model blends one-time project-based construction revenue ($50k to $5M+ per project) with recurring multi-year council and estate maintenance contracts (3-10 year terms, with documented expansion from $250k p.a. to $6.2m p.a. at Whittlesea City Council). Go-to-market is enterprise field sales targeting councils, property developers, landscape architects, utility providers, and construction professionals, primarily in Victoria with national expansion underway. The company has delivered over 900 contracts worth $100M+ since inception, including 10 long-term contracts valued at over $60 million.
UDL Group firmographics
Firmographics- Name
- UDL Group
- Legal name
- UDL Group Pty Ltd
- Website
- https://udlgroup.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- UDL Group is an Australian commercial landscape construction and maintenance company serving Victorian local councils, property developers, and utility providers through end-to-end landscape solutions and long-term maintenance contracts.
- Ownership category
- akta.pro rank
UDL Group industry classification
Industry- Product category
- Commercial Landscape Construction & Maintenance
- NAICS
- Landscaping Services (561730), Facilities Support Services (5612)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms) (THAAAGAI)
Keywords
Where UDL Group is headquartered
LocationHeadquarters
- HQ city
- Docklands
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
UDL Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Landscape Construction Projects: One-time project-based revenue from commercial landscape construction. Projects range from $50,000 to over $5 million, covering playgrounds, streetscapes, wetlands, entry features, sports facilities, and public open spaces.
- Council & Facilities Maintenance Contracts: Long-term recurring maintenance contracts with local councils and government bodies. Contract values can grow significantly over time (e.g., Whittlesea grew from $250k to $2.1m p.a.). Multi-year contracts (3-10 years) with extension options.
- Estate Maintenance Services: Ongoing maintenance services for residential estates and developer-owned landscapes, including horticulture, turf management, and open space maintenance.
- Environmental Management Services: Specialised environmental construction and maintenance including waterways, wetlands, and conservation reserves, often tied to development and council projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom quote-based project pricing for landscape construction |
| Subscription | Annual | Recurring council maintenance contract (Whittlesea example) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
UDL Group product offering
Product offeringCore offering
UDL Group provides commercial landscape construction, council and facilities maintenance, estate maintenance, and environmental management services across Melbourne and Victoria. Projects span playgrounds, streetscapes, wetlands, parks, sports facilities, and conservation reserves, delivered through project-based engagements ($50K–$5M+) and multi-year recurring maintenance contracts with local councils, property developers, and government authorities. The company also operates a proprietary Salesforce-based field and work order management platform that integrates asset, safety, and financial data in real time for client reporting.
Product overview
UDL Group is a commercial landscape construction and maintenance company offering four core service lines: Commercial Landscape Construction (end-to-end landscape building from earthworks to turf installation), Council & Facilities Services (open space and infrastructure maintenance for government clients), Estate Maintenance (ongoing landscape care for residential developments), and Environmental Management (ecological construction and maintenance for wetlands, waterways, and conservation areas). The company operates as a unified service provider rather than a software platform, leveraging technology including Salesforce, ERP, and SharePoint systems for internal operations and client reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Landscape Construction End-to-end landscape construction services for councils, property developers, and construction professionals, covering playgrounds, sales offices, entry features, streetscapes, open spaces, and wetlands. Includes demolition, civil works, drainage, concrete works, rock walls, boardwalks, shelters, irrigation, tree planting, and turf installation. Project sizes range from $50,000 to over $5 million.
- Council & Facilities Services Open space maintenance and infrastructure maintenance services for local councils and government facilities, including mowing, horticulture, turf management, tree maintenance, weed control, graffiti removal, irrigation systems, and asset compliance auditing. Delivered under multi-year contracts (3–10 years) with KPI-driven performance reporting.
- Estate Maintenance Customised landscape maintenance solutions for residential estates and developer-owned communities, covering routine gardening, lawn mowing, watering, fertilization, pest management, pruning, and native vegetation preservation. Delivered through ongoing maintenance programs through to council handover.
- Environmental Management Environmental construction and maintenance services for waterways, wetlands, and conservation reserves, including site assessment, earthworks, water control infrastructure, erosion protection, habitat restoration, and ongoing maintenance. Often tied to development and council projects requiring biodiversity and ecological expertise.
Quantifiable outcome
- Over 900 contracts delivered since 2011, totalling over $100M in landscapes
- +5 more outcomes
Companies that use UDL Group
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
UDL Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
UDL Group partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- Whittlesea City CouncilcoreUDL Group holds a 10-year maintenance contract with Whittlesea City Council covering approximately one third of the municipality including council parks, road reserves, shopping centres, and council facility sites. Contract has grown from $250k to $2.1m p.a., with a new West Zone Parks Maintenance Contract commencing April 2025 at $6.2m p.a.
- Cardinia Shire CouncilcoreUDL Group secured the Cardinia Shire Council Parks, Reserves, and Streetscapes Maintenance Contract in March 2024. Three-year contract with options for two additional three-year extensions. Covers residential, rural, and cultural landscapes from the Dandenong Ranges to Westernport Bay.
- ID_LandcoreUDL Group partnered with ID_Land at Willow Estate in Gisborne since 2019, completing 16 stages of streetscapes, 1300m acoustic mound planting, tree reserves, and a large local open space. Collaboration spans construction and maintenance through handover to Macedon Ranges Shire Council.
- Moremac Property GroupcoreUDL Group has partnered with Moremac Property Group since 2017 on The Point development at Point Lonsdale. Work includes Stage 3 Entry, 13 streetscape stages, Town Park, Swan Bay waterway connection, entry features, and vegetation enhancements. Project earned UDIA Victoria Environmental Excellence Award (2020).
- Satterley Property GroupcoreUDL Group has maintained Arcadia Estate since 2015 for Satterley Property Group, spanning over 20 stages of streetscapes, three parks, two wetlands, open spaces, and entryways. Maintenance program lasted two years before handover to council. Won 2022 Commended Award for Commercial Landscape Management & Maintenance.
- Hume City CouncilcoreUDL Group partners with Hume City Council for comprehensive grounds maintenance across multiple parks and open spaces. Services include mowing (26 annual cuts for Level 2 parks), edging, flora protection, weed control, litter removal, and waste recycling. Contract duration 2020–2026.
- Tract (Landscape Architects)coreUDL Group works in close partnership with landscape architects Tract on The Point development, delivering construction to design and sustainability goals for key stages including Town Park and Swan Bay waterway works.
- CDA Design GroupcoreUDL Group collaborates with landscape architects CDA Design Group at Willow Estate, successfully delivering all stages of streetscapes, acoustic mound plantings, and open space works to client expectations.
- OutLines Landscape ArchitecturecoreUDL Group works with OutLines Landscape Architecture on Arcadia Estate maintenance and Arcadia Dragon Park construction. OutLines was the designer of the award-winning Arcadia Dragon Park, an all-abilities play space spanning nearly one hectare.
- SMECmajorUDL Group partnered with SMEC as the designer for Deanside Village Stage 4 Park project. SMEC placed high importance on local provenance plant stock along the creek side of the reserve, with UDL obtaining 18-litre semi-advanced trees and tube-stock from seed collection within 20km of the site.
- Bunurong Land CouncilmajorUDL Group works closely with the Bunurong Land Council for the Cardinia Shire maintenance contract to respect cultural heritage and environmental stewardship across the region's Aboriginal heritage significant areas.
- Elite CrossingsminorUDL Group leveraged existing relationships with Elite Crossings to deliver specialist components for the Deanside Village Stage 4 Park project, including playground and climbing wall elements.
- Smart WaterminorUDL Group partnered with Smart Water for specialist water-related components on the Deanside Village Stage 4 Park project.
- Westside ConcreteminorUDL Group partnered with Westside Concrete to deliver concrete elements for the Deanside Village Stage 4 Park project to high customer satisfaction.
- Agency of SculpturemajorUDL Group collaborated with Agency of Sculpture for the Arcadia Dragon Park project, providing site coordination and support to construct and install the giant stainless-steel dragon feature as the centrepiece of the all-abilities play space.
- LVM (Landscape Victoria Masters)minorUDL Group is a member of LVM, a landscape industry association in Victoria.
- HIA (Housing Industry Association)minorUDL Group is a member of the Housing Industry Association.
- NGIV (Nursery & Garden Industry Victoria)minorUDL Group is a member of NGIV, the nursery and garden industry association in Victoria.
- ASTMminorUDL Group is a member of ASTM (American Society for Testing and Materials), indicating involvement in standards and testing.
- Playground Australia (Playaust)minorUDL Group is a member of Playground Australia (Playaust), the industry body for playground design and safety.
- SGA (Sustainable Gardens Australia)minorUDL Group is a member of Sustainable Gardens Australia (SGA).
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
UDL Group competitors and assessment
Company assessmentDirect peers
- Glascott Landscape & Civil: Australian commercial landscape construction and civil contractor serving councils, developers, and infrastructure clients with construction plus maintenance capabilities — direct competitor for UDL's project-based landscape construction and estate maintenance streams.
- Landscape Solutions: National Australian landscape construction, rehabilitation, and maintenance company with government, developer, and infrastructure clients — closely comparable business model to UDL across construction and long-term maintenance.
- Green by Nature (formerly Greenline): One of Australia's largest commercial landscape maintenance and construction providers, serving councils, developers, and utilities across multiple states — directly comparable to UDL's full service mix of construction, council maintenance, estate care, and environmental works.
Broad incumbents
- Service Stream: ASX-listed infrastructure services company delivering design, construction, and maintenance across utilities and transport networks — relevant for the utility-side and essential-services landscape maintenance segment UDL serves.
- Downer EDI: Major ASX-listed infrastructure services group with significant landscape, open space, and facilities maintenance operations across Australia and New Zealand — a broad incumbent that competes with UDL on large council and utility-scale tenders.
- Ventia: Large ASX-listed infrastructure and facilities services provider with landscape and open space maintenance as part of a broader portfolio; competes against UDL on larger multi-site council and utility tenders where scale and balance sheet matter.
- Spotless Group (Programmed): Large Australian facilities services and workforce solutions provider (acquired Spotless) with landscape and grounds maintenance offerings alongside cleaning, catering, and property services — broad incumbent with national reach.
Regional players
- Citywide (now part of Veris): Victorian-based open space, civil maintenance, and landscape services provider historically focused on council contracts in Melbourne — closely comparable to UDL on Victorian government grounds and streetscape maintenance work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
UDL Group social profiles
Digital presenceUDL Group compliance and trust
Trust signalCompliance4 records
UDL Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
UDL Group leadership team
Management profileNumber of profiles
Profiles11 records
UDL Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UDL Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UDL Group
What does UDL Group do?
UDL Group provides commercial landscape construction, council and facilities maintenance, estate maintenance, and environmental management services across Melbourne and Victoria. Projects span playgrounds, streetscapes, wetlands, parks, sports facilities, and conservation reserves, delivered through project-based engagements ($50K–$5M+) and multi-year recurring maintenance contracts with local councils, property developers, and government authorities. The company also operates a proprietary Salesforce-based field and work order management platform that integrates asset, safety, and financial data in real time for client reporting.
Is UDL Group a public or private company?
UDL Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UDL Group founded?
UDL Group was founded in 2011. It employs 51 to 100 people.
Where is UDL Group based?
UDL Group is headquartered in Docklands, Australia, in the Oceania region.
How does UDL Group make money?
Four revenue lines are on record. Landscape Construction Projects are the primary driver. The others are council & Facilities Maintenance Contracts, estate Maintenance Services and environmental Management Services.
Who are UDL Group's main competitors?
Direct peers on record are Glascott Landscape & Civil, Landscape Solutions and Green by Nature (formerly Greenline). Broad incumbents are Service Stream, Downer EDI, Ventia and Spotless Group (Programmed). Citywide (now part of Veris) is listed as a regional player.
Does UDL Group have an API?
No public API is recorded for UDL Group.
What industry is UDL Group in?
UDL Group's product category is Commercial Landscape Construction & Maintenance. Its primary akta.pro industry code is THAAAGAI, Facilities Maintenance & Environmental Services (Waste, Water, Trail Maintenance, Restrooms). Its NAICS code is 561730 and its SIC code is 8744.