Moremac
Moremac Property Group is a privately held Australian masterplanned residential developer founded in 2010 that has delivered ~$1.6 billion and sold 5,500+ lots across nine named estates in Victoria and Queensland, serving first-home buyers, families, investors, and downsizers through direct land sales, builder-channel house-and-land packages, and joint-venture land development.
- Company typePrivate
- Founded2010
- HeadquartersDoncaster East, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moremac does
Moremac Property Group Pty Ltd is a privately held Australian masterplanned residential community developer founded in 2010 by Bryce Moore and Duncan McLellan and headquartered in Doncaster East, Victoria. The company acquires, plans, and delivers large-scale residential estates — ranging from 500 to 2,300 lots — across Victoria and Queensland, with nine named projects in its active portfolio including Kingsfield (Sunbury, 2,300 lots, ~6,500 residents), Deanside Village (1,230 lots), Kinbrook (Donnybrook, 1,100 lots), Alira (Berwick, 800 lots, completed 2025), The Point (Point Lonsdale, 600 dwellings), South Place (Deebing Heights QLD, 900+ lots) and Beaumoor (Beaudesert QLD, 250 ha / 900+ lots, JV with IDA). Since inception Moremac has delivered projects with an end-value of approximately $1.6 billion and sold over 5,500 land lots, with a current development pipeline exceeding $2 billion in end-value.
Moremac's core technology and differentiators are in civil engineering, sustainability, and community design rather than software: the company was a Victorian-first adopter of Reconophalt recycled-asphalt roads (Kingsfield), pioneered integrated self-maintaining waterway systems at The Point, and converted a flood-affected site into integrated wetlands at Alira. It offers residents a Kingsfield Sustainability Fund for community-directed environmental investment, partnered with Origin Energy, Green Sky Australia and Solar Victoria, and operates a secure online customer portal (portal.moremac.com.au). Engineering partners include SMEC, Tract, and Withers Environmental, with the Point winning a UDIA Victoria Consultants Award.
The business model centres on land lot sales and house-and-land packages sold directly to consumers via on-site sales offices and the online portal, supplemented by townhome offerings through builder channel partners Homebuyers Centre and Hamlan Homes. Enterprise-level revenue is generated through joint ventures and management agreements with land owners for sites over 20 hectares (notably IDA at Beaumoor). Customer segments span first-home buyers (a primary segment eligible for government grants), families seeking masterplanned amenities, property investors, and upgraders/downsizers. Moremac supplements transactional sales with a deep community-engagement program — outdoor cinemas, Easter egg hunts, food-truck events, and partnerships with local sporting clubs (East Sunbury FC, Burnside Heights Bears, Beaudesert Kingfishers) — designed to drive word-of-mouth referrals and strengthen sell-through velocity. The company has won consecutive UDIA National Residential Subdivision awards (2025 for The Point, 2026 for Alira) and appointed Tom Trevaskis, formerly CEO of Property at Burbank Group and President of UDIA Victoria, as its inaugural CEO in late 2023 to lead the next phase of multi-state growth.
Moremac firmographics
Firmographics- Name
- Moremac
- Legal name
- Moremac Property Group Pty Ltd
- Website
- https://moremac.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moremac Property Group is a privately held Australian masterplanned residential developer founded in 2010 that has delivered ~$1.6 billion and sold 5,500+ lots across nine named estates in Victoria and Queensland, serving first-home buyers, families, investors, and downsizers through direct land sales, builder-channel house-and-land packages, and joint-venture land development.
- Ownership category
- akta.pro rank
Moremac industry classification
Industry- Product category
- Residential Land Development
- NAICS
- Land Subdivision (237210), New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Moremac is headquartered
LocationHeadquarters
- HQ city
- Doncaster East
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Moremac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Land Sales: Direct sale of land lots to home buyers and investors at masterplanned community developments across Victoria and Queensland.
- House and Land Packages: Combined house design and block of land packages sold in partnership with residential builders, providing a set price for both land and construction.
- Townhome Sales: Sale of architecturally designed townhomes constructed by partner builders within masterplanned estates.
- Joint Venture Development: Partnership structures with land owners including site purchases, joint ventures, and management agreements for development projects over 20 hectares.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Beaumoor, Beaudesert QLD - Land lots ranging from $270,000 to $350,000 |
| Unit Pricing | Pay-as-you-go | South Place, Deebing Heights QLD - Average lot price $327,000+ |
| Unit Pricing | Pay-as-you-go | Kinbrook townhomes - Prices from $409,900 |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Moremac product offering
Product offeringCore offering
Moremac is a privately held Australian land development specialist that creates masterplanned residential communities across Victoria and Queensland. The company acquires raw land, obtains planning approvals, builds community infrastructure (parks, wetlands, waterways, retail centres, schools, sporting facilities), and sells individual residential lots to home buyers and investors. It supplements lot sales with house and land packages and townhomes delivered through builder partners such as Homebuyers Centre and Hamlan Homes, and participates in joint-venture development structures with landowners for projects exceeding 20 hectares.
Product overview
Moremac is a land development specialist that creates masterplanned residential communities across Victoria and Queensland. Its portfolio is comprised of distinct named projects — The Point (Point Lonsdale), Deanside Village, Kingsfield (Sunbury), Kinbrook (Donnybrook), Alira (Berwick), Smiths Park (Clyde North), Eastleigh (Cranbourne East), Beaumoor (Beaudesert, QLD), and South Place (Deebing Heights, QLD) — supplemented by sub-products including house and land packages and townhomes (offered at multiple estates including The Point and Kinbrook), and a resident-facing online portal providing settlement updates and local business discounts. Moremac operates as a project-based developer, with each estate functioning as a semi-independent product, and does not appear to offer a unified software platform beyond its customer-facing portal.
Differentiator
Problem solved
Functional benefit
Brands
- The Point: Award-winning coastal sanctuary development at Point Lonsdale featuring architecturally designed homes, waterways, conservation areas, and regenerated greenery. 600 dwellings.
- Deanside Village
- Kingsfield
- Kinbrook
- Smiths Park
- Alira
- South Place
- Eastleigh
- Beaumoor
Products and services
- The Point at Point Lonsdale
Quantifiable outcome
- Alira at Berwick transformed a flood-affected site into a community with 2,500+ residents across 770 homes
- +3 more outcomes
Companies that use Moremac
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles5 records
Moremac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Moremac partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- IDAcoreMoremac partnered with IDA for the Beaumoor development in Beaudesert, Queensland. IDA is a development partner for this 250-hectare residential site planned for over 900 lots.
- TIGcorpminorCollaborator on the Kinbrook development in Donnybrook.
- Hamlan HomescoreResidential builder constructing luxury waterfront townhomes (Briton Lane and Aurelia Place) at The Point, Point Lonsdale. Hamlan Homes has extensive footprint around the Bellarine Peninsula with over 40 years of local market experience.
- Homebuyers CentrecoreResidential builder specializing in supporting first home buyers, creating 42 townhomes from their Urban Living range at Kinbrook's Lavender Rain stage. Partnership includes design schemes curated by Alisa and Lysandra from The Block.
- IDAcoreDevelopment partner for The Point at Point Lonsdale, contributing to the award-winning project's delivery alongside other consultants and contractors.
- WinslowminorDevelopment partner contributing to The Point at Point Lonsdale project delivery.
- UDL GroupminorDevelopment partner contributing to The Point at Point Lonsdale project delivery.
- SMECminorEngineering and consulting partner for The Point at Point Lonsdale. Won UDIA Victoria Award in Consultants Category for work on the development's sophisticated infrastructure.
- TractminorPlanning and design consultant partner for The Point at Point Lonsdale development.
- Withers EnvironmentalminorEnvironmental consulting partner for The Point at Point Lonsdale project.
- East Sunbury Football ClubminorMoremac supports the East Sunbury Football Club (Thunder) through its Kingsfield development, with presence on playing kit, team apparel, and home ground at Lancefield Road, Sunbury.
- Burnside Heights Bears Football ClubminorMoremac is a major partner of the Burnside Heights Bears Football Club through its Deanside Village development, with presence on playing kit and club apparel.
- Beaudesert Kingfishers Rugby League ClubcoreLong-term partnership through Beaumoor development including new scoreboard for Willis Park, funds for playing apparel across junior and senior competitions, and activation at game days.
- Solar VictoriaminorGovernment program providing up to $1,400 rebate for rooftop solar PV system installation. Moremac matches this rebate at Kingsfield development.
- Origin EnergyminorEnergy provider partner at Kingsfield contributing $250 for every solar installation and contributions to the Kingsfield Sustainability Fund.
- Green Sky AustraliaminorEnergy provider partner at Kingsfield contributing $250 for every solar installation and contributions to the Kingsfield Sustainability Fund.
- Scenic Rim Eat Local MonthminorMajor Partner of Scenic Rim Eat Local Month 2025, one of Australia's most authentic paddock-to-plate food and farming experiences. Beaumoor development partnership promoting local producers.
- CareWorksminorNot-for-profit crisis relief centre selected by Kingsfield residents as the first beneficiary of the detergent refill station initiative, supporting local people and families in Sunbury.
- Queensland State GovernmentminorSouth Place project located within the Ripley Valley Priority Development Area (PDA) designated by the Queensland State Government to provide housing supply in South-East Queensland.
Scale indicators17 records
Recent moves7 records
Expansion highlights5 records
Moremac competitors and assessment
Company assessmentDirect peers
- Villawood Properties: Privately held Australian residential developer producing masterplanned communities across QLD, VIC, and NSW; similar size, customer segments (first home buyers, families), and project-based sales model as Moremac.
- AVID Property Group: Privately held Australian residential land developer operating across QLD, VIC, and SA; comparable scale and product mix to Moremac, with similar masterplanned community and JV-based growth strategy.
- Satterley Property Group: Privately held Western Australia-based residential land developer with national expansion ambitions; similar size, masterplanned community product, and JV-driven growth playbook to Moremac.
- Peet Limited: ASX-listed Australian residential land developer with a national portfolio of masterplanned communities; closely comparable to Moremac in land development focus, project-based revenue model, and growth-corridor site selection.
- Dennis Family Corporation: Privately held Australian residential land developer and home builder with integrated house-and-land offerings across VIC and other states; comparable to Moremac in land development focus and builder partnerships.
- Cedar Woods Properties: ASX-listed Australian residential land developer creating masterplanned communities across WA, VIC, QLD, and SA; comparable to Moremac in product type, scale (mid-tier developer), and multi-state strategy.
Broad incumbents
- Lendlease: ASX-listed global property and infrastructure developer with a substantial Australian residential masterplanned communities business; several Moremac leaders (CEO, co-founders) are Lendlease alumni, and product overlap is significant though scale is much larger.
- Stockland: ASX-listed one of Australia's largest diversified property developers with a major residential masterplanned communities business; comparable product offering (land, house and land) but operates at significantly larger scale across more geographies.
- Mirvac: ASX-listed Australian diversified property developer with residential house-and-land and apartment offerings; comparable end-customer segments but operates as a much larger, broader portfolio incumbent.
- Frasers Property Australia: Subsidiary of Frasers Property Limited developing masterplanned communities across Australia; comparable in masterplanned community product but with broader mixed-use, commercial, and industrial portfolio exposure than Moremac.
Market position
Strengths1 record
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Moremac social profiles
Digital presenceMoremac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moremac leadership team
Management profileNumber of profiles
Profiles8 records
Moremac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moremac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moremac
What does Moremac do?
Moremac is a privately held Australian land development specialist that creates masterplanned residential communities across Victoria and Queensland. The company acquires raw land, obtains planning approvals, builds community infrastructure (parks, wetlands, waterways, retail centres, schools, sporting facilities), and sells individual residential lots to home buyers and investors. It supplements lot sales with house and land packages and townhomes delivered through builder partners such as Homebuyers Centre and Hamlan Homes, and participates in joint-venture development structures with landowners for projects exceeding 20 hectares.
Is Moremac a public or private company?
Moremac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moremac founded?
Moremac was founded in 2010. It employs 11 to 50 people.
Where is Moremac based?
Moremac is headquartered in Doncaster East, Australia, in the Oceania region.
How does Moremac make money?
Four revenue lines are on record. Land Sales are the primary driver. The others are house and Land Packages, townhome Sales and joint Venture Development.
Who are Moremac's main competitors?
Direct peers on record are Villawood Properties, AVID Property Group, Satterley Property Group, Peet Limited, Dennis Family Corporation and Cedar Woods Properties. Broad incumbents are Lendlease, Stockland, Mirvac and Frasers Property Australia.
Does Moremac have an API?
No public API is recorded for Moremac.
What industry is Moremac in?
Moremac's product category is Residential Land Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 237210 and its SIC code is 6552.