KaibaLab Corporation
KaibaLab Corporation is the digital transformation and data innovation arm of Japanese retailer PPIH Group, offering POS-data analytics (Kaiba DataCompass), retail media advertising, and DX consulting to manufacturers, brands, and internal PPIH operations across Japan.
- Company typePrivate
- Founded2019
- HeadquartersTokyo (Shibuya), Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What KaibaLab Corporation does
KaibaLab Corporation (株式会社カイバラボ) is a wholly-owned subsidiary of Pan Pacific International Holdings Co., Ltd. (PPIH), the Japanese retail and wholesale group operating Don Quijote, Majica, and related formats. Founded on October 7, 2019, and rebranded from Marshmallow Co., Ltd. in July 2021, the company functions as PPIH's external-facing digital transformation and data innovation platform, headquartered in Shibuya, Tokyo with an additional operational office in Yokohama (Oguchi). The company is organized around three focus areas: solving business challenges and creating new businesses, supporting marketing and product development initiatives, and enhancing corporate value through digital/data talent development — operationalized through the 'Marshmallow Vision' framework and PoC-driven collaboration with external partners. Its core product is Kaiba DataCompass, a subscription-style service that exposes PPIH Group's nationwide store POS data and analytics tools to manufacturer brands and business partners. It also operates a retail media advertising business, including a 2024-launched partnership with unerry that integrates Beacon Bank foot-traffic data with PPIH purchasing data for cross-platform ad delivery and effectiveness verification. Beyond data and advertising, KaibaLab conducts digital transformation (DX) consulting, customer experience design, and joint innovation projects with startups and technology partners such as FISM and Plug and Play Japan.
The company generates revenue through three streams: data analytics services (Kaiba DataCompass, on a recurring/subscription basis), retail media advertising for manufacturer brands (advertising-driven monetization of PPIH's purchasing and behavioral data), and DX consulting and solutions (professional services for business planning, PoC execution, and new venture creation). Its customer base is anchored by its parent PPIH Group's internal operations — the primary customer segment for customer-understanding, app, and purchase-experience initiatives — with manufacturer brands (for retail media) and external collaborators (for co-creation) as secondary, scaling segments. Distribution is conducted via direct enterprise sales, an internal PPIH channel, and the Kaiba DataCompass self-service portal. AI/ML capabilities are limited to conventional predictive analytics and recommendation use cases applied to POS and CRM data; the company's defensibility derives primarily from its exclusive access to PPIH's nationwide first-party retail data and physical retail distribution rather than proprietary algorithmic IP.
KaibaLab Corporation firmographics
Firmographics- Name
- KaibaLab Corporation
- Legal name
- 株式会社カイバラボ
- Website
- https://kaibalab.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- KaibaLab Corporation is the digital transformation and data innovation arm of Japanese retailer PPIH Group, offering POS-data analytics (Kaiba DataCompass), retail media advertising, and DX consulting to manufacturers, brands, and internal PPIH operations across Japan.
- Ownership category
- akta.pro rank
KaibaLab Corporation industry classification
Industry- Product category
- Retail Data Analytics
- NAICS
- Media Buying Agencies (541830)
- akta.pro primary industry
- Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where KaibaLab Corporation is headquartered
LocationHeadquarters
- HQ city
- Tokyo (Shibuya)
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
KaibaLab Corporation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data Analytics Services: Kaiba DataCompass provides POS data and analysis tools to business partners, likely on a subscription or license basis.
- Retail Media Advertising: Online advertising services and retail media solutions for manufacturer brands, enabling targeted advertising delivery using PPIH's purchasing and behavioral data.
- DX Consulting and Solutions: Digital transformation project planning, PoC execution, and consulting services for solving business challenges and creating new businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | DX Business Planning Manager |
| Other | Monthly | Online Advertising Promotion Manager |
| Other | Monthly | Data Analysis Portal Planning/Development Manager |
| Other | Monthly | Sales/Operations Manager |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
KaibaLab Corporation product offering
Product offeringCore offering
KaibaLab Corporation operates a retail technology and data strategy platform for the PPIH Group retail network. Its primary product, Kaiba DataCompass, provides PPIH's nationwide store POS data and analysis tools to manufacturers and business partners. The company also delivers retail media advertising services combining purchase data with foot traffic data, and runs digital transformation experiments and consulting through the Marshmallow Initiative framework.
Product overview
KaibaLab Corporation operates as a digital transformation and innovation platform for PPIH Group, focusing on retail technology and data strategy. The company offers Kaiba DataCompass as its primary data product — a POS data service providing nationwide store transaction data and analytics tools. Beyond data services, the company engages in retail media advertising, DX business planning, digital marketing experiments, and collaborative innovation initiatives with external partners through the Marshmallow Initiative framework.
Differentiator
Problem solved
Functional benefit
Brands
- Kaiba DataCompass: PPIHグループのPOSデータ提供サービス。全国で展開している店舗のPOSデータと分析ツールを提供するリテールデータ分析プラットフォーム。
Products and services
- Kaiba DataCompass A POS data provision service providing PPIH Group's nationwide store POS transaction data and analysis tools to business partners such as manufacturers and retailers for market analysis and decision-making.
- PPIH Retail Media Advertising Service Online advertising services for manufacturer brands that combine PPIH purchase data with unerry's foot traffic data to deliver targeted advertising and verify effectiveness across retail media.
- Marshmallow Initiative DX Consulting Digital transformation project planning, PoC execution, and consulting services for solving business challenges and creating new businesses, conducted through PoCs and external collaborations.
Quantifiable outcome
- National-scale POS data coverage through PPIH Group's nationwide store network
Companies that use KaibaLab Corporation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
KaibaLab Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
KaibaLab Corporation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- unerry (株式会社unerry)corePartnership for retail media service expansion combining PPIH purchasing data with unerry's Beacon Bank real-world behavioral big data. Enables large-scale advertising delivery and effectiveness verification for manufacturer brands by integrating foot traffic data with purchase data.
- FISMcoreDigital domain capital and business alliance for creating new marketing solutions that transcend online/offline boundaries. Part of Marshmallow Vision initiative.
- Plug and Play JapanminorOpen innovation partnership aimed at collaboration with various startups domestically and internationally. Part of broader innovation strategy.
Scale indicators2 records
Recent moves9 records
Expansion highlights6 records
KaibaLab Corporation competitors and assessment
Company assessmentBroad incumbents
- Macromill: Japanese market research and data analytics company serving CPG, retail, and advertising clients globally. Comparable as a Japanese data analytics provider with similar client focus and overlapping service offerings in retail/consumer insights.
- Video Research: Japanese media research company providing audience measurement and media data services. Comparable as a broad incumbent in Japanese media data and research services serving advertisers, agencies, and media companies.
- Intage Holdings: Japan's largest marketing research and data analytics company providing consumer behavior insights and retail data analytics. Comparable as a broad incumbent in Japanese retail data and market research with overlapping client base in CPG and retail.
- Treasure Data: Customer data platform (CDP) provider (part of SoftBank) serving enterprise clients with data integration, identity resolution, and analytics. Comparable as a broader data platform player enabling retail and CPG customer insights at scale.
- Supership Holdings: Japanese digital advertising and marketing technology company offering ad tech, data, and marketing solutions. Comparable as a broader incumbent in Japanese digital advertising space serving similar advertiser and agency clients.
Direct peers
- Seven & i Holdings: Major Japanese retail conglomerate operating 7-Eleven Japan and Ito-Yokado, developing retail media initiatives to monetize customer data through advertising and analytics. Directly comparable as another major Japanese retailer building retail media capabilities on a national footprint.
- Aeon Group: Major Japanese retail conglomerate operating supermarkets, convenience stores, and discount stores. Has been developing its own retail media capabilities similar to PPIH/KaibaLab's model, leveraging nationwide store data for advertising and analytics services to CPG advertisers.
- unerry: Japanese location data platform operating Beacon Bank, which provides real-world behavioral big data for retail media. Partners with KaibaLab to integrate foot traffic data with PPIH's POS data, making it a directly comparable retail media data provider with overlapping technology and customer base.
Emerging players
- Septeni Holdings: Japanese digital marketing and advertising company with both agency and technology operations. Comparable as a digital advertising player serving CPG, retail, and brand advertisers in the Japanese market.
- FreakOut Holdings: Japanese digital advertising platform company specializing in programmatic advertising and marketing technology. Comparable as an emerging-to-mid player in Japanese digital marketing with overlapping advertiser client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KaibaLab Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
KaibaLab Corporation leadership team
Management profileNumber of profiles
Profiles2 records
KaibaLab Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KaibaLab Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KaibaLab Corporation
What does KaibaLab Corporation do?
KaibaLab Corporation operates a retail technology and data strategy platform for the PPIH Group retail network. Its primary product, Kaiba DataCompass, provides PPIH's nationwide store POS data and analysis tools to manufacturers and business partners. The company also delivers retail media advertising services combining purchase data with foot traffic data, and runs digital transformation experiments and consulting through the Marshmallow Initiative framework.
Is KaibaLab Corporation a public or private company?
KaibaLab Corporation is a private company. It is classified as corporate owned and is currently operating.
When was KaibaLab Corporation founded?
KaibaLab Corporation was founded in 2019.
Where is KaibaLab Corporation based?
KaibaLab Corporation is headquartered in Tokyo (Shibuya), Japan, in the Asia region.
How does KaibaLab Corporation make money?
Three revenue lines are on record. Data Analytics Services are the primary driver. The others are retail Media Advertising and DX Consulting and Solutions.
Who are KaibaLab Corporation's main competitors?
Broad incumbents on record are Macromill, Video Research, Intage Holdings, Treasure Data and Supership Holdings. Direct peers are Seven & i Holdings, Aeon Group and unerry. Emerging players are Septeni Holdings and FreakOut Holdings.
Does KaibaLab Corporation have an API?
No public API is recorded for KaibaLab Corporation.
What industry is KaibaLab Corporation in?
KaibaLab Corporation's product category is Retail Data Analytics. Its primary akta.pro industry code is HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 541830.