THREE TAVERNS CRAFT BREWERY

What THREE TAVERNS CRAFT BREWERY does

Three Taverns Craft Brewery is a privately held, founder-owned craft brewery founded in 2013 in Decatur, Georgia, operating three distinct taproom locations across the Atlanta metropolitan area. The company brews and serves beer on-site at each location: The Parlour in Decatur serves as the original flagship taproom with a retail beer shop, weekly trivia, and event programming; The Imaginarium, opened in 2021 in the Atlanta Dairies complex, focuses on experimental, sour, and barrel-aged releases; and Ponce Brew Terminal, opened in 2025 on the Eastside Beltline next to Ponce City Market, combines a brewery, a distillery, and a food kitchen operated in partnership with Das BBQ. Product surface extends beyond beer to include branded merchandise (t-shirts, hoodies, koozies, glassware, pins, bottle openers, blankets), gift cards in $25-$100 increments that never expire, and private event rentals at the taproom venues.

The business model is a hybrid direct-to-consumer and regional wholesale operation. The primary revenue channel is on-premise taproom sales — beer, cocktails, and food — at all three locations, with merchandise and gift cards sold both on-site and through an e-commerce storefront (powered by Arryved and Squarespace). A secondary wholesale/distribution stream moves packaged 4-pack cans through regional beer retailers surfaced via the company's "Find Our Beer" locator. Private events at The Parlour and The Imaginarium provide a high-margin rental stream with an 18% booking fee and beer-inclusive or non-inclusive packages. The customer base is a long tail of craft beer enthusiasts in the Atlanta metro, plus brand-affiliated merchandise buyers and event organizers; there are no disclosed enterprise or B2B anchor accounts. Distribution of product launches, events, and brand content is driven through the company website, email newsletter, Instagram, weekly trivia and game-viewing events, and limited-edition collaborative releases (e.g., the 2025 Pilsen Liberation with Pilsner Urquell's experimental brewery, Elektrarna).

Three Taverns holds a portfolio of registered trademarks covering its taproom names, product lines (Genesis Project, Sour Asylum, Beeps Lager, A Night on Ponce), and collaborative brands. The company is bootstrapped with no disclosed funding rounds, parent company, or institutional investors, and has no formal management team or board disclosed in the source data. Operational contacts include a general inbox (Monica and Brian) and a packaging lead (Jimmy), with a private events coordinator reachable by phone. The brewery is actively hiring across packaging, supervisory, and front-of-house roles as of October 2025, consistent with capacity buildout for the new Ponce location.

Name

THREE TAVERNS CRAFT BREWERY

Legal name

Three Taverns Craft Brewery

Website

https://threetavernsbrewery.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Three Taverns Craft Brewery is a privately held, Decatur-based craft brewery operating three taprooms across the Atlanta metro — The Parlour (Decatur), The Imaginarium (Atlanta Dairies), and Ponce Brew Terminal (Beltline) — serving craft beer enthusiasts through on-premise sales, regional wholesale of packaged beer, branded merchandise, and private events.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer brewing
• Craft brewery taproom
• Specialty beer production
• Barrel aged beer
• Beer merchandise retail

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-site beer, cocktail, and food sales at three taproom locations. Ponce Brew Terminal includes Das BBQ food service partnership.
2. Retail Merchandise: Sale of branded merchandise including t-shirts, hoodies, koozies, glassware, bottle openers, blankets, and gift cards through physical locations and e-commerce.
3. Private Events: Rental of taproom spaces for private events with various packages including beer-inclusive and non-inclusive options, with 18% booking fee.
4. Distribution/Wholesale: Sale of packaged beer (16oz 4-pack cans) through distributor network and retail locations wherever fine beers are sold.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Three Taverns Craft Brewery is a Georgia-based craft brewery that brews and sells a diverse lineup of craft beers (including IPAs, sours, lagers, pilsners, and barrel-aged offerings) through three company-owned taproom locations and packaged wholesale distribution. The company also sells branded merchandise (apparel, glassware, accessories), gift cards, and hosts private events at its taproom venues.

Product overview

Three Taverns Craft Brewery is a craft brewery operating three taproom locations: The Parlour in Decatur (original location), The Imaginarium at Atlanta Dairies (experimental beers), and the Ponce Brew Terminal near Ponce City Market (brewery, distillery, and kitchen). The brewery offers merchandise including branded t-shirts, hoodies, glassware, koozies, pins, bottle openers, and blankets. Additional services include private event hosting and retail beer sales through their gift card program.

Differentiator

Problem solved

Functional benefit

Brands

• The Parlour: Original taproom location in Decatur, GA serving as the main brewery and taproom.
• The Imaginarium
• Ponce Brew Terminal
• Genesis Project

Products and services

• The Parlour (Decatur) Original Three Taverns taproom location in Decatur, GA, serving as the primary brewery taproom with a retail beer shop, trivia nights, and event hosting.
• The Imaginarium (Atlanta Dairies) Second taproom location dedicated to experimental, sour, and barrel-aged beers, situated in the Atlanta Dairies complex off the BeltLine.
• Ponce Brew Terminal Third taproom location combining brewery, distillery, and kitchen overlooking the Eastside Beltline Trail near Ponce City Market, with food service operated by Das BBQ.
• Genesis Project

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Das BBQcoreStrategic or Co-development PartnerDas BBQ provides the food menu and kitchen operations at the Ponce Brew Terminal location. This is a key operational partnership where Das BBQ handles food service while Three Taverns manages beverage offerings, creating a complete dining experience at the Beltline-facing taproom.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sierra Nevada Brewing Co. Large national craft brewery operating company-owned taprooms and broad distribution. Comparable as a broader craft incumbent that pairs brewing with on-premise experience, but at much greater scale.
• Stone Brewing: Large craft brewery known for experimental and limited-release programs analogous to Three Taverns' Genesis Project and Pilsen Liberation collaborations, with a national footprint well beyond Three Taverns' Atlanta base.
• New Belgium Brewing: Major craft brewery with taproom locations and national distribution. Comparable as a craft incumbent with diversified taproom and packaged business, though substantially larger than Three Taverns.

Direct peers

• Red Brick Brewing (Atlanta Brewing Co.): One of Atlanta's oldest craft breweries, operating a taproom and distributing packaged beer regionally. Long-tenured Atlanta peer comparable to Three Taverns' 12-year operating history.
• Wild Heaven Beer: Atlanta craft brewery with taproom locations including one on the Beltline, directly comparable to Three Taverns' Beltline-adjacent strategy and Atlanta footprint.
• Orpheus Brewing: Atlanta craft brewery with a strong sour and experimental barrel-aged program analogous to Three Taverns' Genesis Project line. Operates an Atlanta taproom and serves similar craft enthusiast customers.
• SweetWater Brewing Company: Iconic Atlanta craft brewery with taproom presence and broad Southeast wholesale distribution. Competes for the same craft drinker in Atlanta and is a natural regional comparable.
• Monday Night Brewing: Atlanta-based craft brewery operating multiple taproom locations in the same Atlanta metro market as Three Taverns. Comparable business model combining on-premise taprooms with packaged distribution.
• Creature Comforts Brewing Co. Mid-size regional craft brewery with a strong taproom and experimental/sour program (e.g., Wood-aged Series). Similar scale and product mix to Three Taverns, particularly the Genesis Project.
• Allagash Brewing Company: Independent regional craft brewery with a taproom, experimental barrel-aged/sour program, and a comparable privately-held, founder-driven operating philosophy. Useful size-and-model comparable to Three Taverns.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DZYWTuliX9A
• Xx.com/ThreeTaverns
• LinkedInlinkedin.com/company/three-taverns-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THREE TAVERNS CRAFT BREWERY