Genco Tour Bureau

What Genco Tour Bureau does

Genco Tour Bureau JSC is a privately held Mongolia-based tour operator founded in 1997 in Ulaanbaatar, serving international and domestic tourists through a portfolio of more than 20 curated tour packages, charter flight services, and owned cultural attractions. The company operates two flagship destination assets that anchor its commercial offering: the Chinggis Khaan Statue Complex (a 212-hectare site 54 km east of Ulaanbaatar featuring the world's largest equestrian statue at 40 meters, recognized by Guinness World Records and drawing 50,000+ museum visitors annually) and the XIII Century Theme Park (98 km from Ulaanbaatar, comprising six themed camps recreating 13th-century Mongol life). It also runs tourist ger camps and a Singapore-origin charter flight program, selling combined air-and-ground tour packages to Southeast Asian travelers.

The business operates on a direct-to-consumer basis via a multi-language website (English, Korean, Chinese, Russian), phone, and email, with pricing tiered by group size (e.g., USD 1,000-2,200 per person for central Mongolia charters, USD 3,400-5,300 for luxury Gobi and central tours, USD 40-104 for day tours). A USD 200 per-person deposit is required to confirm bookings, with balances due 30-60 days before departure, and credit card payments processed via Golomt Bank under an SSL-secured gateway. Go-to-market relies on tour trade association memberships (PATA, XAYT, Tourism Board), TripAdvisor presence, and inbound charter partnerships rather than digital advertising.

Revenue is generated across four primary streams: tour package sales (the dominant stream, encompassing transport, accommodation, meals, guides, and entrance fees); charter flight services (notably Singapore-Mongolia); ger camp and accommodation services at the company's own complexes; and inbound/outbound tour services including Singapore-Malaysia packages. Customer segments span international tourists (primary), domestic Mongolian tourists, group travelers, and private/custom tour customers, with no disclosed enterprise or B2B anchor accounts.

Name

Genco Tour Bureau

Legal name

Genco Tour Bureau JSC

Website

https://genco-tour.mn

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Genco Tour Bureau is a Mongolia-based tour operator founded in 1997 that serves international and domestic travelers with curated tour packages, Singapore charter flights, and two owned cultural attractions — the Chinggis Khaan Statue Complex and the XIII Century Theme Park.

Ownership category

akta.pro rank

Product category

Travel and Tourism Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (487990), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (4879), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Multi-Day Tour Operators (THAKADAE)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

• Guided tour services
• Cultural tourism
• Adventure travel
• Charter flight tours
• Mongolian tour packages

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Tour Package Sales: Primary revenue from selling comprehensive tour packages including transportation, accommodation, meals, guides, and entrance fees. Tours range from day trips to multi-week adventures across Mongolia.
2. Charter Flight Services: Revenue from organizing and selling charter flights, particularly from Singapore to Mongolia, including flight packages with tour components.
3. Ger Camp Services: Revenue from operating their own tourist ger camps and accommodations at their complexes.
4. Inbound/Outbound Tours: Organizing both inbound tours within Mongolia and outbound tours from Mongolia to international destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Genco Tour Bureau JSC is a Mongolian tour operator that sells all-inclusive guided tour packages (cultural, historical, adventure, luxury) to international and domestic travelers, ranging from day trips to multi-week itineraries covering the Gobi Desert, Khuvsgul Lake, Altai Mountains, and historical sites. The company owns and operates two flagship cultural attractions — the Chinggis Khaan Statue Complex and the XIII Century Theme Park — and supplements tours with charter flight services (notably from Singapore), ger camp and hotel accommodations, event/banquet services, and tailor-made itinerary planning.

Product overview

Genco Tour Bureau is a travel and tourism company established in 1997, offering a comprehensive portfolio of tour products centered around Mongolian tourism and cultural experiences. The company operates two flagship attractions—the 13th Century Complex (an immersive theme park with six themed camps recreating 13th-century Mongolian life) and the Chinggis Khaan Statue Complex (featuring the world's largest equestrian statue and associated museum/restaurant/camp facilities). The core product line includes over 20 distinct tour packages ranging from budget-friendly day tours (Hustai National Park, Chinggis Khaan Statue) to multi-day luxury experiences (Mongolian Gobi Desert Luxury Tour at $4,800-$5,300 per person) and specialty tours (Golf Tour, Buddhist Tour, Horse Trekking). The company also offers Singapore charter flights with combined Mongolia-Singapore tour packages, and provides services including hotel/ger camp bookings, charter flight arrangements, reception/banquet services, and tailor-made tour planning. The product portfolio is organized into three main categories: general Mongolia Tours, Singapore Charter Tours (with flights from Singapore), and Luxury Tours (premium 5-star offerings).

Differentiator

Problem solved

Functional benefit

Brands

• Chinggis Khaan Statue Complex: A major tourist complex featuring the world's largest equestrian statue (40 meters tall) located 54 km from Ulaanbaatar, including museum, restaurant, and souvenir shops.
• XIII Century National Camp

Products and services

• Mongolia Tours General tour packages covering destinations across Mongolia including national parks, historical sites, and cultural attractions; for international and domestic travelers.
• Singapore Charter Tours Charter flight tour packages departing from Singapore to Mongolia, with combined flight and ground tour itineraries; for Singapore-based travelers.
• Luxury Tours Premium luxury tour packages with 5-star hotel accommodations and exclusive experiences; for high-end international travelers.
• 13th Century Complex (XIII Century Theme Park) Open-air theme park 98 km from Ulaanbaatar featuring six themed camps (Relay-station Camp, King Palace, Shaman Camp, Educational Camp, Herders Camp, Craftsman Camp) recreating 13th-century Mongolian life; for cultural tourists.
• Chinggis Khaan Statue Complex Tourist complex 54 km from Ulaanbaatar featuring the world's largest equestrian statue (40m), museum, Golden Ship Restaurant, conference facilities, and tourist ger camp accommodation; for cultural and heritage tourists.
• Inbound and Outbound Tour Services End-to-end organization of inbound tours throughout Mongolia and outbound tours to international destinations including Singapore and Malaysia; for individual and group travelers.
• Charter Flight and Train Booking Booking services for charter international and domestic flights plus train travel; for individual and group travelers.
• Hotel and Ger Camp Accommodation Services Accommodation booking services for hotels in Ulaanbaatar and traditional ger camps in the Mongolian countryside; for tour participants.
• Reception and Banquet Services Event reception and banquet services for groups, conferences, and corporate functions; for MICE and group travel customers.
• Meetings and Seminars Organization Organization services for meetings, seminars, and international conferences; for corporate and association clients.
• Tailor-Made Tours Custom tour planning service where travelers specify destinations, accommodation levels, trip length, and activities to receive a personalized itinerary; for individuals, families, and small private groups.

Quantifiable outcome

• Over 50,000 museum visitors annually
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Golomt Bank of MongoliacoreTechnology or IntegrationGolomt Bank provides payment processing services for Genco Tour Bureau, enabling online credit card payments (Visa/MasterCard) through SSL-secured payment gateway. All card information is processed through MasterCard's advanced security system and is not stored at the merchant database.
• Major Travel Trade AssociationscoreStrategic or Co-development PartnerGenco Tour Bureau is affiliated with the major travel trade associations and government organizations of Mongolia, providing industry credibility and network access.
• Mongolian Government Tourism OrganizationscoreStrategic or Co-development PartnerPartnership with government tourism bodies for promoting Mongolia's tourism sector and operating government-affiliated attractions.
• Ten Thousand Camels NGOminorStrategic or Co-development PartnerCollaboration with local NGO organizing the Thousand Camel Festival to protect and preserve Bactrian camel population, providing cultural tourism experiences.

Scale indicators6 records

Expansion highlights4 records

Broad incumbents

• Intrepid Travel: Global small-group adventure tour operator with a Mongolia product line. Comparable as a multi-country tour operator serving similar experiential/adventure travelers.
• G Adventures: Global adventure tour operator offering Mongolia tours within broader multi-destination itineraries. Comparable in small-group adventure format and customer base.
• Audley Travel: Specialist tailormade tour operator offering custom Mongolia trips. Comparable in bespoke, high-touch multi-day itinerary design and premium pricing.
• Wendy Wu Tours: Asia-focused escorted and tailormade tour operator with Mongolia itineraries. Comparable in cultural/heritage Asia tour delivery and group logistics.

Emerging players

• Nomadic Expeditions: Mongolia-focused operator with luxury ger camp product and cultural expedition tours. Comparable in premium positioning and integration with ger camp accommodations.

Direct peers

• Blue Wolf Travel: Mongolian tour operator offering cultural, adventure, and tailor-made tours to international clients. Comparable in bespoke multi-day Mongolia itineraries.
• Wild Mongolia Travel: Boutique Mongolia tour operator focused on adventure, jeep, horseback, and Gobi expeditions. Comparable in itinerary type and target international adventure traveler.
• Juulchin Corporation: Mongolian state-affiliated tour operator offering cultural, adventure, and conference tours plus owned ger camps. Directly comparable as a Mongolia tour operator with similar attraction and accommodation assets.
• Mongolian Ways: Private Mongolian inbound tour operator offering tailored and small-group cultural, adventure, and nomadic-experience itineraries. Comparable in product mix (multi-day, bespoke Mongolia tours) and customer base (international travelers).

Regional players

• Travel Atelier Mongolia: Boutique Mongolia DMC focused on luxury and cultural tours with private guides. Comparable in target premium segment and curated Mongolia product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Genco.Tour.Bureau
• Xx.com/gencotour
• LinkedInlinkedin.com/company/genco-tour-bureau-jsc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genco Tour Bureau