TOPAZ

What TOPAZ does

TOPAZ is a privately held Polish regional grocery retail chain operating more than 130 stores across four voivodeships (mazowieckie, lubelskie, podlaskie, and warmińsko-mazurskie) under three formats: Topaz supermarkets, Topaz Express convenience stores, and Topaz Mini. Founded in 1993 in Sokołów Podlaski by Zbigniew Paczóski as a single grocery store, the company (legally PHU TOPAZ Sp. z o.o.) has grown into a multi-format retailer serving household shoppers in towns and smaller cities of eastern Poland, alongside a secondary B2B offering of corporate gift cards and tokens.

The business extends well beyond traditional retail through vertical integration: TOPAZ owns and operates the Piekarnia Sokołowska bakery, Ciastkarnia Natalia i Szymon pastry shop, and a Zakład Rozbioru Drobiu poultry processing plant, producing private-label lines including 'Od Szymona' (deli meats and alcohols) and 'Lubię' (developed jointly through the Grupa Handlowa PL Plus purchasing alliance alongside Piotr i Paweł, Słoneczko, and SPAR). The technology stack is anchored by Microsoft Dynamics AX as the central operating system integrated with LogifactWMS for warehouse management, supporting two logistics facilities — a 12,000 m2 dry-goods warehouse in Węże and a 20,000 m2 fresh-products center in Stare Opole near Siedlce — with the company's own transport fleet enabling 24-hour delivery to stores.

Revenue is generated primarily through retail grocery sales, supplemented by the Top Drive quick-service restaurant concept, fuel stations at select locations, own-brand production, and corporate gift cards. Customer acquisition runs through weekly promotional flyers (gazetkas), the Karta Stałego Klienta loyalty program with a companion mobile app, themed promotional campaigns (Tydzień Włoski, Tydzień Azjatycki), and a franchise model for external operators. The company positions itself on low prices, fresh assortment, and community-rooted family-business character, and was recognized with the BLIX AWARDS 2025 'Innovative Network of the Year' title in the Local Entities category.

Name

TOPAZ

Legal name

PHU TOPAZ SP. Z O.O.

Website

https://topaz24.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

TOPAZ is a privately held Polish regional grocery chain operating over 130 supermarkets and convenience stores across four eastern voivodeships, with vertically integrated bakery, pastry, and poultry production, two logistics centers, and private-label brands serving local communities since 1993.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Convenience Stores (5412), Food And Kindred Products (2000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industries

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Grocery & Food Omnichannel (CRAFAEAE)

Keywords

• Grocery retail
• Supermarket chain
• Convenience stores
• Private label brands
• Loyalty programs

Headquarters

HQ city

Sokolow Podlaski

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: TOPAZ generates revenue primarily through retail sales of groceries and consumer goods across its network of over 130 supermarkets and convenience stores. The company also operates restaurants (Top Drive) and offers fuel at some locations. Additional revenue streams include private label products (Od Szymona brand), bakery and confectionery items, and corporate gift cards/tokens.
2. Own Production and Private Label: TOPAZ operates own production facilities including a Poultry Cutting Plant (Zakład Rozbioru Drobiu), Ciastkarnia Natalia i Szymon (pastry shop providing cakes and custom-order tortes), and Piekarnia Sokołowska (bakery). The company also sells private label products under brands 'Od Szymona' (deli meats and alcohols) and 'Lubię' (through the Grupa Handlowa PL Plus).

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

TOPAZ operates a regional grocery retail chain of more than 130 supermarkets, convenience stores, and small-format stores across four voivodeships in eastern Poland. The company sells fresh and dry groceries, private label food products (Od Szymona, Lubię), in-house baked goods, pastries, and poultry, and operates quick-service restaurants (Top Drive) and a microbrewery restaurant. Supporting services include the Karta Stałego Klienta loyalty program, a proprietary mobile application, corporate gift cards, and a franchise offering.

Product overview

TOPAZ is a Polish grocery retail chain operating over 130 supermarkets and convenience stores across 4 voivodeships (mazowieckie, lubelskie, podlaskie, warmińsko-mazurskie). Founded in 1993 in Sokołów Podlaski, the company offers a multi-format retail portfolio: full-size Topaz supermarkets, Topaz Express convenience stores, and Topaz Mini format. The business extends beyond traditional retail through owned production facilities (Ciastkarnia Natalia i Szymon pastry shop, Piekarnia Sokołowska bakery, poultry processing plant), restaurant concepts (Top Drive fast food, Browar Restauracyjny), private labels (Od Szymona, Lubię), and loyalty programs (Karta Stałego Klienta with mobile app). The company also operates extensive logistics centers in Węży and Siedlce, and offers B2B services including corporate gift cards and franchise opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Od Szymona: Private label brand for high-quality meats and alcohols
• Lubię

Products and services

• Topaz Supermarkets Full-size supermarket format offering a wide assortment of groceries and consumer goods for households across eastern Poland.
• Topaz Express

Quantifiable outcome

• Over 130 retail locations across 4 voivodeships serving local communities
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered minor and core.

• AlmetteminorGTM or Marketing Partner · 12 February 2026Joint Mother's Day (Dzień Matki) competition 'Dla Was Mamy' where customers buying 2 Almette products could enter a competition to win Apple Watch SE and gift cards worth 300 PLN.
• Ambition (kitchenware brand)minorGTM or Marketing Partner · 3 November 2025Sticker collection promotion 'Ambition - zbieraj naklejki' where customers collect stickers with purchases to redeem for 50% discount on Ambition Genius and Storm line products including cookware and small appliances.
• Fiat (Fiat Grande Panda)minorGTM or Marketing Partner · 21 October 2025Partner providing Fiat Grande Panda as grand prize in Wielka Loteria Paragonowa promotional lottery.
• Various brands for Wielka Loteria ParagonowaminorGTM or Marketing Partner · 20 August 2025Major promotional lottery with partner products marked with special logo. Instant win prizes every 3 minutes, daily 1000 PLN shopping prizes, and grand prize of Fiat Grande Panda.
• Various brands for Złotówkomania promotionminorGTM or Marketing Partner · 31 July 2025Promotional campaign 'Złotówkomania' featuring instant rebates on marked products - reducing receipt total by specified amounts (e.g., 10 PLN off Coccolino fabric softener, 5 PLN off Hortex Chinese mix).
• Fiskars (garden tools)minorGTM or Marketing Partner · 7 April 2025Sticker collection promotion for Fiskars Solid garden tools series - collect 3 stickers from 40 PLN minimum purchases for 50% discount on Fiskars tools.
• Various brands for Tydzień AzjatyckiminorGTM or Marketing Partner · 12 March 2025Themed week promotions featuring Asian cuisine products with special coupons available exclusively through the TOPAZ mobile app. Includes sauces, rice noodles, snacks, and spices.
• Various brands for Tydzień WłoskiminorGTM or Marketing Partner · 12 February 2025Themed week promotions featuring Italian cuisine products with over 40 special coupons available exclusively through the TOPAZ mobile app.
• Ravi (cookware brand)minorGTM or Marketing Partner · 20 January 2025Sticker collection promotion for Ravi Scandi heat-resistant glass containers - collect 5 stickers from purchases for 50% discount on Scandi line products.
• Miasto Siedlce (City of Siedlce)minorStrategic or Co-development Partner · 31 December 2024Joint organization of 'Sylwester Siedlecki z Topazem' - New Year's Eve celebration in Siedlce featuring concerts by Marcin Sójka and Cleo, laser show, and community celebration.
• HenkelminorGTM or Marketing Partner · 1 January 2017Autumn cleaning promotion with Henkel products at reduced prices.
• E (laundry detergent brand)minorGTM or Marketing Partner · 1 January 2017Competition 'Świeże pranie z wygrywaniem' with E laundry products, prizes including home theater systems.
• UnileverminorGTM or Marketing Partner · 1 January 2017Multiple joint promotions including 'Herbaciany sierpień' (tea-themed competition with iPhone, bikes, headphones prizes), 'ŁYKend'GRILL' (grilling accessories), and Big Ice Cream promotions.
• Milka (chocolate brand)minorGTM or Marketing Partner · 1 January 2017Competition 'Słodki seans' where customers shared chocolate-related memories to win prizes.
• E.WedelminorGTM or Marketing Partner · 1 January 2017Joint competitions 'Słodkiego, miłego dnia!' and 'Smart dzieciaki' with E.Wedel chocolate products.
• Hortex, Unilever, JBB, Pekpol, Piekarnia OskrobaminorGTM or Marketing Partner · 1 January 2017Sponsors of 'Wakacyjne Soboty z Topaz' summer picnics, providing products for events in Lubartów, Garwolin, Grójec, Raciąż, Nowe Miasto nad Pilicą.
• PanasonicminorGTM or Marketing Partner · 1 January 2017Grand prize in 'Świeże pranie z wygrywaniem' competition - home theater system.
• Grupa Handlowa PL PluscoreStrategic or Co-development PartnerTOPAZ is a member of Grupa Handlowa PL Plus, a purchasing group also including Piotr i Paweł, Słoneczko, and SPAR. Through this alliance, the private label brand 'Lubię' was developed, offering dozens of product SKUs across categories with good quality at attractive prices.
• Ciastkarnia Natalia i SzymoncoreStrategic or Co-development PartnerOwned pastry shop supplying TOPAZ stores with cakes, tortes (including custom-order communion tortes), and pastries. Provides differentiated, high-quality confectionery offerings not available at standard retailers.
• Piekarnia SokołowskacoreStrategic or Co-development PartnerOwned bakery supplying TOPAZ stores with fresh bread and baked goods daily, including hot and crispy products with self-service slicing. Part of vertical integration strategy.
• Hotel HetmanminorGTM or Marketing PartnerRecommended as gift destination for Mother's Day experiences including spa, massage, and hotel stays.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Stokrotka: Polish regional supermarket chain of comparable store count and mid-market positioning, focused on grocery retail across multiple Polish regions with private label offerings and own production.
• Dino Polska: Polish regional grocery chain operating a rapidly expanding network of mid-size supermarkets in smaller towns, with strong own-logistics and fresh-produce focus; closest comparable in operating model to TOPAZ.
• Delikatesy Centrum: Polish franchise/convenience grocery network operating convenience-and-mid-size stores across regional Poland; comparable format mix and franchise economics.
• Lewiatan: Polish voluntary grocery retail network of independent supermarkets and convenience stores operating under a shared banner; comparable franchise/affiliate model with regional geographic concentration.
• Społem: Long-established Polish cooperative grocery retail network with hundreds of small-to-mid format stores, including in eastern Poland; directly comparable regional footprint and family/community positioning.
• Intermarche (Polska): French-anchored Polish supermarket chain with a mix of corporate and independent store operators; comparable in mid-market positioning and franchise-like operator model.

Emerging players

• Żabka: Poland's dominant convenience chain with 10,000+ franchised micro-stores and heavy digital/loyalty investment; directly comparable to TOPAZ's Topaz Express convenience format ambition.

Broad incumbents

• Carrefour Polska: National hypermarket/super-market incumbent across Poland including eastern regions; comparable grocery assortment and private-label offering, but at significantly larger scale.
• Biedronka (Jeronimo Martins): Poland's largest grocery chain (over 3,500 stores) operated by Jeronimo Martins; sets the national price benchmark that regional chains like TOPAZ must compete against.
• Lidl Polska: German hard-discount incumbent in Poland with aggressive expansion into smaller cities; comparable fresh-grocery and own-label strategy but at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sklepytopaz
• Instagraminstagram.com/topaz24
• LinkedInlinkedin.com/company/phu-topaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOPAZ