Farm Tractor and Machinery Trade Association

What Farm Tractor and Machinery Trade Association does

Farm Tractor and Machinery Trade Association (FTMTA) is the national representative body of the farm machinery trade on the island of Ireland, operating continuously since its founding in 1913 as the Agricultural Implement Trade Association Ireland Ltd. It is a non-profit, member-based association that serves over 200 companies across three primary segments: farm machinery manufacturers, importers/distributors, and retail dealers. The association is governed by a voluntary executive council capped at 20 members drawn from the industry, with an executive director and a small paid staff (1-10 employees) operating from its headquarters in Toughers Business Park, Newhall, Naas, Co. Kildare. FTMTA is led by an elected President; Jennifer Ryall took office as the first female President in late 2025/early 2026, succeeding Maurice Kelly.

FTMTA's service portfolio is built around four product lines. (1) The biennial FTMTA Farm Machinery Show at Punchestown Event Centre — Ireland's largest farm machinery exhibition, with over 160 exhibitors at the 2024 edition and scheduled to return November 2026. (2) The annual FTMTA Industry Conference (most recent edition held October 2025 at The Heritage, Killenard). (3) Professional training programmes — notably the Parts Management Course (March 2026) and the Sales Management Course (April 2026) — delivered in partnership with VFM Associates. (4) The FTMTA Statistics Service, a recurring market intelligence product that publishes monthly registration data for tractors, telescopic loaders, wheeled loaders, backhoe loaders and UTVs in the Irish market. Underlying the training infrastructure are two purpose-built training rooms at the Naas headquarters.

FTMTA's revenue model is a hybrid of recurring and event-driven streams. Membership fees from over 200 manufacturers, importers/distributors and retail dealers form the recurring base (annual billing cadence, pricing not publicly disclosed). The Statistics Service operates on a subscription/recurring model. Training programmes and events (the biennial show and the annual conference) are priced per course or via exhibition space and ticketing. In November 2025 FTMTA, in partnership with ifac, released the first Economic Report on the Value of the Farm Machinery Industry in Ireland, quantifying the broader sector at €4.76 billion in annual turnover supporting 25,000 jobs and exports to over 61 countries — figures that describe the industry FTMTA represents, not FTMTA's own revenue. Recent partnership additions include Peninsula Ireland (HR/H&S benefits for members, January 2026) and UCD Professional Academy (discounted course access, August 2025).

Name

Farm Tractor and Machinery Trade Association

Legal name

Farm Tractor and Machinery Trade Association

Website

https://ftmta.ie

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

1–10 employees

Short description

Farm Tractor and Machinery Trade Association (FTMTA) is the national non-profit trade body for the Irish farm machinery industry, founded in 1913. It serves over 200 manufacturers, importers/distributors and retail dealers through training, events, market intelligence and advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Kildare

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: FTMTA generates revenue through membership fees from over 200 member companies including manufacturers, importers/distributors, and retail dealers.
2. Training Programs: The association offers professional development courses including Sales Management, Parts Management, and other industry training programs for members.
3. Events and Exhibitions: Revenue from the flagship FTMTA Farm Machinery Show and Industry Conference events, including exhibition space sales and attendee tickets.
4. Statistics Reporting: The FTMTA Statistics Service provides market intelligence on farm machinery registrations throughout Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

FTMTA is a non-profit trade association that represents over 200 farm machinery manufacturers, importers/distributors, and retail dealers across Ireland. It delivers membership services, professional training programmes (Sales Management and Parts Management courses), industry market intelligence through its FTMTA Statistics Service, and flagship events including the biennial FTMTA Farm Machinery Show and the annual FTMTA Industry Conference.

Product overview

FTMTA is a national trade body for the Irish Farm Machinery Industry that has operated for over 100 years. The association offers a portfolio of services including the flagship FTMTA Farm Machinery Show (Ireland's largest farm machinery exhibition), annual Industry Conference, professional training programmes (Parts Management Course, Sales Management Course), and monthly Statistics Service providing market intelligence on tractor and machinery registrations. The association also provides training facilities at its Naas headquarters for member use.

Differentiator

Problem solved

Functional benefit

Products and services

• FTMTA Membership Annual trade association membership for farm machinery manufacturers, importers/distributors and retail dealers in Ireland, providing access to training programmes, industry events, networking opportunities, statistics services and industry representation.
• FTMTA Farm Machinery Show Ireland's largest farm machinery exhibition held at Punchestown Event Centre, showcasing tractors, harvesters, tillage equipment, autonomous farm technology, livestock handling systems and aftermarket products for manufacturers, distributors, dealers and farmers.
• FTMTA Industry Conference Annual flagship industry conference bringing together leaders, innovators and professionals from the farm machinery sector for keynote sessions, panel discussions and networking opportunities.
• Parts Management Course Two-day professional development programme for dealer parts professionals covering people management, financial performance, stock control and operational efficiency, focused on real-world application for parts department management.
• Sales Management Course Two-day training programme for dealer sales managers focusing on leading sales teams, delivering consistent sales performance, CRM systems usage, customer management and driving business growth.
• FTMTA Statistics Service Regular statistical reporting on Irish agricultural machinery registrations including tractors, telescopic loaders, wheeled loaders, backhoe loaders and UTVs, providing monthly market data, year-to-date figures, power band analysis and regional registration breakdowns.
• Training Facilities Two training rooms at FTMTA headquarters in Toughers Business Park, Newhall, Naas available for member use, supporting professional development and industry training activities.

Quantifiable outcome

• Industry generates €4.76 billion in annual turnover
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Peninsula IrelandcoreGTM or Marketing Partner · 22 January 2026FTMTA partnered with Peninsula Ireland to provide FTMTA members with exclusive access to HR and Health & Safety supports including free 24/7 advice line, access to Peninsula Partner Hub, complementary consultations, 50% off SafeCheck services, and tailored webinars.
• ifaccoreStrategic or Co-development Partner · 28 November 2025FTMTA partnered with ifac to produce the Economic Report on the Value of the Farm Machinery Industry in Ireland - a first-of-its-kind comprehensive analysis of the economic contribution of Ireland's farm machinery sector. The report documents the industry generating €4.76 billion in annual turnover and supporting 25,000 jobs.
• UCD Professional AcademyminorImplementation/ SI/ Consulting Partner · 1 August 2025FTMTA announced an exclusive partnership providing FTMTA members with access to 10 available seats for UCD Professional Academy courses.
• VFM AssociatescoreImplementation/ SI/ Consulting PartnerVFM Associates provides training programs for FTMTA members including Selling Skills courses and Dealer Principal training. They specialise in People and Business Development consultancy across the agricultural and heavy commercial machinery industries. Operating for almost 40 years.
• IFP MediaminorStrategic or Co-development PartnerIFP Media supported the organisation and delivery of the FTMTA Conference 2025 held on October 8th at The Heritage, Killenard, Co. Laois.
• KrampminorGTM or Marketing PartnerGold Sponsor of FTMTA Conference 2025.
• Irish Farmers JournalminorGTM or Marketing PartnerGold Sponsor of FTMTA Conference 2025.
• AIB BankminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• AgrilandminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• DLL Financial SolutionsminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• EventusminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• ExperlogixminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• Howden InsuranceminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• IBCOS ComputersminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• Insight HRminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• Local PowerminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.
• PTSB Asset FinanceminorGTM or Marketing PartnerSilver Sponsor of FTMTA Conference 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AXEMA (France): AXEMA is the French trade association for agricultural equipment and the environment, representing manufacturers and supporting the SIMA/SIMAagri trade shows—a direct functional analog to FTMTA's remit in Ireland.
• AEA (Agricultural Engineers Association, UK): AEA represents UK manufacturers, importers and dealers of agricultural machinery and runs industry statistics—essentially the same triad of services (membership, statistics, advocacy) that FTMTA delivers in Ireland.
• VDMA Agricultural Machinery: The German Engineering Federation's agricultural machinery division performs the equivalent trade body role for one of Europe's largest farm machinery industries, including statistics services, lobbying, and trade fair partnerships—closely mirroring FTMTA's mandate.
• FederUnacoma (Italy) / EIMA: FederUnacoma is the Italian agricultural machinery manufacturers association that organizes EIMA, one of the world's largest farm machinery exhibitions—an obvious peer in role, scope and event franchise.

Regional players

• TAMA (Tractor & Machinery Association, Australia/NZ): TAMA represents tractor and farm machinery manufacturers, importers and dealers in Australia and New Zealand, including a monthly statistics service—comparable business model and member structure to FTMTA.

Broad incumbents

• Association of Equipment Manufacturers (AEM): AEM is the US-based trade association representing agricultural and construction equipment manufacturers, running major trade shows including the Farm Progress Show—directly comparable to FTMTA's role for the Irish market but at a substantially larger scale.
• CEMA (European Agricultural Machinery Association): CEMA is the European-level umbrella association for the agricultural machinery industry, headquartered in Brussels—an adjacent peer that FTMTA members are indirectly represented through via national bodies.

Others

• Macra na Feirme: Macra is an Irish agricultural voluntary organisation focused on young farmers—not a direct trade body peer, but operates similarly as a member-driven industry support organisation within the same Irish rural ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FTMTA_
• Facebookfacebook.com/FTMTA
• LinkedInlinkedin.com/in/farm-tractor-and-machinery-trade-association-47a309ba
• Instagraminstagram.com/ftmta_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Tractor and Machinery Trade Association