The Smyrna Team

What The Smyrna Team does

The Smyrna Team is a residential real estate brokerage team serving the Smyrna and broader Atlanta metropolitan area of Georgia. Founded in 2006 and owned by Eddie Hudson, the firm provides buy- and sell-side representation for residential property transactions, with additional support for relocating families including military relocations. The team operates under multiple trade names, including its primary "The Smyrna Team" identity alongside "Dwell Collective" and "Atlanta Communities."

The service portfolio centers on home buying and home selling representation, augmented by a Cash Offer Program that enables sellers to receive expedited offers, and supporting tools such as free automated home value estimation, a neighborhood search function, a daily listing alert system, and financing referral services. The firm's technology infrastructure is delivered primarily through third-party platforms: Brivity powers the website's listings, virtual tours, 3D walkthroughs, CRM, and transaction management, while Hifello provides the embedded home valuation widget. Social login (Facebook, Google, Apple) and SMS/MMS marketing communications are integrated for lead capture and client nurturing.

Revenue is generated through traditional real estate commissions upon transaction close, with no publicly disclosed rates; specific fees are negotiated between agent and client. The go-to-market motion is direct-to-consumer, relying on the company website as the primary storefront for home value inquiries, cash offer requests, and consultation scheduling, followed by personalized agent consultations via phone and in-person meetings. The team operates as a franchise affiliate of Keller Williams Realty Cityside under the Dwell Collective umbrella, which provides brand affiliation, brokerage infrastructure, compliance support, and access to KW's technology and training resources.

Name

The Smyrna Team

Legal name

The Smyrna Team

Website

https://thesmyrnateam.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smyrna Team is a residential real estate brokerage serving buyers, sellers, and relocating families in the Atlanta metropolitan area under the Keller Williams Realty Cityside franchise. Core offerings include home buying, selling, cash offers, and automated valuations powered by Brivity and Hifello.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Residential real estate services
• Home buying representation
• Home selling services
• Cash offer program
• Property search tools

Headquarters

HQ city

Smyrna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model where the team earns a percentage fee upon successful transaction completion for home buyers and sellers. Commission is split between listing agent and buyer's agent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Smyrna Team is a residential real estate brokerage team that assists consumers with buying and selling homes in the Atlanta metropolitan area under the Dwell Collective brand and Keller Williams Realty Cityside franchise. Core services include full representation for home buyers (property search, tours, financing guidance, closing support) and home sellers (professional photography, virtual tours, 3D walkthroughs, listing management, negotiation), supplemented by a Cash Offer Program that enables faster, financing-independent sales transactions.

Product overview

The Smyrna Team operates as a real estate brokerage team under Dwell Collective | Keller Williams Realty Cityside, offering a unified suite of residential real estate services. The core offering consists of home buying and home selling services, supplemented by a Cash Offer Program for sellers seeking expedited transactions. Supporting modules include Home Value Estimation (via Hifello integration), Neighborhood Search and listing management (via Brivity platform), a Buyer Alert System for qualified leads, and Financing Services for mortgage guidance. The products are interconnected through the Brivity platform, which provides the digital infrastructure for listings, property search, virtual tours, agent dashboards, and buyer/seller communication. The Hifello widget adds automated valuation functionality, creating an integrated end-to-end experience for both buyers and sellers in the Atlanta market.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buying Services Real estate buying assistance for residential consumers including property search, property tours, financing guidance, and full transaction support from initial consultation through closing.
• Home Selling Services Full-service home selling for residential homeowners including professional photography, virtual tours, 3D walkthroughs, video marketing, listing management, buyer qualification, and negotiation support.
• Cash Offer Program Program enabling sellers to receive cash offers on their homes, providing a faster and more certain transaction process compared to traditional financing-dependent buyers.
• Home Value Estimation Free automated home value estimate allowing homeowners to understand their property's market worth, delivered via the Hifello widget integration.
• Neighborhood Search Property search tool allowing buyers to explore available listings, search neighborhoods, and access market reports and neighborhood analytics.
• Buyer Alert System Daily listing alerts delivered to pre-qualified buyers matching their criteria, driven by the Brivity platform's buyer network.
• Financing Services Referral and guidance services connecting buyers with mortgage financing options and the pre-approval process.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Keller Williams Realty CitysidecoreChannel Partner/ Reseller/ DistributorThe Smyrna Team operates as part of the Dwell Collective under the Keller Williams Realty Cityside brokerage. This franchise relationship provides brand affiliation, brokerage infrastructure, compliance support, and access to KW's technology platforms and training resources.
• BrivitycoreTechnology or IntegrationBrivity powers the company's website with real estate CRM, listing management, virtual tour hosting, transaction tracking, and client communication tools. The platform enables the listing alerts system and property search functionality.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Zillow: Leading online residential real estate marketplace and consumer home valuation platform. Functions as a major lead-generation and listing-syndication channel for brokerages like The Smyrna Team, while also competing via Zillow Offers and Premier Agent programs.

Broad incumbents

• Redfin: Tech-enabled residential brokerage with significant Atlanta metro presence. Similar service mix (buyer/seller representation, virtual tours, online valuation) but operates at national scale with salaried agents and proprietary platform technology.
• RE/MAX: Large global residential real estate franchise with substantial Atlanta metro agent network. Directly comparable to The Smyrna Team as a franchise-based residential brokerage, but at significantly greater scale and brand recognition.
• eXp Realty: Cloud-based residential brokerage franchise model operating nationally with agents across the US including Atlanta. Comparable as a commission-based brokerage serving individual buyers and sellers, though structurally different via its cloud brokerage model with low overhead.
• Compass: Tech-enabled national residential brokerage that competes for agents and listings in the Atlanta metro. Comparable to The Smyrna Team in offering buyer/seller representation with modern marketing technology, but operates at vastly greater scale with proprietary tech investment.
• Sotheby's International Realty: Luxury-leaning residential brokerage franchise with Atlanta metro affiliates. Comparable buyer/seller representation model, though positioned for higher price points and supported by an international brand association.
• Better Homes and Gardens Real Estate: Franchise-based residential brokerage network operating across the US including the Southeast. Comparable franchise-driven model with agent teams providing residential buyer/seller services, though supported by a different national brand.
• Coldwell Banker Realty: Established residential brokerage franchise with Atlanta metro presence. Overlaps with The Smyrna Team in residential buyer/seller representation, agent-franchise structure, and commission-based economics, but with broader national footprint and brand legacy.

Emerging players

• Opendoor: Institutional iBuyer offering direct cash offers to home sellers with active operations in Atlanta. Directly competes with The Smyrna Team's Cash Offer Program for sellers prioritizing speed and certainty, though operates with proprietary pricing algorithms and balance sheet capital.
• Offerpad: iBuyer with Atlanta market presence offering instant cash offers and traditional brokerage services. Overlaps with The Smyrna Team's cash offer capability and broader buyer/seller representation services, but with direct home-flipping balance sheet exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheSmyrnaTeam
• Facebookfacebook.com/thesmyrnateam
• LinkedInlinkedin.com/company/thesmyrnateam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smyrna Team