Brass Lion Distillery

What Brass Lion Distillery does

Brass Lion Distillery is Singapore's first full-fledged craft gin distillery, founded by Jamie Koh after a six-year journey that included establishing Singapore's previously non-existent distillery licensing framework. Operating from a single production facility at 40 Alexandra Terrace beside Mapletree Business City, the company distills small-batch gin using a custom hybrid copper pot still named Nala, which combines traditional pot-still characteristics with column-still precision and supports both maceration for hardy botanicals and vapor infusion through a botanical basket for delicate ingredients. Its core product range comprises seven signature expressions — Singapore Dry Gin, Butterfly Pea Gin, Pahit Pink Gin, Navy Strength Gin, Pearl Jasmine Gin, Hawthorn Gin, and Barrel Aged Gin — built on proprietary recipes incorporating 22 Southeast Asian botanicals inspired by regional cuisines and traditional Chinese medicine.

The company monetizes through four primary revenue streams: (1) direct bottle sales via its own e-commerce storefront and on-site distillery retail, priced at SGD 98–138 per 500ml bottle with free shipping on orders of two or more within Singapore; (2) paid on-site experiences including Asia's first Gin School (SGD 240/person), distillery tours (SGD 50/person), and guided tastings (SGD 70/person); (3) corporate gifting and custom-label programs with a 12-bottle minimum and tiered pricing for 25+ and 37+ units, supplying enterprise clients in luxury, technology, financial services, and hospitality; and (4) wholesale distribution to retailers, bars, and restaurants in Singapore with limited UK reach through partner Lexir, plus off-site mobile bar services for private events. Brand-building leverages Instagram, an email newsletter, recipe and journal content marketing, and earned media coverage in outlets including Michelin Guide, Tatler Singapore, Forbes, Condé Nast Traveler, and The Peak Magazine.

Brass Lion serves three primary customer segments: individual craft-spirit enthusiasts and tourists purchasing bottles and experiences, enterprise corporate clients procuring bespoke gifting and event solutions, and hospitality/aviation partners such as Raffles Hotel and Singapore Airlines. The brand is anchored by the IWSC 2025 International Gin Producer Trophy and a 99/100 score for Pearl Jasmine Gin, positioning it as a globally recognized premium craft producer with a defensible Singapore-first identity.

Name

Brass Lion Distillery

Legal name

BRASS LION PTE. LTD.

Website

https://brassliondistillery.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Brass Lion Distillery is Singapore's first craft gin distillery, producing seven premium gin expressions with Southeast Asian botanicals. Founded by Jamie Koh, it sells bottles direct-to-consumer, operates Asia's first Gin School and tasting experiences, and supplies corporate gifting clients including Raffles Hotel and Singapore Airlines.

Ownership category

akta.pro rank

Product category

Craft Spirits

NAICS

Distilleries (312140)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft gin distillery
• Small-batch spirits
• Flavoured gin production
• Botanical spirits
• Distillery experiences

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bottle Sales: Direct sales of craft gin bottles through e-commerce platform and distillery retail. Product range includes Singapore Dry Gin, Butterfly Pea Gin, Pahit Pink Gin, Navy Strength Gin, Pearl Jasmine Gin, Hawthorn Gin, and Barrel Aged Gin. Also includes whisky (sold out) and merchandise items.
2. Experiences and Ticketed Events: Revenue from paid experiences including Gin School workshops ($240/person), Distillery Tours ($50/person), and Guided Gin Tastings ($70/person). Sessions run on specific schedules with minimum/maximum guest capacities.
3. Corporate Gifting and Custom Labels: Bespoke labeling services for corporate clients and weddings with minimum order of 12 bottles. Premium pricing for custom packaging, message cards, and full kitting options.
4. Off-site Events and Mobile Bars: Mobile cocktail bar services, guided tastings, and mixology workshops brought to corporate events, weddings, and private parties at external venues.
5. Wholesale and Distribution: Supply agreements with retailers, bars, and restaurants in Singapore and international markets through distribution partners.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Brass Lion Distillery manufactures and sells small-batch craft gin using proprietary recipes that incorporate Southeast Asian botanicals such as torch ginger, butterfly pea flower, pomelo peel, chrysanthemum, dragon phoenix pearl jasmine tea, and hawthorn berries. Operating from a heritage industrial site in Singapore, the distillery produces seven signature gin expressions via a custom hybrid copper pot still (Nala), and also offers distillery tours, a Gin School workshop, guided tastings, corporate gifting with custom labels, and off-site mobile bar services.

Differentiator

Problem solved

Functional benefit

Products and services

• Singapore Dry Gin The signature 500ml craft gin containing 22 botanicals including Southeast Asian ingredients, 40% ABV, sold at SGD $98 per bottle to consumers, gifting buyers, and trade partners.
• Butterfly Pea Gin Aromatic 500ml floral gin using butterfly pea flowers that shifts colour naturally when mixed with citrus or tonic, priced at SGD $108 per bottle.
• Pahit Pink Gin A 500ml warm, spiced gin blended with Singapore-inspired botanicals including goji berries, red dates, star anise and cinnamon.
• Navy Strength Gin A higher-proof 500ml Navy Strength gin at 57% ABV priced at SGD $118 per bottle, designed to hold character in cocktails.
• Pearl Jasmine Gin A 500ml floral gin at 40% ABV featuring dragon phoenix pearl jasmine tea, recognised with a 99/100 score at IWSC 2025.
• Hawthorn Gin A 500ml fruity gin at 30% ABV built around hawthorn berries for a tart, tangy profile.
• Barrel Aged Gin A 500ml barrel-aged gin at 43% ABV priced at SGD $138 per bottle, matured in ex-bourbon casks for 3-8 months in Singapore's tropical climate (currently sold out).
• Gin School Workshop A 3-4 hour hands-on small-batch distillation experience priced at SGD $240 per person, where guests make and take home their own personalised bottle of gin.
• Distillery Tour A 1-hour guided tour of the Singapore distillery priced at SGD $50 per person, including a tasting flight of Brass Lion gins.
• Guided Gin Tasting A 1-hour hosted tasting priced at SGD $70 per person, walking guests through all 7 signature Brass Lion expressions.
• Corporate Gifting and Custom Labels A bespoke corporate gifting service with minimum 12-bottle orders, custom labels, message cards, and full kitting for weddings and enterprise clients.
• Off-site Events and Mobile Bars Mobile cocktail bar service, guided tastings, and mixology workshops delivered at external venues for corporate events, weddings, and private parties.
• Brass Lion Gift Vouchers Stored-value vouchers valid for 6 months, redeemable across Brass Lion's experiences and product range.

Quantifiable outcome

• IWSC 2025 International Gin Producer Trophy - highest honor a gin producer can achieve
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Lexir (UK)coreChannel Partner/ Reseller/ DistributorUK-based distribution partner enabling Brass Lion products to be available internationally through shop.lexir.co.uk. Currently offers Singapore Dry Gin and selected expressions for UK customers.
• Raffles Hotel SingaporeflagshipStrategic or Co-development PartnerNamed official gin of the iconic Singapore Sling cocktail in March 2025, representing a prestigious hospitality partnership and significant brand endorsement.
• BloombergminorOthersCorporate gifting client for Brass Lion's custom label program
• ChanelminorOthersLuxury brand corporate gifting client
• GoogleminorOthersTechnology company corporate gifting client
• Singapore AirlinescoreOthersAirline partner featuring Brass Lion products, including Batik Gin collaboration
• Singapore Tourism BoardcoreOthersGovernment tourism body partnered with Brass Lion as a Singapore destination experience

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sipsmith: London-based pioneer of the modern craft gin movement, now owned by Beam Suntory. Directly comparable on craft production methods and on-premise-led distribution, though at much greater scale and with established UK/international reach versus Brass Lion's Singapore-centric footprint.
• Hendrick's Gin: William Grant & Sons-owned Scottish gin famous for its unusual botanical infusion (cucumber, rose) and apothecary-style branding. Relevant peer because it pioneered the 'unusual botanical + distinctive brand world' positioning Brass Lion is pursuing in Singapore and Southeast Asia.
• Monkey 47: German premium craft gin distilled in the Black Forest with 47 botanicals. Comparable to Brass Lion at the product-craft level (botanical-led complexity) but operates at materially larger global scale and distribution, positioning it as a benchmark incumbent rather than a same-scale peer.
• Citadelle Gin: French craft gin from Maison Ferrand, produced in small batches with a distinctive 19-botanical recipe. Comparable as a heritage-rooted, botanical-forward craft gin sold in premium on-premise channels, and a relevant reference for Brass Lion's positioning in European markets via Lexir.

Direct peers

• Roku Gin: Japanese craft gin produced by Beam Suntory that, like Brass Lion, leans heavily on regionally distinctive botanicals (cherry blossom, sencha tea, yuzu, sansho). A direct peer in the 'Asian craft gin with native botanical identity' category and a key reference point for Brass Lion's ambitions in Asia.
• Four Pillars Gin: Australian craft gin distillery renowned for using native Australian botanicals in a similar way Brass Lion uses Southeast Asian botanicals. Closely comparable in positioning, scale, and 'regional botanical story' narrative, and is the most direct analogue for Brass Lion's model.
• Stranger & Sons: Indian craft gin that incorporates regional Indian botanicals into a modern craft distillation framework. Operates with a similar premium positioning and direct-to-consumer plus hospitality-led model, making it a strong comparable for Brass Lion's Asian craft gin playbook.

Emerging players

• Procera Green Dot Gin: Kenyan craft gin distilled in Nairobi with African botanicals. An emerging-market peer with a parallel narrative of using indigenous regional ingredients in modern craft gin, providing a relevant comp for Brass Lion's Southeast Asian botanical positioning strategy.
• Silent Pool Distillers: English craft gin producer with a strong botanical-led identity, on-site experiences, and premium on-premise placement. Comparable to Brass Lion as a smaller, experience-driven craft gin brand building international presence through quality credentials and brand storytelling.
• East London Liquor Company: Independent London craft distillery offering gin, whisky, and rum with an on-site distillery, bar, and tasting experience. Mirrors Brass Lion's combined distillery-plus-experiential-retail model and serves as a useful scaling benchmark for experiential revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brassliondistillery
• LinkedInlinkedin.com/company/brass-lion-distillery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brass Lion Distillery