Lexir

What Lexir does

Lexir is a Paris-headquartered, privately held distribution platform founded in 2020 that enables craft and independent alcohol beverage brands to sell across Europe and the UK without traditional distributors or importers. The company's core product is a cloud-based, all-in-one system that combines market access, bonded storage and stock management, order fulfillment, payments, tax and excise duty compliance, multi-channel sales (D2C, B2C, B2B), analytics, payouts, and a sales-partner network, with both web and mobile (iOS and Android) interfaces for brand operators. It addresses a specific pain point in the alcohol industry: craft and independent brands typically cede large portions of margin to gatekeeping distributors, and Lexir's direct-distribution model is designed to let brands retain ownership of stock until point of sale, set their own pricing tiers across customer segments, and move inventory freely across markets with compliance handled centrally.

Lexir makes money through a combination of tiered monthly subscriptions (Essentials and Advanced plans with differing commission rates), per-sale commissions calculated after taxes, logistics, and sales-rep commissions, and pass-through logistics services including payment processing (€0.25 + 1.5% per order), order processing, and last-mile delivery. Go-to-market is hybrid: a sales-led motion with direct outreach and a website get-started form for brand onboarding, complemented by a channel-partner motion via the Lexir Partners portal and a direct-to-consumer motion enabling brands to run branded e-commerce shops on the platform. Customer segments are primarily small-to-medium craft and independent brands across spirits, vermouth, mezcal, wine, RTDs, liqueurs, and low/no alcohol, with secondary end-buyers including on-trade and off-trade trade accounts and D2C consumers in eight active European markets. Notable validation includes the 2024 Techstars Oakland accelerator (powered by J.P. Morgan) and a customer roster featuring brands such as Baldoria, Erika, Siwu, ODVI, Kever, Rebel City Distillery, Mezcal Union, Novo Fogo, Audemus, and Argala.

Name

Lexir

Legal name

Lexir EU

Website

https://lexir.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lexir is a Paris-based distribution platform that enables craft and independent alcohol brands to sell across Europe and the UK directly to D2C, B2C, and B2B buyers, handling bonded storage, excise compliance, fulfillment, and payments.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission: Lexir charges a commission on sales made through the platform. The commission rate varies based on the Lexir plan selected (e.g., Essentials, Advanced plans). Higher-tier plans have lower commission rates. Commission is calculated after taxes, logistics, and sales rep commissions.
2. Subscription Plans: Lexir offers different subscription plans (Essentials, Advanced) with varying commission rates. Most brands joining for the first time start on the Essentials plan.
3. Logistics Services: Logistics costs are deducted from sales including payment processing (€0.25 + 1.5% per order), order processing/fulfillment fees, and last mile delivery costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lexir is a cloud-based distribution platform that enables craft and independent alcohol beverage brands to expand internationally by combining bonded storage, order fulfillment, multi-currency payments, excise duty compliance, and multiple sales channels (D2C, B2C, B2B) into one connected system across the UK, France, Germany, Netherlands, Italy, Belgium, Spain, and Portugal.

Product overview

Lexir is an all-in-one alcohol beverage distribution platform enabling craft and independent brands to expand internationally. The core offering is the Lexir Platform combining market access, bonded storage, order fulfillment, payments, tax compliance, and multiple sales channels. Brands interact through the Lexir Brands App (dashboard for managing operations), the Lexir B2B Shop (for trade buyers), and Lexir Shop for D2C sales. The Lexir Partners Portal provides access to a sales partner network. Key operational features include a Support Ticket System for issue management, Margin Simulator for pricing calculations, and comprehensive Lexir Resources documentation. The platform is accessible via web application and mobile apps distributed through Apple App Store and Google Play.

Differentiator

Problem solved

Functional benefit

Products and services

• Lexir Platform Cloud-based SaaS platform that provides craft and independent alcohol brands with bonded storage, order fulfillment, multi-currency payments (EUR, GBP), excise duty compliance, and unified management of D2C, B2C, and B2B sales channels.
• Lexir Brands App Mobile application (iOS/Android) for alcohol brand operators to manage their distribution account, orders, inventory, and brand operations on the Lexir platform.
• Lexir B2B Shop B2B trade marketplace that aggregates multiple craft and independent alcohol brands and connects them with trade buyers (retailers, distributors, on-trade venues) for wholesale ordering.
• Lexir Shop (D2C Storefronts) Direct-to-consumer e-commerce storefronts that enable alcohol brands to sell their products directly to end consumers online, with order fulfillment and compliance managed by Lexir.
• Lexir Partners Portal Web portal that gives sales partners access to manage their brand portfolios, transactions, and customer relationships within the Lexir distribution ecosystem.
• Margin Simulator Standalone calculation tool that allows alcohol brands to simulate pricing, margins, and the impact of excise duty across different markets and sales channels before launching.

Quantifiable outcome

• Brands can expand from 1 market to 4 in weeks with Lexir handling all back-end operations
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Saucey: Saucey is an on-demand alcohol delivery platform operating in major US metros — adjacent as a digital alcohol commerce operator targeting end consumers via retail partners.
• Vivino: Vivino operates a global wine marketplace and e-commerce platform with a community-driven discovery layer — adjacent as a consumer-facing alcohol marketplace with marketplace infrastructure and global brand relationships.
• Drizly: Drizly operated an on-demand alcohol delivery marketplace (acquired by Uber) connecting consumers to local retailers — adjacent to Lexir's alcohol e-commerce and B2C delivery operations, though focused on US last-mile.
• Wine.com: Wine.com is an established large-scale D2C alcohol e-commerce operator in the US — adjacent as a broad incumbent demonstrating the viability (and capital intensity) of online alcohol retail at scale.

Direct peers

• ReserveBar: ReserveBar is a D2C and B2B e-commerce platform for premium and craft spirits, offering brands access to retail consumers and on-premise accounts — overlapping with Lexir's D2C and trade distribution channels for craft spirits.
• Provi: Provi operated a B2B online marketplace for beverage alcohol (spirits, wine, beer) connecting bars, restaurants, and retailers to distributors. It is the closest direct competitor to Lexir's B2B trade shop model before its pivot/acquisition.
• Tavour: Tavour is a D2C craft beer marketplace that connects breweries directly to consumers via a curated subscription and shipping model — directly comparable to Lexir's direct-to-consumer craft drinks marketplace thesis.
• LibDib: LibDib is a B2B alcohol distribution marketplace enabling smaller and craft producers to access licenses and sell to restaurants and retailers across multiple US states — directly comparable to Lexir's craft-brand distribution thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LexirOfficial
• LinkedInlinkedin.com/company/lexir

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lexir