What Shaping the Future does

Shaping the Future (STF) is a Riyadh-headquartered creative design studio operating as a B2B professional services firm. The company delivers integrated brand, digital, and spatial design services across four disciplines: Advisory (strategic guidance on business development, marketing, and branding), Agency (brand identity, messaging, and positioning), Digital (website development, social media management, and interactive experiences), and Spaces (physical environment design aligned with brand identity). Underlying these services is a proprietary four-stage methodology comprising Discover (market research and customer needs identification), Develop (strategy formulation), Drive (resource management and team leadership), and Deliver (execution and outcome measurement). The agency targets large Saudi enterprises and government entities, including Public Investment Fund-owned developers (ROSHN), regulatory bodies (MODON), major retail and investment groups (Abdullah Al-Othaim Investment Company), the Saudi Ministry of Finance, and the National Cybersecurity Authority.

STF generates revenue through project-based consulting and creative service engagements priced per scope, complexity, and duration, with multi-year contracts common for enterprise and government clients. The go-to-market is direct enterprise field sales with no intermediary distribution; clients are engaged through business development relationships rather than traditional marketing channels. The company's value proposition rests on Saudi Vision 2030 alignment, culturally grounded creative work, and cross-disciplinary integration that enables end-to-end brand transformation from strategy through physical environment design. International award recognition, including a 2024 Muse Awards Gold Medal for the SAR 1.26 billion Othaim Park brand identity and a Muse Award for the SAR 7+ billion KONOZ project, validates creative positioning and supports enterprise sales.

Operationally, STF employs between 11 and 50 people based in Riyadh, with an active careers pipeline indicating ongoing team expansion. The company maintains a strategic partnership with UK-based architecture studio Benoy for large-scale mixed-use developments, and operates a bilingual (English/Arabic) website serving Saudi and broader Middle East markets. No external funding, parent company, or ownership structure beyond private operation is disclosed.

Name

Shaping the Future

Legal name

Shaping The Future Company (شركة تشكيل المستقبل)

Website

https://stf.com.sa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shaping the Future is a Riyadh-based B2B creative design studio offering integrated Advisory, Agency, Digital, and Spaces services to large Saudi enterprises and government entities. The firm delivers brand strategy, identity design, digital experiences, and spatial design aligned with Saudi Vision 2030 initiatives.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services: STF generates revenue through project-based consulting and creative service engagements, including brand strategy, identity design, digital development, and spatial design services. Revenue is derived from long-term client relationships and major project implementations for enterprise and government clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Shaping the Future (STF) is a Saudi-based creative design studio that provides professional services across four integrated disciplines: Advisory (strategic business and marketing guidance), Agency (brand identity, messaging, and visual design), Digital (web development, social media, content creation, and interactive experiences), and Spaces (physical space and spatial design). The firm delivers end-to-end brand transformation projects for major Saudi corporations, real estate developers, hospitality groups, and government entities, with a focus on Saudi Vision 2030 alignment.

Product overview

Shaping the Future (STF) is a Saudi-based creative agency offering four integrated service disciplines: Advisory, Agency, Digital, and Spaces. Rather than a software product platform, STF provides professional services including brand strategy and development, digital content and systems creation, and physical space design. The company works with clients across various sectors including government, real estate, hospitality, finance, and technology to deliver comprehensive branding and communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services Strategic advisory services providing expert guidance on business development, marketing, and branding. Combines industry knowledge with analytical skills to help enterprise clients navigate challenges and achieve business objectives, including areas such as brand strategy, digital strategy, marketing roadmap, enterprise agility, operations optimization, disruptive transformation, data and advanced analytics, and CSR programs.
• Agency Services Brand identity development and refinement services for enterprise clients, including messaging, market positioning, research, strategy, design, and communication tactics to build strong cohesive brands. Covers brand applications and guidelines, modern marketing, innovation and design, storytelling, naming and positioning, visual and verbal identity, experience design, graphic and digital design, sales and communications, brand playbooks, and brand stewardship.
• Digital Services Digital presence optimization services for enterprise clients through website development, social media management, digital marketing, and interactive experiences tailored for digital-savvy audiences. Includes web development, social media development and management, digital culture and capabilities, user experience design, design and media production, content development, and SEO.
• Spaces Services Physical space design and optimization services aligned with brand identity, including immersive and functional environments from retail spaces to corporate offices. Covers branding, wayfinding, creative zoning, creative use, research and synthesis, ideation, and prototyping.

Quantifiable outcome

• Gold Medal at Muse Awards 2024 for Othaim Park brand identity (SAR 1.26 billion project)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BenoycoreStrategic or Co-development Partner · 1 January 2023Collaboration with award-winning UK-based architecture studio Benoy on the KONOZ mixed-use development project. STF provided brand identity, digital, and advisory services while Benoy handled architectural implementation. This partnership contributed to the transformation of Riyadh for the landmark SAR 7+ billion 'city within a city' project.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation. Directly comparable to STF's Advisory and Agency disciplines, with a much broader international footprint and longer client relationships.
• Landor & Fitch: Global brand consulting and design firm with deep experience in brand strategy, identity, and spatial design. Comparable to STF as a provider of integrated Advisory, Agency, and Spaces services, but operates at a larger international scale across multiple sectors.
• VML (formerly Wunderman Thompson): Global brand and digital agency with strong presence in the Middle East covering brand strategy, customer experience, and technology-enabled marketing. Comparable to STF's Agency and Digital disciplines, especially for enterprise digital transformation work.

Direct peers

• Elephant Cairo: Middle East-focused creative agency delivering branding, advertising, and digital work for regional and multinational clients. Most directly comparable to STF as a regional creative agency serving enterprise and government clients with integrated brand and digital services.
• Havas Middle East: Middle East network of Havas offering creative, media, and digital transformation services. Comparable to STF as a regional full-service agency competing for the same enterprise and government accounts in Saudi Arabia.
• FP7 McCann (MullenLowe MENA): Major regional creative network operating across the Middle East, offering brand strategy, advertising, and digital transformation. Comparable to STF in serving enterprise and government clients in KSA with multi-disciplinary creative services.
• Serviceplan Middle East: European-rooted creative group operating in the Middle East with integrated brand, digital, and media services. Comparable to STF as a multi-disciplinary agency serving enterprise clients in the region with strong creative credentials.
• Leo Burnett MEA: Regional arm of Leo Burnett providing brand strategy, creative, and digital services across the Middle East. Comparable to STF as a multi-disciplinary agency pursuing government and enterprise clients in KSA with both brand and digital capabilities.

Emerging players

• Saffron Brand Consultants: Independent brand consultancy specializing in brand strategy, naming, and identity for global enterprises. Comparable to STF's Advisory and Agency offerings, particularly for cross-border and emerging-market brand work.

Regional players

• Impact BBDO: Major MENA-based creative network with deep regional presence across the Middle East and North Africa. Comparable to STF as a regional creative agency competing for large enterprise and government accounts, though anchored in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stfksa
• LinkedInlinkedin.com/company/shaping-the-futur-stf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shaping the Future