The Gabba
The Gabba is a 42,000-seat multi-purpose Brisbane stadium operated by Stadiums Queensland since 1895, hosting Brisbane Lions AFL, Queensland cricket, and international concerts for fans, members, corporate clients, and event organizers.
- Company typePrivate
- Founded1895
- HeadquartersBrisbane, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What The Gabba does
The Gabba (Brisbane Cricket Ground) is a multi-purpose 42,000-seat sporting and entertainment venue in Woolloongabba, Brisbane, owned and operated by Stadiums Queensland, a statutory body of the Queensland Government. Established in 1895, it is the home ground for the Brisbane Lions (AFL), Queensland Bulls and Brisbane Heat (cricket), and has hosted international cricket, Olympic soccer, rugby league and union, baseball, and major sell-out concerts including Taylor Swift and Adele. The venue is part of Stadiums Queensland's nine-venue portfolio across Queensland.
The Gabba operates an event-driven platform across five revenue streams: (1) event ticketing sold exclusively through Ticketmaster for AFL, cricket, and concerts; (2) recurring annual memberships (Adult A$636/yr + A$1,272 joining fee, currently sold out) granting access to the Members Reserve for all Brisbane Lions home games and Cricket Australia fixtures; (3) corporate hospitality across private suites and boxes; (4) food and beverage through an exclusive partnership with O'Brien Group Australia operating 12+ food outlets and 7+ bars; and (5) function and event hire across five named rooms accommodating 20-1,500 guests, plus full stadium hire up to 60,000 for major productions. Membership also includes reciprocal rights at 11+ premier cricketing venues including MCG, SCG, Adelaide Oval, and Lord's.
Technically, the venue operates cashless infrastructure with integrated hospitality and membership management systems (members.thegabba.com.au portal). Go-to-market relies on owned digital channels, Ticketmaster, social media, and cross-promotion through the Stadiums Queensland portfolio. Customer segments span individual sports fans, annual members, corporate clients, and private event organizers.
The Gabba firmographics
Firmographics- Name
- The Gabba
- Legal name
- The Gabba
- Website
- https://thegabba.com.au
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Gabba is a 42,000-seat multi-purpose Brisbane stadium operated by Stadiums Queensland since 1895, hosting Brisbane Lions AFL, Queensland cricket, and international concerts for fans, members, corporate clients, and event organizers.
- Ownership category
- akta.pro rank
Where The Gabba is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Gabba business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Event Ticketing: Revenue from ticket sales for AFL matches, international cricket matches, and concerts. Tickets sold exclusively through Ticketmaster.
- Membership Subscriptions: Annual membership fees providing access to Members Reserve for all Brisbane Lions home games and Cricket Australia fixtures. Includes joining fees and annual renewals.
- Corporate Hospitality: Revenue from corporate suites, boxes, and hospitality packages for events. Includes Super Suite and other premium offerings.
- Food & Beverage: On-site food and beverage outlets operated by O'Brien Group Australia, including Asian Fusion, Catch Fish & Chippery, Gourmet Grill, Italiano, and multiple bars throughout the venue.
- Function & Event Hire: Revenue from hosting corporate functions, private events, and venue hire. The Gabba can accommodate events from 20 to 1,500 guests or up to 60,000 for major productions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Adult Membership - Full access to Members Reserve |
| Subscription | Annual | Junior Membership - Ages 12-17 |
| Subscription | Annual | Child Membership - Ages 4-11 |
| Transaction based/ take rate | Pay-as-you-go | AFL Block Buster Match (Reciprocal) |
| Transaction based/ take rate | Pay-as-you-go | AFL High Match Rating (Reciprocal) |
| Transaction based/ take rate | Pay-as-you-go | AFL Mid Match Rating (Reciprocal) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Gabba product offering
Product offeringCore offering
The Gabba is a multi-purpose sporting and entertainment venue in Woolloongabba, Brisbane, hosting cricket, AFL, concerts, and major events. It sells event tickets, annual memberships across four tiers, corporate hospitality suites and boxes, food and beverage through on-site outlets, and function hire services for private and corporate events. The venue is owned and operated by Stadiums Queensland, a Queensland Government body.
Product overview
The Gabba is a multi-purpose sporting and entertainment venue operated by Stadiums Queensland, offering a comprehensive portfolio of event services. The venue operates on a platform model combining core venue hire capabilities with integrated hospitality and membership services. The core offering includes Stadium Event Hire (accommodating 1,000 to 60,000 patrons), Function Rooms (for 20-1,500 guests), and Corporate Suites and Boxes for hospitality. These are supported by an extensive Food & Beverage Outlets network (12 food outlets and 7 beverage outlets operated by O'Brien Group Australia), the Gabba Membership program with tiered Adult, Junior, and Child levels, and supplementary Member Ticket Services including guest tickets and reserved seat upgrades. The ecosystem is enhanced by Reciprocal Rights partnerships with major Australian and international sporting venues, the Members Dining Room for premium dining experiences, and Coach Parking Services. The venue hosts AFL (Brisbane Lions home games), international and domestic cricket (Queensland Bulls, Brisbane Heat), and major concerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Stadium Event Hire Full-venue hire of the 42,000+ seat stadium for major events, concerts, exhibitions, and large-scale gatherings requiring capacity from thousands up to 60,000 guests.
- Function Rooms Hire Hire of on-site function rooms at the Stanley Street end of the venue, suitable for corporate functions, private events, weddings, and smaller gatherings on event and non-event days.
- Corporate Suites and Boxes Premium corporate hospitality experiences including stadium suites and boxes offering businesses private seating, dedicated service, and food and beverage packages for client entertaining and corporate hospitality.
- Food & Beverage Outlets On-site food outlets (12+) and beverage outlets (7+) operated by O'Brien Group Australia serving general public, members, and corporate guests during event days.
- The Gabba Membership Annual subscription memberships across four tiers (Adult, Junior, Child, and reciprocal/other) currently sold out for the season, providing reserved seating, reciprocal access to 11 international cricket venues, dining, and member-exclusive privileges.
Companies that use The Gabba
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
The Gabba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Gabba partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- Stadiums QueenslandcoreStadiums Queensland is the owner and operator of The Gabba. It is a Queensland Government entity that manages nine major sporting and entertainment venues across the state, including The Gabba, Suncorp Stadium, Cbus Super Stadium, QSAC, Sleeman Sports Complex, Queensland Country Bank Stadium, Queensland Tennis Centre, Brisbane Entertainment Centre, and People First Stadium.
- Brisbane LionscoreThe Brisbane Lions are the primary AFL team that uses The Gabba as their home ground. All Brisbane Lions regular season home games are hosted at the venue. The partnership includes membership offerings and exclusive access for members.
- Queensland CricketcoreQueensland Cricket is the governing body for cricket in Queensland. The Gabba hosts international and domestic cricket matches for Queensland Cricket teams including Sheffield Shield and domestic limited-overs matches.
- Brisbane HeatcoreBrisbane Heat is the Big Bash League cricket team that uses The Gabba as their home ground. T20 matches are hosted at the venue.
- Queensland BullscoreQueensland Bulls represent Queensland in domestic cricket competitions and use The Gabba as their home ground for Sheffield Shield and one-day cup matches.
- Cricket AustraliacoreCricket Australia schedules international cricket matches at The Gabba, including Test matches, ODIs, and T20 internationals. The venue hosts men's and women's international cricket fixtures.
- Queensland Cricketers ClubminorThe Queensland Cricketers Club is associated with cricket operations at The Gabba, providing reciprocal rights and membership benefits.
- O'Brien Group AustraliacoreO'Brien Group Australia is the exclusive food and beverage provider at The Gabba. They operate all 12+ food outlets and 7+ beverage outlets throughout the venue, providing catering services for events, hospitality, and match-day dining.
- Quintessential QueenslandmajorQuintessential Queensland is the promoter of the Carreras & Friends concert at The Gabba (December 5, 2026). This is a major event partnership bringing international music icons including José Carreras, Robbie Williams, The Corrs, and Ronan Keating to The Gabba.
- TicketmastercoreTicketmaster is the exclusive authorized ticketing agent for all events at The Gabba. All ticket sales for AFL matches, cricket matches, and concerts are processed through Ticketmaster.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Gabba competitors and assessment
Company assessmentDirect peers
- Eden Park: New Zealand's largest multi-purpose sports venue (~50,000 capacity) hosting cricket, rugby, and concerts. Directly comparable via The Gabba's reciprocal rights partnership and similar anchor tenant / event hire / corporate hospitality business model.
- Adelaide Oval: Multi-purpose cricket and AFL venue (~53,000 capacity) with similar membership model, corporate hospitality offerings, F&B operations, and mix of cricket (Adelaide Strikers BBL, international fixtures) and AFL (Adelaide Crows, Port Adelaide) anchor tenants.
- Melbourne Cricket Ground (MCG): Australia's largest multi-purpose cricket and AFL venue (100,000 capacity) with comparable anchor tenant structure (Melbourne Cricket Club, AFL matches), membership program, corporate hospitality, and event hire business model. Gold standard comparable for venue operations.
- Optus Stadium: Modern multi-purpose sports and entertainment venue in Perth (60,000 capacity) hosting AFL (West Coast Eagles, Fremantle Dockers), cricket, and concerts. Comparable venue hire, membership, corporate hospitality, and F&B revenue model at larger scale.
- Sydney Cricket Ground (SCG): Historic multi-purpose cricket and AFL venue (~48,000 capacity) with established membership program, reciprocal rights network, corporate suites, and similar anchor tenant structure hosting Sydney Sixers (BBL), NSW cricket, and Sydney Swans AFL matches.
- Suncorp Stadium: Multi-purpose rectangular sports venue in Brisbane (52,500 capacity) also owned and operated by Stadiums Queensland. Hosts rugby league, rugby union, and soccer; offers similar corporate hospitality, F&B, and event hire revenue models in the same Brisbane market.
- Marvel Stadium: Multi-purpose rectangular sports and entertainment venue in Melbourne (~53,000 capacity) hosting AFL, cricket, and concerts. Offers comparable corporate hospitality, F&B, event hire, and function room revenue streams under private commercial operation.
Regional players
- People First Stadium: Smaller multi-purpose sports venue (~12,000 capacity) in Redcliffe, Queensland, also under Stadiums Queensland ownership. Hosts NRL, A-League, and concerts with similar operational model but operates at a smaller regional scale than The Gabba.
- Cbus Super Stadium: Multi-purpose rectangular sports venue on the Gold Coast (~27,000 capacity) also owned by Stadiums Queensland. Hosts NRL and other sports with similar membership, hospitality, and event hire model, but serves a different regional market within Queensland.
Broad incumbents
- Brisbane Entertainment Centre: Sister venue in the Stadiums Queensland portfolio (13,000 capacity) focused on concerts, family entertainment, and indoor events. Shares the same parent organization, F&B partner relationships, and operational model but serves the entertainment-only segment without sports content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Gabba social profiles
Digital presenceThe Gabba financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gabba leadership team
Management profileNumber of profiles
Profiles2 records
The Gabba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gabba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gabba
What does The Gabba do?
The Gabba is a multi-purpose sporting and entertainment venue in Woolloongabba, Brisbane, hosting cricket, AFL, concerts, and major events. It sells event tickets, annual memberships across four tiers, corporate hospitality suites and boxes, food and beverage through on-site outlets, and function hire services for private and corporate events. The venue is owned and operated by Stadiums Queensland, a Queensland Government body.
Is The Gabba a public or private company?
The Gabba is a private company. It is classified as state government owned and is currently operating.
When was The Gabba founded?
The Gabba was founded in 1895. It employs 1,001 to 5,000 people.
Where is The Gabba based?
The Gabba is headquartered in Brisbane, Australia, in the Oceania region.
How does The Gabba make money?
Five revenue lines are on record. Event Ticketing is the primary driver. The others are membership Subscriptions, corporate Hospitality, food & Beverage and function & Event Hire.
Who are The Gabba's main competitors?
Direct peers on record are Eden Park, Adelaide Oval, Melbourne Cricket Ground (MCG), Optus Stadium, Sydney Cricket Ground (SCG), Suncorp Stadium and Marvel Stadium. Regional players are People First Stadium and Cbus Super Stadium. Brisbane Entertainment Centre is listed as a broad incumbent.
Does The Gabba have an API?
No public API is recorded for The Gabba.